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Digital Marketing of Cotton to Generation Y College Students

  • Avila, Brenda;Ryu, Jay-Sang
    • Journal of Distribution Science
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    • v.13 no.7
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    • pp.5-10
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    • 2015
  • Purpose - Gen Y college students have emerged as a profitable consumer segment because of their growing purchasing power and influence on others' buying decisions. Digital marketing is deemed effective in increasing Gen Y college students' knowledge of and interest in products and services. This research examined the effect of digital marketing on Gen Y college students'perceptions, attitudes and purchase intentions toward cotton clothing compared to that of conventional print marketing and no marketing. Research design, Date and Methodology -Data were collected from three different groups of college students from a large university in the U.S.: the group with no cotton marketing, those with print media marketing, and those with digital marketing. Result - The findings confirmed that college students who were exposed to cotton digital marketing displayed the highest level of agreement on the benefits of cotton clothing. They also exhibited the most favorable attitudes and strongest purchase intentions toward cotton clothing. Conclusions - To target Gen Y consumers effectively, marketers should consider a digital marketing strategy to promote their products and services.

A Study on Parking Control System for Fully Automated (완전 자동화를 위한 주차 관제 시스템에 관한 연구)

  • Ock, Injun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.15 no.3
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    • pp.79-87
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    • 2019
  • The system proposed in this paper is a fully automated parking control system that can even protect users' information through blockchain. Unlike conventional parking control systems, the system consists of a web page that is accessible to people of all ages and ages, directly to the parking lot. Such a system would also benefit managers in the parking lot business. This is because it can reduce soaring labor costs and maximize the sales it can generate by operating 24 hours a day. In order to implement these systems, the web page was first designed using HTML and the API was configured using JAX-RS to invoke the API required by the web page. As a result, it created a web page that was easily accessible to anyone, built a server that could be accessed by more than 200 people at the same time, focused on personal information protection by encrypting the information of users through blockchain grafts, and designed a system that enabled users to complete payments easily. It is planning to add QR codes and GPS functions in the future and implement a function that allows one-touch information on parking lots and their vehicle information.

Analysis and survey of design decision making process in steel production process

  • Furukawa, Satoru;Yoshida, Tomohiro;Chi, Naiyuan;Okamoto, Hiroyuki;Furusaka, Shuzo
    • International conference on construction engineering and project management
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    • 2020.12a
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    • pp.30-37
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    • 2020
  • In the building construction, the steel-frame work occupies an important position in terms of structure, cost and quality. Especially in Japan, steel frames have traditionally been the main structure of many buildings. For steel-frame works in such positions, this paper investigates an existing steel fabricator to clarify the actual conditions of design decision making process and management method in steel production process. This study focuses on a steel fabricator (Company M in the following sentences), whose main market is Japan and which has facilities in Thailand, China, and Japan. Company M uses QR codes to control the production status of products, and exchanges all information between inside and outside the company via specialized departments in the form of documents. The authors have already analyzed the relationship between production lead time and defect rate based on actual project data at Architectural Institute of Japan in 2016. In 2019, we expressed the process from the confirmation of the design information of the current steel frame to the production by WBS, and clarified the relationship between the production lead time and steel frame product quality structurally. In this paper, the authors reoport the progress of the survey conducted so far, the positioning of the collected data, and the future survey policy.

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A Study on the Librarians' Perception about the Future of Libraries in the era of the 4th Industrial Revolution (4차 산업혁명 시대 도서관의 미래상에 대한 사서 인식조사)

  • Park, Tae-Yeon;Gang, Ju-Yeon;Kim, Yong;Kim, Tae-Kyung;Oh, Hyo-Jung
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.1
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    • pp.203-229
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    • 2018
  • This study examined current status and futurity of libraries based on the survey of librarians awareness in the era of the $4^{th}$ Industrial Revolution and sought to find effective response strategies for future changes. For this purpose, this study reviewed research issues against the $4^{th}$ Industrial Revolution based on preceding researches in our library area and other fields. The awareness survey was conducted of librarians of several types including national libraries and public libraries. The results are as follows: First, librarians were interested in the $4^{th}$ Industrial Revolution, but they thought that new technologies are poorly adopted in their libraries. Second, librarians were most frequently using Desktop PCs, mobile phones, RFID tags, and QR codes for library services. Third, librarians were required intelligent-information services because of their effectiveness, but their libraries did not provide them for users. Fourth, librarians expected that the $4^{th}$ Industrial Revolution brings positive influences to libraries' future. On the other hands, they also concerned about their job losses. Fifth, librarians agreed with necessity of new technologies of the $4^{th}$ Industrial Revolution and they especially wanted educations and training related with technologies. Also, technical supports for online services and simply repeated works are required.

