• 디지털융복합연구
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• 제15권12호
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• pp.255-263
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• 2017

최근 공익 마케팅은 브랜드 포지셔닝의 주요 전략으로 활용되고 있다. 본 연구에서는 공익 마케팅 유형에 따른 소비자 반응의 상이함과 이에 영향을 주는 요인들에 주목하였다. 실제 브랜드의 공익 마케팅 활동과 이에 참여하는 소비자를 대상으로 조사를 시행한 결과, 자발적으로 참여하는 형태와 기업이 주도하는 형태는 공익 마케팅 대상 브랜드에 대한 진정성 지각에 상이한 영향을 주었으며, 이는 브랜드 인지도에 의해 조절되었다. 구체적으로, 자발 참여형에서 기업 주도형 보다 구매의도와 브랜드 진정성이 높았다. 유형별로 살펴본 결과, 기업 주도형은 브랜드 인지도가 낮을(vs. 높을) 때 브랜드 진정성을 통한 구매의도에 미치는 영향이 커졌다. 하지만 자발 참여형은 브랜드 인지도에 따라 구매의도와 브랜드 진정성에 미치는 영향이 상이하지 않았다. 이는 공익 마케팅의 효과를 높이기 위해서는 기업 주도형 보다는 자발 참여형이 더 유의함을 밝히는 결과이며, 기업 주도형 공익 마케팅을 진행하는 경우에는 브랜드 진정성을 높게 지각하게 할 수 있는 방안에 대해 모색하는 것이 공익 마케팅의 성공을 담보하는 길임을 시사한다.

• 한국측량학회지
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• 제35권1호
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• pp.63-71
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• 2017

Recently, there has been growing interest in public participation GIS (Geographic Information System) technology that enables spontaneous public response to increasingly frequent flood and drought events. Accordingly, social and economic demands are increasing on portal services that are designed to help cope with natural hazards such as earthquakes. By focusing on a specific hazard, urban flood, this study designed a prototype of a disaster response portal and its service system. The community map developed in this study is focused on prevention and mitigation of the urban flood damage by analyzing the vulnerable areas, and providing effective means to inspect the roads and sewer systems. By considering the compatibility with VGI (Volunteered Geographic Information) portals, the study created a system environment by employing universally used open-source software programs such as Apache Tomcat, GeoServer, GeoNetwork, and PostgreSQL/PostGIS.

• Spatial Information Research
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• 제22권2호
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• pp.73-87
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• 2014

일반적으로 공급중심의 공간정보 데이터 구축 및 서비스 개발은 정보의 최신성, 다양성, 활용성의 한계를 수반한다. 최근 이러한 한계점을 극복하기 위하여 공간정보 웹서비스에 사용자 경험과 참여기반의 공간정보(VGI: Volunteered Geographic Information)를 활용하려는 노력들이 이루어지고 있다. 본 연구는 선행연구를 검토하여 VGI를 지원하는 공간정보 웹서비스의 10C 프레임워크를 제안하였다. 또한 10C 프레임워크를 기반으로, 사용자 참여를 통하여 VGI를 생산하는 23개 공간정보 웹서비스의 가치사슬체계를 분석하였다. 가치사슬 분석결과를 바탕으로 VGI의 생산, 수집, 전달, 이용 측면에서 공공 공간정보의 가치증진을 위한 시사점을 도출하였다.

• 한국지역사회생활과학회지
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• 제22권1호
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• pp.63-76
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• 2011

The aim of this study was to establish the basic data on anthropometric characteristics of Korean farmers in a sitting posture. 533 Korean farmers(Male: 236persons, Female: 297persons) volunteered for this study from 8 different provinces nationwide in 2010. Subjects were classified according to their sex and categorized into 4 age groups from 40s to 70s and over. Statistical tests such as descriptive analysis, independent t-test, one-way and two-way ANOVA were conducted to analyze the data. The results were as follows: Korean farmers generally edged toward obesity. The older the farmers were, the smaller their body sizes were, but fatter in the abdominal areas. There were significant differences on the waist-related measurement items between farmers and the public. The farmers' waist-related sizes were larger than that of the public of all age groups in the male group, but only the forties age group in the female group. It tended to differ according to sex and age groups that we analyzed from the measurement values on other items between farmers and the public.

