• 제목/요약/키워드: Psychological Need Satisfaction

검색결과 159건 처리시간 0.025초

공정무역제품에 대한 소비자의 자기결정성 심리욕구와 브랜드 자산의 관계 (Relationship between Consumer Self-Determined Psychological Needs and Brand Equity for Fair Trade Products)

  • 옥정원
    • 경영과정보연구
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    • 제36권2호
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    • pp.59-79
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    • 2017
  • 본 연구는 공정무역과 관련된 소비자의 자기결정성 심리욕구(자율성, 유능성, 관련성)와 공정무역제품과 관련된 브랜드 자산 간의 관계를 실증분석을 통하여 검증하고자 하였다. 기존 공정무역과 관련된 소비자 반응의 선행연구들과 차별적으로 보다 더 소비자의 내적 욕구 충족성에 기반 한 전략적 브랜드 관리로 연결시키고 있다는 점에서 의의가 있다고 할 수 있다. 구체적으로 본 연구의 실증분석의 결과, 자기결정성 심리욕구와 브랜드 자산 간 관계는 소비자의 공정무역에 대한 태도를 중심으로 브랜드 자산이 과정적으로 인식되고 있음이 밝혀졌으며, 특히 유능성과 관련된 소비자의 욕구충족성은 전략적으로 중요한 구성개념임이 밝혀졌다. 본 연구의 연구결과를 토대로 향후 공정무역제품과 관련된 브랜드 자산의 전략적 관리에 중요한 시사점을 제공해 줄 것으로 기대된다.

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대형쇼핑몰 보안서비스품질이 고객안전욕구충족 및 고객이용만족에 미치는 영향 (The Influence of Shoppers' Security Need Sufficiency and Customer Satisfaction on the Quality of Security Services in Large Shopping Centres)

  • 이종환;강경수
    • 시큐리티연구
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    • 제23호
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    • pp.41-63
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    • 2010
  • 이 연구는 대형 쇼핑몰 보안서비스 품질이 고객의 안전욕구의 충족 및 이용만족에 대한 관계를 규명하기 위해 2010년 2월 용인시 소재 대형쇼핑몰 2곳과 분당소재 대형쇼핑몰 2곳, 수원 소재 쇼핑몰 1곳, 총 5곳을 이용하는 일반시민을 대상으로 표집대상을 선정한 후 유의표집법(purposive sampling method)을 이용하여 500명의 표본을 추출하였으나, 연구에 사용된 사례 수는 총 485명이다. 이 연구는 SPSS WIN 16.0을 이용하여 요인분석, 신뢰도 분석, 다중회귀분석, 경로분석을 실시하였다. 그에 따른 결론은 첫째, 표집대상인 일반인들이 인식하는 대형 쇼핑센터의 시설보안서비스품질과 보안요원의 서비스 품질은 심리적 안전욕구와 범죄예방욕구에 매우 유의한 영향을 미치는 것으로 밝혀졌다. 둘째, 시설보안 서비스품질과 보안요원 서비스품질은 보안서비스만족과 경비시스템 운용만족에 매우 유의한 영향을 미치는 것으로 나타났으며, 보안요원의 전문성은 보안서비스만족과 경비시스템 운용만족에 매우 유의한 영향을 미치는 것으로 밝혀졌다. 셋째, 심리적 안전욕구와 범죄예방욕구는 보안서비스만족과 경비시스템 운용만족에 매우 유의한 영향을 미치는 것으로 나타났으며, 보안서비스만족과 경비시스템 운용만족에 매우 유의한 영향을 미치는 것으로 밝혀졌다. 넷째, 시설보안서비스품질 보안요원서비스품질은 심리적 안전욕구와 범죄예방안전욕구에 유의한 영향을 미치는 것으로 나타났다. 따라서 시설보안서비스품질, 보안요원서비스품질, 보안요원의 전문성은 고객이용만족에 직접적인 영향을 미치고, 시설보안서비스품질, 보안요원서비스품질은 심리적 안전욕구와 범죄 예방안전욕구를 통하여 고객이용만족에 간접적인 영향을 미치는 것으로 나타났다. 즉, 대형마트의 보안서비스 품질은 고객의 안전욕구충족과 시설물에 대한 이용만족도에 영향을 미친다.

