• 유통과학연구
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• 제17권10호
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• pp.49-59
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• 2019

Purpose - This study aims to verify the effect of sports sponsorship recognition on corporate image and the relationship between image and identification, corporate image and purchasing intention, brand identification and purchasing intention Research design, data, and methodology - To carry out the purpose of this study, a set of data was collected from 320 surveys and 305 of them were used. Statistic programs, SPSS 18.0 and AMOS 20.0, were used to analyze the data. Results - It was found that emotional sports sponsorship recognition and social sponsorship sports sponsorship recognition had positive effects on corporate image and brand identification. Corporate image also had a positive effect on brand identification. Besides, it was analyzed that corporate image and brand identification had positive effects on purchasing intention. Conclusions - The results show that sports sponsorship recognition can influence brand identification and purchasing intention, and contribute to the enhancement of corporate image. Since brand personality that matches the self-image of the targeted customer will have a more positive effect on the relationship with the consumer, marketing activities should be carried out so that the brand image can be identified with the company image of sports sponsorship activities.

• 디자인학연구
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• 제13권
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• pp.177-200
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• 1996

The purpose of this study is to show the textile designers how to be creative and how to accept other ideas which are not necessarily of their own, and to show what exactly creating anything means. During the 1950's and'60s. America and Europe reached their peak in developing their consumption culture. After World War II, America achieved an astonished feat in developing its thechnology and industry to cause the economy to a rapid ascendence. The U.S. government adopted the Keynsian theory in its economic policy. The Keynsian theory advocates the consumer spending. And during this time period the American public developed consumption habit. Mass production and mass media went in hand to induce the public to buy. The public became an important target for the advertising stratages of the industry. In order for the industry to advertise the mass produced products, it had to utilize the mass media such as television, newspaper, and magazine. And mass media came into play an important role not to advertise the products, but to imform and educate the public about the products. This corporate stratege is further enhanced by the desire of the American public to climb up the ladder by way of material possession. Pop Art was born not only in reflecting the ideology of the consumption culture, but acted as a catalyst for more spending. The subjects of Pop Art are cars, foods, comics, Hollywood actors and movie scenes, the famous singers or persons. Andy Warhol specifically used the chosen image repeatedly to emphasize the redundacy of the image. The common factors which exist between Andy Warhol's Pop Art and textile design is the repetition in form, and the way of transferring an image to a canvas - Warhol used the frotttage technique to transfer an image to a canvas and textile design is transferred to a paper by way of transferring technique. Also the way Warhol thought of his paintings as a decorative elements and made a couple of his paintings into wallpapers or exhibits his painstings wall to wall demonstrates his close alliance with the textile design, let alone his comercial design background. In this study, I examined the inter-relationship between textile design and Pop Art. To carry out this study, I examined the comsumption culture: and the biomorphic relationship of culture and art: and Pop art and its transience stage. The major finding of this study is there exists a common denomenator between textile design and Pop Art, especially of Andy Warhol's.

• 한국멀티미디어학회논문지
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• 제19권5호
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• pp.881-889
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• 2016

Ocular region recently emerged as a new biometric trait for overcoming the limitations of iris recognition performance at the situation that cannot expect high user cooperation, because the acquisition of an ocular image does not require high user cooperation and close capture unlike an iris image. This study proposes a new method for ocular image recognition based on BRISK (binary robust invariant scalable keypoints). It uses the distance ratio of the two nearest neighbors to improve the accuracy of the detection of corresponding keypoint pairs, and it also uses geometric constraint for eliminating incorrect keypoint pairs. Experiments for evaluating the validity the proposed method were performed on MMU public database. The person recognition rate on left and right ocular image datasets showed 91.1% and 90.6% respectively. The performance represents about 5% higher accuracy than the SIFT-based method which has been widely used in a biometric field.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2007년도 Proceedings of ISRS 2007
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• pp.219-222
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• 2007

Today, use of high resolution satellite image with at least 1m resolution is expanding into many more areas including forest, river way, city, seashore and so forth for disaster prevention. Interest in this medium is increasing among the general public due to the roll-out to the private sector as Google earth, Virtual Earth and so forth. However, pre-processing process that revises the geometrical distortion that result at the time of photographing is required in order to use high resolution satellite image. The purpose of this research is to search the most accurate GCP(Ground Control Point) information acquisition method that is used for the revision of high resolution satellite image's geometrical distortion through automated processing. Through this, it is possible to contribute to increasing the level of accuracy at the time of high resolution satellite image revision and to secure promptness.

