• 제목/요약/키워드: Quasi-social interaction

검색결과 14건 처리시간 0.021초

유튜브 뷰티콘텐츠 이용자의 준사회적 상호작용이 행동의도에 미치는 영향 (The Effect of Quasi-social Interaction on Intention of behavior of YouTube beauty content users)

  • 박수정;양은진
    • 디지털융복합연구
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    • 제19권2호
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    • pp.457-462
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    • 2021
  • 최근 동영상을 통해 이용자가 자유롭게 참여하고 정보를 공유할 수 있어 쌍방향 소통이 가능한 유튜브가 대표적인 미디어 플랫폼으로 자리 잡고 있다. 유튜브를 활용한 마케팅이 기업 차원에서도 긍정적인 효과를 나타내고 있어 그 영향력에 대한 관심도 증가하였다. 이에 본 연구는 유튜브 뷰티콘텐츠 이용자의 준사회적 상호작용이 행동의도에 미치는 영향을 연구하고 그 결과를 효율적 마케팅 전략 수립의 기초자료로 제공하고자 한다. 본 연구 결과에 따르면 준사회적 상호작용은 행동의도에 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 이에 이용자의 특성에 따른 실효성 있는 준사회적 상호작용 확대 방안을 연구하여야 할 것으로 사료된다.

자아정체성의 유형이 페이스북 의견 지도자와의 준사회적 상호작용 및 정보공유 의도에 미치는 효과 (The Effects of Types of Self-Identity on Quasi-social Interactions and Information Sharing Intentions with Facebook Opinion Leaders)

  • 박선경;강윤지
    • 디지털융복합연구
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    • 제19권6호
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    • pp.225-232
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    • 2021
  • 소셜 네트워크 서비스 상에서 의견지도자는 다양한 이슈에 대한 여론 형성을 주도하고 있다. 그러나 어떠한 개인적 특성을 통해 이용자들이 의견지도자와 상호작용하며, 행위 의도를 보이는지 파악하는 연구는 부족하였다. 이에 본 연구는 페이스북 이용자들의 자아정체성 성향에 따른 페이스북 내 의견 지도자와의 준사회적 상호작용과 정보공유 의도에 미치는 영향을 검증하였다. 소셜 네트워크 서비스 이용자들은 이슈 유형에 따라 인식과 행동을 달리 하기 때문에 이슈 유형을 생활문화 영역과 정치 영역으로 구분하여 온라인 설문조사를 실시하였다. 연구결과, 생활문화 영역과 정치 영역에서 개인 정체성은 준사회적 상호작용에 유의미한 긍정적 영향을 미쳤고, 집단 정체성은 준사회적 상호작용에 부정적 영향을 미쳤다. 또한 정보공유 의도와 관련하여 생활문화 영역에서만 자아정체성(사회 정체성·집단 정체성)의 유의미한 효과를 확인하였다. 준사회적 상호작용은 모든 이슈 영역에서 유의미한 긍정적 영향을 미치는 것을 확인하였다. 본 연구의 결과는 향후 페이스북 이용자들의 자아정체성 유형에 의한 의견지도자 마케팅 전략에 차이를 고려할 필요가 있음을 나타낸다. 더불어 기업적 차원에서 이슈 유형의 구분 없이 준사회적 상호작용 수준을 높이는 것이 효과적인 결과에 도출할 수 있음을 시사한다.

헤어 길이와 헤어 컬러가 남성의 패션 이미지에 미치는 상호작용효과 (Interaction Effects of Two Salient Cues on Males Fashion Images: Hair Lengths & Hair Colors)

  • 김재숙;류지원
    • 한국의류학회지
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    • 제28권9_10호
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    • pp.1320-1328
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    • 2004
  • Purposes of the study were to find out the joint effects of two salient appearance cues-hair colors and hair lengths on males fashion images, using 729 university students in Daejon city and a Chungnam province. The study was a quasi experiment; the dependent variables were hair lengths(4 levels) and hair colors(4 levels)and the dependent variable was a set of semantic different of scales which was consisted of 40 hi-polar adjectives, The data were analyzed by a factor analysis, 3-way ANOVA, and the results were as follows. Hair lengths effected on the image of five dimensions, salient, social, potency, evaluate and dynamics while hair colors effected on salients, social and potency dimensions. The most significant interaction effect between hair color and lengths were existed on the salient image: For the longer haired males, the color effects became less evident then normal to shorten haired males and it can be concluded that when two salient cues were combined one cue's effect became discounted.

