• 유통과학연구
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• 제22권8호
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• pp.77-86
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• 2024

Purpose: This study investigates the psychological mechanisms of comparison within the design context of retail stores, products, and advertising. The research aims to expand the understanding of comparison psychology, encompassing social, cognitive, perceptual, and self-comparisons and their application in design practices. Research Design, Data, and Methodology: The study employs a comprehensive review of psychological theories related to comparison psychology. They were selected through extensive research on literature pertaining to design psychology and consumer behavior. The research integrates insights from psychology, marketing, consumer behavior, and design theory, supported by various design examples of retail stores, products, and advertising, to demonstrate the practical applications. Results: The findings reveal that comparison psychology significantly impacts consumer preferences and user experiences. For instance, the assimilation effect and prospect theory highlight how comparisons shape value judgments and design perceptions. Practical examples are used to illustrate the profound influence of comparative judgments in design. Conclusion: The study advocates for a "psychologically-informed approach" to design, promoting designs that are not only aesthetically pleasing and functionally sound but also psychologically aligned. By bridging the gap between psychological theories and practical design implementations, the research provides valuable insights for designers, marketers, and psychologists, enhancing the psychological efficacy of design.

• 한국심리학회지 : 문화 및 사회문제
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• 제17권4호
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• pp.381-393
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• 2011

에코 드라이빙은 자동차의 증가로 인하여 발생하는 환경오염, 에너지 소비, 교통사고를 줄이기 위한 친환경 운전 방법이다. 에코 드라이빙을 향상시키기 위한 연구는 주로 공학적, 교육적 방법에 초점이 맞추어져 왔으나, 심리학적 처치를 통해 이를 줄이고자 하는 연구는 부족하다. 이에 본 연구는 행동주의 처치 기법의 하나인 자기-관리 기법이 운전자의 에코 드라이빙 행동에 미치는 효과를 검증하였다. 자기-관리 기법에는 세 가지 처치 요소가 포함되었다: 목표 설정, 셀프-모니터링, 보상. 자기-관리 기법의 효과성을 검증하기 위해서 정기적으로 운전을 하는 세 명의 직장인이 본 연구에 참여하였으며, AB 다중 기저선 설계가 사용되었다. 기저선 단계(A)가 끝난 후, 자기-관리 기법 단계(B)가 적용되었다. 자기-관리 기법 단계에서 각 참가자는 두 가지 운전 행동(e.g., 과속, 급출발)에 대하여 목표를 설정하였으며, 자신의 운전 행동을 매일 기록하였다. 기록한 운전 행동이 목표에 도달할 경우 보상이 주어졌다. 연구 결과, 자기-관리 기법은 운전자의 에코 드라이빙 행동을 효과적으로 향상시킬 수 있는 것으로 나타났다.

• 대한예방의학회:학술대회논문집
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• 대한예방의학회 2000년도 제52차 추계학술대회 연제집
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• pp.73-74
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• 2000

• 한국안전학회지
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• 제33권6호
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• pp.115-122
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• 2018

This study examined the effect of safety leadership coaching program on managers' safety management and workers' safety behaviors in construction site. Three or four managers and about one hundred workers at each site participated in this study. Safety leadership coaching program consisted of safety leadership education, goal setting, self-monitoring and feedback on workers' safety behavior, reward for three safety management behaviors; (1) safety observations of workers safety behavior and (2) providing positive feedback on safe behavior (3) providing corrective feedback on risk behavior and daily safety education for workers. Dependent variables were the percentage of safe behaviors of workers and frequency of managers' safety management behaviors. A nonconcurrent AB multiple baseline design across settings was adopted. After baseline(A), safety leadership coaching program (B) was introduced to each site. The results showed that safety leadership coaching program was effective to increase managers' and workers' safety behaviors. These results suggest that safety leadership coaching program developed in this study would be an alternative treatment technique to improve construction safety management. In addition, the implications, limitations of this study, and future studies are discussed.

• 한국가시화정보학회지
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• 제21권2호
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• pp.72-82
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• 2023

Effective thermal management in a battery electric vehicle (BEV) is crucial for reducing energy consumption and maximizing driving range in cold climates. Consequently, original equipment manufacturers are actively investing in the development of local heating systems. Visualizing occupant thermal behaviors or comfort can readily provide valuable insights that would substantially impact the design and control strategies of such microclimate systems. This study uses MATLAB for three-dimensional visualization of human thermal psychology. The developed program enables qualitative assessment of occupant comfort in BEVs.