• 한국군사과학기술학회지
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• 제13권1호
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• pp.147-155
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• 2010

Landcover information of access-denied area was extracted from low-medium and high resolution satellite image. Training for supervised classification was performed to refer visually by landcover map which is made and distributed from The Ministry of Environment. The classification result was compared by relating data of FACC land classification system. As we rasterize digital military map with same pixel size of satellite classification, the accuracy test was performed by image to image method. In vegetation case, ancillary data such as NDVI and image for seasons are going to improve accuracy. FACC code of FDB need to recognize the properties which can be automated.

• 디자인학연구
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• 제18권2호
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• pp.111-122
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• 2005

공익광고는 전체 구성원의 동의를 계획적이고 목표 지향적인 방법으로 얻어내어 궁극적으로 사회변화를 추구한다는 점에서 전략과 기술이 포함된 종합적 마케팅 개념이다. 상업성이 배제된 공익광고는 사회적 문제를 중심으로 제작되기 때문에 그 사회의 흐름과 의제를 잘 반영하고 있다. 아울러 공익광고는 현재의 문화적 가치를 광고 메시지에 투영시킬 뿐 아니라 미래의 문화가치를 만들어내는 역할을 동시에 수행한다고 볼 수 있다. 이러한 관점에서 우리나라 공익광고의 텍스트에 대하여 분석 해 보는 작업은 지금까지의 공익광고의 커뮤니케이션전략의 틀을 파악해 보고, 앞으로 효율적인 광고 집행을 위한 계획수립을 위하여 의미 있는 연구라고 할 수 있다. 본 연구는 실제 제작, 방영된 TV '환경보전' 공익광고물을 대상으로 하여 영상이미지와 언어에 관한 내용분석을 실시하여 TV 공익광고 텍스트에 내재되어 있는 시각적 이미지와 언어적 요소에 관하여 분석해 봄으로서 공익광고의 특성을 밝혀보고자 하였다. 연구의 결과로는 1980년대의 환경관련 공익광고는 언어중심의 설득적 메시지를 중심으로 하고 시각적 요소는 그에 대한 대응물로서 작용하고 있으며 수용자를 교육, 계몽하고자하는 의도를 나타내고 있었다. 이러한 이유로 주인공과 스토리 라인이 없는 비서사적 특성을 잘 보여주고 있었다. 이에 비해 1990년대 이후의 공익광고는 탈언어적인 이미지 중심으로 구성되어 있으며 은유적 기법을 사용한 시각적 구성을 통해 수용자의 판단과 개입을 활성화, 공익 캠페인의 효과를 극대화하고 있다. 또한 서사 내적 구성으로 공익광고에서 전달하고자 하는 주장을 시각적 방법을 통해 이야기 형식으로 제시함으로써 수용자의 관심제고와 설득에 기여하고 있는 것을 알 수 있었다. 이러한 영상이미지와 언어의 관계에 대한 연구의 결과는 오늘날 광고를 포함한 모든 영상제작물에서 공통적으로 볼 수 있는 시대적 경향으로, 공익광고 캠페인의 새로운 방향을 제시할 수 있는 주목할 만한 결과라고 할 수 있다.

• 한국주거학회논문집
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• 제21권1호
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• pp.67-77
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• 2010