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노후생활비 준비에 따른 연금 수급액의 만족도에 관한 연구: 공적연금을 중심으로 (A Study of Pension Receipt Satisfaction According to the Preparation of the Living Cost for Aging: Focusing on Public Pensions)

  • 이승신
    • 가정과삶의질연구
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    • 제30권2호
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    • pp.137-152
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    • 2012
  • The graying of populations is emerging as an international issue around the world, and this is a problem that is rapidly advancing in Korea as well, signaling the need for financial preparations for the aged. For this purpose, various retirement pension systems are being employed as preparatory measures for the nation's elderly. Using data from 1474 people in the 2007 panel study of National Security for the Retired, the present work attempts to look at satisfaction rates with regard to public pension receipts for the national pension and special occupational pensions according to general characteristics and factors related to the preparation for an aging society. Satisfaction with retirement pension receipts according to the type of pension was high for special occupation retirement pensions, individual retirement pensions and the national retirement pension, in that order. Looking at satisfaction rates based on the general characteristics of pension recipients, the study revealed that for the national pension, satisfaction was highest for groups with above-average physical and psychological health, groups who think appropriate living expenses for the elderly are lower, groups in which a partner also earns income, and groups who had amply prepared for their expected living expenses in later life. Regarding special occupation retirement pensions, satisfaction was high for groups over the age of 70, groups with good psychological health, and groups sufficiently prepared for their living expenses in later expenses, compared to groups for which these factors did not apply. In terms of the relative influences impacting retirement pension recipient satisfaction, satisfaction with the national pension was highest when the primary source to cover elderly living expenses was a resource other than income earned by the recipient and their partner and/or income received from children. Concerning special occupation retirement pensions, satisfaction was highest among those whose education terminated before middle school, and for those in good physical health. Based on the above results, it is vital that plans exist for preparing sufficiently for the living expenses of the elderly and for facilitating the physical and psychological health of pension recipients. Plans are also necessary to, ensure that citizens are provided with easily accessible educational programs and activities regarding general installment savings and deposits, stocks and bonds, real estate investments, individual retirement pensions, private insurance, severance pay pensions, and public pensions.

산욕기 초산모의 간호요구와 만족도에 관한 연구 (A student on the Nursing Needs and Satisfaction of Primipara During the Early Postpartum Period)

