• Title/Summary/Keyword: Rational

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A Study of Changes in Consumption Values Shown in Women's Magazines - Focus on Advertisement Content in Women's Magazines from 1955 to 2008 - (여성잡지광고에 나타난 소비가치의 변화와 광고소구방법 및 문장표현방법 분석연구 - 1955~2008년 여성잡지광고내용 분석을 중심으로 -)

  • Ko, Eun-Ju;Do, Hyun-Ji;Kim, Seon-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.2
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    • pp.226-241
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    • 2010
  • This study details the history and characteristics of consumption values, text style analyses, and appeal types expressed in magazine commercials from 1955 to 2008. This study analyzes the level of the social structure of commercial expression for each period. Consumption values based on the categories of consumption values by Sheth (1991) were classified through a total commercials analysis. Analyses on closing types of sentences, types of sentences, and rhetorical figures were executed focusing on headline text and text style. Appealing types were composed of rational, emotional, and ethical appeals. For analysis, the crosstab analysis and chi-square test of SPSS are used. The results are as follow. Seven values were constructed, functional value, social value, emotional value, conditional value, epistemic value, fashionable value, and indistinct value. The ratio of emotional value was the highest and functional value, epistemic value conditional value, fashionable value, social value, and indistinct value followed. The emotional value social value, conditional value, fashionable value, and epistemic value that focused on the emotion of consumers increased, while the functional value decreased. Sentences that use narrative styles, hyperboles, and metaphors that increased the interest of readers were dominantly used in the headline texts. For sentence expression, a declarative sentence in a sentence type, exciting curiosity in the expression method where hyperbole and figures of speech in rhetorical expressions are used most often. Emotional appeal was used almost twice more than the reasonable appeal for appeal types of the total commercial. The lower level of reasonable appeal is information that provides the product function. Interest and expression (such as pleasure and achievement) were used most often for emotional appeal. These results show that the most important issue is the emotional value in consumption in understanding the consumer. Marketing managers should also be aware of the functional value as well as an emotional value.

Effect of satisfaction in major and career search efficacy on career search behavior in dental hygiene students (치위생과 학생의 전공만족도, 진로탐색효능감이 진로탐색 행동에 미치는 영향)

  • Jung, Gi-Ok;Choi, Gyu-Yil;Bae, Ji-Young
    • Journal of Korean society of Dental Hygiene
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    • v.13 no.1
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    • pp.61-68
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    • 2013
  • Objectives : The purpose of this research is to identify the effect of Dental Hygienic students' level of satisfaction towards their major and sense of career exploration efficacy on their career exploration behavior so that the key findings of this research will help the university students to explore career related to their major and to assume rational attitude towards their career path. Methods : The study was conducted targeting 450 university students who are studying in the Department of Dental Hygienic at the four universities located in Daegu, Gyeongsangbuk-do and Chungcheongbuk-do. Data collection was carried out using the self-administered questions based on the use of structured survey questionnaire, and analysis was conducted using frequency analysis, descriptive statistics, ANOVA, correlation analysis, and multiple regression analysis. Results : 1. Total grade of the Dental Hygienic students' level of satisfaction towards their major was $3.36{\pm}.49$ points, while total grade of the sense of career exploration efficacy was $3.06{\pm}.46$ points. In case of the career exploration behavior, the total grade was $2.76{\pm}.53$ points. 2. In case of the level of satisfaction towards their major, there was a significant difference depending on the class, grade and motivation for admission. As for the sense of career exploration efficacy and career exploration behavior, there was a significant difference depending on grade. 3. Sense of career exploration efficacy and career exploration behavior demonstrated level of satisfaction towards their major manifested positive correlation. Sense of career exploration efficacy manifested positive correlation career exploration behavior. 4. As for the elements that affect Dental Hygienic students' career exploration behavior, they were level of satisfaction towards their major and sense of career exploration efficacy, and the explanatory power was 19.0%. Conclusions : It should be necessary to study the elements that affect Dental Hygienic students' career exploration behavior in greater depth using diverse methods and information in order to increase sense of career exploration efficacy so that the individual Dental Hygienic students can engage in detailed career exploration behavior for the sake of their career path.

