• 제목/요약/키워드: Quality Dimensions

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서비스표준화측정모형의개발;콜센터 서비스의 프로세스 측면을 중심으로

  • 서창적;이세영
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2007년도 춘계학술대회
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    • pp.279-284
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    • 2007
  • This study develops a model which measures service standardizations focused on the process of call center service. It analyzes the relationship between service standardizations and efficiency of business as well. The model consists of two dimensions to offering service and managing customers. These two dimensions have six major elements: accessibility, customer orientation, professionalism, offering a solution, customer satisfaction management, and customer information management. Also we assumed that low customer interaction and labor-intensive of service business increase the level of service standardization.

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대학에서의 RFID를 통한 u-서비스의 활용에 관한 실증연구 (The Empirical Study on Practical Use of V-Services through RFID in University)

  • 배선미;장형욱;이상식
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2006년도 추계 학술대회
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    • pp.67-72
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    • 2006
  • In this paper, we attempt to investigate the factors influencing usage and acceptance of ubiquitous services in Campus, based on the Technology Acceptance Model(TAM). This study conceptualizes and develops three dimensions of u-Services (real time seπice, information security, customization seπice) and tests the relationships between three dimensions of u-Services and TAM. Data were collected from 162 respondents in K-University. And relationships proposed in the framework were tested using multiple regression analysis.

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Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers

  • Hyun, Hyowon;Park, JungKun;Pham, Tuan Ba;Ren, Tianbao
    • Asia Marketing Journal
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    • 제19권4호
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    • pp.15-36
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    • 2018
  • Vietnamese luxury market is rapidly growing, however, there is a few researches on Vietnamese consumers' perceptions of luxury products and influential factors in purchasing intention. The purpose of this study is to explore Vietnamese consumers' value dimensions and mediating effect of social media information for their decision making for luxury product. Data were collected using self-administered mail survey. This study examines the influences of consumers' perceptions of quality and value, and social media word-of-mouth on Vietnamese consumers' luxury purchase intention.

A SELF-ADMINISTERED QUALITY-OF-LIFE QUESTIONNAIRE AFTER ACUTE MYOCARDIAL INFARCTION

  • Lim L. L-Y.;Valenti L.A.;Knapp J.C.;Dobson A.J.;Plotnikoff R.;Higginbotham N.;Heller R.F.
    • 대한예방의학회:학술대회논문집
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    • 대한예방의학회 1994년도 교수 연수회(역학)
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    • pp.180-187
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    • 1994
  • A slightly modified version of the Quality-of-Life after Myocardial Infarction (QLMI) questionnaire developed by Oldridge and colleagues was applied in a self-administered mode to patients with suspected acute myocardial infarction (AMI) in a randomized controlled trial of secondary prevention. Acceptability of the questionnaire was good, with 93% of responders answering all items. Factor analysis suggested three quality-of-life (QL) dimensions which we called 'emotional', 'physical' and 'social'. These differed somewhat from the dimensions proposed by Oldtidge and colleagues. However, a sensitivity analysis showed relative invariance of results to weighting schemes. Scores on our three dimensions were responsive to differences between the treatment groups, and demonstrated construct validity based on associations between the measured QL and variables expected to affect QL. We conclude that the QLMI questionnaire has good potential as an instrument for assessing QL in post-AMI patients and that it can be successfully self-administered.

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패션점포 판매원의 노력이 중상층 노년 여성고개의 관계지속 의도에 미치는 영향 (The Effects of Fashion Store Salesperson's Effort on Middle Upper Class Older Female Customer's Intent to Relationship Continuity)

  • 신혜봉;임숙자
    • 한국의류학회지
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    • 제27권6호
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    • pp.675-684
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    • 2003
  • The purposes of this study was to identify the dimensions of salesperson's effort and to examine the effect of salesperson's effort on relationship quality and customer intent to relationship continuity of middle upper class older female customers. The subjects used for the study were 202 middle upper class older female customers over 55 years living in Seoul. Factor analysis, paired t-test, multiple regression analysis and path analysis were used for statistics analysis. The results of this study were as follows. First, 5 factors were identified for the dimensions of salesperson's effort in older female customer's perception: attentiveness/product competence/effective access/friendliness/ special treatment. The salesperson's effort perceived most importantly was friendliness. Second, the salesperson's effort perceived by customer had direct and indirect effects on customer intent to relationship continuity; indirect effect mediated by relationship quality was larger than the direct one. Relationship quality was proved to have a crucial role in customer intent to relationship continuity. The influences of dimensions of salesperson's effort were also investigated. The effective access affected considerably on customer intent to relationship continuity.