ADHD 경향 아동의 사회기술훈련 프로그램의 효과 (Effects of Social Skills Training Program for Children with Tendency of Attention-Deficit Hyperactivity Disorder)

  • 임윤희;김미한;최연희
    • 한국학교보건학회지
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    • 제23권2호
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    • pp.237-245
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    • 2010
  • Purpose: The purpose of this thesis was to examine the effects of social skills training program onto the children with tendency of attention-deficit hyperactivity disorder. Methods: This study used nonequivalent control group pre/post-test quasi-experimental research design. The subjects were 18 children with tendency of attention- deficit hyperactivity in D City. The subjects were divided into two groups, an experimental group of 8 children and a control group of 10. The program consisted of 20 sessions of 60 minutes per session, 5 days a weeks, for 4 weeks. The research tools included Conner's Teacher Rating Scales (CTRS) and Social Skills Rating System (SSRS). The collected data were analyzed using $x^2$ test, Mann-Whitney test on the SPSS 17.0 program. Results: a) the scores for cooperation, self-assertiveness, self-control and empathy increased significantly in the experimental group, compared to the control group. b) the scores for social skills increased significantly in the experimental group, compared to the control group. Conclusion: It appears that the social skills training program is a useful nursing intervention to improve the social skills for children with tendency of attention-deficit hyperactivity.

Cox의 상호작용이론을 근거로 한 원예활동 프로그램이 경증치매노인의 일상생활수행능력 및 우울에 미치는 효과 (The Effects of a Horticultural Program based on Cox's Interaction Model on Ability for Daily Life and Depression in Older Patients with Mild Dementia)

  • 윤미진;성경미
    • 재활간호학회지
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    • 제20권1호
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    • pp.12-21
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    • 2017
  • Purpose: This study attempts to examine the effects of a horticultural program on activities of daily living (ADL) and depression among older patients with mild dementia. Methods: This study adopted a quasi-experimental design-based nonequivalent control group pretest and posttest design, enrolling 30 older patients with mild dementia. The Korean Form of Geriatric Depression Scale was utilized, while the data was collected from the experimental group for 60 minutes, twice weekly for 6 weeks in 12 sessions. ADL and depression were assessed for both the experimental and the control group. Overall functions were assessed only for the experimental group. Results: The experimental group showed improvement in physical function, cognitive function, as well as psychological, emotional function and social function following each session (p<.001). The horticulture program was effective in both ADL ($Z^2=5.65$, p<.001) and depression (t=-5.24, p<.001). Conclusion: In this study, the horticultural therapy based on the Cox's interaction model had positive effects for older patients with mild dementia. Therefore, horticultural therapy may be commendably applied to older patients with mild dementia as a nursing intervention.

다감각스토리텔링 기반의 활동중심중재가 뇌성마비 아동의 사회적 상호작용에 미치는 영향 (Effects of the Multisensory Storytelling-Based Activity-Oriented Intervention on Social Interaction in Children with Cerebral Palsy)