  • 전영자
    • 여성건강간호학회지
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    • 제3권1호
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    • pp.5-27
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    • 1997
  • This study was carried out to identify the difference between nursing needs and levels of satisfaction of primiparae during the early postpartum period. The goal of the study was to obtain data needed to develope maternal education programs and to improve the nursing quality for primipara. The subjects were 111 primiparae who had normal delivery at 2 general hospitals in the Seoul area. The data was gathered using an 81 items questionnaire which was developed by the researcher from Nov. 30, 1995 to Feb. 5, 1996. Results found are as follows : 1. The characteristics of subjects : The majority of subjects were aged 26-30yrs(60.4%), high school graduated(49.5%), jobless(52.3%), had no religion(49.5%), no antenatal(74.5%), and postnatal education on self and infant care(55.9%). A large proportion of primiparae intended to feed breast milk(49.5%) but in fact only 7.2% fed breast milk while in the hospital. Many subjects perceived that they had reasonable self confidence about self care(46.8%), and infant care(36%). 2. The level of nursing needs of overall nursing care was relatively high(Mn 3.98) but the level of satisfaction was of average level(Mn 3.09). Therefore, difference between the level of nursing needs and satisfaction was significant(p=0.0001). 3. The nursing needs by category of nursing care the highest need was on the education of infant care(4.29), the lowest was on physical care(3.80). The level of satisfaction was higher on environmental care(3.40) and physical care(3.32). But the category that showed the lowest satisfaction was education of infant care(2.67). Hence, difference of categories between the level of nursing needs and satisfaction was significant(p=0.0001). 4. Among items of physical care, observation of primiparas' conditions(4.21), accurate medication and treatment(4.18), care of breast engorgement(4.07) and control of postpartal hemorrage(4.01) showed high nursing needs. On the other hand, only the level of satisfaction was higher on accurate medication and treatment(3.82). The rest of items revealed only average level of satisfactions. Difference of items between the level of nursing needs and satisfaction was significant(p=0.0001) except items of dietary care. 5. Among items of psychological care, 8 items of nursing needs were high(3.72-4.29), expecially detailed explanation on which mothers want to know(4.29), treatment and nursing care they receive(4.23), kind and faithful care(4.22), early contacts with their baby(4.20), and adequate draping during the care and treatment(4.18). Among items of psychological care higher satisfactions were shown on items of kind and faithful care(3.80), personal treatment(3.70), and detailed explanation to mothers, but the least satisfied items was early contact with baby(2.13). Difference between the level of nursing needs and satisfaction was significant(p=0.0001). 6. Among items of environmental care, the highest level of need and satisfaction was on the items of neat bedding and pajamas(3.54). The difference was significant (p=0.0001). 7. Among the items of educational needs on self care, all of 22 items revealed higher educational needs(3.50-4.33) but the levels of satisfaction varied with a range of 2.63-3.42. Among the items the satisfactions were high on items of breast care including massages(3.42), perineal care(3.36) and expression of breast milk(3.32). Less satisfied items were drugs not be taken by breast milk feeder(2.63), maintenance of breast figure(2.76) and postpartum exercise(2.80) and so on. The difference was significant(p=0.0001). maintain 8. Among the items of educational needs on infant care, 19 items revealed higher educational needs(3.28-4.54). And the highest need were on the 3 items of normal growth and development of infant, safety and emergency care, symptoms of sick(4.45) and the meaning of crying of the baby(4.52). The level of satisfaction among items of education of infant care ranged from 2.47 to 3.16. Most satisfied items were buriping(3.16), bathing(3.11) and diapering(3.09). The items of which the mother's needs were high revealed the lowest satisfaction level. The difference was significant (p=0.0001). 9. Relationship between nursing needs and levels of satisfaction among primiparae of different characteristics were as follows : 1) Nursing needs of physical and psychological areas were significantly different among different age levels but no relationship was found on other categories regardless of the level of satisfaction. 2) With regard to different levels of education, some relationship was found in nursing needs of psychological area(p=0.007), educational needs on infant care(p=0.04) and environmental care(p=0.01). Also, the difference of satisfaction level was significant. 3) Working mothers had higher nursing needs and were more satisfied on items of physical care(p=0.05), education on self care and infant care. Difference were significant between nursing needs and level of satisfaction. 4) With regards to different religion a moderate relation was found between nursing needs of environmental care infant care education but no relationship was found on levels of satisfaction. 5) With regards to antenatal education, the mothers who have had no antenatal education revealed higher nursing needs on physical care but those who had antenatal education were more satisfied with education on self care and infant care. The difference was significant. (p=0.0001). 6) With regards to postpartum education, the mothers who have had some sort of postpartum education revealed higher nursing needs on physical and self care. And they were more satisfied with nursing of every category except infant care than mothers who had not any postpartum education. Differences was significant between the nursing needs and levels of satisfaction.(p=0.0001). 7) With regards to breast feeding experience during the hospitalization, those who had no experience of breast feeding revealed higher nursing needs on physical care in contrast to breast feeders, who had higher educational needs on infant care. And breast feeder were more satisfied with all categories. Differences was significant(p=0.0001). 8) With regards to perception of self confidence on self care and infant care, no relationship was found on nursing needs and level of satisfaction in every category of nursing.

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응급구조사의 직무분석에 따른 업무개선과 삶의 질 향상을 위한 문제점 해결 방법에 관한 연구 (A study on problem solution method for works improvement and advancement quality of life on Job analysis of Emergency Medical Technicians)

  • 김재갑;고재문;김경완;정용태
    • 한국응급구조학회지
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    • 제11권1호
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    • pp.73-80
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    • 2007
  • This study is a descriptive survey research to know the levels of job satisfaction and influential factors for emergency medical technicians(EMT). This study sampled Level 1 and Level 2 Rescue Members from fire stations and EMT from general hospitals in the Gwangju City and JeollaNamdo area. Interviews for the 75 participants of this convenience sample were conducted for a two month period from July to September 2006. Data was collected on interviewing questionnaires. When looking at the results above internal factions were most influential towards satisfaction and self-responsibility, fulfillment, displays of Aptitude were highest for satisfaction. However, organizational factors were the lowest. There is a need for reform in promotion term periods and policy as well as promotion opportunities. Influential factors for job satisfaction were Role Performance Ability, Intentions for Changing Jobs, and Job Selection Motivation. Therefore, the more insufficient your ability to perform your job the less satisfied you are with it and the more fear you feel from experiences on the job the less satisfied you are with your job. Henceforth, there is a need to reform the educational programs offered to EMT for job training emphasizing job performance ability and the ability to judge for oneself on emergency situations, and reform the promotional system. Finally, there is a need for psychological consultation to offer stability to those after treating an emergency situation and encouragement for personal religion.

