• Journal of Digital Convergence
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• v.16 no.2
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• pp.327-334
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• 2018

This study focuses on regathering the regional festival tourists through the reuse of Pyeongchang Winter Olympics facilities. It has a purpose of proposing directions to develop regional festival through the case analysis of successful domestic and international festivals. As a method of primary study, case analysis of domestic and international festivals and literature study were done. It was developed by data from the Statistics Office and Culture Tourism. This study suggests the Trout Festival and Snow Festival, to develop the following strategy using the facilities and make new, fused contents for the festivals. It expects the increase in facilities utilization and boom in regional economy to appear with the initiation of the unique strategy. This study to be used as a reference in the future for regathering the tourists and future studies on this specific topic.