• Title/Summary/Keyword: Psychological evaluation

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Analysis of Psychological, Physiological(Heart Rate Variability) Response & Influence Consequent on Green Light Brightness (녹색광 밝기에 따른 심리·생리(심박변이) 반응 및 영향 분석)

  • Jung, Chan-Ung;Im, O-Youn;Lee, Jin-Sook
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.30 no.3
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    • pp.9-20
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    • 2016
  • This study compared the effect of green light consequent on maximum brightness 85 lx and intial brightness 15 lx, and its accompanying psychological, physiological response. 1) As a result of psychology(general stress evaluation, Symptom Checklist-90-Revision) evaluation, all stress evaluation items mostly showed a decrease, and they are comparatively positively evaluated in minimum brightness 15 lx comparing to maximum brightness 85 lx. 2) Physiological (Heart Rate Variability) evaluation result was included in stable range in all cardiovascular system variables after light stimulus in time of comparison with the standard range; in addition, the Heart Rate Variability evaluation result was found to be stable in all cardiovascular system variables except Low Frequency in minimum brightness 15 lx comparing to maximum brightness 85 lx. 3) Green light was found not to appear as a stimulating factor in the human body in time of space projection, being found to be effective in stability of mind and body, and reduction in stress. Thus, it was found that green light functioned as an emotional, relaxing tranquilizer by working on the sympathetic nervous system.

A Comparative Study on Country of Origin Discrepancy and Brand Authenticity (원산지정보 불일치와 브랜드 진정성에 관한 비교연구)

  • Inwon Kang;Shanshan Liang
    • Korea Trade Review
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    • v.47 no.4
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    • pp.161-176
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    • 2022
  • Most companies are achieving economic benefits by producing products in the form of bi-national products, but there are also negative consequences such as reduced brand power, so strategic bi-national product planning and branding is essential. In order to actively reflect these practical needs, this study conducted a comprehensive and easy-to-generalize evaluation of Bi-national products that has been somewhat underdeveloped in previous studies. To this end, the selection and evaluation criteria of the products to be investigated were differentiated. This is to classify the products by place of use and the purpose of use so that the majority of bi-national products can be included, and then use the combination to derive the specific products to be evaluated for bi-national products. The evaluation of the product identified the phenomenon of psychological conflict among consumers due to the country of origin discrepancy at the level of decreasing brand authenticity. The above research design is an evaluation method that can encompass bi-national products as a whole, rather than an evaluation of a specific product or product line that is mainly reported in previous studies, and it is also very easy to apply to practice because it allows us to more carefully identify changes in psychological attitudes.

The Influences of Parental Psychological Control on Displaced Aggression -Mediating Effects of Internalized Shame and Rejection Sensitivity- (대학생이 지각한 부모의 심리적 통제가 전위공격성에 미치는 영향 : 내면화된 수치심과 거부민감성의 매개효과)

  • Keum, Da Jeong;Chung, Eun Jung
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.609-622
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    • 2020
  • The purpose of this study is to examine the mediating effect of internalized shame and rejection sensitivity between parental psychological control, and displaced aggression in college students. For this purpose, 406 data samples were collected from the college students. SPSS was used for the analysis of descriptive statistics, reliability, correlation, AMOS for the evaluation of structural equation model and the mediating effect, and Mplus for the double mediating effect. Following is the summarization of the study. First, the displaced aggression has a positive relation with parental psychological control, internalized shame, and rejection sensitivity. Also, there were positive relations between internalized shame and parental psychological control, parental psychological control and rejection sensitivity, and internalized shame and rejection sensitivity. Second, internalized shame has a full mediation effect between parental psychological control and displaced aggression. Third, rejection sensitivity has not a mediation effect between parental psychological control and displaced aggression. Fourth, internalized shame and rejection sensitivity were identified as double mediation variables between parental psychological control and displaced aggression. This result inspires the college student's displaced aggression and can be useful in college student's counseling settings. Meanings, limitations and suggest for future research were discussed.