Citizen participation in local redevelopment has recently been regarded as essential, since progress in democracy and diversified public interests have contributed to more importance being placed on citizen participation in the implementation of public policies. While the importance of resident participation has been increasingly emphasized in principle, in reality more effort is still required in its application. We need to develop practical strategies of collecting community opinion in order to reflect it in public policy, if we are to achieve a resident and citizen-centered society. The purpose of this study is to develop an image map construction tool that can be applied to the "Maul-Mandulgi" projects as a visualized method to facilitate the exchange of opinions and work toward agreements. The tool is intended to assist public discussion by visualizing policies and plans and reducing the possibility of misunderstanding, so that residents can properly respond to the plans. Second, this study will verify the effectiveness of the tool in the application to local community workshops. The main research method is participant observation method and field study. Major findings are as follows, First, every resident who had participated in previous workshops gathered together, used the tool and represented their opinions unusually more than once. Each resident tried to make sure that other participants appropriately understood his or her opinion. The workshop finished when all participants agreed and produced a consensus. The workshop took much less time, which is in stark contrast to previous workshops in which it took significantly more time to collect opinions. Second, it proved that residents in the redevelopment area can strike a broad agreement by themselves on a method and direction for residential improvement. In previous workshops, conflicts between residents developed over the choice between the two methods, of local improvement and total demolition prior to multi-housing construction. In this study, opinions of residents were not limited to the two methods by finding a winwin solution. Third, the use of the tool kit for image map became efficient for inactive residents to develop their own opinions in regard to the direction and orientations of the residential improvement process. In addition, for those who have either no or a slight understanding of the residential improvement projects, the tool can provide access to information and knowledge. This study concludes that the developed tool for imaging of the redevelopment projection like a design game, rather than using forms of text and speech, can be a useful tool in collecting opinions and forming an agreed opinion for forthcoming residential improvement plans.

• 한국문헌정보학회지
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• 제50권3호
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• pp.113-132
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• 2016

소비자에게 형성된 심상 분석을 통해 마케팅 전략을 수립하는데 주로 활용되고 있는 포지셔닝(Positioning) 기법은 공공시설, 기업, 대학이 공중에게 주는 이미지 분석을 비롯해 다양한 영역에서 활용되고 있다. 본 연구는 문헌정보학과 학생이 직장으로서 도서관 정보센터에 대하여 가지고 있는 이미지를 포지셔닝 기법을 통하여 분석하였다. 분석 결과, 학생들은 공공, 대학, 학교, 국가도서관을 유사한 이미지의 직장으로 인식하는 반면, 포털과 전문도서관은 이들과는 이질적인 진출처로 인식하고 있었으며, 직무에 있어서는 이용자봉사업무와 기술업무, 문화프로그램 업무를 각각 상이한 직무 군집으로 인식하고 있는 것으로 나타났다. 한편, 만족스러운 업무와 고용안정성이라는 이미지는 국가도서관과 공공도서관이 가장 크게 나타났으며, 보수가 가장 높을 것으로 기대되는 곳은 포털 업체, 성장가능성이 가장 높을 것으로 기대되는 곳은 전문도서관으로 포지셔닝되었다. 한편, 학생들이 가장 중요하게 생각하는 직장선택준거는 고용안정성으로 나타났으며, 가장 선호하는 직장으로는 공공도서관이 선택되었는데, 이러한 공공도서관 선호 집중 현상은 수도권대학보다는 지방대학 학생들에게 더욱 강하게 나타났다.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2006년도 Proceedings of ISRS 2006 PORSEC Volume II
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• pp.702-705
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• 2006

Change detection is a core function of remote sensing. It can be widely used in public services such as land monitoring, damage assessment from disaster, analysis of city growth, etc. However, it seems that the change detection using satellite imagery has not been fully used in public services. For the person who is in charge of public services, it seems not to be ease to implement the change detection because various functions are combined into it. So, to promote the use of the change detection in public services, the standard, the process and the method for the change detection in public services should be established. And the software which supports that will be very useful. This study aims to promote the use of satellite imagery in public services by building up the change detection process which are suitable for general public services and developing the change detection software to support the process. The software has been developed using ETRI Components for Satellite Image Processing to support the interoperability with other GIS software.

• 한국멀티미디어학회논문지
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• 제25권10호
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• pp.1499-1511
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• 2022

In the context of globalization, circulation between cities has become more frequent. The airport is no longer just a place for boarding, disembarking, and transportation, but a public place that serves as the communication function of the "aviation city". The intervention of public art in the airport space not only gives users a sense of space experience, but also becomes a unique carrier for city and country image shaping. The purpose of this paper is to study the emotional value brought by airport public art to users, and to investigate the correlation analysis of public art design elements and user preferences based on this premise. The research methods are machine learning method and SPSS 21.0. The user's emotional value is introduced in the big data evaluation, and the preference and inclination of airport users to various elements of public art are analyzed by questionnaire. Through the research conclusion, the preference and main contradiction of users in the airport for the four dimensions of public art design elements are obtained. Opinions and optimization methods to provide reference data and theoretical support for public art design.