• 제목/요약/키워드: Prospect Theory

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중국신자유주의의 현실인식과 그 이론 (Chinese Neo-liberalism's the prospect of contemporary and that's theory)

  • 김태용
    • 한국철학논집
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    • 제27호
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    • pp.255-292
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    • 2009
  • 이 글은 1990년대 등장한 당대 중국신자유주의 지식인의 현실인식과 그 이론에 대한 고찰이다. 역대 중국자유주의자들이 정치자유주의와 문화 자유주의에만 관심을 두고 경제자유주의를 소홀히 했기 때문에 중국에서 자유주의가 제대로 정착하지 못했다. 그러므로 당대 중국의 사회문제의 원인은 시장경제 자체에 있지 않고 시장이 구 권력체제의 통제에서 벗어나지 못해서 성숙하지 못하고 규범화하지 못한데 있다. 즉 중국의 사회관계의 성격은 아직 자본주의가 아니다. 중국이 현대화하기 위해서는 순환적 점진적 노선을 걸어야 한다. 개량과 혁명의 중간인 refolution적 방법과 속도로 중국사회의 개혁을 추진해야 한다. 새로운 가치체계의 발명과 제정이 아니라 일상윤리를 거듭 천명하고 고수하며, 또한 세계의 보편가치와 일치하는 중국의 가치체계를 발굴하고 견지하면 현대사회의 정신문화 문제를 해결할 수 있다. 현대화는 전통을 훼손하는 방식으로 추진해서는 안 되고 전통의 조정, 지속 그리고 재건설의 방식으로 추진해야 한다. 그리고 농업적 전제사회에서 현대적 민주사회로 단번에 진입할 수 없다. 시장경제를 중개자로 삼아 경제적 물질적 기초를 제공해야만 민주의 실행이 가능하다. 그러므로 유가전통을 출발점으로 하고 시장경제를 중개자로 하여 민주정치를 지향할 때만이 그 목표를 달성할 수 있다.

'주류파 언어이론'의 단면도 (A Cross-sectional View of the So-Called Mainstream Linguistic Theory)

  • 문경환
    • 인문언어
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    • 제7집
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    • pp.57-92
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    • 2005
  • The main driving force behind Chomskyan theory of language that is gaining ground under the title of the "minimalist program" has been the urge to reduce the variety of natural languages to a minimal number of theoretical concepts and devices and to formulate the strongest possible hypothesis about linguistic structures. This has led to a long series of proposals of ever greater abstractness, with concomitant modifications in a number of theoretical constructs. The minimalist approach is the latest development of these constant changes, for which there is really "only one computational system and one lexicon," the differences among languages being reducible to parametric variation in "nonsubstantive parts of the lexicon"(Chomaky 1995:169-70). Chomsky thus differs, now more than ever, from other linguists by his sweepingly programmatic, rather than empirical, approach to language. The proposals he makes are too complicated to discuss here in any technical details. We rather focus on a series of lectures delivered by an ardent adherent of the minimalist program, with the view to demonstrating how this theory may mislead and distort the whole prospect of linguistic investigation. The rationale of the so-called 'minimalism' per se will be called into question.

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모바일 커머스 환경에서 판매촉진 형태와 메시지 프레이밍이 구매의도에 미치는 영향: 시간압박의 조절효과를 중심으로 (The effects of sales promotion and message framing on purchase intentions: Moderating effect of time pressure)

  • 이호성;서길수;강현정
    • 한국정보시스템학회지:정보시스템연구
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    • 제28권4호
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    • pp.251-270
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    • 2019
  • Purpose Unlike advertising through the traditional media targeting unspecified number of people, the base of mobile environment using smartphone has expanded so that many companies can classify prospective customers according to their purpose, thereby enabling efficient targeted marketing with low cost. Design/methodology/approach This study has investigated how can marketing strategy be influenced by the price promotion type (immediate discount/delayed discount) and message framing (positive/negative) according to time pressure (low/high). Hypotheses are set through the consideration of prospect theory, endowment effect, framing effect, regulatory-focus theory, and time-pressure theory. Findings The results and interpretation of this study are as follows. First, it was found that the influence of the delayed discount on the purchase intention was larger than the immediate discount. Second, negative/loss frame messages have more influence on purchase intention than positive/profit frame messages. Third, when the price promotion type is delayed discount, the effect of the promotion message on the purchase intention when it presented by negative/loss frame is greater than the other cases. The implication of this study is that it can be used as a basic data for establishing a strategy to maximize the effectiveness of promotions effectively considering potential buyers of mobile commerce environment.

Influence of Overconfidence and Cash Flow on Investment in Vietnam

  • NGUYEN, Duy Van;DANG, Duong Quy;PHAM, Giang Hoang;DO, Du Kim
    • The Journal of Asian Finance, Economics and Business
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    • 제7권2호
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    • pp.99-106
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    • 2020
  • CEOs Overconfidence can bring potentially risky early decisions to businesses, along with large enterprise free cash flow that can bring different investment decisions with CEOs Overconfidence. Especially in the context of Vietnamese enterprises, CEOs are often influenced by behavioral psychology about overconfidence in investment decisions (due to individual cultural characteristics as well as operating financial markets also depend on many factors outside the market). Therefore, the authors study the impact of overconfidence and cash flow on investment in Vietnamese to find the internal relationship between these three factors in the financial environment in Vietnam. With 480 companies listed on the Vietnam Stock Exchange from 2014 to 2018 (companies have continuous reports), the regression analysis results with panel data (FEM, GLS models, correction of robust and GMM dealing with endogenous problems) have shown Overconfidence has a positive impact on investment. At the same time, the results also indicated that enterprises with overconfident CEOs and large cash flows tend to invest less than enterprises with low cash flow. The results of this study have shown the behavioral behavior of CEOs in Vietnamese enterprises that exist under both prospect theory and effective market theory.