  • 이은정;권해연
    • 감성과학
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    • 제24권4호
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    • pp.139-148
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    • 2021
  • 본 연구의 목적은 뇌성마비 아동에게 다감각스토리텔링에 기반한 활동중심중재를 적용하고 사회적 상호작용에 미치는 영향에 대해 알아보는 것이다. 유사실험연구로 단일눈가림, 두 집단 사전-사후검사로 설계하였고, 경직형 뇌성마비로 진단받고, 대동작기능분류체계(GMFCS) I~III단계에 속하는 7~8세 아동 24명을 대상으로 하였다. 실험군과 대조군에 12명씩 무작위 배정하고 아동과 보호자는 집단이 어디에 속하는지 알 수 없도록 하였다. 집단별 프로그램은 회기당 60분, 주 2회, 8주간, 총 16회기 동안 진행되었고, 실험군은 다감각스토리텔링에 기반한 활동중심중재를 하였고, 대조군은 구조화된 신체활동을 실시하였다. 아동의 중재 전과 후에 사회적 상호작용의 변화정도를 확인하기 위해 또래관계기술척도를 사용하여 측정하였다. 수집된 자료는 SPSS 25.0 for windows (IBM Corp, USA) 프로그램을 이용하여 분석하였고, 통계적 검증을 위한 유의수준(α)은 0.05로 하였다. 실험군과 대조군의 또래관계기술의 집단 내 변화는 윌콕슨부호순위검정(Wilcoxon Signed-Rank test)으로 확인하고, 두 집단 간 변화량 차이의 비교는 맨휘트니검정(Mann-Whitney U test)으로 분석하였다. 연구결과 또래관계기술의 집단 내 변화에서 또래관계기술의 전체 값과 하위평가의 협동과 공감영역에서 실험군과 대조군 모두 유의한 차이가 있었고, 주도성 영역에서는 실험군은 유의한 차이를 나타냈으나 대조군은 유의한 차이가 없었다. 두 집단 간 변화량 차이에서 또래관계기술의 하위평가의 주도성영역과 전체 값에서 유의한 차이를 나타냈고, 협동과 공감 영역에서는 유의한 차이가 없었다. 본 연구에서는 뇌성마비 아동을 대상으로 다감각스토리텔링에 기반한 활동중심중재를 적용하여 또래관계기술에 유의한 향상을 확인하였다. 다감각스토리텔링에 기반한 활동중심중재는 뇌성마비 아동의 사회적 상호작용에 효과적인 중재방법으로 제안할 수 있다.

공기업의 사회적 책임 활동이 소비자의 기업 평가에 미치는 영향 (The Effects of CSR(Corporate Social Responsibility) on Corporate Evaluation of the Public Sector)

  • 강영선;류준열;서유미
    • 한국경영과학회지
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    • 제40권1호
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    • pp.155-170
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    • 2015
  • This study examines whether CSR (corporate social responsibility) activities of the public sector affect on its corporate evaluation in their perspective of consumers. Both public and private sectors are being encouraged to conduct the CSR activities in the four dimensions of economic, legal, ethical, and philanthropic responsibility. While many previous studies have examined the relationship between CSR and corporate's business performance, these studies focus on the private companies, not the public sector. In this paper, we offer a consumer-side study about the effect of CSR on the corporate evaluation on the public sector. The purpose of this study is to understand the effect of fit of CSR activity, perceived engagement, and perceived authenticity on the consumer's corporate evaluation of the public sector. We conducted two quasi-experiments involving 223 respondents using the actual CSR cases of two Korean public sectors. As a result, consumer's perception of engagement and authenticity about the CSR of public sector affects the corporate evaluation in a positive way. The 3-way interaction effect among fit of CSR activity, perceived engagement, and perceived authenticity was significant in corporate evaluation. To achieve successful CSR of the public sector, the public organizations need to increase the communication with their consumers and to implement the strategic CSR activities which can improve the consumer's perception of authenticity about CSR.

영아의 건강증진을 위한 부모역할교육 프로그램의 효과에 관한 연구 -생후 12개월의 결과를 중심으로- (The Study on the Effects of Parent Role Education Program for infants' health promotion - Focusing on the twelve-months results -)

