• 한국방송∙미디어공학회:학술대회논문집
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• 한국방송공학회 2007년도 동계학술대회
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• pp.35-40
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• 2007

본 논문에서는 사운드디자이너가 주어진 영상조건 속에서 음원(sound source)을 어떻게 구성하고, 디자인하고, 믹싱하는가 에 따라 수용자의 그 감응도(감정적변화:sympathy response)와 인지도(이해와 기억도:acknowl-edgment)가 달라질 수 있는가를 분석하고자 한 것이다. 그 방법으로 영상음향의 구조에서 음악, 음향, 대사의 상호크기, 연결, 편집, 강조, 등을 달리한 영상 내에서 사운드디자인과 믹싱을 달리하여 실험하였으며 주관적평가방법과 뇌파변화측정방법 2가지로 하여 비교, 평가 분석하고자 했다. 사운드의 디자인구조가 수용자에게 미치는 영향도를 알아보는 이러한 연구는 영화, 방송 등 미디어사운드에서 사운드디자인 구조를 어떻게 만들어야 하는가? 에 대한 방법론적 정리에 기여할 것으로 기대된다.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.406-416
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• 2023

Alarm system performance is a critical aspect of safety. While existing research has extensively examined the influence of acoustic attributes on alarm performance, consonance's impact remains largely uncharted territory. This study bridges this research gap by investigating the effect of consonance on alarm systems. We extend our investigation to encompass not only the sound characteristics of the alarm but also the acoustic qualities of the surrounding environment, recognizing their potential impact on alarm efficacy. Prior studies consistently link consonance to annoyance levels, resulting in a negative user experience. Thus, we explore the relationship between consonance and alarm system performance, with a particular focus on modulating annoyance as an explanatory factor. Utilizing an oddball paradigm, we categorized standard and oddball sounds into consonant and dissonant types, creating four sound combinations. Participants were asked to respond to the irregularly presented oddball sounds while ignoring the constantly presented standard sounds. Our results reveal significant differences between groups, with the Standard Consonant/Oddball Dissonant (SC/OD) group displaying notably slower response times than the Standard Dissonant/Oddball Consonant (SD/OC) group. This reaction time variation aligns with differences in annoyance levels, as the SC/OD group reports higher annoyance, suggesting that reaction time discrepancies may be linked to increased arousal due to heightened annoyance.

• 감성과학
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• 제9권1호
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• pp.9-17
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• 2006

소리나 음악을 '감정, 감성의 언어'라고 표현한다. 이것은 소리라는 물리적 속성들이 인간의 감성 정보를 효과적이고 풍부하게 전달하는 좋은 수단일 수 있기 때문이다. 하지만 정보의 청각적 제시에 대한 효과적 방안을 연구하는 청각 디스플레이(auditory displays) 분야의 연구자들은 주로 특정 시스템 사용자의 과제수행 결과의 효율성 증진에만 초점을 맞추어 왔었다. 이러한 한계점을 극복하고 청각적 정보 제시의 적용 영역을 확장하고자 최근 많은 연구자들이 과제수행 결과뿐 아니라 개인의 선호와 감성적 만족이 더 중요한 요인이 될 수 있음을 지적하고 있다. 이런 배경으로 본 연구에서는 소리에 대한 감성어휘 수집과 분석을 통해 소리의 감성공간을 '즐거움(Pleasure)', '복잡성(Complexity)', '활동성(Activity)'의 세 개 차원으로 구축하고, 그 차원에서 음고(pitch), 음량(loudness), 음색(timbre), 그리고 지속시간(duration)과 같은 소리의 다양한 속성에 따른 감성의 이동을 체계적으로 살펴보았다. 그 결과, 각 차원들에서 소리의 여러 속성들에 따른 감성적 차이와 그 상호관계를 확인하였다. 결론적으로 이러한 결과들은 청각 사용자 인터페이스(Auditory User Interface)와 같이 청각 디스플레이(auditory displays) 분야에 적용되어 소리의 속성에 따라 감성 정보를 응용하여 사용자의 특성과 요구에 맞춰 정보를 제시하는 데 기여할 것이다.

• 유통과학연구
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• 제22권8호
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• pp.77-86
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• 2024

Purpose: This study investigates the psychological mechanisms of comparison within the design context of retail stores, products, and advertising. The research aims to expand the understanding of comparison psychology, encompassing social, cognitive, perceptual, and self-comparisons and their application in design practices. Research Design, Data, and Methodology: The study employs a comprehensive review of psychological theories related to comparison psychology. They were selected through extensive research on literature pertaining to design psychology and consumer behavior. The research integrates insights from psychology, marketing, consumer behavior, and design theory, supported by various design examples of retail stores, products, and advertising, to demonstrate the practical applications. Results: The findings reveal that comparison psychology significantly impacts consumer preferences and user experiences. For instance, the assimilation effect and prospect theory highlight how comparisons shape value judgments and design perceptions. Practical examples are used to illustrate the profound influence of comparative judgments in design. Conclusion: The study advocates for a "psychologically-informed approach" to design, promoting designs that are not only aesthetically pleasing and functionally sound but also psychologically aligned. By bridging the gap between psychological theories and practical design implementations, the research provides valuable insights for designers, marketers, and psychologists, enhancing the psychological efficacy of design.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2003년도 춘계학술대회논문집
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• pp.622-627
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• 2003

