• 제목/요약/키워드: Public Information Services

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Metaverse for Marketing in the Public Sector: Implications on Citizen Relationship Management

  • Yooncheong CHO
    • 한국인공지능학회지
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    • 제11권2호
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    • pp.29-38
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    • 2023
  • The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

국내 이동도서관의 서비스와 프로그램 운영에 관한 연구 (A Study on Services and Programs of Bookmobiles in Korea)

  • 조용완
    • 한국도서관정보학회지
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    • 제47권1호
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    • pp.99-127
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    • 2016
  • 본 연구의 목적은 국내 이동도서관의 서비스와 프로그램 운영에 관한 전반적 실태를 조사하는데 있다. 이를 위해 본 연구는 7개의 외국 이동도서관 관련 기준 및 지침들을 바탕으로 이동도서관 기본 정보, 방문일정 및 정류장 운영, 제공 서비스와 프로그램, 홍보와 요구조사, 이동도서관 발전을 위한 개선사항 등에 대한 총 22개의 문항으로 구성된 설문지를 개발하고, 전국의 공공도서관 소속 이동도서관과 새마을 이동도서관을 대상으로 설문조사를 실시하였으며 총 74개의 설문지를 회수하여 분석되었다. 이번 조사결과 중 1주당 평균 운행일수, 1일 평균 방문 정류장수, 정류장당 평균 운영시간, 재방문 주기, 1일(1시간)당 평균 대출권수, 본관 도서관 이용자 대비 이동도서관 이용자의 대출기간과 대출권수, 홍보 등 상당수의 항목들은 외국의 이동도서관 기준과 지침에 부합하였으나 일부는 부합하지 않은 것으로 나타났다. 그리고 집단간 비교에서는 공공도서관과 새마을문고 소속 이동도서관 사이의 차이점이 광역시와 도지역 소재 이동도서관 사이의 차이점보다 더 잘 나타났다.

온라인 콘텐츠 구독 서비스 이용에 대한 연구: 디지털 리터러시, 제품 구매 성향, 성격 유형, 이용 경험을 중심으로 (A Study on the Utilization of Online Contents Subscription Services : Focusing on Digital Literacy, Purchase Tendencies, Personality Types, and Contents Consumption Experience)

  • 임지안;성욱준
    • 정보화정책
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    • 제31권2호
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    • pp.105-132
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    • 2024
  • 본 연구는 온라인 콘텐츠 구독 서비스 이용에 영향을 미치는 요인을 알아보기 위한 실증 연구이다. 온라인 콘텐츠 구독 서비스가 일상생활과 밀접한 다양한 분야로 확대되고 있는 상황에서 이용자의 어떠한 특성이 온라인 구독 서비스 이용에 영향을 미치는지 알아보고자 한다. 본 연구에서는 종속변수를 현재 구독하고 있는 온라인 콘텐츠 구독 서비스 개수로 설정하였고, 독립변수를 과시적 제품 구매 성향, 성격 유형, 온라인 콘텐츠 이용 경험 여부, 디지털 리터러시로 설정하였다. 또한, 통제변수로는 인구사회학적 특성(성별, 연령, 최종학력, 개인 월평균 소득, 가구원 수)과 디지털 기기(휴대폰, 태블릿, 데스크탑, 노트북, TV) 보유여부를 설정하였다. 본 연구에서는 정보통신정책연구원(KISDI)의 2022년 한국미디어패널조사 데이터를 활용하여 토빗(Tobit) 회귀분석을 실시하였다. 연구결과, 디지털 리터러시, 성격유형 중 조화성과 친화성, 온라인 콘텐츠 이용 경험은 온라인 콘텐츠 구독 서비스 이용에 유의미한 영향을 미치는 것으로 나타났다. 그러나 이용자의 과시적 제품 구매 성향과 성격유형 중 개방성과 외향성은 온라인 콘텐츠 구독 서비스 이용에 유의미한 영향을 미치지 않았다. 구체적으로 온라인 뉴스/잡지/E-book, 음악, 교육동영상 콘텐츠의 이용 경험과 디지털 리터러시는 온라인 구독 서비스 이용에 긍정적인 영향을 미치는 것으로 나타났으며, 온라인 게임 콘텐츠 이용 경험과 성격유형 중 친화성과 조화성은 부정적인 영향을 미치는 것으로 나타났다.

