• The Journal of Economics, Marketing and Management
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• v.9 no.5
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• pp.15-25
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• 2021

Purpose: In the Korean railway infrastructure process, contractors and operators are involved at a later stage, which results in significant inefficiency. This study examines the benefits of early stakeholder involvement in Korean railway infrastructure projects and provides practical guidelines. Design, data and methodology: Literatures and foreign cases are analyzed. Building on the new product development model, we derive propositions explaining the relationship between early stakeholder involvement and the performance of Korean railway infrastructure project. Results: Major propositions include that early involvement of contractor has a positive effect on the project performance by shortening the infrastructure construction period and that early involvement of railway operator has a positive effect on the project performance by improving the effectiveness of railway infrastructure. Four requirements for the success of early stakeholder involvement are addressed. Conclusions: This study suggests that early stakeholder involvement shortens the construction period and improves railway infrastructure effectiveness. Academic contribution is to present the framework on railway infrastructure projects as holistic interactions among stakeholders. Practical contribution is to provide railway policy makers and other business practitioners with policy guidelines to improve railway infrastructure project process and to recommend an open access to relevant data.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.4
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• pp.47-54
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• 2022

Purpose - In today's era of carbon neutrality, railways need to find ways to improve usability and efficiency. Accordingly, this study examines the effect of introducing express highspeed railways into the Korean public transportation system and suggests some practical guidelines. One concern in the Korea railway sector is that low scheduled speeds contrast with the highspeed railway system design. Research design, data, and methodology - Current literature and foreign cases are analyzed. Subsequently, using data from the Korean Railroad Research Institute, a benefit analysis is conducted based on expanded track capacity and the saving of time owing to the introduction of the express highspeed railway. Result - The express highspeed railway system is expected to increase the number of train lines from 262 to 348 and the scheduled speed from 168.3km/h to 192.2km/h. Considering reduced time value, the economic effect is about 80 million won per year. Conclusion - The findings suggest that the express highspeed railway is a promising option to improve efficiency and increase customer utility. This study contributes to the literature by initiating a discussion on the express system in Korea; practically, it offers railway operators guidelines for improving highspeed railway system efficiency that can be transformed into a variety of marketing options.

• Proceedings of the KSR Conference
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• 2009.05a
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• pp.315-321
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• 2009

Since the KTX start its service on April 1st of 2004, KTX increased its share up to 17.4% (2008). It's the 2nd after the passenger car share of 59.2% in the national transportation, but the gap is still wide. In addition, because of the rise of goods' and oil price, the share of intercity express bus is growing up. Nevertheless Korail is trying to improve the train schedule and develop internodal transit system, the number of passengers of KTX is remain flat. KORAIL should start and proceed the tasks below. - Analysis of the 5 year's operation of KTX since the year of 2004 to make plans for the steady growth - development of the KTX operation plan for expansion of railway - preparing the operation of additional passenger rail services on the mail line for newly introduced trains. - expansion of KTX's service area after the introduction of KTX-II - introduction of other new trains - examination for the action plans to promote marketing in main-line including refinement of the rate structure

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.408-414
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• 2010

G20 summit is expected to be held in seoul this coming Nov. 2010 which is a typical case of international meeting in MICE industries have been rising in the world and can be considered as a new marketing paradigm. since IMF crisis in 1997 in korea via financial leeman turmoil in the wall street caused ruins of the middle class as financial resources of korea. it's like saying that we need to look for another practical marketing way not mass marketing any more to get through this comprehensive financial crisis. in this study, we are going to find out new marketing way using MICE industires.

• Proceedings of the KSR Conference
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• 2003.10b
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• pp.305-310
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• 2003

This study is intended to outline the lessons that can be learned from European experience of the opportunities and challenges involved in operating train ferries to carry freight. The study considers the various train ferry routes that have operated over recent years in Europe, examines their characteristics, and then proceeds to evaluate the economic viability of train ferries in general. On the basis of this analysis, we have attempted to outline the conditions that appear to be required under which Train Ferries may be competitive. This study shows that long crossing train ferries in Europe have survived where the adjacent railway systems handle a significant volume of domestic traffic and do themselves playa serious role in the transport industry. There is no reason to suppose railway wagons cannot be carried economically over long distances. Experience in Western Europe is that they are best operated as mixed road trailer and rail wagon services. Only the lower deck need carry railway wagons, which greatly simplifies loading and the physical construction of the ship. Existing road based ro-ro ferries can be adapted to become rail ferries. It is, however, essential that there is commercial clarity as to the responsibility for ensuring the overall service is viable. To that end, the ferry company is responsible for marketing the service and managing relationships between the two railway authorities.

