• 제목/요약/키워드: Public image

검색결과 1,283건 처리시간 0.035초

CAD를 활용한 데이 마케팅에 의한 넥타이 디자인 연구 - 크리스마스를 중심으로 - (A Study on the Necktie Design to Day Marketing using CAD - Focused on Christmas -)

  • 추미경
    • 복식문화연구
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    • 제18권4호
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    • pp.640-654
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    • 2010
  • The purpose of this study is to design neckties that are motivated by Christmas symbol images that have been known to public most widely in the basis of Day marketing so as to develop the competitive commodities closed to consumers' emotion in the fashion industry. As a method of this study were to use Adobe Illustrator CS2, which is one of the vector graphic programs, to present the motif design such as Santa Claus, trees, presents and letters among Christmas symbols, and are to apply to neckties by giving a change with striped pattern, all over pattern and one point pattern. The results are as follows; Firstly, Santa Claus image was expressed by color contrast with red and white, which was perceived by red, green and white that are mostly used in Christmas. Secondly, tree images are expressed abstractly with color contrast where red and green are contrasted, and color way change was given for symbol color of Christmas. Third, in the image of gift, the image of share and image of colorfulness were considered for expression by making motifs of three dimensional hexahedron shape. Fourthly, in the image of type, motif was expressed by giving a change in horizontal and vertical writing types.

Comparative Analysis of Historical National Image Advertising in Korea - Video Advertisements Produced between 1998-2017

  • Bae, Inkyung
    • International Journal of Contents
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    • 제16권4호
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    • pp.84-97
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    • 2020
  • Since national image video advertisements are a means of public relations with wide delivery and major repercussions at home and abroad, this study performs a comparative analysis of video advertisements aired by previous governments as reported by Daejung Kim, Moohyun Roh, Myungbak Lee, and Geunhye Park. The characteristics of the previous governments, whether or not social trends were reflected, and the importance of traditional and modern elements were examined. As we describe, there are clear differences in video advertisements by government regime, and while messages expressing traditional values of Eastern culture have gradually decreased, reflecting the trends of the times, the messages emphasizing the modern values of the West have gradually increased. Our research confirmed that traditional elements such as 'Samulnori' and 'Taekwondo' are gradually disappearing. In addition, it was confirmed that the collective values, traditional values, and humanism represented by the 'large crowd' and 'traditional elements' in the Kim Dae-jung and Roh Moo-hyun administration changed in the Lee Myung-bak and Park Geun-hye administrations to more individualistic, materialistic, Western values. This study is meaningful in that it analyzed the components and characteristics of national image advertisements by governments in the past, how social trends were reflected, and the weight difference between traditional and modern elements. Based on this research, the significance of the current Moon Jae-in government's groundwork for follow-up research should not be understated.

Brand Concept Elaboration Strategy for an Extended Brand: a Case Study for KB Kookmin Card

  • Chun, Seungwoo;Yoo, Changjo;Lee, Sukekyu;Lee, Seon Min
    • Asia Marketing Journal
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    • 제14권3호
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    • pp.153-167
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    • 2012
  • KB Kookmin Card has separated as an independent corporation from KB Kookmin Bank Credit Card Business Group on March, 2011. Ever since, KB Kookmin Card worked to build its own brand identity. The strategic preparation and conscientious implementations made KB Kookmin Card position in consumer's mind with a strong and unique brand image. Its new brand image was rooted in the inherited strengths of reliable and sincere image. However, it faced the challenge to compete in credit card industry in which most competitors had an advanced and sophisticated image. The strengths of KB Kookmin Card were also at the same time their limitations. KB Kookmin Card took a strategy that strengthened the strengths and improved the weaknesses. It focused on the core competence of being a people's sincere life supporter that helps people make savings from everyday events to make a good sum rather than being a lump sum benefit. The brand introduction strategy was implemented in 2011. The implementation focused on the activities that made internal as well as external customers be aware of the brand. Communication programs using a variety of media were executed to attain this goal. In 2012, second phase communication programs were introduced to elaborate the newly established brand image. It introduced many extended products as well as accessory programs which targeted the segments. Also, various CSR activities in many social domains helped consumers and the public to consider KB Kookmin Card an authentic, caring, trustworthy, and consistently-developing supporter in their everyday lives.

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From Tradition to National Trend: A New Strategy for Creating Brand Image of Night Market from the Perspective of Regional Culture -Take night markets in Changzhou, China as an example

  • Pu, Xi
    • International Journal of Advanced Culture Technology
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    • 제11권4호
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    • pp.210-215
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    • 2023
  • As a public space providing night commercial services, night market represents the regional culture of a region or city to a certain extent. With the development of material economy and the continuous improvement of spiritual civilization, the modern night market has also begun to show some new changes. is an important strategy for the development and transformation of modern night market to build the brand image of night market and turn the traditional night market into a new "national tide" night market". Based on the regional cultural perspective, this paper takes many night markets in Changzhou, China as the object of study, and aims to summarize the effective ways to construct a new night market image. We are designed the following conclusions. The first is to deploy rational and unique features. The second is to enrich the business style and to perfect matching. The third is to regulate management and promote multiple effects. Therefore, it is expected that a new strategy will be proposed to create a night market brand image from a local cultural perspective.