Bank Service Quality in Ethiopia: the Case of North and South Gondar Zones

  • Kassie, Abebaw
    • 동아시아경상학회지
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    • 제1권4호
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    • pp.91-107
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    • 2013
  • The main objective of this study was to test the impact of service quality dimensions on customer satisfaction. The conceptual model proposed in the study postulated that service quality impacts on customer satisfaction directly. The model also postulated that service quality has a positive relationship with customer satisfaction, and tested them through Multiple Regression to find their significance. Questionnaires were distributed to gather data. The SERVQUAL instrument has a useful diagnostic role to play in assessing and monitoring service quality in banks. The results of the study confirmed the five factors of service quality with customer satisfaction were significant in all factors of service quality. Reliability, Responsiveness, Empathy, Assurance, and Tangibles are significant determinants of customer satisfaction. Thus, service quality can be used to predict customer satisfaction. The research has shown a positive relationship between service quality and customer satisfaction. This research concluded that service quality is the basic and also most important factor that impacts customer satisfaction. This finding reinforces the need for banks managers to place an emphasis on the underlying dimensions of service quality, especially on Assurance, and should start with improving service quality in order to raise customer satisfaction.

Evaluation of 3PL Service Quality Using the AHP -An Application to Korean 3PL Service Providers-

  • So, Soon-Hoo;Cheong, Ki-Ju;Kim, Jae-Jon;Cho, Geon;Ryu, Il
    • 한국정보기술응용학회:학술대회논문집
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    • 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
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    • pp.293-296
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    • 2005
  • This study applies the Analytic Hierarchy Process (AHP) to evaluate service quality of Third-Party Logistics (3PL) service providers. For this, we first conceptualize five dimensions of 3PL service quality (i.e. tangibles, reliability, responsiveness, assurance and empathy). We then apply the AHP method to determining the relative weights of five service quality dimensions and eventually selecting the best 3PL service provider. To implement this idea in practice, we conduct an empirical study on four companies providing 3PL services in Korea.

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카노모델을 활용한 고속철도 고객의 분류와 고객군별 고객만족 및 전환장벽에 관한 연구 : 항공기 및 고속버스 고객과의 비교 (A Study on the Classification of KTX Customers by the Kano Model and Customer Satisfaction and Switching Barriers : Comparing with the Airline and Express Bus Customers)

  • 유한주;송광석
    • 품질경영학회지
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    • 제33권3호
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    • pp.71-90
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    • 2005
  • New high-speed rail service, the Korea Train Express(KTX), has been beginning service in Korea. We measured the service quality of the Korea Train Express and comparatively analyzed the service quality of domestic flight and express buses which are means of long distance transportation. Furthermore, by using the Kano model, the perception level of the service of customers is not only segmented in groups but also switching barriers are derived. As a result, the customers by group have a difference in the level of their perception. While in both high-speed bullet train service and flights dimensions significantly affect the customer satisfaction and retention excluding a responsiveness dimension, in the Train Express four dimensions(Reliability, Responsiveness, Assurance, Tangibles) with the exception of Empathy which significantly affect the customer satisfaction and retention.

사용자 중심의 광대역통합망 서비스 품질척도 연구 (Developing End-User Oriented Quality Dimensions for BcN Service)

  • 은현지;김성철
    • 경영과학
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    • 제23권3호
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    • pp.119-132
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    • 2006
  • Since the guaranteed service quality(QoS) is spotlighted as a strategic competitive tool to Broadband Convergence Network(BcN) service providers, many scholars have dealt with QoS issues in the BcN environment. However, just a few researchers focus on end-users and most are lean toward service providers or technology itself. In this paper, therefore, we investigated how end-users could measure service quality in the BcN environment, and moreover, proposed the end-user oriented measurement guideline for BcN QoS. Through literature review and two surveys, four QoS dimensions and nineteen measurement items were derived from end-user's perspective. proposed QoS dimension and items would be utilized as meaningful tools for future BcN service.

도서관 모바일 서비스 품질 평가 모형 개발에 관한 연구 (A Study on Developing a Service Quality Evaluation Model for Library Mobile Service)

  • 한승희
    • 정보관리학회지
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    • 제34권4호
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    • pp.273-292
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    • 2017
  • 이 논문은 서비스 품질 관점에서 도서관 모바일 서비스를 위한 평가 모형을 개발하는 것을 목적으로 한다. 이를 위해 본 연구에서는 기존에 연구된 도서관의 서비스 품질 평가 모형과 모바일 서비스 평가 연구에 대한 문헌 분석을 실시하였으며, 이를 토대로 도서관 모바일 서비스 품질 평가에 필요한 4개 품질 차원, 10개 품질 요인, 39개 품질 측정 항목으로 구성된 평가 모형을 개발하였다. 그리고 개발된 모형의 타당성을 검증하기 위해 델파이 기법을 적용하였으며, 최종적으로 4개 품질 차원, 9개 품질 요인, 37개 품질 측정 항목으로 구성된 모형을 도출하였다. 이 연구에서 제안하고 있는 평가 모형은 도서관의 모바일 서비스 품질 진단 도구로 사용될 수 있으며, 또한 도서관 모바일 서비스의 개선을 위한 가이드라인으로도 활용될 수 있다.