Research on the Relations Between Self-Esteem and Consumption Behavior : Mainly On Psychological Family Environment (소비자의 자아존중감과 소비행동 관련성 연구 : 심리적 가정환경을 중심으로)

  • Kim, Mi-Lee;Kim, Si-Wuel
    • Journal of Families and Better Life
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    • v.28 no.5
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    • pp.209-223
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    • 2010
  • This research how self-esteem and consumption behavior for adolescent consumers are differentiated different psychological home environment and how the psychological home environment during adolescence self-esteem and consumption behavior. The result of the research as follows. First, when the psychological home environment categorized in 4 subgroups, accomplishment-non-accomplishment zone had average 3 points sense of non-accomplishment. Setting the aspiration level and striving to achieve such level were reviewed to be low. In autonomous-heteronomous, it is thought that with more allowance more responsible for actions and autonomous actions such as respecting personal opinions. Secondly, all 5 sub-groups of the self-esteem level for adolescent consumers showed average of approximately 3 points, a normal standard self-esteem When the overall school score is high self-esteem was also given high points. It can be thought that the school scores provide positive or negative effect on pride, future and surrounding situations. When psychological home environment was deemed positive in the relationship between psychological home environment and self-esteem, evaluation and the faith how other people recognize one were also thought positively. Thirdly, 4 subgroups of the consuming behavior for adolescent consumers had under 3 points for trend pursuit, showing a less severe trend pursuit by adolescents then expected. Consumer behavior for different psychological home environment and self-esteem showed that consumers selected a utility, while trendy and unique consumer behavior was found with middle level of open-closeness when a sense of accomplishment was significant among the psychological home environment.

A study on the psychological well-being of the parents of the adult intellectual disabilities - on the fucus of gender differences. (성인 지적장애인 아버지와 어머니의 심리적 안녕감 설명모형 연구)

  • Yoo, Yong-Shik;Roh, Seung-Hyun
    • Korean Journal of Social Welfare Studies
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    • v.41 no.4
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    • pp.247-276
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    • 2010
  • This study aimed to examine the model to explain the mediator effect of care evaluation(care stress, care satisfaction) on the effect of stress factors and resource on the psychological well-being of the parents of the adult intellectual disabilities. Examining whether there is a difference between the gender of parents was another aim of this study. Study results showed that with the care stress as an endogenous variable, the daily life function and maladjustment behavior of adult children and the health state of parents had a significant direct effect on the psychological well-being of parents. With care satisfaction as an endogenous variable, family support, expert support and care stress had a significant direct effect. With the psychological well-being as an endogenous variable, care satisfaction and care stress had a significant effect, but the health state of parents didn't. In case of indirect effect, the care stress had a significant mediator effect on the effect of the physical function and maladjustment behavior of adult children and the health state of parents on the psychological well-being of parents. Care satisfaction had a significant mediator effect on the effect of family support, expert support and care stress on the psychological well-being of parents. According to the result of the Multiple Group Analysis, the path showed a statistically significant difference between gender was friend support→care satisfaction, care stress→psychological wellbeing, expert support→care satisfaction. On the basis of the study results, practical suggestions were made.

Study on the Influence of Evaluation of Brain Psychological Distance by Brand Memory Types

  • LEE, Jaemin
    • Korean Journal of Artificial Intelligence
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    • v.8 no.1
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    • pp.11-18
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    • 2020
  • In this paper, it is to identify the effects of differences in interpretation levels depending on the type of brand association and the brain psychological distance on the evaluation of the product of that brand through two experiments. To test our hypotheses empirically, we conducted online survey. We addressed the hypotheses involving the general and relative impact of actual and ideal self-congruence on emotional brand attachment (H1) and explored the effect of product involvement as the moderating variable (H1-1 and H1-2). The goal of this research was to validate the results from involving our basic model and to explore the impact of two additional moderating variables (self-esteem and public self-consciousness: H2). We followed the same procedure. This finding is theoretical to the extent of the interpretation level theory in brand association research by applying the interpretation level theory to the brand association, and provides the meaning that, in practice, it is necessary to utilize the message of different types of brain psychological distance depending on the brand association characteristics that the brand has in defining the brand. In particular, it was confirmed that functional brand associations and symbolic brand annals have representational harmonization, respectively, depending on the low and high levels of interpretation levels.

