• Title/Summary/Keyword: Purpose of Information use

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An Empirical Analysis of the Relationship Between Traits of e-Commerce Platform and Intention to Use Platform Extended Service Based on Value-Attitude-Behavior : The Moderating Effect of Network Impact (VAB 모델을 기반으로 한 e-커머스 플랫폼 특성과 플랫폼 확장 서비스 이용 의도 사이의 실증연구: 네트워크 효과의 조절 효과를 중심으로)

  • Lee, Min Young;Kim, Sang Hyun;Park, Hyun Sun
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.289-320
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    • 2022
  • Purpose The purpose of this study is to empirically investigate impacts of e-Commerce traits on intention to use platform extended services based on Value-Attitude-Behavior(VAB) framework as well as the moderating effect of network impact as the current e-Commerce platforms provide more extended services to their customers. Design/methodology/approach The research model was developed based on the literature review and VAB framework in order to empirically investigate impacts of e-Commerce platform characteristics. The survey was conducted in order to test proposed hypotheses. 298 collected responses were analyzed for the structural equational modeling(SEM) with SmartPLS 3.0. Findings Findings show that all proposed hypotheses were supported with exception of responsiveness. Among five constructs represented as e-Commerce platform characteristics, product variety had a highest impact on platform value. In addition, this study confirmed that the variable - network effect - strength the relationship between platform attitude and intention to use extended service.

Use of Photographs as Data Sources for Costume Research

  • Lee, Hae-Young;Elaine, Pedersen
    • Journal of Fashion Business
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    • v.5 no.5
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    • pp.27-35
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    • 2001
  • The purpose of this paper is to explore that what is the consideration when using photographs as data sources for historic costume research. So in other to achieve the study, first of all, I have to think over about the new media, photography, and then review the articles and studies how they have been used by scholars outside or our field. The considerations are the followings: 1. What kind of information can be found in historic photographs? The kind of information that may only be found in historic photographs and not in any other data source. What types of photographs are there; how the information varies by type of photograph. 2. What photographs can provide as data sources? How photographs can be used quantitative versus qualitative information; how to collect this information from one or more photographs, the criteria for the use of photographs. 3. Limitations of using historic photographs and what kind of information cannot be found in historic photographs. Be sure to discuss investigating the reliability of assigned dates;the importance of and suggestions on how could be done as part of the criterial for use of photographs. So, by asking and understanding these questions, we will use photographs better as a visual resource forward.

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Affecting factors of learner's attitude and intention to use of SNS in college education (대학 수업에서의 SNS 활용에 대한 학습자의 태도와 지속적 이용의도 변인 연구)

  • Jun, Byoungho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.12 no.2
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    • pp.51-59
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    • 2016
  • SNS has been emerging as an educational tool, because of its features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this study is to investigate the affecting factors of learner's attitude and intention to use of SNS in college education. Based on prior studies self-efficacy, educational expectancy, subjective norm, habit and enjoyment were identified as affecting factors. According to the results of multiple regression analysis, all factors(self-efficacy, educational expectancy, subjective norm, habit and enjoyment) were found to be significantly related to the learner's attitude and intention to use. Result shows that educational expectancy and enjoyment are much more significantly related to the learner's attitude and intention to use of SNS in college education. It can provide a guideline of effective strategy for SNS utilization in college education.

Tracking of an Object using Image Processing through JAVA

  • Chang, Ho-Ji;Lee, Dong-Youp;Jeong, Seung-Gweon;Chang, Yu-Shin;Lee, Man-Hyung;Bae, Jong-Il
    • 제어로봇시스템학회:학술대회논문집
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    • 2001.10a
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    • pp.131.2-131
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    • 2001
  • This paper's purpose i to obtain tracking information of an object using a camera. This system embodies to know tracking information of an object using Kalman filtering. As we use java program, it is possible to make system regardless of operating system, set up the system. We used an comfortable USB port camera everywhere without the capture board. We can use the internet by using the applet and JMF everywhere. We regard the camera as fixed.

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Continuous usage intention of social media as an online information distribution channels

  • YASA, Ni Nyoman Kerti;RAHMAYANTI, Putu Laksmita Dewi;WITARSANA, I Gusti Agung Gede;ANDIKA, Ary Wira;MUNA, Nilna;SUGIANINGRAT, Ida Ayu Putu Widani;Martaleni, Martaleni
    • Journal of Distribution Science
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    • v.19 no.5
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    • pp.49-60
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    • 2021
  • Purpose: This study aimed to explore the variables that may play a significant role in inducing Facebook users to use Facebook as online information distribution channels continuously. Research design, data, and methodology: The population of this study are all Facebook users who have actively used Facebook as a social media as online information distribution for at least one year. Purposive sampling technique was used in this study and 290 respondents were enrolled. The data was collected using a questionnaire and further analyzed with path analysis and SEM-PLS approach. Result: The results showed that perceived ease of use, perceived critical mass, perceived enjoyment, and perceived information intelligence have a positive and a significant effect towards perceived usefulness. Perceived usefulness also has a positive and significant effect on users' attitude, and users' attitude has a positive and significant effect on intentions to use Facebook continuously among its users. Conclusions: Hence, it is important for Facebook as an online information distribution channel to maintain its perceived usefulness in order to create a positive impact on its users' and induce Facebook users' to use social media continuously.