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이부교대(二部交代) 근무제도(勤務制度)에 대한 임상간호사(臨床看護師)의 요구도(要求度)에 관한 연구(硏究) (A Study on the Need of Clinical Nurses about the System of 12-Hour Work Shift)

  • 강영선;문희자
    • 간호행정학회지
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    • 제1권1호
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    • pp.46-64
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    • 1995
  • The 12-hour work shift can be influenced on the nurse's job satisfaction, effective personnel administration, and quality of patient care. The purpose of this study was to explore the perception on the 12-hour work shift by nurses. A total of 516 nurses were selected by convenience sampling from six general hospitals in Seoul. Based on the literature review, the questionnaire on the need of the 12-hour work shift was designed by the investigator. The data were analyzed using descriptive statistics, ANOVA and Duncan's method as post-hoc test. The results of this study are as follows ; 1. The need of 12-hour work shift The mean needs of 12-hour work shift in the nursing practice, psychological, physical, socioeconomic, and environmental perspectives were 3.05, 2.72, 2.66, 3.08, and 4.22. 2. The need of 12-hour work shift by demographic data For the nursing practice, there was a statistically significant relationship between marital status(p=.021), satisfaction on the 8-hour work shift(p=.038), the perception on the 12-hour work shift(p=.001) and the need of 12-hour work shift. For the psychological perspectives, there was a statistically significant relationship between marital status(p=.016), the perception on the 12-hour work shift(p=.0001), and the need of 12-hour work shift. For the physical perspectives, there was a statistically significant relationship between age(p=.002), marital status(p=.005), the number of children(p=.005), the duration of job career(p=.014), the job position(p=.002), the work shift(p=.030), the perception on the 12-hour work shift(p=.0001) and the need of 12-hour work shift. For the socioeconomic perspectives, there was a statistically significant relationship between the job position(0=.002), the work shift(p=.006), the perception of the 12-hour work shift(p=.002) and the need of 12-hour work shift. For the environmental perspectives, there was a statisitically significant relationship between the traffic method(p=.05), the duration of the job career(p=.026), the perception on the 12-hour work shift(p=.309) and the need of 12-hour work shift. 3. The need of 12-hour work shift by the demographic data There was a statistically significant difference between marital status(p=.014), the number of children(p=.038), the job position(p=.007), the work shift(p=.037), and the perception on the 12-hour work shift(p=.0001) for the need of 12-hour work shift.

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외식창업자의 심리적 특성과 주변환경이 학습전이효과에 미치는 영향에 관한 연구 (A Study on the Effect of Psychological Traits and Environment on Learning Transfer of the Restaurant Entrepreneurship Education)

  • 박영수;고재윤
    • 한국조리학회지
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    • 제18권1호
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    • pp.228-245
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    • 2012
  • 본 연구는 외식창업교육프로그램의 효과를 학습전이체제목록(LTSI)에 창업교육자의 선유경향인 심리적 특성을 포함하여 외식창업교육프로그램의 학습전이효과를 규명하고자 구조방정식 모형 분석을 통해 5가지 가설을 검증하였다. 모형 적합도는 ${\chi}^2$=282.585, df=233, p=.015, GFI=.95, AGFI=.92, NFI=.96, RMR=.050, RMSEA=.023 등으로 조사되었다. 분석결과, 심리적특성의 성취욕구요인과 모호성수용요인 모두가 창업교육에 대한 태도에 정(+)의 영향관계가 존재하였으며, 주변환경요인도 창업교육에 대한 태도에 정(+)의 영향을 미치는 것으로 나타났다. 창업교육에 대한 태도도 창업교육 만족에 정(+)의 영향을 미치고, 교육만족은 학습전이에 정(+)의 영향을 미치는 것으로 드러나 5가지 연구가설이 모두 채택되었다. 분석결과를 토대로 현재 실시되고 있는 창업교육프로그램의 학습전이효과에 대한 이론적 시사점과 실무적 시사점을 제시하였다.