  • 한경자;권미경;방경숙;김정수
    • 부모자녀건강학회지
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    • 제5권2호
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    • pp.129-144
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    • 2002
  • This longitudinal quasi-experimental research was conducted to develop parent role education program and to evaluate the effect of this program for mother-infant interaction, childrearing environment and infant development. The subjects were the healthy infants weighing over 2,500gm at birth, whose gestational age was more than 37weeks, and their healthy mothers. The sample consisted of eighteen mother-infant dyads for intervention group and sixteen dyads for control group. Data were collected from March 15th in 1999 to Jun 20th in 2000. The intervention group received programmed education consisted of discharge education, telephone counselling, and home visiting care. But control group were collected data without programmed education. In this study, the Nursing Child Assessment Teaching Scale(NCATS) devised by Barnard was used to determine the mother-infant interaction, HOME was used to determine the childrearing environment, and Griffiths mental development scale was used to determine the infant development. The data were analyzed using SPSS Win using chi-square test, t-test, and repeated measure ANOVA. This study was focused on the results of twelve months time point. Summaries of the results were as follows: 1. There was no significant difference in mother-infant interaction(NCATS) between intervention group and control group. But both of two groups showed significantly higher in interaction score at twelve months than at six months in the subscales of social-emotional growth fostering, and responsiveness to caregiver. 2. There was no significant difference in childrearing environment(HOME) between two groups at twelve months. But when each subscale of HOME was examined, intervention group showed higher scores in the dimensions of maternal involvement with child(p=.001), and maternal emotional-verbal responsivity(p=.048). 3. There was no significant difference in GQ of the Griffiths mental development scale between two groups, although significant difference was found in performance subscale. 4. Infant development at twelve months showed significant correlation with mother-infant interaction and childrearing environment at six months, although mother-infant interaction and childrearing environment at twelve months did not show significant correlations with infant development at twelve months. 5. Developmental scores at six months showed significant correlations with variety in daily stimulation, and mother's emotional, verbal responsivity, whereas developmental scores at twelve months showed significant correlations with acceptance of child behavior at six months, and appropriate play material at twelve months. In conclusion, the maternal education program for primipara showed long term effect in some categories in organizing the childrearing environment, and fostering the infant development. We suggest further study and implications of parent role education program for high risk parents such as parents in low economic status or with premature babies.

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생활습관중재가 부인암 환자의 피로와 영양상태 및 삶의 질에 미치는 효과 (Effects of Lifestyle Intervention on Fatigue, Nutritional Status and Quality of Life in Patients with Gynecologic Cancer)

  • 안현진;노주희;유선영;김현민;노민지;유호정
    • 대한간호학회지
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    • 제45권6호
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    • pp.812-822
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    • 2015
  • Purpose: The purpose of this study was to examine the effect of lifestyle intervention on the development of fatigue, nutritional status and quality of life of patients with gynecologic cancer. Methods: A nonequivalent control group quasi-experimental design was used. Participants were 49 patients with gynecologic cancer. They were assigned to the experiment group (n=24) or the control group (n=25). The lifestyle intervention for this study consisted of physical activity, nutritional education, telephone call counseling, health counseling, monitoring for lifestyle, and affective support based on Cox's Interaction Model of Client Health Behavior and was implemented for six weeks. Results: Significant group differences were found for fatigue (p =.037), nutritional status (p =.034) and social/family well-being (p =.035) in these patients with gynecologic cancer. Conclusion: Results indicate that this lifestyle intervention is effective in lessening fatigue, and improving nutritional status and social/family well-being. Therefore, nurses in hospitals should develop strategies to expand and provide lifestyle interventions for patients with cancer.

전.후기 허약 고위험 노인을 대상으로 한 지역사회 중심의 다요인적 허약 예방 프로그램의 효과 평가 (Evaluation of the Effects of a Frailty Preventing Multi-factorial Program Concentrated on Local Communities for High-risk Younger and Older Elderly People)

  • 이인숙;고영;이광옥;임은실
    • 지역사회간호학회지
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    • 제23권2호
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    • pp.201-211
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    • 2012
  • Purpose: The purpose of this study is to evaluate the effects of a local community based multi-factorial program for high-risk younger and older elderly people. Methods: The quasi-experimental research design (pretest-post test) was employed. Participants were recruited in Seoul and a total of 98 elders completed an 8-week multi-factorial program for preventing frailty. Descriptive statistics, $x^2$-test and GLM were used in the data analysis with SPSS/WIN 15.0. Results: The high-risk elderly people in the younger and older stages showed differences in IADL, TUG and BMI, and after being provided with the multi-factorial program for preventing frailty, some effects were shown on improving the total score of frailty, a physical function, TUG, BMI, depression, subjective feeling of health, and social interaction. Conclusion: The 8-week multi-factorial program for preventing frailty had positive effects on improving physical, emotional and social functions of the high-risk elderly people. It is necessary to evaluate the effects after individual intervention as well as group intervention and to evaluate the effects of the program by setting a control group in the future.