• Journal of the Korean Society for Railway
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• v.17 no.5
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• pp.381-389
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• 2014

This research focuses on the current trend of 'Sharing Transportation' to clarify the regional factors having a decisive effect on the use of Car Sharing. To accomplish this, the current research is built a Database of the regional characteristics of Car Sharing spots based on railway stations in Seoul and performed an analysis of the primary regional factors affecting Car Sharing usage. As a result, we found conclusive factors affecting the use of Car Sharing. This research can be utilized for establishing strategies and effective measures to support the use of Car Sharing and sustainable development with respect to issues of motorization.

• Proceedings of the KSR Conference
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• 2008.06a
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• pp.1282-1288
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• 2008

In the early 1990s, the market-orientation attracting a lot of attention as the implementation strategy of marketing is an effort to give customers a value and get sustained earnings in the market. In the previous studies, most of the studies on the market-orientation have focused on hotels, large companies and IT, so it was hard to find the study on railroad in the view of transport service. Thus, this study aimed to find out how marketing activities using transport service and a variety of products linked railroad are shared by group members and what effect the organized union of corporate culture has on business performance as market-orientation activity. Previously, the purpose of this study was to research whether the management system of a private enterprise based on market could be applied to the public enterprise like Korea railroad.

• Journal of the Korean Society for Railway
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• v.7 no.4
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• pp.374-390
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• 2004

In this paper, I illustrate the situations and problems rail industry is faced with. The rail industry has been suffering deficiency in investment with low technical level. Lacks of strategic marketing plans and low competitiveness in the industry led to a small portion of modal share, estimated at 12.6% in 2001(person base). Recently, rail industry has caught up with the current flow of changes. For example, a prototype of Korea high speed train had been manufactured to be successfully tested on commercial track. And the amount of rail investment increased gradually. The rail industry of EU nations, America, Japan reveals good outcomes, which keeps the balance in the black thanks to growth of investment in rail and high technical level. I have come up with some ideas for improvement, which I believe will be helpful to lead the rail industry. First, I suggest the upbringing of rail industry and technology on a national level. Second, expanding the rail network with the rail modernization. Lastly, I think it is crucial to establish a law and institution before we advance into overseas markets.

• Journal of the Korean Society for Railway
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• v.7 no.1
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• pp.37-48
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• 2004

In this paper, I explain the situations and problems which are focused on the rail freight system. We have a many problems, which have been showed the long freight logistics time, and inadequate fare system. And rail freight system does not have a efficient marketing system, and unit load system. Therefore rail freight has been decreased modal share, which is estimated from 9.65% in 1995 to 6.25% in 2001(ton base). Recently, EU nations and America rail freight system reveals a good outcome, which keeps the balance in the black. The main factors which go into the black, is the enlargement the investment in rail freight and efficient management focusing on the unit load system, fare system, and personnel management. I suggest the several improvement ways, which will be helpful to advance the rail freight system. Fistly, I suggest the speed up the freight rail and efficient fare system. Secondly, I propose the unit load system and the regulation the truck focusing on curtailment of the social cost. Lastly, I make an overture of establishment the comprehensive logistics system.

• Proceedings of the KSR Conference
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• 2007.05a
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• pp.1244-1249
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• 2007

Pursuing sustainable development throughout society and industry and the field of environmental policy, each international organization or nation has performed international standardization projects on environmental management activities for their system as well as environmental assessment for a product such as life cycle assessment (LCA) and life cycle inventory database (LCI DB), and the environmental aspects have been increasingly demanded as crucial evaluation specifications. Moreover, the conventional environmental policy, which represents the direct-control, has been more dependent on the market forces and product itself after the Climate Change Convention., and the Integrated Product Policy (IPP, EU) is applied vigorously to strengthen global competitiveness of a product and to achieve the effect of environmental improvement for it. According to change of the international railway market, the value of Eco-Design has been increasingly important in developed countries including EU. Thus, each country is establishing its own guidelines, software and database for each product, and developing new policies through Eco-Design with practical results in marketing. To react this and develop Korean railway as an environment-friendly industry with priority to other transportation system as well as maintain high place in technology, the direction of RACE software development of main function is introduced, which is exclusively used for EMU to assess both environmental and economic aspects with LCA and eco-efficiency (EE).