• Title/Summary/Keyword: Public Acceptance

Search Result 432, Processing Time 0.022 seconds

Building Brand Loyalty and Recommendation through the Establishment of Brand Communities

  • Ulani Yunus;Yuniarti Rahayu;RA Christanti Taurina
    • Asian Journal for Public Opinion Research
    • /
    • v.12 no.3
    • /
    • pp.184-213
    • /
    • 2024
  • This research investigates the intricate dynamics governing loyalty and recommendation behaviors. The primary objective is to discern the impact of community development on user loyalty and its subsequent influence on product recommendations, using the Indonesian online brand community of the software Micromine as a case study. The technology acceptance model, which argues that adoption is done because of perceived ease, and cognitive dissonance theory, which describes how individuals adjust to reduce discomfort, provide the framework for this study. Utilizing a quantitative methodology, all 300 members of the online Micromine Indonesia community population were surveyed. The findings reveal that community members establish emotional connections through active participation in community forums. Satisfaction with the software's solutions in mining endeavors is prevalent among Micromine community members. Regression analysis showed that a positive attitude about the brand community was positively correlated with both brand loyalty (R2 = .83) and the likelihood of recommending the brand (R2 = .78). This supports both theories, where brand community members adopt technology and reduce discomfort by supporting community activities.

A Discourse Analysis to Public Library Ecosystem in Korea (국내 공공도서관 생태계의 담론적 분석)

  • Yoon, Hee-Yoon
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.51 no.1
    • /
    • pp.5-27
    • /
    • 2017
  • The goal of this study is to suggest various improvements and expanding strategies of the public library ecosystem. For this goal, researcher reviewed and analyzed the realistic landscapes and social recognitions about the public library ecosystem as local public goods, and discoursed the basic principles and structural terrain of public library ecosystem based on natural ecosystem. As a result, researcher proposed multifaceted alternatives (ensure library's identity and publicity applying Law of Karma, strengthen librarian's professionalism on the premise of overcoming the Minerva's syndrome, optimize the library service and collection management based on the Pareto principle, reduce reading room and differentiated program through resolution of Halo effect, eliminate usage bias by life cycle based on the Gauss distribution, acceptance of the digital paradigm and use-friendly spatialization that ruminates the Icarus paradox, incorporate small library into public library system through a clear understanding of the Gresham's law, and enforce communication and spread social and cultural value through the practice of the Pompeii paradox).

The Nuclear Related Organization Workers' Perceptions about Nuclear Power Plant News in Korea (국내 원전보도에 관한 원자력 유관 산업 종사자들의 인식)

  • Choi, Sook
    • Journal of Digital Convergence
    • /
    • v.12 no.7
    • /
    • pp.85-93
    • /
    • 2014
  • The Press related Energy including nuclear energy has social responsibility that it should pass the scientific factors to the right. It is essential to ensure the accuracy and fairness. The general public, such as press releases and information obtained through indirect communication affects social acceptance of nuclear power, which is used to determine the direction of energy policy, the most important factor to be taken into account. Recent rapid increase coverage of NPP lose in balance of nuclear power plants. In this study the qualitative interviews were performed with the workers who stand directly in obtaining information about nuclear related organizations. By E-mail and FGI the data were collected from the workers' perception about domestic nuclear news. They perceived the NPP news that the negative aspects of nuclear power plants were too much dealt in nuclear news coverage, and risk of NPP is only exaggerated and distorted, the lack of expertise knowledge on nuclear power and recognize that the cause was a lack of understanding. 'Nuclear mah' for the event were aware that should dig more thoroughly. The Journal of Digital Policy & Management.

A Study on Factors Influencing the Intention to Use NFC Payment System for Public Transport - Focused on Ho Chi Minh Citizens in Vietnam (대중 교통을 위한 NFC 결제 시스템 사용의도에 영향을 미치는 요인에 관한 연구 -베트남 호치민 시민을 중심으로)

  • Ly, Xuan-Hoang;Han, Kyeong-Seok
    • Journal of Digital Contents Society
    • /
    • v.19 no.3
    • /
    • pp.569-577
    • /
    • 2018
  • Near-Field Communication(NFC) is a useful technology that is receiving worldwide attention. NFC mobile payment systems are being developed by many technology companies including financial institutions especially for the public transportation. In this research we find several factors for the intention to adopt NFC payment system. We surveyed 355 respondents who live in Ho Chi Minh city, Vietnam which became more interested by Korean as a post China country to test our research hypothesis. Using Technology Acceptance Model(TAM) we find that the factors of Social influence, Trust, Security, and Users' Convenience play the significant role to the factor of Intention to Use of NFC payment system.

A Study on An Improvement Scheme of the External Auditing System by Enforcing K-IFRS (K-IFRS 시행에 따른 우리나라 외부회계감사제도 개선방안 연구)

  • Choi, Rack-In
    • Journal of the Korea Society of Computer and Information
    • /
    • v.19 no.12
    • /
    • pp.339-348
    • /
    • 2014
  • This study searches an improvement scheme of auditing on international financial environment since enforcing IFRS in order to secure transparency and reliability in corporate accounting and credibility in external audit from 2011 K-IFRS. As improvement schemes for the issue of the audit on K-GAAP are: First, the guarantee of the auditor's qualities of duties and talents about the lack of accountability and awareness and independence of auditor are needed. Secondly, the free acceptance or certified public accountant is adopted. Third, the non-Executive Director shall be granted. Fourth, the external auditor CPA and Auditor's remuneration should be increased. Fifth, the auditor's shares shall be limited. Sixth, the external audit to supervise and the ratio of supervision should increase. Finally, the foreign corporation for the time being limited to increase our competitiveness.

