• 한국IT서비스학회지
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• 제12권4호
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• pp.337-347
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• 2013

The mobile market in South Korea is about 4trillion and the social commerce market is also growing. Social commerce market was started from small venture company and in nowadays, its status is getting higher enough to compete with such as Gmarket and 11st. As social commerce market is rapidly growing, the interest of consumer is getting higher and we need to research about how consumers to recognize and make a purchase. For the research, I set hypothesis about consumer's recognition about social commerce, shopping experience, purchasing disposition, a trust influence on purchase attitude and we analyzed through actual investigation. I did a survey for male and female in 20s. An analysis result showed that the recognition about social commerce, shopping experience, purchasing disposition and a trust can affect on purchasing satisfaction. The most popular category in social commerce market was restaurant and fashion and I also found that consumers visit social commerce market in case of need rather than regular visits. I expect a rapid growth of social commerce market as an advance of smartphones. I hope this research could help for to establish marketing strategy by understanding characteristics of social commerce market and consumer proneness.

• 한국의류학회지
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• 제36권10호
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• pp.1040-1049
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• 2012

This study examines the effects of pursued benefits and satisfaction (or dissatisfaction) on repurchase intentions. The research was comprised of a 2 (satisfaction after purchase: satisfaction versus dissatisfaction) ${\times}2$ (product benefit type: utilitarian benefit versus hedonic benefit) ${\times}2$ (hyperopic disposition: high versus low) model, designed with three mixed elements. The subject participants of this study were 168 female university students aged 20 to 29 from the Seoul, Gyeong-gi do, and Chung-cheong do areas. We performed a reliability analysis, T-test, and ANOVA using the SPSS statistic package. The results of this study are summarized as follows. In terms of product benefit that influences repurchase intention based on whether a consumer has experienced satisfaction after purchasing a fashion product, repurchase intention was high for hedonic benefits regardless of the level of satisfaction or dissatisfaction after a purchase. However, we found a significant difference in preference when the hyperopic disposition of a consumer was taken into account. When dissatisfied with a purchase, consumers with low levels of hyperopic disposition displayed higher repurchase intentions for the products of hedonic benefit than those of utilitarian benefits. However, when dissatisfied with a purchase, consumers with high levels of hyperopic disposition displayed low levels of repurchase intention regardless of the type of product benefit. When consumers are satisfied with a purchase, they are more likely to repurchase hedonic products than utilitarian products.

• 한국의류학회지
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• 제21권4호
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• pp.795-805
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• 1997

The purpose of this study is to clearly understand the Korean consumer's socially responsible consumption attitude and disposition behavior through revealing by use Fishbein's Multi-Attributes Model as a conceptual frame, the relationship between the socially responsible clothing consumption attitude factors and disposition behavior pattern, and relations of demographic variables. Data were collected from the adult females residing in Seoul. Judgment Sampling were. performed twice during March of 1996 and total 549 sets of answers were used for final analysis. The result are following. First, by looking at the relationship between intrinsic side of socially responsible consumption attitude and disposition behavior, the attitude shows more economical disposition when consumers are in considerate about preservation of natural resources and clothing consumption and when consumers favor purchasing a second hand product, On the other hand, consumers' behavior shows more altruistic disposition, when they favor recycling and acquisition of second hand clothing and when not favor fashion. The result of analysis of relationship between the socially responsible clothing consumption attitude and demographic variables shows that income, age and education level relates to some intrinsic side of socially responsible clothing consumption attitude. On the other side, the analysis result shows that consumers with relatively lower education normally practice economical dispotion, while consumers with higher education level do altruistic disposition. Also, elder and married consumers tend to do more altruistic disposition.

