• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.10 no.9
• /
• pp.2409-2414
• /
• 2009

Hosting the contest in the way of total marketing systems is one of means for host's purpose achievement. So in the research, the improvement of company image by contest will need feature of participant, host and the interested parties. As the 6 factors such as reliability, contribution etc. about Korail image would be driven. We suggest the host must present a intent and purpose of contest, and the development of program that company image improves would be needed.