Some notes on the Timing of Geological Disposal of CANDU Spent Fuels (CANDU 사용후핵연료 처분 착수 시점에 관한 소고)

  • Choi, Heui-Joo;Kook, Dong-Hak;Choi, Jong-Won
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
    • /
    • v.8 no.2
    • /
    • pp.167-172
    • /
    • 2010
  • CANDU spent fuel is to be disposed of at repository finally rather than recycled because of its low fissile nuclide concentration. But the difficult situation of finding a repository site can not help introducing a interim storage in the short term. It is required to find an optimum timing of geological disposal of CANDU spent fuels related to the interim storage operation period. The major factors for determining the disposal starting time are considered as safety, economics, and public acceptance. Safety factor is compared in terms of the decay heat and non-proliferation. Economics factor is compared from the point of the operation cost, and public acceptance factor is reviewed from the point of retrievability and inter-generation ethics. This paper recommended the best solution for the disposal starting time by analyzing the above factors. It is concluded that the optimum timing for the CANDU spent fuel disposal is around 2041 and that the sooner disposal time, the better from the point of technical and safety aspects.

A Study on the Prevention of Bird Collision in UAM (UAM 조류 충돌 방지대책 수립에 관한 연구)

  • Daniel Kim;Hee-duk Cho;Seung-woo Lee;Jae-woo Kim
    • Journal of Advanced Navigation Technology
    • /
    • v.28 no.3
    • /
    • pp.338-347
    • /
    • 2024
  • This paper deals with the study of bird collision avoidance measures in UAM operations from an operator's perspective. Urban air traffic is defined as a next-generation transportation system that uses environmentally friendly electric vertical take-off and landing (eVTOL) aircraft to provide transportation services between key points within and around urban centers. For the successful establishment of the UAM industry, it is necessary to ensure safety issues that determine public acceptance. Among the hazards that can occur in aviation operations, preventing bird collisions in urban environments is a measure that can greatly secure operational safety and public acceptance. In addition to physical measures, procedural control measures are required to prevent bird strikes. In order to ensure the safety of UAM operations, this study aims to provide a direction for the establishment of UAM bird collision prevention measures by categorizing bird collision prevention measures into physical and procedural methods and flight sections such as takeoff, landing, and corridor sections. Through this, we hope to contribute to the improvement of the safety of the urban air traffic operation system.

The Influence of Popular Culture in the Fashion Politics Phenomenon of Leader (리더의 스타일에 표현된 패션 폴리틱스 현상이 대중문화에 미치는 영향)

  • Kim, Mikyung
    • Journal of Fashion Business
    • /
    • v.16 no.5
    • /
    • pp.88-105
    • /
    • 2012
  • The purpose of this study is to examine the influence of popular culture in fashion politics phenomenon of leader. As study methods the literature study concerning fashion phenomenon and nature of popular culture were used for theoretical background and visual data from magazine, news paper, and internet were used for exploratory study. The results of this study are as follows. First, fashion politics phenomenon of leader in fashion merchandising through the marketing strategy is characterized as commercial profit. These characteristics enable the fashion industry and popular culture affect the formation to provide opportunity. Second, the fashion politics phenomenon of leader projected through mass media are the fashion icons and strong role models that are copied by consumers, conformity the popular, set a powerful fashion trend. The conformity by the mechanism of the interaction of the public will contribute to the formation of popular culture. Third, Semotics symbolism expressed in the fashion politics phenomenon of the leader, the intended message is communicated to the public by creating a positive image. Positive image of the leader of the public support and acceptance is the power to create.

Recent trends of smart applications and implications for digital policy (스마트 어플리케이션 동향과 디지털 정책 시사점)

  • Han, Hyun-Soo;Woo, Jeong-Ah
    • Journal of Digital Convergence
    • /
    • v.10 no.1
    • /
    • pp.1-10
    • /
    • 2012
  • In this paper, we review recently emerging smart applications, and analyzed policy implications in light of digital convergence perspective. While extant literatures on smart applications mainly dealt with consumer behaviors based in technology acceptance model or innovation adoption, the research on digital management policy is rather limited. We intend to fill this research gap. As such, we first organize two categories of smart work and smart commerce, and investigate the representative service models, four service models were reviewed for each category respectively. Next, the three policy related constructs are extracted, which are QoL(Quality of Life), public impacts in both the positive and negative ways. Finally, empirical analysis following the Delphi principle was conducted to investigate the policy implications. The results offer useful insights for the further research in digital convergence related policy areas.

Public Awareness and Acceptance of Carbon Dioxide Capture and Storage (이산화탄소 포집 및 저장에 대한 대중의 인식과 수용도)

  • Lee, Sang-Il;Sung, Joosik;Hwang, Jin Hwan
    • Journal of Environmental Impact Assessment
    • /
    • v.21 no.3
    • /
    • pp.469-481
    • /
    • 2012
  • CCS(Carbon Dioxide Capture and Storage) is considered as the most effective counterplan in the mitigation of climate change. Even though the risk of leakage of $CO_2$ stored in the geologic formation is very low, the public is expected to disagree with the initiation of a CCS project without proper management plans ensuring the safety. In this study, recognition of laypeople were surveyed about CCS, climate change, characteristics of carbon dioxide, storage concepts, ground pressure, the impact of carbon dioxide, and carbon dioxide for leakage. Thereafter the factors that could affect to recognition of CCS were analyzed by regression analysis. A survey was carried out to find out the public understanding and awareness about climate change and CCS. It is the purpose of this study to propose appropriate risk management strategies based on the findings from the survey.