지리정보분석시스템을 활용한 공공서비스로서의 도시공원 입지특성 평가 - 충북 청주시를 대상으로 - (Assessment on Location Characteristics of Urban Park as Public Service Using Geographic Information Analysis System: Focused on Cheongju City)

  • 배민기
    • 환경영향평가
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    • 제22권3호
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    • pp.231-240
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    • 2013
  • The Purpose of this research was to propose positioning strategies of urban park (UP) based on the assessment of location characteristics at cheongju city. To do that, this research found out urban park service area (UPSA) using GIS network analysis and built socio-economic attribute database, UP map, and other public service thematic maps such as public transportation, education, child-care, and convenience services. And this research analyzed spatial and attribute data using Pearson's correlation analysis, multiple linear regression, and binary logistic regression methods. As a result of this analysis, 1) the nearer neighborhood park and children's park, the higher land price and assumption income level (AIL). 2) children's parks were closed to living convenience facilities such as bank, hospital, and convenience store. 3) land price, AIL, population, and other public services level (PSL) in UPSA were higher than that of non-UPSA. 4) The higher land price, AIL, population, and other PSL, the higher urban park service level. The results of this research may contribute to resolve the regional UP unbalance and to improve UP service level as public service.

텍스트 분석을 활용한 과학기술이슈 여론 분석 방법론 (A Methodology for Analyzing Public Opinion about Science and Technology Issues Using Text Analysis)

  • 김다솜;;임명수;류신;김남규;박준형;길우영;윤한술
    • 한국IT서비스학회지
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    • 제14권3호
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    • pp.33-48
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    • 2015
  • Recently, many users frequently share their opinions on diverse issues using various social media. Therefore, many governments have attempted to establish or improve national policies according to the public opinions captured from the various social media. In this paper, we indicate several limitations of traditional approaches for analyzing public opinions about science and technology and provide an alternative methodology to overcome the limitations. First of all, we distinguish science and technology analysis phase and social issue analysis phase to reflect the fact that public opinion can be formed only when a certain science and technology is applied to a specific social issue. Next, we apply a start list and a stop list successively to acquire clarified and interesting results. Finally, to identify most appropriate documents fitting to a given subject, we develop a new concept of logical filter that consists of not only mere keywords but also a logical relationship among keywords. This study then analyzes the possibilities for the practical use of the proposed methodology thorough its application to discovering core issues and public opinions from 1,700,886 documents comprising SNS, blog, news, and discussion.

기업 규제의 다층적 효과 연구 : 공공 소프트웨어 사업 대기업참여제한제도를 중심으로 (A Study on the Multi-Layer Effect of Regulation : Focusing on the Restriction on Conglomerate Firms' Participation in Public Software Procurement)

  • 유호석;박강민;김준연;이삼열
    • 한국IT서비스학회지
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    • 제18권4호
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    • pp.39-53
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    • 2019
  • This article analyzes the effects of regulation that restrict the conglomerate firms to participate in the public procurement of software. The regulation was implemented in 2013, and this article analyzes five years of firm performance before and after 2013 through DID (difference-in-difference method). In particular, this article analyzes how restrictions on conglomerate firms' participation in public software procurement affect middle and small firms performance. As a result, small-size firms achieve relatively positive results in private sector revenues compared to mid-size firms. However, there was no significant difference between the mid-size and small-size firms in profit margin. This study implies that the new policy is needed to improve the small and medium-size firms revenues on the private market by leveraging the public procurement market which restricted the conglomerate firms to participate. This can be done by complementing the regulation in line with servitization paradigm.

