• 한국실내디자인학회논문집
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• 제24권6호
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• pp.229-239
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• 2015

The 21st century is a multiplication age and social and cultural phenomena have become diverse and peoples' desires and individuality have become important. Accordingly, the sensibility that reflects human taste is also required in the exhibition space. The exhibitions in this age induce the direct cognition of senses or take interactive forms that contact diverse media and react. The purpose of this research is to define the concept of haptic presentation method in which the audience perceive in the exhibition space by themselves and the visual elements spread into other senses and perceive complexly, and to present the directional nature. To conduct this research, first, this researcher recognized that haptic sensory experiential research by analyzing the roles and transition history of exhibition space is needed for the present age Second, based on philosophical theories, four haptic sensory expression characteristics (medium nature, experiential nature, attractiveness, sensitiveness) were derived by substituting Giles Deleuze's four haptic spatial characteristics (grasping short distance, dispersed gaze, cognition of bodily movement, formation of synesthesia through complex senses) and six formative factors of exhibition space (space, form, size, light, quality of materials, and color). And the effective exhibition presentation methods were analyzed through six cases of experiential exhibition spaces. Accordingly, what matters in the experiential exhibition space is to produce the four characteristics: medium nature, experientiality, attractiveness, and sensitiveness in equilibrium. It is necessary for the designers to reflect it appropriately in producing so that the audience can think and experience by themselves. Accordingly, in this thesis, it could be seen that to produce the haptic production characteristics in the experiential exhibition space in equilibrium is the important factor in the experiential exhibition space. In conclusion, experiences in the exhibition space should be approached with the transcendental haptic presentation method by which even the space of actually unexperienced cognition can be expanded and experienced through the metastasis and tension of various senses. Also, researches on such senses should be developed continuously, and this researcher expects that this will become a stimulant to present a new directivity.

• 한국실내디자인학회논문집
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• 제26권6호
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• pp.3-12
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• 2017

As the quality of life has improved today, there is a growing desire among consumers for new space and interest in spending their valuable time in 'the third space' has tended to increase. Cafes have been integrated with sales and exhibition space as the representative third space. For example, it's cafe type automobile exhibition centers. The purpose of this study is to examine the characteristics of 'the third space' in cafe type automobile exhibition centers and suggest a plan for effective spatial characteristics. It checked the necessity of the third space' in automobile exhibition centers by analyzing automobile consumption trends of the 21st century according to industry change and restructures a checklist by grasping cafe type automobile exhibition centers and the concept and characteristics of 'the third space' based on the precedent studies. A questionnaire is made through the checklist drawn and a survey is conducted targeting users of the target areas of cases. The target areas of cases are 4 cafe type automobile exhibition centers opened in Korea since 2014. The analytical results of the target areas of cases that reflected the characteristics of 'the third space' are as follow: First, cafe type automobile exhibition centers must be built to make customers enter the space and at the same time, receive information on automobiles and space naturally. Second, in order to increase satisfaction with the space and brands, there is the necessity to arouse their interest through various experiences including test driving cars directly. Third, revisit intention can be found to be more influenced by spatial design than brand satisfaction. Fourth, partitions or interior for dividing the space need to be improved. In the next studies, specific research on plans about creating design to improve corporate image and brands and induce customers to revisit cafe type automobile exhibition centers by applying the characteristics of 'the third place' to them is required.

• 한국의류산업학회지
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• 제11권1호
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• pp.84-92
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• 2009

The purpose of this study was to examine the facilities, the current status, and the problems of Korean Exhibition Industry and to provide its future direction based on analysis of the characteristics and the recent trend of German Exhibition Industry. Data were obtained from previous research papers, periodicals, magazines, and newspapers. Also, statistical data provided by AUMA(Ausstellungs- und Messe- Ausschuss der Deutschen Wirtschaft e.V.), Association of Korean Exhibition Industries, and Global Exhibition Portal were used. In the result part of this study, various issues such as similarities and differences between Korean and German Exhibition Industry and problems of Korean Exhibition Industry were discussed. The strategies to improve the competitiveness of Korean Exhibition Industry were suggested. They are as follows ; development of global and specialized exhibitions, training of professional human resources for exhibition, formulating of aggressive and powerful oversee marketing, formation of oversee network, improving of laws, regulation and system in such a way to meet the realistic needs of exhibition, building of infrastructure such as roads, traffic networks and accomodations, raise of the Korea image and strengthen of quality of exhibition service.

