• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.772-788
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• 2022

This study investigates whether the image of the casual Hanbok brand is being communicated to consumers successfully. We conducted a semantic network analysis to identify ways of revitalizing communication between casual Hanbok brands and consumers; in addition, we quantitatively evaluated the effectiveness of communication marketing through Quadratic Assignment Procedure (QAP) analysis. Unstructured data from 2014-2021 were collected through portal sites and then refined and networked. Our analysis showed that casual Hanbok brands generally target younger people and that different brands employ similar methods to promote and popularize the casual Hanbok style. Consumers tended to recognize and show interest in casual Hanbok, suggesting the potential to expand the market to Blue Ocean. However, some of our findings revealed the potential factors of style coordination risk and prejudice against existing Hanbok, which could potentially hinder casual Hanbok's uptake and adoption. We conclude that increasing the demand for casual Hanbok depends not only on delivering an accurate brand image to consumers but also on balancing fashion with traditional images when planning products and providing styling information.

• Journal of Information Technology Applications and Management
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• v.26 no.1
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• pp.95-102
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• 2019

Public transportation systems play key roles in supporting dynamic activities and interaction between urban places. Especially, high efficient public transportation systems are required in order to support large traffic demands in urban areas. In this paper, we define a new metric, structural activation level (SAL), to replace the conventional transportation share ratio (TSR) measuring efficiency of public transportation systems. First of all, we access the Korea Transport Database (KTDB) and download origin-destination data by transport types to construct traffic networks with respect to transport types for each city. Then, we calculate the QAP (Quadratic Assignment Procedure) correlation between each traffic network and the total traffic network for each city to investigate SAL by comparing cities one another. The results of our investigation reveal inconsistency between TSR and SAL. In Daegu, TSR of public transportation systems is relatively low while SAL is high. In Deajeon, however, SAL is low while TSR is high. Therefore, we suggest to take into consideration SAL as well as TSR in order to investigate the degree of activation of public transportation.

• The Journal of Bigdata
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• v.6 no.2
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• pp.109-124
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• 2021

In this paper, the structural characteristics of Industry-University cooperation networks are analyzed using network analysis. Recent studies have shown that technological cooperation and joint research has a positive effect on R&D performance. In order to boost innovation performance, various types of cooperative activities and governmental policy supports for major R&D stakeholders(i.e. universities, laboratories, etc.) are provided. However, despite these efforts, the outcome is still insufficient, so it is time to prepare for a plan to build an innovative network to strengthen university-centered Industry-University cooperation activities. Specifically, this study builds the networks according to the form of Industry-University cooperations(i.e. patent, paper, joint research, and technology transfer), and different types of Industry-University cooperation networks are analyzed from a statistical viewpoint by using QAP correlation and regression analyses. The analysis results show that joint research network is closely related to paper network, and is related to other Industry-University cooperation networks. This study is expected to shed a light on supporting innovation activities such as establishing Industry-University cooperation strategies and discovering cooperative partners necessary for creating new growth engines for universities.

• Architectural research
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• v.24 no.2
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• pp.41-52
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• 2022

The purpose of this study is to grasp the understanding of smart cities and to review whether the common perception of smart cities, as people understand it, is changing over time. This study analyzes keywords related to smart cities used in social network services (SNSs) in 2011, 2016, and 2020 respectively through semantic network analysis. Smart city discussions appearing on SNS in 2011 mainly focused on technology, and the results of 2016 were generally similar to those of 2011. We can also find policy or business-oriented characteristics in emerging countries in 2020. We highlight that all the results of 2011, 2016, and 2020 have some correlation with each other through QAP(Quadratic Assignment Procedure) correlation analysis, and among them, the correlation between 2011 and 2016 is analyzed the most. The results of the frequency analysis, centrality analysis, and CONCOR(CONvergence of interaction CORrelation) analysis support these results. The results of this study help establish policies that reflect the needs and opinions of citizens in planning smart cities by identifying trends and paradigm transitions expressed by people in SNS. Furthermore, it is expected to help emerging countries by enhancing the understanding of the essence and trend of smart cities and to contribute by suggesting the direction of more sustainable technology development in future smart city policies for leading countries.