• 대한가정학회지
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• 제41권5호
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• pp.71-87
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• 2003

This research focuses on rationality of behavior of children purchasing, using, and disposition in consideration of the importance of children consumers, also the purpose of this research is to provide the basic material of consumer education for children. This research was conducted a questionnaire survey of enrolled children and their mothers at 4 public and private elementary schools in Seoul and Kyonggi-do area. It progressed from September 2 to September 7 in 2002, and tea three hundred eighty six reponses except false entries were analyzed using SPSS/PC+ program. The results of the research are as follows; rationality of consuming behavior of children is higher when they are girls, their grades are lower, allowance' amount is larger and children record their allowance, children have lots of the experience of consumer education, children are less influenced by their group.

• 경영과정보연구
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• 제18권
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• pp.183-199
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• 2006

This study examines this intriguing idea In the context of the E-commerce involved in inquiring and purchasing books on the internet. Survey data from 154 potential users support and offend this hypothesis. The data show that both familiarity with an internet vendor and its processes and trust in the vendor influenced the respondent's intentions to inquire about books, it is primarily people's dispositions to trust that affected their trust in the vendor. The data support the basic assumption of the study both trust and familiarity influence E-commerce. Also, the study show that both trust in a Internet vendor and familiarity with the vendor and its procedures influence two distinct aspects of I-commerce intentions in book selling sites: inquiry and purchase. The influence if familiarity and trust are strong on people's intentions to purchase. The study show that trust and familiarity are distinctly different constructs, and that trust is significantly affected by familiarity, and not only by people's disposition to trust. The research model thus shows both trust and familiarity influence behavioral intentions. In this study, familiarity was introduced primarily as an antecedent of trust, while its role in increasing I-commerce was not as emphasized as that of trust. However, the importance of familiarity might be greater: familiarity influences both purchase intentions and inquiry intentions only slightly less than trust does.

• 디자인학연구
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• 제13권3호
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• pp.201-210
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• 2000

문화의 흐름은 끊임없이 변화한다. 그러한 문화의 변화는 항상 새로운 세대에 의하여 주도되어져왔다 현재도 우리는 신세대에 의한 새로운 문화의 사조에 접해있다. 그리고 그러한 새로운 문화의 주인공은 다름 아닌 10대에서 20대 중반에 이르는 이 시대의 젊은 계층, 소위 신세대집단(新世代集團)임을 알 수 있다. 이들은 허리끈을 졸라매어 온 지난 세대와는 달리 경제적 풍요 속에서 그들 나름의 독특한 소비중심의 구매 패턴에 익숙해 져온 세대들이므로 기업으로서는 그들의 소비잠재력에 매력을 가지지 않을 수 없다. IMF의 한파가 끝나가고 21세기가 시작된 오늘날 소비시장에 있어서 이제 신세대는 강력한 단일 소비계층의 세력으로 자리잡으면서 점점 더 폭발적이고 파괴적인 구매패턴을 보이고 있다. 이 시점에서 이들의 소비문화와 성향을 조사 연구하는 것은 아무리 강조하여도 지나치지 않을 것이다. 기성 디자이너들은 이들의 성향과 문화적 속성을 면밀히 검토 파악한 바탕 위에 마케팅전략을 세워야 할 것이며, 더불어 이들을 미래의 소비집단으로 계속해서 이끌어 가기 위하여서는 세대가 바뀔 때마다 새로이 진압되는 신세대들의 문화의 속성이 어떻게 변화하고 있는지에 대해 계속적인 관찰을 해 나가야 할 것이다.

• East Asian Economic Review
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• 제23권4호
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• pp.381-407
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• 2019

The Korean wave has become a global phenomenon whose effect has been widely studied in Asia, Europe and the US. However the presumption of cultural distance makes it appear unlikely that the Korean wave could gain traction among African consumers of cultural products. As such, a dearth of evidence exists on the effects of the wave in Africa. This paper examines the effect of the wave in East African countries employing both descriptive and Probit model analyses. The results show that, contrary to conventional beliefs, most Africans surveyed perceive value proximity with Korea through the values conveyed in Korean dramas, movies and music. Confucius values, such as filial piety, family love and respect for the elderly are the most appealing to the East African audience. Importantly, contact with Korean wave contents contributes to the respondents' disposition to form favorable attitude towards Korea. The African consumers of Korea's cultural products are equally likely to purchase other Korean commercial products. These results remotely suggest that Hallyu may be a tool for advancing Korea's soft power towards Africa and could generate positive economic externalities.