• 벤처창업연구
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• 제15권2호
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• pp.235-251
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• 2020

본 연구는 해외전시회 참가를 통해 기업의 해외마케팅 확대와 성과제고에 도움을 받으려는 중소기업을 대상으로 전시회 품질특성 및 정부의 정책지원의 실효성을 확인하기 위해 시도되었다. 실증분석을 위하여 2016~2018년까지 3년간 정부 및 정책기관의 지원을 받아 해외 전시회에 참가한 기업의 전시관계자를 대상으로 직접 설문조사를 실시하여 회수된 371부 중 346부의 유효 표본을 가지고 실증분석을 수행하였다. 연구결과 해외전시회 품질특성은 재참가의도에 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 영향력은 주최기관역량이 가장 중요하고 그 다음 전시회명성과 전시장환경 순으로 나타났다. 또한, 품질특성은 참가성과에 유의한 영향을 미치고 참가성과는 재참가의도에 부분 매개효과를 갖는 것으로 나타났다. 정부의 정책지원은 참가성과와 재참가의도 간에 유의미한 조절효과가 있는 것으로 나타났으며, 품질특성이 재참가의도에 미치는 영향에 있어 참가성과가 조건부 간접효과(조절된 매개효과)를 보이는 것으로 나타났다. 본 연구는 기존의 선행연구들에서 시도된 전시회 서비스품질과 만족도 및 참가성과, 행동의도 및 재참가의도 와의 영향관계 규명뿐 아니라 참가성과의 매개효과를 확인하였고 정부의 정책지원의 조절효과를 확인했다는 것에 학술적 의의가 있다.

• 한국실내디자인학회논문집
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• 제18권3호
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• pp.93-101
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• 2009

Nowadays, the constructions of dams are being issued by the public due to the preservation and protection of nature considered more important than development. These social phenomenon can not be evitable due to arguing the both attitudes, preservation and development of nature. However, There are possibilities to make an agreement with the compromise between the two sides. The common goals of the attitudes are concerning human beings and their life quality. In this atmosphere, the exhibition hall of dams is very important to lead the agreement of both groups because the spaces not only provide contents to compromise by showing positive factors of dams, but present condition of using water as natural resources. The purpose of this study is based on the effect of the applied media in an exhibition hall as presenting education and enlightenment factors. To examine the effect, this study categorizes the existing media by communication types firstly. Secondly, based on the categorization, existing media of each dam exhibition hall are analyzed by numerical way. Thirdly, the general characteristics of applied media are defined by integrating the spatial contents and media. The data from the study are effective to provide the basic data for following design works for the exhibition space.

• Journal of Information Display
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• 제12권3호
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• pp.159-165
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• 2011

This research entailed the production of stereoscopic 3D (S3D) contents using 2D-to-S3D conversion for exhibition at a museum and subjective evaluation. Hybrid production combining S3D images of existing live-action videos using the 2D-to-S3D conversion technology and computer graphic ones created via stereo rendering was conducted. Design and control of the chronological analysis of the parallactic angle was conducted on the produced contents, using binocular information as well as subjective evaluations, with the intent of conducting an investigation on the characteristics of such contents from the perspectives of the producers and viewers. An investigation was also conducted on the effects of the viewing position on the impressions of the S3D images.

• 지능정보연구
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• 제17권2호
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• pp.77-96
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• 2011

전시회는 전시업체가 새로운 상품이나 서비스를 관람객에게 알리기 위해 개최되는 것으로 효과적인 마케팅 수단으로 중요한 역할을 수행한다. 이처럼 전시회의 중요성이 점점 커짐에 따라, 국내 전시 산업은 많은 양적 성장을 이뤄왔다. 그러나, 양적 성장에 비해 전시 산업의 질적 성장은 이에 미치지 못하는 실정이다. 따라서 전시회의 질정 성장을 이루기 위해서는 관람객의 행동 패턴을 이해하여 관람객들의 전시 관람 수준과 만족도를 높일 필요성이 있다. 본 연구에서는 관람객들의 전시 관람 행동 패턴을 분석하기 위해 다음과 같은 연구 프레임워크를 사용한다. 첫 번째 단계는 본 연구의 방법론을 적용하기 적합한 전시회를 선정하는 단계이다. 두 번째 단계는 관찰 조사 방법을 수행하는 단계이다. 마지막 세 번째 단계는 수집된 자료들을 분석하는 단계이다. 분석 단계에서는 부스들의 개별 특성을 파악하였고, 더 나아가 관람객들의 전시 관람 행동 패턴을 분석하기 위해 데이터마이닝 기법을 사용하였다. 본 연구의 결과는 전시 기획자에게 유용한 정보를 제공할 뿐만 아니라 참관객들이 원하는 정보를 원하는 방식으로 제공하는 개인화서비스를 가능하게 하여 궁극적으로 전시회 관람의 질과 만족도를 크게 향상시킬 수 있을 것이라고 기대한다.

