• Journal of Oriental Neuropsychiatry
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• v.8 no.1
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• pp.201-214
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• 1997

In this dissertation I have interest in the personality classification in order to recognize the personlity classification in order to recognize the tenfency of the mentality and the action. This paper compare the temperament of Sasangin(四象人) by Lee Je Ma(李濟馬) and The Psychological Types of C. G. Jung. As a result I get the following conclusions:1. Sasang understood that Sassangin have original tendency of the mentality. But C. G. Jung understood man has all of the four psychological type though they have discrepancy among them.2. In the function of the mentality, the both are similar.3. The mentality of So-Eum-In(少陰人) is similar to The Type of Thinking. The mentality of So-Yang-In(少陽人) is simliar to The Type of Feeling. The mentality of Tae-Eum-In(太陰人) is similar to The Type of Sensation. The mentality of Tae-Yang-In(太陽人) is similar to The Type of Intuition.4. The tendency of the mentality by the personality classification is of some use in the oriental medical therapy.5. For using the tendency of the mentality in oriental medical psychotherapy, they require more studies.

• Journal of Oriental Neuropsychiatry
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• v.26 no.2
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• pp.89-102
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• 2015

Objectives: To examine the medical effectiveness of meditation programs ($\alpha$ version) by psychological types. Methods: MBTI, which was created by Katharine Cook Briggs and Isabel Briggs Myers, was used as the Psychological Type test and to investigate psychological temperament and functions and psychological preferences. Heart rate variability was used to test the effectiveness of meditation by investigating time domains (mean HR, SDNN, PSI) and frequence domain parameters (TP, LF, HF, LF or HF norm, Ln (TP or VLF or LF or HF). Results: 1. The autonomic nervous system became active, and both time domains and frequency domains showed positive responses to meditation in heart rate variability tests, without distinction of Psychological Types. 2. In Psychological Types using sensing over intuition for perception, there were positive responses as well as an increase of the parasympathetic nervous system's activeness to meditation for heart rate variability tests, depending on psychological temperaments and psychological functions. 3. In heart rate variability tests by preferences, there was no difference. Extroversion and Introversion types, Sensing over Intuition Types, Thinking over Feeling Types, Judging over Perception Types had an increase of activeness of the parasympathetic nervous system. Therefore, meditation has a positive physical and psychological relaxing effect. Conclusions: A complex meditation program has a positive effect on overall meditation. Especially in the MBTI test, sensing was superior to intuition when people recognized objects. The Sensing, Thinking and Judging type was more advantageous than Intuition, Feeling and Perception, respectively. In the future, a well-designed control study is needed, to develop a suitable meditation for each personality type.

• Journal of Fashion Business
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• v.9 no.3
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• pp.22-36
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• 2005

This research is to classify psychological risk perceptions in purchases process at counterfeit at fashion luxury brands, into a risk perception on purchase activity itself and a risk perception on the post-purchase situation, and to analyze types and characteristics at risk reduction behaviors to reduce each risk perception. In this research a qualitative method was employed, and research-related data were collected and analyzed through in-depth interviews. Results were shown that risk reduction behaviors at psychological risk perception on purchase activity itself included rationalization of purchase, accompanied purchase, reduction and discontinuance of purchase, and that risk reduction behaviors of psychological risk perception on the post-purchase situation included information search, establishment of selection criteria, establishment of marginal limit, selective purchase, planned and compared purchase, and reduction and discontinuance of purchase. Previous researches suggested brand loyalty, selection of famous brands, utilization of information agents by marketers, pre-purchase usage and guaranteed purchase, but these risk reduction methods were not utilized, this probably being interpreted as a result of characteristics of counterfeit. In addition, risk reduction behavior of one type tended to reduce risk perception of several other types, and risk reduction behaviors of various types were utilized to reduce a certain type's risk perception. Not only types of risk perception but also levels of risk perception appeared to have exerted influence to risk reduction behaviors.

• Journal of Distribution Science
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• v.15 no.9
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• pp.75-83
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• 2017

Purpose - This study aims to find ways to have CSR efforts lead to a purchase decision. For this purpose, this research examines the influence of the perceived CSR proximity on the purchase intention and studies the moderating role of psychological distance. Research design, data, and methodology - A total of 185 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2 (CSR proximity: close vs. far) × 2 (temporal distance: near vs. distant) × 2 (information type: concrete vs. abstract) between-subjects design. ANOVA was conducted to test the hypotheses. Results - When consumers construe a purchase decision at a high level via the far psychological distance, a firm's CSR efforts are considered important for the purchase decision. Conversely, when consumers construe a purchase decision at a low level via the near psychological distance, a firm's CSR efforts are not considered for the purchase decision. Conclusions - This research demonstrates that people have a greater intention to purchase products from a firm whose CSR proximity is perceived as being close rather than far. Furthermore, this study shows that the psychological distance moderates the effect of CSR proximity on the purchase intention.

