• 마케팅과학연구
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• 제8권
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• pp.233-267
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• 2001

현대는 산업 문명의 발달로 시장의 세계화가 급속히 진행되고 있다. 비슷한 품질과 서비스를 제공하는 수많은 기업들은 각기 다양한 방법으로 자사의 제품을 차별화하며 보다 많은 시장점유율과 매출액, 이윤을 창출하기 위하여 부단한 노력을 기울이고 있다. 이 중에서 가장 대표적인 것이 자사의 브랜드를 강력하게 만틀어 관리하는 일이다. 현대의 소비자는 상품을 사지 않는다. 그들은 복잡한 설명서도 읽지 않으며, 가격으로 물건을 평가하지도 않는다. 단지 자신의 머릿속에 각인된 브랜드를 선택한다. 브랜드는 오늘날 고도의 마케팅 전략의 핵심 도구로 취급되고, 또한 중요한 법적 자산으로 평가되고 있다. 따라서, 기업의 마케터들은 자사 제품의 가치를 높이기 위한 수단으로서 브랜드 자체의 명성을 구축하는 데 심혈을 기물이고 있다. 유명하고 좋은 이미지를 가진 브랜드만이 충성 스러운 고객기반을 확보할 수 있고 가격 경쟁에서 유리한 위치를 점할 수 있으며 안정된 수 익을 확보할 수 있기 때문이다. 이와 같이, 브랜드는 비록 무형적이지만 제품이 가진 어떤 유형적인 특성보다도 중요하게 생각되고 있는 것이다- 단순히 생산자나 제품을 구별하는 수단을 넘어 중요한 자산으로 인 식되고 있으며, 이러한 맥락에서 브랜드 자산가치의 개념이 만들어 진 것이다. 본 연구는 브랜드 자산가치의 형성에 미치는 영향요인으로서 내부마케팅 요인, 마케팅믹스 요인, 브랜드수의 증가요인의 3가지 요인을 설정하여 설문조사를 통한 판매자의 평가 결과로 어떤 요인이 어느 정도의 영향을 미치는지를 분석하였다. 본 연구에서 나타난 결과를 요약하면 내부마케팅요인(조직구성원간의 직무만족, 조직구성 원간의 원활한 커뮤니케이션), 마케팅믹스요인(제품 품질, 가격정책, 유통전략, 광고 및 홍보 활동), 브랜드수의 증가요인(시장환경의 불투명성, 시장진입의 선발감)이 모두 다 브랜드 자산가치의 형성에 영향을 미치는 것으로 나타났다.

• 패션비즈니스
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• 제15권6호
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• pp.1-22
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• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

• 비교문화연구
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• 제30권
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• pp.31-51
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• 2013

In this paper, I approach corporate social responsibility as a discourse metadiscursively shaping the social relationship between corporations and society. Using a discourse-centered approach to culture, I examine how early discussions (involving legal disputes) on the rights of corporations to give evolved into a public sphere discussion as to how corporations can be viewed and redefined as social actors with capabilities to perform socially meaning actions, which here is "responsibility." I discuss how corporate social responsibility currently operates as a metadiscourse of corporate personhood, ethics, and corporate citizenship. Then, using insights from Mauss, I analyze how corporate social responsibility might be comparable to a Maussian gift exchange. Corporate social responsibility actions that are performed, indeed, are gift exchanges in that they involve the ideology of the free gift and the implicit expectation of a return to the giver. In the meantime, I argue, that in the case of corporate social responsibility, it is not the act of giving gifts (e.g., grants) that can lead to social alliances but rather the talk of gift giving, a departure from the ceremonial gift exchanges observed by Mauss. That is, here, the talk of giving shapes social alliances, thus displacing this function from the act of giving itself. The PR strategies deploy talk of the gift as a metapragmatic strategy, inviting various forms of role alignment on the part of diverse, potential and actual, participants, in a framework of corporate-sponsored gift exchange in which potential recipients compete, again at the level of metapragmatic description, to become the chosen gift recipient.