Landslide Characteristics induced by Heavy Rainfall in Samcheok Area (집중호우시 발생된 삼척지역의 산사태 특성)

  • Song Young-Suk;Jang Yoon-Ho;Kim Jin-Seok
    • The Journal of Engineering Geology
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    • v.15 no.4 s.42
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    • pp.435-445
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    • 2005
  • Landslides induced by heavy rainfall from typhoon 'Rusa' in 2002 and typhoon 'Meami' in 2003 were investigated at Samcheok area, and the relationship between landslides and rainfall on that area was analyzed. The average annual rainfall at Samcheok area is generally $1,200mm\~1,300mm$. However, the average annual rainfall at samcheok for 2003 and ton was increased more than 2,000mm because of typhoon 'Rusa' and typhoon 'Meami'. The number of landslides and the landslides area are largely occurred in a area of the relatively high maximum hourly rainfall and 2days cumulative rainfall. Therefore, it confirmed that landslides are directly depended on the hourly rainfall and the cumulative rainfall. The landslides at Samcheok area induced by heavy rainfall due to typhoon are more influenced by the maximum hourly rainfall at the landslide occurrence day. In order to predict a rational landslide size, a new method included the maximum hourly rainfall and the landslide area in a traditional way was proposed. As the result of applying the new proposed method, the landslide size at Samcheok area is involved in the large scale landslide.

A study on the Improvement of Design Guideline for the Use Enhancement of Privately Owned Public Space (공개공지(公開空地) 효용성(效用性) 제고(提高)를 위한 설계지침(設計指針) 개선(改善) 방안(方案))

  • Park, Jung-Lim;Kim, Hyun-Jun;Kwon, Young-Hyoo
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.14 no.3
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    • pp.115-141
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    • 2011
  • In urban space, public space is publicly or privately owned space freely accessible by the public. Privately owned public space to the public hosts small-scale rest facilities to serve the public in buildings of certain purposes and sizes for the sake of pleasant urban environment. The Building Act and building ordinances formulate a set of criteria for management and easement of construction standards as well as the area. When creating privately owned public space, one can get incentives through the easement of floor space index and height limit. The purposes of this study were to investigate and analyze privately owned public open space, which is freely accessible by the public, and its adjacent streets and to propose plans to improve the regulations for securing privately owned public space for more rational and practical legal applications. The study then proposed some plans to help to increase the quality of privately owned public space including applying the coefficient to suggest the type of privately owned public space fit for the features of the streets and measure the appropriate utility level differently and distinguishing the mandatory items according to the facility regulations in privately owned public space from the ones qualified for additional points in case of installation. The types of privately owned public open space should be applied differently and the content of facilities intended should be different according to whether it will serve as a resting place or grant more importance on traffic by walking, depending on the features of its adjacent streets. The privately owned public space, the frontage space of building, and the adjacent sidewalks should become a whole and be regarded as one space from the integrated perspective. The results of the study claim further significance in that it investigated privately owned open space and roadside across Seoul. They will serve as useful data to solve the problems with the privately owned public space of the city, which destroys spatial continuity by focusing on the quantitative increase of privately owned open space and creating individual privately owned open spaces and builds high-rise buildings alienated from the existing spaces, and to increase the quality of future privately owned public space.

Factors Affecting the Financial Structure of Hospitals in Korea (병원의 재무구조에 영향을 미치는 요인)

  • 최만규;문옥륜;황인경
    • Health Policy and Management
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    • v.12 no.2
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    • pp.43-75
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    • 2002
  • This study focuses on the factors that make the financial structure of hospitals in Korea different, and on recommended courses of action that could be very helpful to hospitals in maintaining a sound financial structure. Data used in this study were collected from 132 hospitals with complete general data of present conditions as well as financial statements. They were chosen from the 174 hospitals that passed the standardization audit undertaken by the Korean Hospital Association from 1996 to 2000 for the purpose of accrediting training hospitals. The dependent variable in this study is financial structure. It consists of liabilities as against total assets (total liabilities to total assets, short-term liabilities to total assets, long-term liabilities to total assets, short-term borrowings to total assets, long-term borrowings to total assets). The independent variables are ownership type, hospital type, location, whether or not a representative is a director of the hospital, the possibility of changing a hospital director, bed size, period of establishment, asset structure, profitability, growth, tax shields, business risk, competition. The factors that appear to have the strongest impact on the liabilities to total assets of all the hospitals sampled are ownership type, hospital type, profitability, tax shields, and business risk. It was found that not-for-profit private hospitals and for-profit private hospitals have more liabilities than public hospitals, and tertiary medical institutions have less liabilities than the secondary general hospitals. Moreover, hospitals earning more at the expense of high business risk have a distinct tendency to lower liabilities. Concerning the current ratio, it was found that factors such as ownership type, hospital type, period of establishment, asset structure, and business risk are the more significant variables. The current ratio of public hospitals is higher than that of both not-for-profit private hospitals and for-profit private hospitals, and the current ratio of tertiary medical institutions is higher than that of general hospitals. As business risk is higher in hospitals compared to other businesses, the current ratio becomes higher; this is because it is assumed that for fear of bankruptcy, hospitals lessen liabilities to total assets. On the other hand, as hospitals become older, the fixed assets to total assets become lower. It is remarkable that in hospitals, the factors affecting liabilities to total assets have an opposite regression coefficient sign against factors affecting current ratio. It brings out the same results borne out by the old financial theories and researches, in which a lot of the liabilities of hospitals are considered as the cause of worsening liquidity. Therefore, it is very important for hospitals to maintain a sound financial structure in order to survive using the rational acquisition and maintenance of capital.

