• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.367-375
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• 2009

The purpose of this thesis is to study concept of "the Publicity" in ancient classics in Asia. I refered to Book of Odes( 詩經), Analects(論語), Mencius(孟子), Collections of Chu Xi( 晦華集), Ri zhi lu( 日知錄). This thesis is to classify and reinterpret the concept of "the Publicity". The major types of it are as follows : first, "the Publicity" as the ascendancy of the king in Book of Odes. second, "the Publicity" as hereditary order in Analects, third, "the Publicity" as authority of the king in Mencius, fourth, "the Publicity" as political ascendancy in Collections of Chu Xi, fifth, "the Publicity" as public and private uniformity in Ri zhi lu.

• Health Policy and Management
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• v.29 no.1
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• pp.27-39
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• 2019

Background: This study is designed to estimate the factors that affect the level of three different performance (publicity, efficiency, profitability) among regional public hospitals. Methods: The units of analysis are the regional 30 hospitals, which have the operating data during 22 years (from 1933 to 2014). The research method is used by fixed panel analysis. The publicity is measured by medicaid outpatient proportion and medicaid inpatient proportion. The efficiency is measured by two types of efficient score by DEA (data envelopment analysis). The profitability is measured by medical income to medical revenue and ROA (return on total asset). Results: At first, the increase of bed gives negative affect to the publicity but give positive effect to the efficiency and profitability. Because it means the increase of the region population, it gives more profitability compare to hospital with small number of beds. The more the operating period is the higher effect to the publicity and efficiency because of it's refutation. The debt ratio gives negative effect to publicity, but positive effect to profitability. It is the normal belief that there is inverse relationship between publicity and profitability. The turnover rate of bed gives the negative affect to the publicity, but positive affect to the efficiency and profitability. That give us the implication that type of the inpatient make different effect the hospital performance. The ratio of labor cost give negative effect to all kind of performance. That means that the higher labor cost don't mean the higher publicity and labor cost control is very important factors to hospital performance. So the region hospital have to focus the labor factors more to make higher performance. Conclusion: As the conclusion, the independent variables give similar effect to the efficiency and the profitability, but give inverse effect to the publicity. That means that if an region hospital want to make the more publicity, it loss the higher efficiency and profitability. Specially publicity is higher negative relation with the profitability.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.25-35
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• 2019

The purpose of this study was to identify the relationships among credibility toward publicity (CP), the attitude toward publicity (AP), enterprise images, ethical obligations, and purchase intention, and then to demonstrate the differences in the relationships according to the three socially valuable creations: job creation, environmental protection, and fair trade. The hypotheses of this study were empirically tested with data collected via an online survey. The results of path analysis indicated that CP and AP positively affected enterprise images and ethical obligations respectively. Purchase intention was influenced by AP, enterprise images, and ethical obligations, but not by CP. In addition, this study highlighted the lack of a difference in consumer responses to publicity according to the three types of socially valuable creations. These findings provide guidelines for publicity strategies to induce consumers to purchase social enterprise products for marketing managers and entrepreneurs operating social enterprises.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.54 no.7
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• pp.366-374
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• 2005

The purpose of this study is to find out main factors affecting public enterprise's environment , which improves the performance of public enterprise. In detail, under the premises of keeping publicity in Korea Electricity Industry, the main target of this study is to seek after factors enhancing entrepreneurship and deals with publicity which is related with entrepreneurship. Questionnaires are distributed to the employee of public enterprise, public servants, and civil corps. A total of 553 copies are collected. The main contents of questionnaires are related with the effect of publicity and entrepreneurship by government control, competitive environment and shareholding structure in Korea Electricity Power Corporation(KEPCO). The results of this survey are as follows : First government control is negatively related to the entrepreneurship while it is positively related to the Publicity. Second, this suey shows that competitive environment has a Positive influence on promoting both publicity and entrepreneurship. Third this survey in connection with shareholding structure indicates that present structure in KEPCO has a positive effect on publicity but negative effect on entrepreneurship. According to this empirical results, it is verified that the main issues on the performance of KEPCO ue related with the level of government control and competitive environment in its industry.

• Proceedings of the KIEE Conference
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• 2006.07a
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• pp.337-338
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• 2006

The purpose of this study is to find out main factors affecting public enterprise's environment, which improves the performance of public enterprise. In detail, under the premises of keeping publicity in Korea Electricity Industry, the main target of this study is to seek after factors enhancing entrepreneurship and deals with publicity which is related with entrepreneurship. Questionnaires are distributed to the employee of public enterprise, public servants, and civil corps. A total of 553 copies are collected. The main contents of questionnaires are related with the effect of publicity and entrepreneurship by government control, competitive environment, and shareholding structure in Korea Electricity Power Corporation(KEPCO). The results of this survey are as follows : First, government control is negatively related to the entrepreneurship while it is positively related to the publicity. Second, this survey shows that competitive environment has a positive influence on promoting both publicity and entrepreneurship. Third, this survey in connection with shareholding structure indicates that present structure in KEPCO has a positive effect on publicity but negative effect on entrepreneurship. According to this empirical results, it is verified that the main issues on the performance of KEPCO are related with the level of government control and competitive environment in its industry.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.264-269
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• 2008