• 대한안전경영과학회지
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• 제12권4호
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• pp.31-39
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• 2010

The purpose of this study was to examine the effects of stress response on safety behavior and to explore moderating effect of safety climate between stress response and safety behavior. 224 workers were asked to respond to the questionnaires that measured various demographic variables, stress response, safety climates and safety behaviors. A hierarchical regression was conducted to identify variables that had significant relationships with safety behavior and to examine moderating effect of safety climate between stress response and safety behavior. Results indicated that the depression response significantly predicted safety behavior. It was found that the safety climate was also a significant predictor for safety behavior. In addition, safety climate had a moderating effect on the relation between depression and anger responses and safety behavior.

• 경영과정보연구
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• 제17권
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• pp.45-65
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• 2005

The purpose of this study is to contribute to a fundamental prevention of tax avoidance behaviors by individual businesses. For the purpose, this researcher surveyed factors surveyed individual business managers' disposition(type) of tax avoidance to determine factors influencing the avoidance, and proposed direction for further studies. Several hypotheses suggested here were verified to find that factors such as tax system, tax psychology, tax knowledge, social culture and the expectation of tax avoidance had effects on individual businesses' disposition of such avoidance. The multiple regression analysis made here showed that such factors as tax psychology, tax system and the expectation of tax avoidance affected the disposition of such avoidance and that the disposition was most influenced by tax system, followed by the expectation of tax avoidance and tax psychology in order. In conclusion, factors that have positive relations with tax avoidance, or tax burden and tax administration and those that have negative relations, or tax ethics and sanction are not helpful to preventing the avoidance. This is not consistent with previous results. Now behaviors of tax avoidance by individual businesses are prevailing and becoming more serious. In this sense, objective measurement devices should be developed to make possible further scientific studies about such behaviors. For the development, support by appropriate policies is needed.

• 경영과학
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• 제17권2호
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• pp.151-159
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• 2000

This study applies factor analysis of an author cocitation frequency matrix derived from a database file that consists of a total of 1095 cited reference records taken from 95 citing decision support systems articles published in Korean journals. This study identified the influence of social psychology, cognitive psychology, management information systems, strategic management, and organizational behavior/organizational design to the development of group support systems, user-interface, and executive information systems research subspecialties. This research establishes a benchmark to be used in the future research, which is necessary to account for the ongoing changes in the intellectual development and structure of DSS Research in Korea before solid conclusion can be reached about the maturity and on-going development of the DSS field in Korean.

• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.681-686
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• 2005

This paper discusses the role of construction management (CM) profession in claims management. It reviews the attitudes, psychology and practices relevant to CM knowledge. It is the purpose of this paper to highlight CM profession's knowledge in this area as this profession's core competence in contemporary construction.

• Safety and Health at Work
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• 제10권2호
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• pp.180-187
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• 2019

Background: There is considerable evidence that leadership influences workplace safety, but less is known about the relative importance of different leadership styles for safety. In addition, a leadership style characterized by an emphasis and a focus on promoting safety has rarely been investigated alongside other more general leadership styles. Methods: Data were collected through a survey to which 269 employees in a paper mill company responded. A regression analysis was conducted to examine the relative roles of transformational, transactional (management-by-exception active; MBEA), and safety-specific leadership for different safety behavioral outcomes (compliance behavior and safety initiative behaviors) and for minor and major injuries. Results: A safety-specific leadership contributed the most to the enhanced safety of the three different kinds of leadership. Transformational leadership did not contribute to any safety outcome over and above that of a safety-specific leadership, whereas a transactional leadership (MBEA) was associated with negative safety outcomes (fewer safety initiatives and increased minor injuries). Conclusion: The most important thing for leaders aiming at improving workplace safety is to continuously emphasize safety, both in their communication and by acting as role models. This highlights the importance for leadership training programs aiming to improve safety to actually focus on safety-promoting communication and behaviors rather than general leadership. Furthermore, an overly monitoring and controlling leadership style can be detrimental to attempts at achieving improved workplace safety.