• Journal of the Korea Convergence Society
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• v.12 no.6
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• pp.99-105
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• 2021

This study investigates, 1) the predicting career attitudes of multicultural youth, 2) the aim was to provide evidence-based data on career and policy development. A survey for a total of 1,335 multicultural youth and data were analyzed by data-mining decision tree with SPSS 23.0. The main findings are as follows. First, female students showed satisfaction in life, self-esteem and support for mothers' career. Second, In boys, self-esteem was the most important. Based on these results, it contains suggestions for career development for multicultural youth.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.5
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• pp.731-740
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• 2021

This study applied LDA topic modeling analysis to collect and analyze news media big data related to face masks in the three waves of the COVID-19 pandemic in Korea. The results empirically show that media reports focused on mask production and distribution policies in the first wave and the mandatory mask wearing in the second wave. In contrast, more reports on trivial, gossipy events consist of the media coverage in the second and third waves. The findings imply that Korea's governmental interventions to address the shortage of face masks and to regulate mask wearing were successful relatively in a short time. In contrast, the study also reports that there may be relative less number of science-based news reports like the ones on the effectiveness of face masks or different levels of filter types. This study exemplifies how a big data analysis can be applied to evaluate and enhance public health communication.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.494-501
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• 2020

This study is aimed at exploring the effects of forest experience activities on promoting children's community spirit. To achieve this, a pre-post survey was empirically carried out with 40 children at Kindergarten A in the city of Chungnam. The comprehensive findings showed a significant difference between the experimental group, which had forest experience activities, and the control group, which had outdoor activities based on the existing Nuri curriculum. Based on a pre-test for intimacy, emotion, mutual public awareness, and participation consciousness as sub-factors of community spirit, which adopted all the research hypotheses, the results suggest that the forest kindergarten will become an educational place for children. Consequently, personality education using nature in forest kindergartens can become an excellent goal, helping to boost the development of children's sensitivity and emotional stability through awakening the five senses; building up self-awareness, self-reliance, and trust; learning consideration and respect for others; and developing positive attitudes, sociality, potential, imagination, and creativity through forest activities with their peers.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.585-595
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• 2022

This study confirmed the effect of attitude factors on advertisement effect for the purpose of producing effective webtoon advertisement and suggesting media execution strategy. Data were collected using the experimental method. The research results are as follows. First, it was found that only the attitude of advertisement had a significant effect on the advertisement attention when the form of the webtoon advertisement was general format type ad. Second, when the form of webtoon advertisement was general format type ad, advertisement attitude and product attitude had a significant effect on advertisement click intention. Third, when the placement of the webtoon advertisement was inserted in the middle of the webtoon, the advertisement attitude had a significant effect on the advertisement attention. Fourth, when the product of the webtoon advertisement was an experience product, it was advertisement attitude that had a significant effect on advertisement attention. This study is valuable in that it proposed a strategy for producing webtoon advertisements and executing media through experimental research.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.1
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• pp.51-58
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• 2023

The purpose of this study is to identify various variables that affect the intention to use the metaverse, which has recently attracted attention. In particular, while previous studies have focused only on the variables that have a positive effect on the spread of the metaverse, this study tried to examine both the use and resistance perspectives by examining the psychological variables of consumers who reject specific changes, such as innovation resistance. By constructing consumer characteristics and innovation characteristic variables that affect innovation diffusion, the relationship between innovation resistance, attitude toward the metaverse, and intention to use the metaverse was examined. As a result of the study, it was found that innovation propensity, social image, and conformity had a negative effect on resistance to the metaverse. In addition, innovation propensity, social image, suitability, relative advantage, complexity, and observability mediate innovation resistance and attitudes toward the metaverse, and were finally revealed as variables that have positive or negative influences on the intention to use the metaverse.

• Journal of Oriental Neuropsychiatry
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• v.33 no.2
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• pp.123-131
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• 2022

Objectives: The purpose of this study was to investigate the experience and perception of using Korean medicine treatments for patients with mental disorders. Methods: The method of a qualitative analysis was used, and semi-structured interviews were conducted. The researchers developed the survey questionnaires with consultation from psychiatrists from various university hospitals. Before conducting interviews, an IRB was approved KHSIRB-21-131 (RA), and the Hankook Research Company managed the interviews. The question composition comprised 11 questions based on symptoms and treatment situations accompanying treatment due to mental distress, perception of Korean medicine, awareness of treatment costs, and awareness of treatment costs. Results: A total of six patients were interviewed. Each interviewee took 90 minutes to answer questions. Through the analysis of the data, the patients comprised four categories: characteristics, awareness of Korean medicine, awareness of Western treatment, and daily life due to mental disorder. The experience and perception of patients using Korean medicine showed positive attitudes. There was an opinion among patients that Korean medicine treatment was less dependent on drugs, and had fewer side effects, than Western medicine. Some patients said that Korean medical treatment is expensive and burdensome medical expenses. Some patients were not aware of the application of insurance to mitigate medical expenses. Conclusions: Based on the findings of the study, it is urgent to expand the application of insurance benefits to Korean medicine.

