• The Journal of Information Systems
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• v.27 no.1
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• pp.43-65
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• 2018

Purpose The emergence of mobile applications has simplified our life in various ways. Regarding tourism activities, mobile applications are already efficient in providing personalized tourism related information and are very much effective in booking hotels, flights, etc. However, there are very few studies on classifying the actual service requirements and improving the customer satisfaction in mobile tourism applications. The purpose of this study is to implement a practical mobile tourism application. To serve the purpose, we classify and categorize the service requirement of mobile tourism applications in Korea. We employed Kano model and analytic hierarchy process (AHP). Specifically, we conducted a focus group study to find out the service requirements in mobile tourism applications. Design/methodology/approach The data for this study were collected from Koreans and Foreigners who has the experience using mobile tourism applications. Participants needed to be familiar with mobile tourism applications because such users may be more aware of the mobile tourism applications services. We analyzed 147 valid data using Kano model and conducted AHP analysis on five experts in the field of tourism using Expert Choice software. Findings In this paper, we identified the 17 service quality requirements in the mobile tourism applications. The results reveal that the service requirement such as Geo-location map, Multilingual option, Compatibility with different operating systems were unavoidable service, absent of such requirements leads to the dissatisfaction. Based on the results of the integrated application of both Kano model and AHP analysis, this study provide specific implications for improving the service quality of the mobile tourism applications in Korea.

• Knowledge Management Research
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• v.21 no.2
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• pp.137-157
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• 2020

The medical tourism industry, a convergence of medical services and tourism, has been getting more and more popularity as a new value-added industry in the 21st century. Accordingly, the number of professional workers within this industry has been increasing, and the role of educational institutions to cultivate well-equipped human resources has also become critical. However, compared to practically activated medical tourism-related education programs, studies investigating the effectiveness of these education programs are relatively rare. Therefore, this study attempts to examine the effect of five dimensions of medical tourism education service quality (i.e., tangibles, reliability, responsiveness, assurance, and empathy) on learners' education satisfaction and transfer of education training. In addition, the moderating roles of national relations as well as organizational characteristics (i.e., transfer climate and support of supervisors and colleagues) in the relationship between education satisfaction and transfer of education training are further verified. The results of the structural equation model (SEM) using 151 samples from respondents with experience in completing medical tourism education programs reveal that tangibles, reliability, and assurance are found to have a significant impact on education satisfaction, which in turn leads to a high level of transfer of education training. Moreover, it is found that national relations and support of supervisors and colleagues play a moderating role. This study would provide guidelines for improving the efficiency of educational institutions, creating outcomes for learners' affiliated firms (e.g., hospitals), and promoting medical tourism at the national level from the perspective of medical tourism education.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.431-442
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• 2021

The purpose of this study is to identify the effect of seasonality on the tourism and hospitality industry in ArugamBay after the civil unrest across the different firms in tourism. This study uses both quantitative and qualitative analyses using primary data. Fifty questionnaires give valid responses that were used for analysis. Out of 80 questionnaires, the average response rate was 62.5%. An exploratory study, descriptive analysis, and an Independent Sample Test were used to identify the potentials of tourism, the overall impact of seasonality, and the impact of seasonality across different travel and tourism sector of the study area. According to the results, 83%, 75%, 68%, and 59.9% of firms agreed on the impact of seasonality on environment, workers, supply, and quality of services, respectively in ArugamBay. It also concluded that the impact of seasonality on workers, supply, and quality of services is not the same among all the categories of firms except environment. The variation in seasonality in the travel and tourism sector is because of the lack of regional planning considering the types of firms in the tourism sector. Also, insufficient resources and lack of consistent capacity between various firms in the sectors are also course variations because of the effect of seasonality.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.255-265
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• 2020

This study aims to test the interrelationship among perceived value, tourist satisfaction, quality of life, and tourist loyalty in an Indonesian tourist adventure destination. The respondents were recruited from Bromo Mountain, East-Java Province, Indonesia. For this study, 250 questionnaires were distributed, of which 240 could be used for analysis, yielding a response rate of 96%. Data was analyzed using Partial Least Squares with smartPLS 3 software. Both outer model and inner model evaluation were conducted to ensure the robustness of the proposed model. The findings showed that perceived value does not have a direct significant effect on tourist loyalty. However, tourist satisfaction and quality of life have significant effects on tourist loyalty. The mediating effect test indicated that tourist satisfaction and quality of life significantly mediated the effect of perceived value on tourist loyalty. The multi-group analysis test found that the demographic factor does not have any influence. By accomplishing its research objectives, this study provides both theoretical and practical contributions. From a theoretical standpoint, this study provides a comprehensive conceptual model in explaining Indonesia adventure tourist loyalty. From a practical standpoint, this study offers recommendations to adventure tourism management to enhance the sustainability of the tourism destination, especially the adventure tourism destination.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.232-240
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• 2014

The study aimed to explore the association between tourism experience and the quality of life among the elderly over aged 65. Using a sample from Jeju, this study clarifies tourism experiences of the elderly and examines the relationship among tourism experience, six different life domains, and overall quality of life by generating theoretical and practical implications. Structural Equation Modeling approach was used to identify the relationships among the constructs. The results revealed that travel experience positively influences satisfaction with family, social, material, psychological, health, and leisure life domain. However, not all life domain satisfaction affects overall quality of life. Satisfaction with family, leisure, health, psychological well-being life domains was linked to overall life satisfaction among the elderly.