공기업에서의 BPR 실행 성공요인에 관한 단계적 모형 (The Phased Model of Success Factors in BPR Implementation for Public Corporations)

  • 김상훈;김창렬;최점기
    • 한국IT서비스학회지
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    • 제4권2호
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    • pp.1-22
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    • 2005
  • The object of this study is to elicit major success factors along with the phases of implementing the BPR in case of public corporations. To obtain the goal of this research, (1) this study reviews and integrates the major previous BPR studies and shows critical success factors of implementing BPR projects coincided with the characteristics of the public organizations. (2) This study has analyzed and arranged the details of BPR projects of public corporations in South Korea through the literature survey, the questionnaire and the interview. (3) This study classifies 40 critical success factors which were identified in existing studies into ones belonging to 3 phases of BPR projects implementation: Introduction Phase, Execution Phase and Stabilization Phase. (4) This study has tested the relation between critical success factors on each stage of BPR projects implementation and the performance variables. It has proven that there is the statistically significant correlation between the success factors and the performance. The findings of this study are thought not only to be useful as a practical guideline in carrying out BPR project Implementation but also to provide significant basis for constructing the theoretical framework of effective BPR project implementation strategy.

국민참여 GIS 서비스설계 및 구현방안

  • 김은형;박준구
    • 한국GIS학회:학술대회논문집
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    • 한국GIS학회 2004년도 추계 학술대회 논문집
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    • pp.91-103
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    • 2004
  • It is assumed that GIS can be a useful tool to encourage public participation in the spatial decision making process. This study aims to vitalize the use of PPGIS tools by designing and developing PPGIS services.

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Validity of a new information and communication technology platform for oral health care of persons with disabilities

  • Lee, Jae-Young;Paik, Hye Ran;Kim, Young-Jae;Jin, Bo-Hyoung
    • 한국치위생학회지
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    • 제21권3호
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    • pp.211-225
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    • 2021
  • Objectives: To validate the role of a new information and communication technology platform that we created for the betterment of the oral health of persons with disabilities and for providing appropriate health care services. Methods: A Delphi survey was conducted among 16 people in various professions, including academia, government agencies, and dentistry, to evaluate the validity of the information and communication technology platform. Moreover, platform satisfaction was evaluated using a user experience questionnaire among 200 people, including persons with disabilities, parents, and public institutions. Results: Experts in consensus indicated a high validity for the categories of service provider (CV=0.29, CVR=0.69), service target (CV=0.29, CVR=0.38), service contests (CV=0.27, CVR=0.63), and financial support (CV=0.30, CVR=0.63) in our information and communication technology platform. In addition, information from questionnaires on user experience and communication technology satisfaction analysis showed that both users and providers were highly satisfied with the platform. Conclusions: The provision of oral health services based on the new information and communication technology platform has numerous advantages, in addition to providing adequate oral health care for the disabled. Furthermore, the social safety net for improved oral health may be further strengthened.

IoT 및 위치 정보를 활용한 버스 알리미 설계 및 구현 (Design and Implementation of Bus notification using IoT and location information)

  • 이예은;김은영;윤혜진;김지윤;권구주
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2020년도 추계학술발표대회
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    • pp.292-295
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    • 2020
  • 현대 사회에 들어서 급속도로 발달한 대중교통 서비스와 위치 정보시스템을 이용하여 사람들은 손쉽게 목적지로 이동할 수 있다. 최근 들어 네트워크를 이용하여 위치 정보를 제공하고 있지만 네트워크 취약계층과 같은 교통약자에게 이러한 서비스는 큰 효용이 없다. 본 논문에서는 위치 정보에 기반을 둔 대중 버스의 도착 정보와 거리측정 센서를 장착한 버스 알리미 단말 시스템을 제안한다. 제안한 시스템을 활용하여 대중교통 이용에 있어 소외된 교통약자에게 더욱 편리하고 접근성 높은 서비스를 제공할 수 있기를 기대한다.