• Knowledge Management Research
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• v.19 no.1
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• pp.1-18
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• 2018

As the online space becomes more active, interest in protecting personal information is increasing. From this point of view, it is important to prevent personal information from being leaked in advance. As a precaution, it is suggested that users change their password periodically to protect their personal information effectively. Currently, various online services provide a request message that prompts users to periodically change their password. These messages are expressed as positive-centric or negative-centric. This message can be seen as a powerful way to trigger users' behavior. In this context, this study suggests that message framing type can be applied to the password change request message, and to investigate the difference between the positive-centric message and the negative-centric message. In addition, this study concluded that the effect of message type may be different depending on the degree of psychological ownership of the individual on the online service. As a result, users with high psychological ownership in online service were more effective when positive-centric message was presented than negative-centric message. On the other hand, users with low psychological ownership in online service were more effective when negative-centric message was presented than positive-centric message.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.175-188
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• 2021

In this study, we are going to study the OTT service platform, which is growing rapidly in recent years. Through this study, the characteristics of the platform preferred by consumers and the relationship between psychological benefits and loyalty were investigated. In addition, the relationship between the type of family and the characteristics of the platform and psychological benefits was investigated. In this study, a total of 255 surveys were conducted targeting consumers who have used OTT services, and 206 cases were analyzed with SPSS 18 and AMOS 21, excluding 49 cases that were insincere or inconsistent internally. According to the results of the study, all factors of convenience, AI recommendation service, and content, which are factors characteristic of OTT platform, had a significant effect on psychological benefits. In addition, psychological benefits were found to have a significant effect on brand loyalty. It was found that there was no difference between the characteristics of the OTT platform and the type of family according to the family type, which is a control variable. This study is significant in providing a theoretical background according to the type of family. Future studies are expected to consider various members or add factors to the study.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.437-444
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• 2015

The aim of this study is to investigate influential factors for depression with respect to mental health in the elderly and present the groups in order to develop intervention strategies with human for the prevention of depression and suicide. For this purpose, this study held interviews using a questionnaire targeting normal elderly above the age of 65 who did not use social welfare services living in Seoul, Gyonggi and Jeonnam. The data collected was analysed with the use of a frequency test, a descriptive statistical analysis, a correlation analysis and a multi-regression analysis. The results of the study show that the influence of psychological factors in the subjects on their depression was significant. That is, Depending on your type of psychological factors of family influences the sense of difference of melancholy. Second, the influence of material factors of the subjects on their depression was significant depending on their family type. That is, the influence of material factors in the elderly on their depression differed depending on family type.

• The Journal of Industrial Distribution & Business
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• v.11 no.1
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• pp.29-38
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• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

• Journal of Fashion Business
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• v.6 no.4
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• pp.151-162
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• 2002

This study aims to reveal the effects of shoe size room on the inner environment of shoes by examining the changes of footskin temperature, temperature and humidity of the shoes, and psychological responses. The following conclusions were made: 1. Skin temperature had significant differences according to shoe sizes in the inner foot parts (right/left) and the outer foot part (left). As time went, skin temperature was distributed as follows: Type A > Type C > Type B. 2. Skin temperature appeared in the following order: instep > inner foot > outer foot. 3. The temperature within the shoes had significant differences: Type A > Type C > Type B. But no significance was recognized in the humidity within the shoes: Type B > Type C > Type A. 4. Some significance was noticed in the psychological responses of size fitness and comfortableness. In size fitness, Type B was responded to be fitting, Type A little small, and Type C rather big. Moisture had similar changes according to three shoe sizes, but humid was the response as time went. Comfortableness appeared in the order of Type C > Type B > Type A.

• Proceedings of the ESK Conference
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• 1997.04a
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• pp.265-269
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• 1997

A series of experiments was carried out while using totally six female subjects in order to evaluate their psycho-physilolgical variations during their work with VDT both subjectively and objectively compared to those of ordinary office type work and speech communication type work. The results led by the experiment were as follows; the effects with data input work on the subjects from the view point of psychological load was larger than those with the ordinary office work. Oral communication between subjects gave the positive effects upon each subjects to reduce their psychological and mental burden.