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The influence of consumers' personality types on perceived risk to loyalty and purchase intentions - Focusing on the judging and perceiving types of MBTI - (소비자의 성격유형별 위험지각이 충성도 및 구매의도에 미치는 영향 - MBTI의 판단유형과 인식유형을 중심으로 -)

  • Yu, Jihun;Lee, Sang In
    • The Research Journal of the Costume Culture
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    • v.25 no.5
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    • pp.682-693
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    • 2017
  • The purpose of the study was to compare two different MBTI personality types by evaluating the influence of perceived risk on brand and store loyalty and purchase intention. 340 questionnaires were used for the analysis. For statistical analysis, SPSS 20.0 and AMOS 20.0 were performed, and frequency tests, reliability analyses and Structural Equation Modeling were used. The results of SEM analysis, confirmed that one question of brand loyalty and one question of store loyalty were inappropriate for this study. Thus, these two questions were removed and the research model was modified. To determine the goodness of fit of the research model, convergent validity was tested. Most items fell into the goodness of fit, and the average coefficient was fulfilled. According to the results of a path coefficient analysis for the Judging type, perceived risk has a significant influence on brand loyalty and brand loyalty also affected store loyalty. Furthermore, brand loyalty and store loyalty have a significant effect on purchase intentions, but perceived risk did not affect brand loyalty for the Perceiving type. Brand loyalty influences store loyalty and purchase intentions, but store loyalty did not influence purchase intentions. As a result of this study, it is concluded that considering consumers' personality types is critical to developing strategies that enhance brand loyalty.

Fashion Styling Educational Program Development Junghee Yang for Female Marriage Immigrant (여성결혼이민자를 위한 패션 스타일링 교육 프로그램 개발)

  • Yang, Junghee
    • Journal of Fashion Business
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    • v.22 no.2
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    • pp.40-50
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    • 2018
  • This study is intended to develop a fashion styling training program for female international marriage immigrants. To collect basic data for program development, a total of ten female international marriage immigrants living in Changwon, Gyeongsangnam-do, were interviewed on relevant subjects, such as clothing life and their interest in fashion and fashion training programs. According to the interviews, they prefer Korean fashions, have difficulty purchasing and coordinating clothes while living in Korea, and felt that others were staring at them because of their appearance and fashion styles. For the question about interest in fashion, most respondents answered that they have great interest in fashion and managing their appearance. For the question about the need for a training program in fashion styling for female international marriage immigrants, most respondents answered that it is necessary, and most respondents also answered that they would participate in such a program if it were available. The contents of the training program for fashion styling for female international marriage immigrants was composed of the following sections: Understanding of Fashion Styling, Variety of Fashion Styling, and Fashion Styling Practice. The section on the understanding of fashion styling is composed of the concept of fashion styling and the elements of fashion styling. The section on variety in fashion styling is composed of styling based on fashion image, face type, body type, and TPO. The section on fashion styling practice is composed of the practice of fashion styling on an actual person based on the knowledge obtained through the program.

A Difference of Identifying Variable Skills Assessment between Performance and Multiple Choice Items (수행평가와 선다형 지필 평가에 의한 변인확인 능력 평가의 차이)

  • Lee, Hang-Ro
    • Journal of The Korean Association For Science Education
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    • v.19 no.1
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    • pp.146-158
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    • 1999
  • Since 1960' s. aims of science education have changed from attainment of scientific concepts. principles and laws to improvement of science process(or inquiry) skills. According to the science education philosophy like this. our nation has adopted improvement and evaluation of science process(or inquiry) skills in science education. The purpose of this study was to examine the performance of high school students on 4 types of multiple choice items used to access students ability to identify independent and dependent variables. Stimulus materials were either a question focusing on the relationship between two variables. a hypothesis. a description of an experiment. or a description of results of an experiment. Student performance on these item types was compared to this performance on a standard Piagetian interview task of variable identification. The results of the study included: (1) the "hypothesis" type was the most difficult, while the "question" type appeared to be the easiest; (2) the "procedure" item type had a higher correlation with the total interview than any other item type. Among conclusions reached in this study was that although all four item types operated similarly. they did not correlate very highly with the performance assessment by interview.

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A study on the subjectivity of college students' participation in media education

  • Lee, Jei-Young;Park, Chang-Woo;Kim, Ji-Eun
    • International Journal of Contents
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    • v.7 no.2
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    • pp.42-48
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    • 2011
  • The aim of this study is to investigate college students' opinion on participation in media education. The research question is as follows: first, what is the college students' perceptions who participated in media education? Second, what are the differences among the perceptions of college students who participated in media education? To answer these research questions, we used Q-methodology, which is more useful in organizing subjectivity types and opinions of students, both in explaining and sorting of data by characteristic and personal opinion. As a result, two types were found; type 1 is the active participation type that focuses on the active participation in media education as a productive tool and teaching method, as well as diminishing the current controls and restrictions on its use in education. On the other hand, type 2 is the growing adaptive type and is positive for the future development of media education in a transitional role, while they think that current media education for college students is not qualitative yet, a productive tool and the quality of the information message is lacking, and so on.