• Journal of Internet Computing and Services
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• v.22 no.4
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• pp.65-82
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• 2021

A well-designed website is mandatory for good marketing and proper tourism business. This research considers Nepal as a domain of study and specifically explores welcomenepal.com, the official tourism portal as a reference for the study. The work is based on the study of the existing literature, user-survey, and technical testing of the website using open-source testing tools to identify user perspective, design issues, website architecture and design quality of the tourism website. A population size of 400 respondents, which consist of both domestic and international tourist, are considered for the survey. Data is received from 360 respondents, which is analyzed using statistical tests like Cronbach's alpha, Pearson's correlation, cross-tabulations, bars charts and graphs to draw inferences and consclusion. The software-based test results serve as another important parameter for the evaluation of the current official website. This study brings out core needs of the tourist in terms of expectations from a tourism website and access technical quality of the current portal to provide necessary feedback and suggestions. The government officials, business houses, and web designers can utilize this work as a knowledge base to build tourism websites, which are user-centric. Further, the work is specifically important for Nepal government and tourism officials to identify shortcomings in their current website and make improvements for better design and user adaptability in future.

• Journal of Fisheries and Marine Sciences Education
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• v.27 no.1
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• pp.230-242
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• 2015

The purpose of this study is to propose, firstly, the definition of marine health tourism and empirically to analyse the effect of benefit sought and brand equity on visit intention of destination as marine health tourism. This study utilizes the PLS-SEM method in order to measure the overall model fitness level and statistical significance of all paths in proposed research model. As a result of the analysis, benefit sought factor like nature has a highest positive effect on brand equity(image and perceived quality) and also, on visit intention via brand equity. Specially, this study measures the non-linear of all the paths and shows the statistical significance that the more high health factor as benefit sought is, the preference for quality brands is more steeply. In addition, the measurement of the moderating effect of gender variables shows that female is the most sensitive than male on the path from health benefit sought to brand quality among all the paths. However, the definition of marine health tourism in this study is proposed according to the characteristics of a particular area. In this vein, the definition is needed to generalize more through follow-up study.

• Journal of Korean Society of Rural Planning
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• v.22 no.4
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• pp.13-24
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• 2016

Tourism is often considered as one of the main industries to promote development and modernization in small South Pacific islands countries. In Fiji, this was recognized in the 1960s, and resulted in large-scale resort based tourism development in coastal areas. While tourism has obvious advantages to the economy, a lot of problems such as exclusive foreign control of the main hotels and resorts, considerable overseas leakage of earnings, the limited participation by indigenous resource owners, and localized environmental damages to reefs and mangroves are emerging. For sustainable tourism development, it is needed to set growth objectives and targets for tourism in terms of benefits to Fiji, and to concentrate support on 'Rural Tourism' such as community-based tourism that have lower leakage and put more into local economies. Through case study in this paper, to develop rural tourism at the local level, several recommendations are as follows: 1) to introduce various rural tourism programs such as experiencing Fiji's traditional culture, participating in activities, picking fruits and harvesting agro-products, 2) to enhance aggressive promotion and marketing strategies, 3) to build the capacity of local communities for improving the quality of tourism services, and 4) to provide the infrastructure for tourism business such as road accessing, water supply and disaster prevention.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.23-33
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• 2021

"China's Western Development Policy" has brought multiple opportunities to the development of tourism in Southwest China including Sichuan, Guizhou, Yunnan, Chongqing and Tibet. The 4 provinces and 1 municipality overall show a certain degree of accumulation effect and coordinated development in tourism due to their location, traffic and traditional economic cooperation. This study takes the Southwest China as the research object and utilized the spatial dislocation model and the tourism spatial misalignment index to estimate the mismatch degree between tourism resources and tourism income among provinces and try to find out the internal reason background. The results show that each of the five provinces has its own advantages in index of economy, tourism resources, human resource, and transportation, leading to differences in the center of gravity of the entire region in all aspects. In view of the results of spatial dislocation analysis, suggestions for improvement and optimization are put forward to promote the high-quality development of tourism in Southwest region. development.

• Journal of Agricultural Extension & Community Development
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• v.16 no.4
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• pp.795-835
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• 2009

Rural tourism is a multi-faceted activities rather than farm-based tourism only. The study aims to investigate the profile of a consumer for each type of preferences of tourism activities. Data were collected from 308 people by field survey in rural areas. The study indicates that consumer satisfied with farmer's kindness and farmer's knowledge above all difference factors on tourism activities. The most preferences of activity's factor is program's quality which is include variety, characteristics, interest without regard to sex, age, companion. Both 'walking on the road' and 'climbing the Orum' is more likely than difference activities. It is important to have information on the characteristics and preferences of the consumers of the different types of tourism activities to develop program in rural tourism.