• Journal of Advanced Technology Convergence
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• v.2 no.3
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• pp.49-58
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• 2023

This study tried to verify the context effect in cosmetics advertisements by examining the cosmetics advertisement effect according to whether the brand image and the model image matched, and whether the brand image and the advertisement copy were harmoniously perceived. To this end, data were collected using the brand value type (3) × advertisement copy type (3) factorial design. The results are as follows. First, as a result of confirming the advertising effect according to the matching of the cosmetic brand image and the model image, it was found that both the advertising attitude and purchase intention were significantly high when the model image and the brand image matched. Second, it was confirmed whether there was a difference in the advertisement effect according to whether the cosmetic brand image and copy type matched. As a result, consumers who perceived that the cosmetic brand image and copy type matched had significantly higher advertising attitudes and purchase intentions than consumers who perceived that the copy type did not match. It is expected that it will provide validity as to whether the copy strategy should be established by incorporating the context effect when setting up a copy strategy for cosmetics advertisements in the future.

• Journal of Distribution Science
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• v.21 no.1
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• pp.85-93
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• 2023

Purpose: This research is intended to analyze how distribution of brand communication of a Soft Drink brand on brand image mediated through electronic word of mouth on packaged carbonated drink in Indonesian Gen-Z. This research also aims to find out how electronic word of mouth can have a role in creating a brand image for Indonesia Gen-Z. Research design, data and methodology: This research is using a quantitative approach with purposive sampling technique, a survey was conduct online and the number of samples being 384 responders who are spread all over Indonesia. The questionnaire construct was designed based on several variables, such as brand communication, brand image, and e-WOM. E-WOM was positioned as a mediating variable in this research. Brand Communication indicators consist of event and experience, public relation and publicity, direct marketing and personal selling. Meanwhile brand image consists of Attributes, Benefits, and Attitudes. E-WOM indicators consist of intensity, balance of opinion, and content. Results: The result of this research being (1) There is a significant influence between brand communication and brand image. (2) There is a significant influence between brand communication and electronic word-of-mouth. And (3) There is a significant influence between brand communication and brand image mediated through electronic word-of-mouth. Conclusion: The findings of this research prove that there is significant influence between brand communication, brand image and electronic word-of-mouth, this study also provide several information about how other factor affect the distribution of brand communication.

• The Journal of Economics, Marketing and Management
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• v.5 no.4
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• pp.29-38
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• 2017

Organizational commitment (OC) is one of the most important attitudes and/or organizational variables. It is one of the important factors for increasing organizational performance and consequently it has a significant impact on productivity enhancement. Study of behavior in the workplace due to the great importance of manpower compared to other resources within the organization is of great importance too. OC is a psychological state which represents kind of desire, a need and a requirement for continuing employment in an organization. It is considered as one of the most influential factors in getting success and competitive advantage in today's organizations. Investigating effect of financial and non-financial variables on financial performance for a long-term has engaged the minds of researchers. Intensification of competition in markets has increased importance of recognizing competitive advantage patterns and their effect on financial performance (FP).This research conducted to provide a better understanding for people as well as for aggregation of a research subject OC and FP is compared in Indian banking sector by taking sample of 2 public and two private banks the correlation between the OC and FP and the results included a positive and significant correlation. Desired FP to increase wealth is an essential and obvious issue. According to the issued subjects, today, commitments and their impact on FP of companies have become increasingly important. In Indian banks the correlation between the OC & FP were found significant.

• Journal of the Korean Wood Science and Technology
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• v.51 no.6
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• pp.555-568
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• 2023

The diffusion strategies of wood culture were established using the analytic hierarchy process, to prepare a diffusion plan of wood culture and wood utilization in response to climate change due to global warming. 'Standardization of wood culture', 'Valuation of wood culture', and 'Habituation of wood culture' were set as three major implementation strategies and priorities were evaluated. As a result, it was analyzed in the following order: 'Development of systematic education programs for each age group for rational and efficient use of eco-friendly wood materials and development of wood education standard guidelines linked to the curriculum', 'Preparation of scientific basis data on human compatibility and eco-friendliness of wood to ensure the reliability of wood and wood products', and 'Establishment of monitoring and improvement plan through the designation as a model school'. Through this, it was determined that an educational environment, changes in public attitudes through publicity, and expanding opportunities to use wood and wood products were necessary for wood culture diffusion. The results of this study can be used as basic data to derive the diffusion strategies of wood culture and establish a roadmap and policy implementation strategy to revitalize wood culture.