• 정보처리학회논문지D
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• 제16D권1호
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• pp.123-132
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• 2009

국제적인 규제와 정부차원의 지원과 관리가 이뤄지고 있음에도 불구하고 일반기업 등에서는 여전히 소프트웨어자산에 대한 인식과 관리 소홀의 문제점을 안고 있다. 이는 관리해야 할 소프트웨어자산의 범위가 모호할 뿐 아니라 소프트웨어의 특성상 복사 및 설치가 쉽고 눈에 보이지 않아 관리 자체가 어렵기 때문이다. 즉 기업의 소프트웨어관리자는 구매부터 조달, 배포, 유지, 처분까지의 전체적인 소프트웨어 라이프사이클의 각 단계별로 수시로 변화되는 정보를 정확히 확인하고 관리하기가 쉽지 않다는 문제점이 있다. 따라서 본 논문에서는 이를 해결하기 위해서 개발된 점검용 시스템인 Inspector를 활용할 것을 제안한다. 제안된 점검서비스에는 패키지 소프트웨어의 특성을 고려한 검색기법이 구현되었고, 소프트웨어의 권리관리 정보를 표준화하였으며, 레지스트리 정보를 활용하였다. Inspector를 사용한 결과 PC 1대당 점검시간이 획기적으로 단축되었다. 이러한 효과 이외에도 소프트웨어를 효과적으로 관리함으로써 소프트웨어 구입비용을 절감할 수 있도록 지원하여 경영합리화에 이바지하는 것으로 나타났다.

• 한국건설관리학회논문집
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• 제6권2호
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• pp.120-128
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• 2005

설계 및 엔지니어링 용역사업 분야에 도입되어 운영되고 있는 품질경영시스템은 설계 및 엔지니어링 용역사업의 국제화와 선진화된 조직경영활동의 실현을 통한 해당분야 사업활동의 역량을 강화하기 위함이다. 그러나 기업 경영자들의 품질경영시스템에 대한 올바른 이해와 인식의 부족으로 품질경영체제의 안정적인 운영과 정착에 많은 문제점이 발생되고 있다. 따라서 본 연구에서는 이러한 설계 및 엔지니어링용역사업 분야의 품질경영체제의 도입과 운영과정에서 지적되고 있는 부적합의 유형을 분석하였다. 특히 1997년부터 2003년 말까지 연속하여 인증기관에 의해 심사가 이루어진 설계 및 엔지니어링용역 사업 분야의 15개의 각 개별 기업에서 발행된 총 646건의 지적보고서를 대상으로 부적합의 유형을 조사한 결과, 품질경영 시스템 규격모델의 요건상 제품실현부문 중 $\ulcorner$설계 및 개발$\lrcorner$부문과 $\ulcorner$생산 및 서비스제공$\lrcorner$부문, 그리고 품질경영시스템부문 중 $\ulcorner$일반요구사항$\lrcorner$부문 등 세 분야에서 가장 많은 지적사항이 발생되었다. 그 다음으로는 측정, 분석 및 개선관리부문 중 $\ulcorner$모니터 콩 및 측정$\lrcorner$부문과 제품실현부문 중 $\ulcorner$구매관리$\lrcorner$부문의 순으로 나타났다. 이와 같은 현상은 설계 및 엔지니어링용역 업무가 품질경영시스템 규격모델에 해당되는 요건상의 주요 활동이 되는 업무의 특성에 기인하며, $\ulcorner$일반요구사항$\lrcorner$과 $\ulcorner$모니터 링 및 측정$\lrcorner$부문의 지적사항도 중요한 경영관리요소가 되므로, 품질경영체제의 정착과 활성화를 위해서는 설계 및 엔지니어링 용역분야의 주요업무활동 중 이 러한 지적사항에 대하여 보다 세부적 인 업무프로세스의 제문제점들이 개선되어야 한다.