• The Journal of Asian Finance, Economics and Business
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• 제10권2호
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• pp.135-143
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• 2023

This study seeks to ascertain whether publicly listed Jordanian corporations (listed on the Amman Stock Exchange (ASE)) exhibit accounting conservatism and whether such companies distribute dividends to stockholders. Furthermore, this study delves into the implications of accounting conservatism on dividend policy in the context of the quality of financial statements of publicly listed Jordanian companies listed on the ASE. To accomplish the aims of this study, the Quality of financial reporting is treated as a moderator for the relationship between accounting conservatism and dividend distribution. Hence, a panel data approach was utilized, which encompasses cross-sectional data for 95 industrial and service establishments for the period (2013-2017). The study found that accounting conservatism has a negative impact on dividends and that there is no difference in the impact of accounting conservatism on dividends based on the quality of financial reports. The study concluded with a number of recommendations, the most salient of which is the need for companies to enhance their concentration on accounting conservatism and adopt a suitable policy for dividends. Thus, this research provides an insights into the financial practices of Jordanian publicly listed corporations and highlights the need for a more informed decision-making process concerning dividends and accounting practices.

• Asian Journal for Public Opinion Research
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• 제1권4호
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• pp.249-267
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• 2014

Social media is being increasingly utilized in disaster relief work to identify safety issues, locate displaced-victims, and seek or provide support for those who need help. The presence of social media in disaster management has changed significantly in recent years, as it was not prevalent in the 2008 Wenchuan earthquake, but had become a powerful force in the 2013 Ya'an earthquake. This paper discusses the development of social media in disaster management via making a comparison between how it functioned in the two earthquakes. It examines the following aspects: who are the stakeholders that use social media in the earthquake management; how do they adopt this means in response to the earthquakes; and what are the outcomes of adopting social media with regards to public engagement and collaboration in an emergency event. As Sina Weibo acts as the equivalent of China's Twitter, the methodology relies on an analysis of posts in Weibo. The outcomes primarily show that: (1) authorities, celebrities and the public actively adopted social media for the purpose of information dissemination and resource mobilization; and (2) social media users are both content consumers and content generators in the times of earthquakes. The study concludes that social media as a backchannel communication tool is helpful for government institutions, corporations, and nonprofit organizations to build relationships with their stakeholders in the disaster management cycle. The result will interest academics and emergency management practitioners who are concerned with improving disaster communication.

• 한국건설관리학회논문집
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• 제4권3호
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• pp.146-152
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• 2003

건설프로젝트에 있어서 공사감독은 공정관리, 품질관리 안전관리, 원가관리에 중요한 영향을 미친다. 그러므로 건설공사의 초기단계에서부터 감독의 지속적인 관리활동이 필요하다. 그러나 국내 공공 건설공사에서 감독의 업무량과 비용에 대한 평가가 미비한 실정이다. 또한 공사 감독이 초기단계에서부터 지속적인 관리활동이 가능한지에 대해서도 회의적인 시각이 상존하고 있다. 본 연구에서는 우리나라 공공발주처에서 시행하는 공사의 감독 업무와 외국에서의 공사감독의 관리활동을 비교$\cdot$분석하였다. 또한 국내 건설공사에서 감독에 소요되는 비용과 감독을 대체한 감리원을 활용하였을 때의 비용을 평가하였다. 이를 통하여 향후 감독업무의 개선이 가능하고 비용적 측면에서 인건비 등 공사 간접비의 절감을 기할 수 있겠다.

• 한국콘텐츠학회논문지
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• 제3권2호
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• pp.46-56
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• 2003

최근 디지털콘텐츠가 국가 발전의 핵심적인 자원으로 인식되면서 지속적인 산업 발전을 위해 기업에 대한 지원을 범국가적 차원에서 추진하고 있다. 정부뿐 만 아니라 기업도 보다 발전적인 모습을 모색하기 위해 종전의 콘텐츠 무료 제공에서 보다 질적으로 우수한 콘텐츠를 유료화 하려는 노력이 계속되고 있다. 본 논문에서는 비영리를 목적으로 설립된 공공연구기관의 콘텐츠유료화 사례를 중심으로 유료화 추진전략 및 모형을 제안하고 콘텐츠산업 발전을 위한 공공정보 서비스기관의 역할에 대하여 검토한다.