공용 공간의 패러다임 변화와 질적 공간 분석 - 500병상 이상 국내 종합병원 진입층을 중심으로 - (A Study on the Change of Paradigm and Analysis of Qualitative Space in Public Space - Focused on the Entrance Floor in General Hospital over 500 beds in Korea -)

  • 손지혜;양내원
    • 한국실내디자인학회논문집
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    • 제23권6호
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    • pp.212-220
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    • 2014
  • Entrance floor in hospital has became important space for medical service in holistic perspective and image enhancement. However, basically a discussion of the qualitative properties and the role of public space is paucity in change of public spaces paradigm. In accordance with this problem, this study consider the change of paradigm in public space based on earlier studies and create classification criterion of space. According to the criterion, G/D ratio and the qualitative spatial area ratio of 26 general hospitals which were planned over 500 beds are analyzed by case study method. The conclusion of this study is as follows. 1) The space according to the medical function is variable element. So the public space should be planned from function-subordinate space to self-reliance space in the future. 2) There is no correlation between the high G/D ratio and the high ratio of qualitative spacial area. In other word It's hard to say that the public space which G/D ratio is high is qualitative space. 3) Since 2000, various types in accordance with the circulation system is applied to public space. And ratio of qualitative spacial area is relatively high in the street type and the concourse type. 4) The qualitative spatial area ratio of stay space is higher than passage's one.

공공분야 활용을 위한 변화탐지 소프트웨어 개발 (The Development of Change Detection Software for Public Business)

  • 정수
    • 대한공간정보학회지
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    • 제14권4호통권38호
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    • pp.79-84
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    • 2006
  • 변화탐지는 원격탐사의 핵심 기능으로서 국토 모니터링, 재해피해분석, 도시확산분석 등과 같은 공공분야의 실무에 널리 활용될 수 있다. 그러나 실제에 있어서는 위성영상을 이용한 변화탐지 기술이 공공분야의 실무에서 충분히 활용되고 있지 않다. 변화탐지에는 많은 기능들이 연계되기 때문에 공공분야의 실무자들이 변화탐지 기능을 수행하는 것은 쉽지 않다. 따라서 공공분야의 실무에서 변화탐지의 활용을 제고하기 위해서는 공공분야 실무에서의 변화탐지를 수행하기 위한 기준, 절차, 방법 등이 확립되어야 한다. 그리고 그러한 기준, 절차, 방법 등을 지원할 수 있는 소프트웨어가 있다면 매우 유용할 것이다. 본 연구는 일반적인 공공분야의 실무에 적합한 변화탐지 절차를 확립하고, 그러한 절차를 지원하기 위한 변화탐지 소프트웨어를 개발함으로써, 공공분야에서의 위성영상의 활용을 촉진하는 것을 목적으로 하고 있다. 소프트웨어는 상호운용성을 확보하기 위해, ETRI 위성영상처리 컴포넌트를 활용하여 개발하였다.

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지식경영 전략 및 구조적 자본이 조직성과에 미치는 영향 (The Effects of Knowledge Management Strategy and Structural Capital on Organizational Performance)

  • 이종건;임형곤
    • 지식경영연구
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    • 제12권4호
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    • pp.77-90
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    • 2011
  • This study examined the effects of knowledge management strategy and structural capital on organizational performance. Structured capital was classified into three dimensions: organizational culture, knowledge process, and information technology. Data were collected from 251 employees in a public institution. Results indicated that organizational knowledge-based strategy was positively related to employees' job satisfaction, and that information technology-based strategy was positively related to customers' satisfaction and institutional image. Results also indicated that organizational culture and knowledge process were positively related to customers' satisfaction, employees' job satisfaction, and institutional image, whereas informational technology was negatively related to customers' satisfaction and institutional image. Finally, the theoretical and practical implications of the results were discussed.

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History Document Image Background Noise and Removal Methods

  • Ganchimeg, Ganbold
    • International Journal of Knowledge Content Development & Technology
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    • 제5권2호
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    • pp.11-24
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    • 2015
  • It is common for archive libraries to provide public access to historical and ancient document image collections. It is common for such document images to require specialized processing in order to remove background noise and become more legible. Document images may be contaminated with noise during transmission, scanning or conversion to digital form. We can categorize noises by identifying their features and can search for similar patterns in a document image to choose appropriate methods for their removal. In this paper, we propose a hybrid binarization approach for improving the quality of old documents using a combination of global and local thresholding. This article also reviews noises that might appear in scanned document images and discusses some noise removal methods.

Object Detection from High Resolution Satellite Image by Using Genetic Algorithms

  • Kim Kwang-Eun
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2005년도 Proceedings of ISRS 2005
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    • pp.120-122
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    • 2005
  • With the commercial availability of very high resolution satellite imagery, the concealment of national confidential targets such as military facilities became one of the most bothering task to the image distributors. This task has been carried out by handwork masking of the target objects. Therefore, the quality of the concealment was fully depends on the ability and skill of a worker. In this study, a spectral clustering based technique for the seamless concealment of confidential targets in high resolution imagery was developed. The applicability test shows that the proposed technique can be used as a practical procedure for those who need to hide some information in image before public distribution

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A Novel Algorithm for Face Recognition From Very Low Resolution Images

  • Senthilsingh, C.;Manikandan, M.
    • Journal of Electrical Engineering and Technology
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    • 제10권2호
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    • pp.659-669
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    • 2015
  • Face Recognition assumes much significance in the context of security based application. Normally, high resolution images offer more details about the image and recognizing a face from a reasonably high resolution image would be easier when compared to recognizing images from very low resolution images. This paper addresses the problem of recognizing faces from a very low resolution image whose size is as low as $8{\times}8$. With the use of CCTV(Closed Circuit Television) and with other surveillance camera-based application for security purposes, the need to overcome the shortcomings with very low resolution images has been on the rise. The present day face recognition algorithms could not provide adequate performance when employed to recognize images from VLR images. Existing methods use super-resolution (SR) methods and Relation Based Super Resolution methods to construct from very low resolution images. This paper uses a learning based super resolution method to extract and construct images from very low resolution images. Experimental results show that the proposed SR algorithm based on relationship learning outperforms the existing algorithms in public face databases.