A Study on Critical Cutting Depth in Micro-Machining (마이크로 가공에서의 한계절삭깊이에 관한 연구)

  • 손성민;이희석;안중환
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2002.05a
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    • pp.980-983
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    • 2002
  • In micro-machining, diamond tool is commonly used because it brings much better micro-machinability due to its edge sharpness. However, it is a big question even how thinly the sharp edge of a diamond tool can cut a ship from the workpiece surface. This paper is to investigate the critical cutting depth, at which the dominant cutting mode changes from chip formation to burnishing or vice versa, for a given edge radius. The theoretically critical cutting depth is 0.25$\mu\textrm{m}$(0.8$\mu\textrm{m}$) in cutting using a square type(V-type) diamond tool that has edge radius of 1$\mu\textrm{m}$(1.5$\mu\textrm{m}$). Experimentally, the dominant cutting mode changes and cutting surface becomes better at critical cutting depth. To get high quality surface, depth of cut must be critical cutting depth because less plastically deformed substrate is left on the surface.

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Repair-Replacement Strategies for Warrantied Items with Phase-Type Lifetimes (PH 수명분포를 갖는 보증제품의 수리-교체 전략)

  • Kim, Ho-Gyun;Bae, Chang-Ok;Kim, Seung-Cheol
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.686-691
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    • 2005
  • We are concerned with the question of servicing warranties for repairable items. During the warranty period, each time an item fails the manufacturer has the obligation to restore the item to operational condition either by repairing the item or by replacing it by a new item. In this paper, we consider the repair-replacement strategies based on the condition of the failed item. For products with phase-type lifetime distributions where the phases represent the condition of the item, we develop algorithms to determine the expected cost of servicing a warranty and use it in making the repair-replacement decision. Illustrative numerical examples are presented. We also propose a dynamic strategy by taking the expected remaining warranty cost into consideration.

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Optical, Thermal property by Applied PCB Structure design (PCB 구조적 설계에 따른 LED Module의 열적 광학적 특성)

  • Lee, Seung-Min;Lee, Seong-Jin;Choi, Gi-Seung;Lee, Jong-Chan;Park, Dae-Hee
    • Proceedings of the KIEE Conference
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    • 2006.07a
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    • pp.609-610
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    • 2006
  • As developing the information society, Lighting Emitted diode(LED) which is light source for illumination of next generation is attracted public attention. LED have many problem as narrow light view angle, high price, drift phenomenon of color coordinate, high heating problem for lower power, lower weight and small size. So, many researches have continued in a illumination as LED module type. in this problem, heating problem is very important and difficult and that is caused in decreasing phenomenon of brightness and drift phenomenon of color coordinate. so the problem of heating is urgent question for illumination of LED. In this paper, structural design of PCB changed as two type for solving the heating problem. also the properties of heating is analysed and optical properties is measured with heating image camera and spectrometer according to change in this design.

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Optical, Thermal property by Applied PCB Structure design (PCB 구조적 설계에 따른 LED Module의 열적 광학적 특성)

  • Lee, Seung-Min;Lee, Seong-Jin;Choi, Gi-Seung;Lee, Jong-Chan;Park, Dae-Hee
    • Proceedings of the KIEE Conference
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    • 2006.07d
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    • pp.2241-2242
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    • 2006
  • As developing the information society, Lighting Emitted diode(LED) which is light source for illumination of next generation is attracted public attention. LED have many problem as narrow light view angle, high price, drift phenomenon of color coordinate, high heating problem for lower power, lower weight and small size. So, many researches have continued in a illumination as LED module type. in this problem, heating problem is very important and difficult and that is caused in decreasing phenomenon of brightness and drift phenomenon of color coordinate. so the problem of heating is urgent question for illumination of LED. In this paper, structural design of PCB changed as two type for solving the heating problem. also the properties of heating is analysed and optical properties is measured with heating image camera and spectrometer according to change in this design.

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A Study on the Aptitude Test for Train Drivers (철도 기관사의 적성검사에 대한 연구)

  • Kook, Kwang-Ho;Han, Sang-Wook;Han, Kyong-Rok
    • Proceedings of the KSR Conference
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    • 2007.05a
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    • pp.507-513
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    • 2007
  • Since 1971, the aptitude test for domestic train drivers has been long maintained. With the revision of the Railroad Safety Act in 2006, the aptitude test was changed from the type of written and skill test into the type of question-and-answer and reaction test. However, the main structure of the test was not changed. In this paper, we focus our attention on the improvement of the present aptitude test. We surveyed on two groups, one is the railroad expert group and another is train driver's group, questioning about the importance of the domestic and foreign aptitude test items. Based on the analysis, we suggest desirable aptitude test system for the railroad safety.

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Methodology for Enterprise-wide Information Requirements Analysis based on Order Type: Manufacturing Industry Perspective (주문유형을 기반으로 한 전사적 정보요구 분석방법론의 제시: 제조업종을 중심으로)

  • 박진갑;김영걸
    • Korean Management Science Review
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    • v.13 no.3
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    • pp.49-73
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    • 1996
  • Common problems have been observed in the existing Information Requirements Analysis (IRA) methodologies such as BSP(IBM), CSF(Rockart), or ISP(Information Engineering), etc. These methodologies require too much time and human resources for the IRA process, involves high complexity, and their IRA outcomes are frequently biased by the subjective views of the people involved. In this paper, we introduce a new methodology for the enterprise wide information requirements analysis utilizing templates and nine closed-ended questions. Extending the BIAIT(Business Information Analysis and Integration Technique) method, this methodology presents nine question about each firm's order type(7Q's for customer side and 2Q's for supplier side) to derive information processing characteristics of the firms. As the central component of this methodology, data and process templates for the manufacturing industry were established. To validate the methodology, suitability of the data and process templates were examined through six real world business cases.

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