• 대한원격탐사학회지
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• 제18권1호
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• pp.61-69
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• 2002

The purpose of Electro-Optical Camera (EOC), the primary payload of KOMPSAT-1, is to collect high resolution visible imagery of the Earth including Korean Peninsula. EOC images will be distributed to the public or many user groups including government, public corporations, academic or research institutes. KARI will offer the online service to the users through internet. Some application, e.g., generation of Digital Elevation Model (DEM), needs a secondary data such as satellite ephemeris data, attitude data to process the EOC imagery. EOC imagery with these ancillary information will be distributed in a file of Hierarchical Data Format (HDF) file formal. HDF is a physical file format that allows storage of many different types of scientific data including images, multidimensional data arrays, record oriented data, and point data. By the lack of public domain softwares supporting HDF file format, many public users may not access EOC data without difficulty. The purpose of this research is to develop a browsing system of EOC data for the general users not only for scientists who are the main users of HDF. The system is PC-based and huts user-friendly interface.

• 한국산업정보학회논문지
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• 제6권3호
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• pp.87-94
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• 2001

세계화, 정보화, 개방화 등으로 대변되는 오늘날의 불확실하고 변화 무방한 경영환경은 규모나 업종에 관계없이 모든 기업들로 하여금 과거와는 다른 경쟁무기를 강구할 것을 강요하고 있다. 이러한 흐름에 발맞추어 기업들은 인터넷, 특히 World Wide Web (WWW)의 활용에 지대한 관심을 기울이고 있다. 기업들이 WWW의 활용에 관심을 기울이는 목적은 여러 가지가 있을 수 있다. 본 연구에서는 기업들의 이러한 활동을 분석해 보기 위하여 미국의 대기업, 미국이외 지역의 대기업, 그리고 대형 Website들에 있어서 7가지 마케팅 활동을 위한 WWW의 활용도에 초점을 맞추었다. 본 연구의 결과에 의하면, 미국의 대기업과 미국이외 지역의 대기업은 주로 기업의 홍보(Public Relation)에, 대형 Website들은 주로 사용자들의 site 방문을 장려(Encouragement)하는데 WWW을 활용하는 것으로 나타났다. 또한, 본 연구는 미국의 대기업들은 대화형 안내책자 (Interactive Brochure)에도 WWW을 적극 활용하고 있으며, 대형 Website들과 미국이외 지역의 대기업들은 직접판매와 고객화 (Direct Sales and Customization)를 위한 WWW의 활용측면에서 상당히 다른 형태를 보여주고 있음을 보여주고 있다.

• 농촌지도와개발
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• 제8권1호
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• pp.133-142
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• 2001

The objectives of this study were 1) to review the current status of cooperative extension services in Japan, and 2) to draw implications for improving Korean agricultural extension system. Faced with various problems since its localization of extension services in 1997, Korean agricultural extension needs to be improved and strengthened in order to continually achieve the national goals of food production, balanced national development and preservation of environment, at the same time to meet increasing needs of farmers. The results of the study revealed the major characteristics of agricultural extension services in Japan as follows; 1) Each agricultural extension centers were administratively and technically coordinated by the prefectural (provincial) government, 2) There were 11 public corporations with agricultural extension functions under the MAFF(Ministry of Agricultural Forestry and Fisheries) financed by government subsidies 3) Agricultural experiment stations at provincial level were responsible for developing agricultural innovations for farmers' adoption, 4) The functions and operation of the agricultural extension centers were independent from the local agricultural administration. Some of the implications drawn from the study were as follows; 1) In order to accomplish major objectives of agricultural extension services in Korea legal status of agricultural extension centers should be changed from city/county to provincial government, 2) It would be desirable to establish public corporations concerned with agricultural extension under the Rural Development Administration, 3) Provincial Rural Development Administration should be reinforced in terms of applied farming research and diffusion of new technology, 4) Agricultural extension centers should be independent from administrative function and be separated from administration at the city/county level.