• Title/Summary/Keyword: Reading Campaign

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The Present Stage and Prospects of the Reading Campaign in Korea: with Special Reference to 'One Book, One City' Projects (한국 독서운동의 현단계와 전망: '한 책, 한 도시' 운동을 중심으로)

  • Lee, Yong-Jae
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.17 no.1
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    • pp.5-25
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    • 2006
  • This study explored 'One Book, One City' projects which are being spread in Korea, with the perspective to broaden the horizon of 'Library Movement' and 'Reading Campaign' of Korea. 'One Book, One City' projects have been spread in North America during recent years, and they are reported as successful reading campaign in many communities, Many Korean cities are promoting 'One Book, One City' project diversely. This study examined the meaning and value of the projects, and analyzed the present situation of the projects which are being propelled in some cities of Korea. Finally, this study looked into the special features of Korean 'One Book, One City' projects and provided some suggestions for the ways or strategies to develop the 'One Book, One City projects. which are appropriate for the Korean society.

A Case Study of 'One Book, One City' Community Reading Promotion Campaigns: Seattle Reads ('한 책, 한 도시' 독서운동의 사례연구: Seattle Reads)

  • Cheong-Ok, Yoon
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.4
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    • pp.161-184
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    • 2023
  • This research is a case study of 'Seattle Reads', which launched in 1998 and has become the prototype of 'One Book, One City' Community Reading Promotion Campaign. The purpose of this research is to comprehend further the current state and future goals of 'Seattle Reads' as a typical 'One Book' program by documenting the characteristics of the 'One Book's selected for the past 25 years and their related events and activities. 'Seattle Reads' presented the model of 'One Book' program, which consists of the selection of 'One Book' for adult readers, its reading and discussion, and a variety of events and activities in the community. This analysis of 'Seattle Reads' demonstrates the continuity, consistency, self-reliance, and independence of a 'One Book' program, by reading and talking about 'One Book' by authors with diverse cultural and ethnic backgrounds, and trying to understand and integrate differences among people in the community.

The Present Stage and Development Strategies for 'One Book, One City' Campaign: A Case Study of 'One Book One Busan' Project ('한 책, 한 도시' 운동의 현단계와 발전전략 - '원북원부산운동'을 중심으로 -)

  • Lee, Yong-Jae
    • Journal of Korean Library and Information Science Society
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    • v.39 no.3
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    • pp.247-265
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    • 2008
  • One Book One City' project is regarded as one of the most successful reading promotion campaign conducted by public libraries in this age. The purpose of this research is to analyze the present stage of this campaign in Korea, and to suggest the actual plans to make this campaign successful. To look into deep context and process of this campaign in Korea, I did a case study for 'One Book One Busan' project. After analyzing the strength and weakness of the project, I suggested the strategies for the development of 'One Book One City' campaigns in Korea.

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A Case Study of 'One Book, One City' Community Reading Promotion Campaigns (3): One City One Book: San Francisco Reads ('한 책, 한 도시' 독서운동의 사례연구(3) - One City One Book: San Francisco Reads -)

  • Cheong-Ok Yoon
    • Journal of the Korean Society for Library and Information Science
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    • v.58 no.3
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    • pp.247-263
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    • 2024
  • This research is a case study of 'One City One Book: San Francisco Reads' (Hereafter OCOB), which is an 'One Book' community reading promotion campaign, sponsored by San Francisco Public Library in California. In this research, the objective of OCOB as 'One Book' program, the characteristics of selected books, and major programs and events from 2005 to 2024 were examined. OCOB, while sharing a typical objective of 'One Book' campaign, which pursues to form a city-wide book club and promote reading and talking about 'One Book' among citizens, selected books which reflected cultural and ethnic diversities of San Francisco and its civic identity. San Franciscans reacted to the efforts of OCOB by actively participating in programs and events and borrowing the selected books. For the past 20 years, OCOB has demonstrated the continuity, consistency, self-reliance, and independence as a 'One Book' program, which pursues to better understand diversities and integrate communities, and is expected to continue as an important initiative, which is a strategic part of 'Cultural Amplifier' and 'Community Catalyzer' for 'Vision 2030' of SFPL.

A Study on the Community Reading Campaigns: 'The Big Read' in the U.S.A. (미국의 지역사회 대중독서운동에 관한 연구 - The Big Read를 중심으로 -)

  • Yoon, Cheong-Ok
    • Journal of Korean Library and Information Science Society
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    • v.40 no.2
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    • pp.311-333
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    • 2009
  • The purpose of this study is to investigate the characteristics of 'The Big Read(TBR)' reading initiatives sponsored by the National Endowment for the Arts(NEA) in the U.S.A. TBR was originally launched to improve the seriously low level of literary reading among the American adults reported in several NEA reports, and spread to more than 500 communities. The major characteristics of TBR include the following: First, a massive investment of federal funds as well as various private and corporate donations; Second, the strong recognition of libraries as the core of reading activities in communities; Third, the adoption of the model of 'One Book, One Community' reading promotion campaign; Fourth, the provision of high quality resources for reading activities.