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인터넷의 지속적 사용의도에서 주관적 안녕감에 대한 탐색적 분석 (The Exploratory Analysis of Subjective Well Bing in Internet Continuance to Use)

  • 권순재
    • 한국IT서비스학회지
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    • 제8권4호
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    • pp.1-16
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    • 2009
  • Although the Internet has been a important communication tool in modern societies, researchers did not pay attention to its' positive impacts on individual's psychological process. The Internet provides users with a unique environment such as visual isolation, non face-to-face communication, and easiness to escape from social influences. This environment enables people to take free action according to their personality and disclose themselves. The findings indicate that individuals' social use of the Internet may reflect their personality. To fill the research void like this, this study proposes a new research model in which well bing as well as perceived value are positively linked to satisfaction and continuance to use. The statistical results obtained by applying PLS to the valid 150 questionnaires showed that the well bing has stronger positive influence on satisfaction and continuance to use. Therefore, a practical implication is suggested that the web site need to be designed in a way of arousing users' well bing more strongly.

소비자의 保險에대한 태도와 만족, 불만족에 관한 연구 (Consumer's Evaluating Attributes and Satisfaction/ Dissatisfaction of Life - insurance)

  • 박명희
    • 가정과삶의질연구
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    • 제6권1호
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    • pp.117-129
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    • 1988
  • The purposes of this study are 1) to explore the evaluating attribute of family life- insurance 2) to examine the relationship between evaluation attribute variables and level of consumer satisfaction/ dissatisfaction (CS/D), and 3) to investigate the sociodemographic variables and psychological variables which influence the purchase of life-insurance. The data used in this study include 432 households of 208 life-insurance purchasers and 224 non-purchasers Statistics used for the data analysis are x2, factor analysis, multiple regression and a discriminant analysis. The resulting major findings are as follows; 1) The evaluating attributes are saving function, convenience. economic payoff, safety for future accident, agreement of insurance, and reputation of brand. 2) Among these factors. the most important factors. in CS/D of life-insurance are saving function, and reputation of brand. 3) the purchase of life-insurance has been influenced by such sociodemographic variables as husband's age , family income, and family life-cycle. Psychological variables such as attitude of life, perceived risk, consumer attitude about insurance business did not influence the purchase of life -insurance significantly. As mentioned above, we can conclude that Korean purchasers of life-insurance are using irrational evaluating attributes. Therefore more education of the consumers and more information about life-insurance purchases are necessary. Especially low-income households and first step of family life-cycle families are turned out to need more education as well as more information.

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A Study on the Introduction of Home-Based Physical Therapy for Patients with Cerebrovascular Disease

  • Kim, Gyu-Yong;Ahn, Chang-Sik;Jeon, Hye-Won
    • The Journal of Korean Physical Therapy
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    • 제27권2호
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    • pp.118-123
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    • 2015
  • Purpose: This study was conducted in order to present basic policy data for introduction of a home-based physical therapy (HBPT) policy. Methods: The study surveyed physical therapists and patients for six weeks, in order to identify satisfaction with physical therapy. The statistical significance of the management plan with regard to costs and cost estimation and payment methods was determined and managed according to the operating principals of HBPT, eligibility criteria, number of visits, treatment time, and team approach. Results: Through the survey all groups of patients and physical therapists recognized the need for HBPT. They felt that the most desirable methods for activation of physical therapy visits involve precise diagnosis and evaluation through a team approach. While making regular visits to the patient three times a week, an expert visiting physical therapist with 3 to 5 years of experience in the clinical field could provide central nerve developmental treatment in less than 60 minutes; this service could be provided at a reasonable cost, minimizing unnecessary hospital visits, reducing time, medical expenses and facilitating a quick recovery due to psychological satisfaction resulting from a decrease in the psychological anxiety patients often experience in medical institutions. Conclusion: Based on the study results provided above, if HBPT is to be introduced, appropriate pricing and programs should be based on the results of pilot projects.