The Effect of Changes in Medical Use by Changing Copayment of Elderly (의원급 노인 외래 정률차등정책 효과분석)

  • Na, Young-Kyoon
    • Health Policy and Management
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    • v.30 no.2
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    • pp.185-191
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    • 2020
  • Background: From January 2018, a policy was applied to differentially apply the co-payment for medical expenses of 15,000 won or more from 30% to 10%-30% for each medical fee. This policy lowers the burden on the medical use of the elderly, and it is necessary to analyze the effect of the policy by confirming changes in medical use and supply behavior after 2 years. Methods: The National Health Insurance Service's national medical use database was used. As for the analysis method, first, the medical use and medical supply behavior change over the age of 65 years were confirmed, and second, in order to check the net effect of the policy, the 66-year-old as the experimental group and the 63-year-old as the control group were selected as the control group. The propensity score matching was performed using the variables of age, living alone, income quartile, residence, disability, chronic disease, and co-morbid disease scores, and then it was analyzed using the difference in difference analysis method. Results: The share of the number of treatments under 15,000 won decreased from 37.0% in 2017 to 20.2% in 2018, while the share of the number of treatments under 15,001-20,000 won increased from 8.0% to 22.7%. It was confirmed that the reason for the increase in the cost of treatment per treatment was the result of the increase in the amount of physical therapy and examination. As a result of the policy effect, the burden of co-payment per person was reduced, and as a result, the number of hospital visits per person and the total medical cost per person increased. Conclusion: The self-pay rate differential policy reduced the burden of medical expenses for the elderly and confirmed the increase in medical use. However, the interpretation of the increase in medical use was not able to distinguish whether the unsatisfactory medical care was satisfied or the inducement demand. Efficient allocation of resources is a more important point in the future when the super-aged society is in front. It is necessary to prepare a plan to induce rational medical use within a range that does not impair the medical accessibility of the elderly.

The Influence of Senior Entrepreneurial Decision Making Types and Entrepreneurial Supporting Policy on Start-up Performance (시니어 창업의사결정유형과 창업지원사업이 창업성과에 미치는 영향)

  • Ryu, Sang-Jung;Yang, Hae-Sool
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.4
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    • pp.106-121
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    • 2016
  • While economic crises are happening internationally due to the global financial crisis and the long-term recession of the domestic economy, South Korea is also experiencing an aging society with the retirement of the baby-boomers and a low birth-rate. The rapid retirement of baby-boomers, which is one of the essential parts of the Korean economy, is ongoing. Consequently, the number of seniors showing interest in entrepreneurship, as a way to avoid the economic threat, is increasing. Therefore, this study examined the correlation between two factors and its success, which can be stated as the influence of decision making in entrepreneurship and the influence of promotion policies to entrepreneurship. A survey was taken from 393 people, who received academic and managerial assistance from the Senior-Founded Support Center of Small Business Market Corporation and Adults Incubators of Seoul-Business Agency. and 'Hypothesis 1-1' and 'Hypothesis 2-2' were selected, because a positive effect was derived at each verification process. As a result, under the decision making types of entrepreneurship, only a reasonable type showed a positive effect at both the financial outcome and non-financial outcome of success, and the intuitive type was affected positively by the non-financial outcome. In addition, under the entrepreneur supporting business, among financial support, managerial support and educational support only managerial support had a positive effect.

Recognition and Application on the Curriculum of High School Home Economics by Teachers and Students -Centering on the Unit of Cooking Practice- (고등학교 가정과 교사와 학생의 가정과 교과내용에 관한 인식 및 활용 -조리실습단원을 중심으로-)