Psychoacoustical Analysis and Application of Electroencephalography(EEG) to the Sound Quality Analysis for Acceleration Sound of a Passenger Car (자동차 가속음질에 대한 심리음향적 분석과 뇌파응용 음질 평가)

  • Lee, Seung-Min;Lee, Sang-Kwon
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.23 no.3
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    • pp.258-266
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    • 2013
  • This paper presents the correlation between psychological and physiological acoustics for the automotive acceleration sound. The research purpose of this paper is to evaluate the sound quality of acceleration sound of a passenger car based EEG signal. The previous method for the objective evaluation of sound quality is to use sound metrics based on psychological acoustics. This method uses not only psychological acoustics but also physiological acoustics. For this work, the sounds of 7 premium passenger cars are recorded and evaluated subjectively by 33 people. The correlation between the subjective rating and sound metrics is calculated based on physiological acoustics. Finally the correlation between the subjective rating and the EEG signal measured on the brain is also calculated. Throughout these results the new evaluation system for the sound quality on the automotive acceleration sound of a passenger car has been developed based on bio-signal.

A Study on the Quantification of Qualitative Attributes in Industrial Design (질적 디자인 가치의 수량화(I))

  • 우흥룡
    • Archives of design research
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    • v.2 no.1
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    • pp.117-130
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    • 1989
  • Evaluation is to be seen a~ a central component of design activity. It is an attempt to ensure that the proposal which arises is accepted and that the resulting artefact itself suited to its purposes in practice. Recent surveys of Evaluation show that most methods require quantitative and explicit attributes. Always a significant part of the attributes of design proposals is qualitative. Therefore we need some study that convert qualitative attributes into quantitative scale values, because in many cases con\ulcornerclusions can be drawn about the order of the overall value of the design proposals. Following to Thurstone's psychological scaling methods, attributive values are assigned by ruting scale methods, met, hod of rank-order and method of paired comparisons. The problem of psycho\ulcornerlogical scaling is then to determine whether the stimuli can be ordered on a psychological continuum with respect to the degree of the attributes each possesses. The law of comparative judgement assumes that for a given stimulus there is associated a most frequently aroused or modal discriminal process on a psychological continuum. This paper is based upon the premise that the modal discriminul process will also be the same as the mean or median of the distribution.The objective of this paper is to argue for an acceptance of qualitative approaches to the evalua\ulcornertion of Design as a complement to the existing quantitative techniques. The scale values of 10 attri\ulcornerbutes \ulcorner(1) originality, (2) aesthetics, (3) satisfaction, (4) effeciency, (5) function, (6) size, (7) texture, (8) simplicity, (9) symbol, and (10) facility) in case of TV sets are obtained and their interactions are examined.

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A Study on the Objective Evaluation Model of Telephone Transmission Quality (통화품질 객관평가 모델링에 관한 연구)

  • 조재철;박순영;방만원
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.16 no.6
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    • pp.509-516
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    • 1991
  • In this paper, we propose on objective evaluation model of telephone transmission qulity in order to estimate a satisfaction score regarding speech quality in a relephone network. As the degradantion factors of telephone transmission quality, this model takes into account transmission loss, noise, distortion, talker echo and sidetone. A performance index[PI] is introduced for five psychological factors affecting telephone speech qualty, and a Mean Opinion Score(MOS) is estimated from the sum of all Pis. The simulation results indicate theat the MOS obtained from the objective evaluation model is in good agreement with that of subjective evaluation.

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