Study of the effective use pattern using Data Mining in a mobile grid (모바일 그리드에서 데이터마이닝을 이용한 효율적인 사용자 패턴 연구)

  • Kim, Hyu Chan;Kim, Mi Jung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.9 no.2
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    • pp.23-32
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    • 2013
  • The purpose of this study is to make effective mobile grid considered general environment, which can be summarized as irregular mobility, service exploration, data sharing, variety of machines, limit to the battery duration, etc. The data was extracted from the Dartmouth College. We analysed mobile use pattern of a specific group and applied pattern using hybrid method. As a result, we could adjust infra usage effectively and appropriately and cost cutting and increase satisfaction of user. In this study, by applying weighting method based on access time interval, we analysed use pattern added time variation with association rule during users in mobile grid environment. We proposed more stable way to manage patterns in a mobile grid environment that is being used as a hybrid form to process the data value received from the server in real time. Further studies are needed to get appropriate use pattern by group using use patterns of various groups.

A Basic Study for the Planning of a Scientific Information Center; Characteristics and Use of Information with Possible Improvements (과학기술 정보체제의 계획을 위한 기초연구 -정보의 특징, 정보의 이용 및 유통체제의 개선-)

  • Koo Ja-Young
    • Journal of the Korean Society for Library and Information Science
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    • v.3
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    • pp.1-24
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    • 1973
  • This paper is intended as a basic study in which the purpose is to provide understanding of the workings of man in relation to his information resources. Such understanding would prove of value in formulating the policies of an inoformation center serving the fields of science and technology. The information problem of the scientific community was assessed in the lights of the characteristics of the information (cumulativeness, currency versus obsolescence, volume versus redundancy, interrelationships, and foreign literature)and the flow of information and communication patterns covering the use of the variety of media and the information gathering habits of scientists. What can be done to ease the problem was sought in the improvements and innovations which call the attentions of the scientists and the technologists as producers and users of the information, of the professional organizations of various disciplines and of government.

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Instructor Factors and Media Richness Affecting Distance Learning Student's Intention to Use and Performance (교수자 요인과 매체풍부성이 원격교육 학습자의 이용의도와 학습성과에 미치는 영향)

  • Ryu In;Shin Seon-Jin
    • The Journal of Information Systems
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    • v.15 no.3
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    • pp.35-53
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    • 2006
  • Distance teaming systems have become popular tools for teaching and learning. The purpose of this study is to analyze influence of instructor factors and media richness on student's intention th use and performance in distance teaming. We used TAM as a theoretical foundation to explain student's behavior. The model was tested using LISREL analysis on the sample of 246 users rho have experience with the distance teaming systems. The results show that instructor factors such as luぉ style and attitude have partial effects on perceived usefulness, ease of use and media richness. In addition, results also show that both TAM variables and media richness strongly predict intention In use of the distance loaming system Finally, the usage intention has a positive effect on teaming performance. Implications of these findings are discussed for researchers and practitioners.

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A Study on Revitalizing the Use of School Libraries through Analysis of University Students' Experiences (대학생의 경험 분석을 통한 학교도서관 이용 활성화 방안)

  • Sena Lee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.35 no.2
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    • pp.47-64
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    • 2024
  • This study was conducted to analyze students' school library use factors and purposes and to suggest ways to stimulate school library use. For this purpose, essays freely written by university students in the Department of Library and Information Science about the school library were analyzed and divided into personal factors, school library factors, use factors, and non-use factors. Comments on school library facilities, collections, school librarians, and programs were presented to promote school library use. In addition, it was suggested that the school library serve as a rest area, reflect student preference for comic books and genre novels, and strengthen club activities.

Factors Influencing Behavioral Intention to Use Online Learning Systems from Student's Perspective: An Extended TAM Model

  • Yang, Yi;Kim, Min-Yong
    • The Journal of Information Systems
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    • v.32 no.4
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    • pp.95-118
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    • 2023
  • Purpose This study employed the Technology Acceptance Model (TAM) to understand students' acceptance of online learning systems. Specifically, this study investigated the factors influencing the behavioral intention of South Korean major university students to use online learning systems for educational purposes in the period when their university life had largely returned to the state it was in before the COVID-19 pandemic. Design/methodology/approach This study examined the impact of four external factors: self-efficacy, personal innovativeness, perceived enjoyment, and system quality, on two TAM constructs: perceived ease of use and perceived usefulness. Additionally, this study explored how perceived ease of use and perceived usefulness affect the behavioral intention to use online learning systems. We conducted an online-based survey using a structured questionnaire. The data collected from the survey were then subjected to Structural Equation Modeling (SEM) analysis to test the study's hypotheses and examine the relationships among the various constructs. Findings The findings reveal that perceived usefulness and ease of use significantly influence students' behavioral intentions to use online learning systems. Furthermore, factors of self-efficacy, perceived enjoyment, and system quality positively affect perceived usefulness and ease of use. Notably, personal innovativeness impacts ease of use but not perceived usefulness.