Until now, product mostly has revealed physical quantities created by the standpoint of engineers. Consumers, however, perceive and evaluate products on the non-physical characteristics, such as feelings, emotions, and experiences in different social and cultural situations. Especially, for the household appliances fur instance air-conditioner or refrigerator, the sound is heavily related to the satisfaction of a customer who is a real user of the product and is very important factor to decide purchasing as well as visual design. Therefore, in this research, the general tendency of consumer's psychology was investigated for the appliances. And also, in order to obtain clear guidelines for sound manipulation, the characteristics of the sound of air-conditioning systems and refrigerators were compared with others. Since it is important to overcome the discrepancy between engineering and marketing, the relevance of sound manipulation must be documented from the consumer's perspective. That is the reason why we conducted a consumer and marketing oriented study.

• 한국정보과학회 언어공학연구회:학술대회논문집(한글 및 한국어 정보처리)
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• 한국정보과학회언어공학연구회 2004년도 제16회 한글.언어.인지 한술대회
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• pp.315-318
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• 2004

The purpose of this study is to examine the neuroanatomical areas related with onomatopoeia (sound-imitated word). Using the block-designed fMRI, whole-brain images (N=11) were acquired during lexical decisions. We examined how the lexical information initiates brain activation during visual word recognition. The onomatopoeic word recognition activated the bilateral occipital lobes and superior mid-temporal gyrus.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2005년도 추계학술대회논문집
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• pp.435-438
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• 2005

Until now, a home appliance mostly has revealed physical quantities created by the standpoint of engineers, by using the A-weighted sound pressure level and the sound power. It is, however, obviously impossible to characterize a complex sound with a single number. Many parameters must be considered. In addition to loudness, we must take into account frequency and amplitude variation over time, spectral balance, tonality, and many other attributes. Thus, in this research, the general tendency of consumer psychology was investigated for the refrigerator's sound. The noise from the refrigerator was evaluated by not only the simple sound pressure levels but also the consumer's sense of hearing. And also, in order to improve the quality of sound through the design change, the consumer's evaluation was analysed and related to the engineering quantities. With the several design changes, finally the most silence refrigerator in the world was developed with considering the consumer's hearing of sense.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2007년도 춘계학술대회논문집
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• pp.887-890
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• 2007

The low frequency noise, including infra-sound is known to affect human physiology and psychology. Guidelines and measurement method of low frequency noise has been introduced in several countries in order to evaluate low frequency noise. In this work, low frequency characteristics of Daejeon subway was investigated in terms of the noise level and spectrum in the interior of running subway car and the subway station. The interior sound pressure level of the passenger car was between 60 and 102 dB in the frequency range of $1{\sim}250$ Hz.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2005년도 춘계학술대회논문집
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• pp.629-633
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• 2005

The reduction of the Vehicle interior noise has been the main interest of NVH engineers. The driver's perception on the vehicle noise is affected largely by psychoacoustic characteristic of the noise as well as the SPL. In particular, the HVAC sound among the vehicle interior noise has been reflected sensitively in the side of psychology. In previous study, we have developed to verify identification of source for the vehicle HVAC system through multiple-dimensional spectral analysis. Also we carried out objective assessments on the vehicle HVAC noises and subjective assessments have been already performed with 30 subjects. In this study, the linear regression models were obtained for the subjective evaluation and the sound quality metrics. The regression procedure also allows you to produce diagnostic statistics to evaluate the regression estimates including appropriation and accuracy. Appropriation of regression model is necessary to $R^2$ value and F-value. And testing for regression model is necessary to Independence, Homoscedesticity and Normality. Also we selected optimum layout of damping material using Taguchi method. As a result of application, sound quality is improved by more quiet, powerful, expensive, smooth.

• 대한기계학회논문집A
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• 제30권6호
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• pp.728-733
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• 2006

The reduction of the Vehicle interior noise has been the main interest of NVH engineers. The driver's perception on the vehicle noise is affected largely by psychoacoustic characteristic of the noise as well as the SPL. In particular, the HVAC sound among the vehicle interior noise has been reflected sensitively in the side of psychology. In previous study, we have developed to verify identification of source for the vehicle HVAC system through multiple-dimensional spectral analysis. Also we carried out objective assessments on the vehicle HVAC noises and subjective assessments have been already performed with 30 subjects. In this study, the linear regression models were obtained for the subjective evaluation and the sound quality metrics. The regression procedure also allows you to produce diagnostic statistics to evaluate the regression estimates including appropriation and accuracy. Appropriation of regression model is necessary to $R^2$ value and F-value. And testing for regression model is necessary to independence, homoscedesticity and normality. Also we selected optimum layout of damping material using Taguchi method. As a result of application, sound quality is improved more quietly, powerfully, even though costly, and smoothly.