The usage of this paper is to analyze the characteristics of architectural publicity expressed in the spaces of mixed-use facilities in Japan. The research method was as follows: 1) preparatory study and literature research review to extract the elements of architectural publicity 2) A survey, to check architectural publicity elements 3) Based on the elements of architectural publicity, each mixed-use facility was evaluated; 4) Spaces of the facilities were classified based on Kevin Lynch's. The Image of the City element. The results show that the mixed-use facilities Include aspects of "space use aspect" and "space structural aspect". Second, the entrance areas of the facilities were characterized by strengthened spatial legibility and sense of area. Third, the paths were characterized by visual openness, accessibility, inter-relatedness, and space amenity, Fourth, the spaces that perform certain functions within the facilities were characterized by improved space amenity, convenience, and social interchange. Fifth, the nodes were characterized by increased social interchange and spatial transferability. Sixth, the landmark spaces were characterized by improved spatial legibility.

• Korea Journal of Hospital Management
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• v.12 no.2
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• pp.43-68
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• 2007

The administration of a regional public hospitals are expending from profit preference to publicity preference. The weight rate for a profitability and publicity of performance assessment has changed from 84:16 which was resulted by the assessment executed firstly in 1989 to 39:61 as resulted in 2004, the final assessment execution in 2005. Regional public hospitals are exerting and promoting a magnification in public sector to raise up the public-score. With comparison between publicity scores and profitability scores in original scores basis excluding weight rate, the publicity scores ranked higher than profitability scores although the latter was higher by 2002. However, for the administration performance of the regional public hospitals, the deficits increased 11 times from \92.6billion deficits with \460.3billion cost increased by 457% although income as \367.7billion increased by 394% comparing the last 2004 year to the first 1989 year for profit & loss statement of a regional public hospitals. There was analysis for the relation in yearly basis partitioning publicity and profitability for the assessment scores of the to regional public hospitals confirm the accumulated deficits of the hospitals like this attribute to the extension of public sector. The result showed that there was distinct plus relationship from 1999 although a minus relationship in general until 1997 except 1992 and there is a more plus relationship as approaching 2004. That is, it is hard to tell that the accumulated deficits increase of regional government medical center attributed to extension of public sector. On the contrary, the analysis showed the extension of public sector has a mutual relationship with uplift of profitability Meanwhile, it showed that operation cost rate and labor cost are the factors which influence a revenue & expenditure rate among the profitability index according to the results of relation analysis for the representative index of profitability and that of publicity.

• Journal of Korean Public Health Nursing
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• v.10 no.1
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• pp.23-30
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• 1996

The purpose of study is to find out common factors and variables that affect common factors in level of right knowledge. attitude behavior with respect to AIDS. During the period form Apr.1. 1995 to Jun. 30. guestionnaires, written both in Korean and English. were distributed to Korean Malaysion employees woring at a certain Korean Video companies. and results of replies. given by 80 workers by country. were used as the research matrials. The gathered marials were analyzed through the SPSS package t-test. ANOVA. factor analysis. and the following results were obtained. The 4 extracted common factors could be named 'general publicity', 'transmissive knowledge', 'diagnosis. prevention'. and 'limitted publicity'. The means of trasimssive knowledge. diagnosos. prevention. limtted publicity factors showed higher means in groups who had beyond university level of education than in showed higher means in groups who beyond university level of education than in groups who had below high school level of education. There was a significant relationship between general publicity factor and econmic state. and between limitted publicity factor and preventive education

• KIEAE Journal
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• v.12 no.3
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• pp.47-52
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• 2012

The purpose of this research is to analyze the publicity of the private open space of high-rise office buildings in seoul. The contents of this research consist of two main parts. The first part is to classify the personal behavior's characteristics and to investigate the user's satisfaction of the publicity in the private open space through the case study of samples in seoul. The second part is to analyze the correlations between the personal behavior's characteristics and the user's satisfaction of the publicity in the private open space of high-rise office buildings. In conclusion, this research will contribute to establish the planning methods of the private open space of high-rise office buildings and to promote the quality of urban residential environment in Korea.

• Journal of the Korean Society of Costume
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• v.18
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• pp.195-210
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• 1992

The present research analyzed the social meaning of Korean clothing in women's magazine. The data were included the advertisements and publicity related to Korean clothing in two women's magazines and condensed at 5 year intervals with content analysis. The identified 276 advertisements and publicity were categorized into four areas. The categories were the trend of exterior growth of advertisements and publicity, appeals and approach, the elements of advertisements and publicity including background, the relation of models, situations, and styles of Korean clothing over times. The results of the study were as Follows: 1. In conjunction with external growth of advertisements and publicity of Korean clothing, the social meaning of Korean clothing has changed from ceremonial clothing to daily-wear clothing. Especially since 1980, the theme of advertisement and publicity of Korean clothing were changed form the beauty of traditional Korean clothing such as grace of dignity to the individuality which was the typical value of western Clothing. 2. The trends of appeals related to Korean clothing and applied Korean clothing have reflected the changing time and society. Since 1980, the emotional or mixed approach with metaphor have increased, whereas factual or situational approach were dominated in 1960s and 1970s. 3. The styles including silhouette, detail, textile and pattern of Korean clothing and applied Korean clothing also reflected the changing trends of Korean society. Especially since 1980, the applied style of Korean clothing has adopted the trends of western clothing. Implications for the future research were suggested.