A Study on High Speed Playback of AR Contents based on Beacon RSSI Signals (무선 RSSI 신호 기반의 AR 콘텐츠 초고속 재생에 관한 연구)

  • Kim, Goo;Kim, Jin-Woo;Ha, Yeon-Chul
    • Journal of the Institute of Convergence Signal Processing
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    • v.21 no.2
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    • pp.67-72
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    • 2020
  • AR service using the client-server method and existing physical markers(eg, OR Codes, etc.) causes a delay in the playback time of the contents because the contents download is executed after the marker recognition. In the case of the one-time installation method rather than the client-server method, proactive download of high-capacity contents for playback may cause an inefficiency of the storage space of the device(eg, smartphone, etc.). Therefore, in AR contents playback based on beacon's RSSI to secure the efficiency of the playback device storage space and to quickly play AR contents. The technique for high-speed playback in this study can be applied to various fields such as MICE exhibition using beacon signal.

Self-Symptom Checker for COVID-19 Control and Symptom Management

  • Sun-Ju Ahn;Jong Duck Kim;Jong Hyun Yoon;Jung Ha Park
    • Health Policy and Management
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    • v.33 no.1
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    • pp.29-39
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    • 2023
  • Background: Breaking the chain of disease transmission from overseas is necessary to control new infectious diseases such as coronavirus disease 2019 effectively. In this study, we developed a mobile app called Self-Symptom Checker (SSC) to monitor the health of inbound travelers. Methods: SSC was developed for general users and administrators. The functions of SSC include non-repudiation using QR (quick response) codes, monitoring fever and respiratory symptoms, and requiring persons showing symptoms to undergo polymerase chain reaction tests at nearby screening stations following a review of reported symptoms by the Korea Disease Control and Prevention Agency, as well as making phone calls, via artificial intelligence or public health personnel, to individuals who have not entered symptoms to provide the necessary information. Results: From February 12 to March 27, 2020, 165,000 people who were subjected to the special entry procedure installed SSC. The expected number of public health officers and related resources needed per day would be 800 if only the phone was used to perform symptom monitoring during the above period. Conclusion: By applying SSC, more effective symptom monitoring was possible. The daily average number of health officers decreased to 100, or 13% of the initial estimate. SSC reduces the work burden on public healthcare personnel. SSC is an electronic solution conceived in response to health questionnaires completed by inbound travelers specified in the World Health Organization International Health Regulations as a requirement in the event of a pandemic.

The Effects of Formative Assessment Using Mobile Applications on Interest and Self-Directedness in Science Instruction (모바일을 활용한 형성평가가 과학수업의 흥미성과 자기주도성에 미치는 영향)

  • Kwak, Hyoungsuk;Shin, Youngjoon
    • Journal of The Korean Association For Science Education
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    • v.34 no.3
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    • pp.285-294
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    • 2014
  • This study investigates the effects of formative assessment utilizing mobile applications on interest and self-directedness in science instruction. The study subjects are two 6th grade classes from H elementary school located in Incheon, and the experimental group and the comparative group are composed of 21 students, respectively. The students from the experimental group have been taught with mobile devices while the comparative group has been taught in methods consistent with the current teaching standards. For the sake of research, the results of the method applied to the mobile device focus group have been edited using Google Drive Forms, entered as QR codes and stored in order for them to later be utilized for teaching and learning process. In the process, the teacher has provided the students with feedback based on their answers. The students of comparative group are to solve the same formative assessment in paper. As a result, the teacher of the mobile device focus group has been able to go through twenty-nine questions on formative assessment in the teaching and learning process, confirm the correct answers five times and provide feedback twenty-five times for additional explanation. In the inquiry about interest, the mobile device group scored 4.64 points and the standard one scored just 1.99 points (p<0.01). Fifteen students answered in the interview that and the major reason why they scored high has been because it was fun to study with mobile devices. When it comes to self-directedness over the process of teaching and learning, the mobile device focus group has answered positively but the standard group has scored relatively low (p<0.01).

A Development of Framework for Selecting Labor Attendance Management System Considering Condition of Construction Site (건설 현장 특성을 고려한 출역관리시스템 선정 프레임워크 개발)

  • Kim, Seong-Ah;Chin, Sang-Yoon;Jang, Moon-Seok;Jung, Choong-Won;Choi, Cheol-Ho
    • Korean Journal of Construction Engineering and Management
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    • v.16 no.4
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    • pp.60-69
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    • 2015
  • Labor attendance management has traditionally been carried out by writing a table for checking an attendance of labor, which requires a lot of time and effort. As electronic devices with additions such as barcodes, Quick Response codes, and Radio Frequency Identification(RFID) have been developed, however, automated labor attendance management systems have appeared. Recently, various types of labor recognition devices converged with biometrics (fingerprint, vein, face recognition, etc.) have been released. However, although these devices can be used to check attendance automatically, there is insufficient guidance when it comes to selecting the appropriate labor attendance management system for construction sites. Therefore, this study proposed a decision framework to determine which labor attendance management system would be suitable for a construction site and to select the labor recognition device. This study investigated different labor recognition devices, focusing on how they worked, and tested the performance of devices and their usability for construction labor attendance management. The test results showed that RFID is most suitable when verifying the attendance of many laborers over a short period of time. The devices for hand vein and fingerprint recognition did not function when there was a foreign material such as cement or paint on the laborer's hand, except for a deformed finger. Reflecting these test results, this study suggested a framework for selecting a labor attendance system and recognition device; this is expected to contribute to the development of more efficient labor management systems.