• The Journal of Korean Physical Therapy
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• 제25권6호
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• pp.417-421
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• 2013

Purpose: This study was to identify the effect of cervical stabilization exercise on pain and structure in patients with cervical artificial disc replacement. Methods: Forty-four individuals with cervical artificial disc replacement volunteered to participate from FEB 2012 to MAR 2013 in this study. They were allocated to either Experimental Group (EG) or Control Group (CG), with 22 subjects in each group. Subjects from the EG performed cervical stabilization exercise program and subjects from the CG performed isometric exercise program. Assessment tools were made with the Visual Analogue Scale (VAS), Neck Disability Index (NDI), and Cervical Lordosis Angle (CLA). Results: In this study, in within-group and between-group comparison, the EG and CG showed significant differences in all parameters(p<0.05). But EG showed more improvement than CG at all parameters. Conclusion: These findings suggest that cervical stabilization exercise may be favorably used to improve VAS, NDI and CLA in patients with cervical artificial disc replacement. Further studies with larger sample and long-term follow-up period need to generalize the results of this study.

• 한국대기환경학회지
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• 제11권4호
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• pp.323-329
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• 1995

The number of motor vehicles in Korea has increased to about 4 million, and the exhaust gases of these vehicles have become a more threatening factor to public health. Traffic policemen are one of the highest health risk groups since they work on roadsides where they are exposed to high levels of air pollutants. The health effects on them due to air pollution were determined by measuring personal carbon monoxide(CO) exposure and carboxyhemoglobin(COHb) level in blood. Thirty-one traffic policemen in Seoul volunteered to be subjects of the study. In October 1992, personal CO exposure was measured by a CO passive sampler. The subjects wore the CO passive sampler for 8 hours while on duty. The exposed samples were analyzed by gas chromatography. Blood samples from each subject were collected just after the exposure sampling, and were analyzed within 3 hours of blood collection by a CO-oximeter. The activities of the subjects were recorded by the subject in 30 minute intervals using an activity log sheet containing location and time spent. Personal CO exposure were ranged between 0.1 and 14.5ppm, eith an average of 5.9ppm. Carboxyhemoglobin levels ranged from 1.1% to 6.9%, with an average of 3.6%. policemen on duty outdoors had significantly higher CO exposures and COHb levels than policemen on duty indoors(p<0.01). Personal CO exposure and COHb were positively correlated, although the coefficient was not significant. The relationship between CO level and COHb level was confounded by smoking status. Among smokers, COHb level was significantly higher as CO exposure and hours worked outdoors increased.

• 한국언론정보학보
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• 제32권
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• pp.49-73
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• 2006

이 연구는 사람들이 전통적인 여론조사와 온라인 여론조사를 통해 얻어진 결과를 어떻게 다르게 인식하는가를 제3자효과론 (Third Person Effects)을 중심으로 살펴보았다. 미디어의 영향이 본인보다 다른 사람에게 더 클 것이라는 제 3자효과론은 그 동안 미디어효과 연구분야에서 폭넓게 적용되어 왔다. 하지만 최근 인터넷을 이용한 온라인 여론조사의 광범위한 사용으로 과연 이러한 여론조사에서, 특히 우리가 기존에 사용해왔던 전화를 통한 무작위 표본조사와 대표성이 약한 온라인 여론조사의 차이를 고려할 때, 실질적으로 미디어 이용자 입장에서는 얼마나 그 차이를 인식하는지는 매우 중요한 연구과제라 할 수 있다. 뿐만아니라, 서로 다른 두 가지 유형의 여론조사의 결과가 수용자에게 미치는 영향 측면에서 서로 다른 크기의 제 3자 효과가 나타나는지에 대한 관심도 커질 수밖에 없다. 이를 위해서 서베이와 실험연구 두 방법을 병용하여 이 문제에 대한 좀더 심층적인 분석을 시도하였다.