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A Research on the Books Selected in 'One Book, One City' Community Reading Promotion Campaign in Korea (국내 '한 책, 한 도시' 독서운동의 선정책에 관한 연구)

  • Yoon, Cheong-Ok
    • Journal of Korean Library and Information Science Society
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    • v.53 no.2
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    • pp.165-188
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    • 2022
  • The purpose of this research is to document the current state of 'One Book, One City' community reading campaign (Hereafter called 'One Book' reading campaign), launched in 2003 in Korea, and the characteristics of the selected books. For this research, the homepages, news and reports of a total of 1,170 public libraries and their local government, and several major institutions and organizations related to reading and culture were analyzed with the research method of content analysis and literature review. Also, online catalogs of the National Library of Korea and the National Library for Children and Young Adults were examined to identify the characteristics of 729 titles and 1,179 volumes of books selected in 57 'One Book' programs, as of 2021. The analysis of 57 'One Book' programs and those selected books shows the selection of more than one books in different age groups in more and more 'One Book' programs, lack of consistency in themes of those selected books, and preference for young adult books, new publications and bestselling novels. This trend has weakened individual 'One Book' programs' concentration on one book or one subject, but helped invite a diverse group of people with various interests. More in-depth analysis and explanation of the process of book selection and its appropriateness with the stated goals of 'One Book' programs are needed.

An Analysis of Books Selected in 'One Book, One City' Reading Campaigns in the U.S.A. (미국의 '한 책, 한 도시' 독서운동 선정 책의 분석)

  • Yoon, Cheong-Ok
    • Journal of Korean Library and Information Science Society
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    • v.43 no.4
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    • pp.47-68
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    • 2012
  • The purpose of this study is to understand the direction of 'One Book, One City' community reading campaign by analyzing the characteristics of selected books, including their classification numbers, subject headings, publication dates, and genres. An analysis of lists of 'One Book, One City' Reading Promotions Projects' available from the website of the Library of Congress, the Center for the Books, and bibliographic records of 210 books from LC OPAC, shows the preference for the recently published American literatures in the genre of Bildungsromane and domestic fiction which describe the life of people with multi-cultural or ethnic backgrounds. It is confirmed that 'One Book, One City' community reading campaign has been consistently oriented to achieve the understanding and integration of a community by reading and discussion of one book.

A Research on the Evaluation and Improvement of Policy for Reading Promotion (국내외 독서진흥정책에 대한 평가와 개선에 관한 연구)

  • Jeong, Irkwon;Cho, Yun-Kyoung;Chae, Young-Gil
    • Journal of Korean Library and Information Science Society
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    • v.45 no.3
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    • pp.169-190
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    • 2014
  • This research aims to provide alternative policy guidelines and suggestions to enhance reading culture in the country. Analyzing "Reading Culture Promotion Act", which is the keystone legal frame to promote readership in Korea, followed by major foreign policies, this study identified three main policy areas including 'Reading infrastructure', 'Tax support', and 'Public Campaign'. In addition, the study conducted Delphi survey of experts' assessments of how much is the recognition of, contribution to, pubic support of, and actual applicability to the reading promotion for the readers. Through the survey along with the Focus Group Interviews of different age groups, this study could develop useful guidelines and suggestions to strengthen existing reading promotion policies. The findings also suggest that the society should realize that reading is not just educational purpose but 'enjoyment' itself and for that matter, the government needs more careful and active public campaigns.

Influence of Adjustment of TV Watching Time on Children's TV Watching Patterns (TV 시청 시간의 조정이 아동의 TV시청유형에 미치는 영향)

  • Park, Hye won;Cho, Bok hee
    • Korean Journal of Child Studies
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    • v.15 no.2
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    • pp.21-35
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    • 1994
  • Two hundred and sixty-six mothers with preschool and primary school children filled out TV diaries for three days around the TV turning-off campaign day initiated by YMCA. TV diaries were designed to record the TV programs watched by family members as well as the focused child's activities every 15 min. 121 families participated in the campaign voluntarily and 145 families served as the control group. The campaign group watched less than the control group even before the campaign day and differed in several family backgrounds primarily due to the difference of family members' ages in both groups. Despite participating in the campaign, 53.9% of the families among the campaign group watched TV and 35.5% of the children in these families watched TV on the campaign day. TV watching time measured by the questionnaire was significantly higher than the estimates by diary method. Participating children in the campaign increased in activities such as reading, indoor play, as well as video watching. In the campaign group, TV watching time on the next day of the campaign increased slightly than the day before it. Preschool and primary school children's activities as well as the watched TV programs were analyzed separately for two groups. In addition, total TV on-time and coviewing patterns by the focused child with the family members were analyzed in relation to the child's other TV watching patterns as well as their related variables.

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A Study on the Book Festival: The Case of '2015 Seongbuk-Gu Book Festival' (북페스티벌에 관한 연구 - '2015 성북구 책모꼬지'를 중심으로 -)

  • Cho, Chan-Sik
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.2
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    • pp.135-149
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    • 2016
  • As the public reading campaign has been popular, the book festival, a sociocultural event in relation to the book and reading, becomes a growing public interest. The book festival which could be diversified by each community and its environment would be understood in the perspective of the performance of public library, the diffusion of public reading campaign and the sociocultural togetherness of the community. In that, this study focuses on the book festival of Seongbuk-Gu, Seoul, held in 2015. Specifically, this study looks into the theoretical underpinnings and the background of book festival, examines the case of the '2015 Seongbuk-Gu Book Festival' systematically, and analyzes the factors that influence the book festival, in order to enhance our understanding of the book festival in general.