• 건축역사연구
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• 제17권2호
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• pp.7-25
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• 2008

This study aims to clarify the architectural characteristics of three houses of Choseon Exhibition. Exposition/exhibitions were thought to be a model for the world. It shows the real status of the development, and thinking with visions at that times; therefore, exhibited house models would be a good source for what to be considered for the ideal houses of that times. Through the study, we could find out as belows. 1. The houses exhibited conserved the sitting-on-floor living style, otherwise the most proposals for house improvement suggested a chair-and-table style because of its hygienic quality and integration of the life at home and at work(school, too). 2. The spacial scheme for-family prior over for-guest was emphasized, but models at the exhibition were structured with Japanese traditional spacial program, such as Jashiki(座敷), Kyakunoma(客の間) or Tsuginoma(次の間), which were all Tatami-floored. 3. Through this exhibition, it is clarified that the architectural society in colonial Korea also tried to improve the modern housings, not only direct reception of the developed proposals. These houses was planned with the acceptance of the locality, such like Ondol, a floor heating facility which the Japanese engineer improve the efficiency. 4. Also these exhibited houses became a start to recognize a house as a product, and spurred on commercialization. As the result, we could find out that these exhibited houses accepted the modern housing proposals selectively, and that even if the exhibitions shows the advance in usual these houses were planned with the very conservative notions.

• 한국실내디자인학회논문집
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• 제19권5호
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• pp.173-181
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• 2010

Opened on November 2008, as the public exhibition center of a telecommunication company, T.um is dedicated for delivering the future ubiquitous technologies and business vision of the company leading domestic mobile communication business to the global expected clients and business partners. Since the public opening, not only over 18,000 audiences in 112 nations have been visiting T.um, but also the public media have been releasing news regarding the ubiquitous museum constantly. By the reasons, T.um is regarded as a successful case for public exhibition centers. The most distinguished quality of the museum is established by the Location Based Service technology in the initial construction stage. A visitor in anyplace of T.um can be detected by digital devices equipped GPS systems. The LBS system in T.um allows visitors to get the information of relevant technologies as well as the process of how to operating each content at his own spots by smart phone of which wireless network systems make it possible. This study is focusing on analyzing and defining the T.um special qualities in terms of technologies to provide the basic data for following exhibition space projects based on LBS. The special method of experiencing contents can be designed by utilizing the network system applied to T.um in the planning stage.

• 보존과학회지
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• 제33권5호
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• pp.319-329
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• 2017

이 연구에서는 Passive sampler를 이용하여 연구대상으로 선정된 2곳의 유물 전시관 내부의 폼알데하이드 농도를 2012년 5월부터 2013년 4월까지 1년간 공간별로 모니터링 하였다. 이 결과, 유물 전시관 내부의 폼알데하이드 농도는 외기에 비해 5배~36배 이상 높은 수치를 나타냈다. 각 전시실과 진열장 내부는 오염원, 공기조화설비, 환경관리에 따라 농도 수준을 달리하였다. 유물 전시관 내 폼알데하이드 농도 수준을 주시험법에 준하여 보정한 결과, 대부분이 환경부의 실내공기질 관리법에서 고시하는 전시실 유지기준($100{\mu}g/m^3$) 뿐만 아니라 일본 국립동경박물관에서 권고하는 문화재 보존환경 기준(약 $50{\mu}g/m^3$)을 모두 초과하였다. 전시실과 진열장 내 폼알데하이드의 농도는 모두 여름>가을>봄>겨울 순으로 높았으며 온 습도가 높은 여름철에 농도 방출량이 증가하였다. 온 습도환경 변화에 따른 폼알데하이드의 농도는 모두 양의 상관관계를 나타냈다. 온도의 경우 $R^2$값이 0.8~0.9의 범위로 폼알데하이드 농도가 습도에 비해 온도에 대한 의존 경향이 큰 것을 알 수 있다. 유물 전시관 내 폼알데하이드 방출 특성 분석은 실내공기질을 개선하는데 기초자료로 활용될 수 있을 것이다.