• 한국직업건강간호학회지
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• 제25권1호
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• pp.55-64
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• 2016

Purpose: The aim of this study was to investigate the association between job stress and metabolic syndrome among male workers. Methods: A total of 396 male workers employed in an electronic company, located in 'P' city, Gyeonggi Province, who had taken medical examination at the 'D' hospital, volunteered in this study. All the data used in this study were obtained from 'D' hospital after getting consent and permission from the workers. General and occupational characteristics, medical history, and health-related behaviors of the subjects were obtained by self-administered questionnaire. Results: The highest occupational stress by sub-sector was reported in the order of insufficient job control, organizational system, lack of reward, job demand, job insecurity, physical environment, job culture, and relationship conflict. The prevalence rate of metabolic syndrome of the participants was 19.9%. The results of the multiple logistic regression analysis on metabolic syndrome of the subjects indicated that the syndrome was significantly higher among those with family history, smoking habit and ex-smoking, working duration of 3 years and over, and with higher total score of occupational stress. It was significantly more prevalent, when the degree of stress was high in the sub-sectors of occupational stress; job autonomy, job insecurity, lack of reward, and job culture. Conclusion: In conclusion, it is necessary to implement a plan to efficiently manage the job stress of these male workers, as the probability of metabolic syndrome increased with the increase of occupational stress. Furthermore, considering the highest occupational stress was found to be job autonomy among its sub-sectors, it is necessary to prepare various measures to enhance the autonomy of such employees.

• 대한인간공학회지
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• 제31권6호
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• pp.773-783
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• 2012

Objective: The aim of this study is to identify foot shapes of Korean male farmers by classifying their foot types using 3D scan data and analyzing the characteristics of each type. Background: The increasing demands for anthropometric information for the design of machinery and personal protective equipment to prevent occupational injuries has necessitated an understanding of the anthropometric differences to be found among occupations. Static stooped posture and squatting posture are so common in Korean farmers that anthropometric deformation in foot especially seems to occur easily. Method: 366 Korean male farmers volunteered for this study from 16 different farming villages nationwide from 2009 to 2011. Subjects were categorized into 4 age groups from 40s to 70s. Their right feet were measured by using 3D foot scanner, the anthropometric dimensions were composed of 40 items. Results: The 8 major factors affecting the foot shapes were extracted. From these factors the foot shape of Korean male farmers was classified into 3 Foot types. Foot type 1 showed severe deformation in toe 1, type 2 had a narrow shape and type 3 had a wider width for its length. Conclusion: There were some differences in foot shape and types between farmers and the public. The most characteristic foot type in Korean male farmers was type 3. Application: The results of identifying foot shapes of Korean male farmers might provide the useful information for designing ergonomic farm work shoes.

• Safety and Health at Work
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• 제9권4호
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• pp.416-420
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• 2018

Background: Urinary 1-hydroxypyrene (1-OHP) has been widely used as a biomarker of polycyclic aromatic hydrocarbons (PAHs) in occupationally exposed workers. The objective of this study is to investigate the concentration of urinary 1-OHP among charcoal workers as subjects and non-charcoal workers as controls. Methods: Early morning urine samples were collected from 68 persons (25 charcoal workers in Igbo-Ora, 20 charcoal workers in Alabata, and 23 non-charcoal workers) who volunteered to participate in this study. 1-OHP determination in urine samples was carried out using high performance liquid chromatography after hydrolysis. Descriptive and inferential statistics were used for data analysis at p < 0.05. Results: The mean urinary 1-OHP concentration (${\mu}mol/mol$ creatinine) among charcoal workers at Igbo-Ora and Alabata and non-charcoal workers were $2.22{\pm}1.27$, $1.32{\pm}0.65$, and $0.32{\pm}0.26$ (p < 0.01). There existed a relationship between respondent type and 1-OHP concentration. Charcoal workers were 3.14 times more at risk of having 1-OHP concentrations that exceed the American Conference of Governmental Industrial Hygienists guideline of $0.49{\mu}mol/mol$ creatinine than non-charcoal workers (relative risk = 3.14, 95% confidence interval: 1.7-5.8, p < 0.01). Conclusion: Charcoal workers are exposed to PAHs during charcoal production and are at risk of experiencing deleterious effects of PAH exposure. Routine air quality assessment should be carried out in communities where charcoal production takes place. Assessment of urinary 1-OHP concentration and use of personal protective equipment should also be encouraged among charcoal workers.