  • 주명자;임양순
    • Journal of Korean Home Economics Education Association
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    • v.3 no.1
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    • pp.1-13
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    • 1991
  • The purpose of this study is to find out problems through looking into the actual condition of management and the extent of application in cooking practice in High School Home Economics Education, and as a practical subject, to present some basic materials to contribute to accomplishing the object of High School Home Economics Education through trying to find a direction to enhance educational value. The contents of this study are these : to study with a theoretical background character, object, and contents of Home Economics referring to related books and to investigate the actual condition of management, the extent of application to life of cooking practice unit, and standard of recognition of students and teachers about this subject and to find out rational and efficient method of management. 552 girl students and 72 home economics teachers in cities and counties in Kangwon-do were asked to answer the answer-sheet prepared. The result of this study is summerized as follows. 1. Most of the respondent regard the characters and objects of Home Economics as a matter of basic education, education for life, and education for the wholeman, but they neglect the aspect of education for a course of this subject. 2. Among the contents of Home Economics, students are much interested in the Unit of preparing table, especially in cooking. Most of the teachers teach the cooking unit with only explanation without practice because of the lack of material and human resources. 3. Students have desire to do cooking practice, but the extent of application of their real life appears to be low. 4. It appears to be necessary that boy students as well as girl students should learn Home Economics as an education for preparation for managing housework. 5. Home Economics teachers are mostly satisfied with their teaching profession. But teachers who have been teaching for 3 or 5 years appear not to be satisfied with it. 6. Although Home Economics teachers can teach Cooking practice Unit with confidence, they usually do it with theory rater than with practice, and they evaluate it after practicing, but most of them do not add the result to the student’s grade. 7. They use most of the cookers fixed on the standard list of High School Cooking Practice appliances, but they seldom use electric heating cookers.

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Analysis for Practical use as KOMPSAT-2 Imagery for Product of Geo-Spatial Information (지형공간정보 생성을 위한 KOPMSAT-2 영상의 활용성 분석)

  • Lee, Hyun-Jik;You, Ji-Ho;Koh, Young-Chang
    • Journal of Korean Society for Geospatial Information Science
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    • v.17 no.1
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    • pp.21-35
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    • 2009
  • KOMPSAT-2 is the seventh high-resolution image satellite in the world that provides both 1m-grade panchromatic images of the GSD and 4m-grade multispectral images of the GSD. It's anticipated to be used across many different areas including mapping, territory monitoring and environmental watch. However, due to the complexity and security concern involved with the use of the MSC, the use of KOMPSAT-2 images are limited in terms of geometric images, such as satellite orbits and detailed mapping information. Therefore, this study aims to produce DEM and orthoimage by using the stereo images of KOMPSAT-2, and to explore the applicability of geo-spatial information with KOMPSAT -2. Orientation interpretations were essential for the production of DEM and orthoimage using KOMPSAT-2 images. In the study, they are performed by utilizing both RPC and GCP. In this study, the orientation interpretations are followed by the generation of DEM and orthoimage, and the analysis of their accuracy based on a 1:5,000 digital map. The accuracy analysis of DEM is performed and the results indicate that their altitudes are, in general, higher than those obtained from the digital map. The altitude discrepancies on plains, hills and mountains are calculated as 1.8m, 7.2m, and 11.9m, respectively. In this study, the mean differences between horizontal position between the orthoimage data and the digital map data are found to be ${\pm}3.081m$, which is in the range of ${\pm}3.5m$, within the permitted limit of a 1:5,000 digital map. KOMPSAT-2 images are used to produce DEM and orthoimage in this research. The results suggest that DEM can be adequately used to produce digital maps under 1:5,000 scale.

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Expression Techniques and Aesthetic Values of Head Dress Reflected on Natural Motif (자연적 모티프가 반영된 헤드 드레스의 표현 기법과 미적 가치)

  • Kim, Young-Sam;Kim, Young-Min;Kim, Jang-Hyeon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.4
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    • pp.746-762
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    • 2016
  • This study considers expression techniques and aesthetic values in the images of head dress reflected in a natural motif. The conclusions of the study are as follows. The first type is the realistic expression (52.4%) such as the reproduction of a natural object's essential form (27.0%), the partial derivation of the natural object (19.3%), and the planarization for the actual image of the natural object (6.1%). The second type is a metaphorical expression (39.0%) which emphasizes the morphological characteristics of nature (18.2%), the structuration of the natural object's silhouette into a three-dimensional or two-dimensional form (11.5%), and the abstract expression of the form in the natural object (9.3%). The third type is a hybrid expression (8.6%) that is a compromise between practical (or metaphorical expressions) so that expression techniques represent a compromise between the natural object's essential form and abstract expression (4.6%) or the combination of the natural object's silhouette into a three-dimensional or a two-dimensional visualization (4.0%). Aesthetic head dress values reflected in the natural motif first indicate a primitive value. This state of natural instinct recreates the natural object or combines part of the biological elements of the natural object to create an inducement to escape from the practical world. The second is amusement in the expression of animals in dynamic and humorous forms creates an illusion of animals being alive with a representative playful enjoyment. The third is abstraction that grant freedom in the observer's aesthetic rational through a reinterpretation of the fashion designer. The fourth is eclecticism where a compromise represents an act of mixing a variety of independent factors to create harmony with the imagery of nature created through the grafting of diverse expression techniques that break away from stereotypes of existing natural objects to create a type of nature that cultivates new values.