암(癌)의 면역치료(免疫治療)에 대(對)한 고찰(考察) (A literature study on oncological Immune therapy)

  • 박종학;손창규;조종관
    • 혜화의학회지
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    • 제9권2호
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    • pp.211-221
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    • 2001
  • A literature study on oncological immune therapy was done, and the results were as follows. 1. Oncological immune therapy is classified as specific non specific therapy or active inactive therapy, and in tumor immune response, cellular immunity operates mainly, so activity of T lymphocytes and macrophages are closely related with growth, progress, metastasis and prospect of tumor. Recently, Immune therapies of gene which use cytokines and HLA-B7 are carrying out. 2. In oriental medicine, development of disease is closely related to up and down of healthy qi, so healthy qi operates as a immune factor and resistance factor. 3. On the base of theory "Increasing healthy qi reduces mass(養正則積自除)", strengthening body resistance is emphasized in cancer therapy. Also strengthening body resistance activates cellular immune response and promote killing tumor facility of T-cell. 4. In clinical view, using immune therapy after operation, radiation, and chemotheraphy is more effective than immune therapy itself, so it is expected that east-west cooperation will be effective in cancer therapy. 5. The study of oncological immunity is progressed on emphasizing T-cell and it is related to oriental medical theory "strengthening healthy qi to eliminate pathogen(扶定祛邪)" and advanced study is expected in future.

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온라인 마켓플레이스의 신뢰 형성과 다차원적 제도적 메커니즘의 역할 (The Role of Multi-dimensional Institutional Mechanisms in Building Trust on Online Marketplaces)

  • 노윤호;옥석재
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권2호
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    • pp.165-188
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    • 2021
  • Purpose This study was conducted to identify the multidimensional role of institutional mechanisms in the linear relationship of satisfaction, trust and repurchase intention, which are used as an important concept in the research of e-commerce. To this end, a research model was proposed by combining concepts which are the concept of perceived effectiveness of institutional mechanisms for overall e-commerce environment(e.g., PEEIM) and the concep of perceived effectiveness of institutional structures(e.g., PEIS) of a specific marketplace based on the social cognitive theory. Design/methodology/approach This study was conducted by dividing the data into two groups to identify institutional mechanisms and trust-building relationships according to the institutional contexts inherent in e-commerce. The institutional contexts were set up for the top two online companies and the bottom two online companies according to the results of the open market brand assessment from 2018 to 2019 in South Korea. Findings The result of this study found that PEIS had a direct impact on trust in both high and low groups respectively whereas PEEIM presented different paradoxical results in high and low groups. In the relationship between the satisfaction and the trust in the vendor of the high group, PEEIM showed negative moderating effects but in the relationship between the trust and the repurchase intention of the low group PEEIM showed positive moderating effects.

The Impact of TOE Framework on E-Commerce Advantage Among Small Medium Enterprise (SME's) Digital Channel In Malaysia

  • TAMIN, Masran;ABDUL ADIS, Azaze-Azizi
    • 유통과학연구
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    • 제20권8호
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    • pp.33-46
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    • 2022
  • Purpose: This study aims to understand the impact of e-commerce's advantage among SME's digital channel in Malaysia. To achieve the objective, this study used Technology, Organization, Environment (TOE) framework, Diffusion of Innovation (DOI) theory and Resource-Based View (RBV) theory. Research design, data and methodology: This study is quantitative method involve 195 SMEs online business in Malaysia. The integrated framework highlights the conceptual insight in multidimensional technology context (i.e. relative advantage, compatibility, and complexity); organizational context (i.e. top management support, innovation capability, branding capability, market-sensing capability, and human and organization capability); and environmental context (i.e. government support and supplier pressure). Results: The findings revealed that complexity, branding capability, human and organization capability, government support, and supplier pressure have significant positive relationship with e-commerce advantage. Meanwhile, relative advantage, compatibility, innovation capability, and market-sensing capability have significant negative relationship with e-commerce advantage. However, top management support has found no significant relationship with e-commerce advantage. Conclusions: The extended theoretical framework dimension improves existing knowledge on e-commerce advantage as well as the prospect of SMEs digital channel.

Distribution of Brand Community in University: A Systematic Review of Literature on Higher Education Market-Oriented Strategy

  • Danial, THAIB;Saiful, GHOZI;Hendra, SANJAYA KUSNO;Andriani, KUSUMAWATI;Edy, YULIANTO
    • 유통과학연구
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    • 제21권3호
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    • pp.25-36
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    • 2023
  • Purpose: Brand community in higher education institutions comes up as an important topic to be discussed because the relationships among consumers can support the institutional brand and ultimately give meaning and vitality to the market-oriented strategy. This study aims to investigate how the literature on brand community in higher education have been distributed in research trends, theoretical frameworks, and methods. Research design, data and methodology: A total of 24 articles were organized from four reputable international databases. Content analysis were performed followed by synthesis toward potential directions and suggestions. Results: The researches in this area have increasingly focused on online interaction. Social identity theory and relationship theory were the two most prevalent theories used. Since the internet provides any social relationship with a specific relationship to form the brand community, its contextualization in higher education resulted in new concept implementation. Conclusions: The relationship within online participati on has impacted the market-oriented strategy of higher education in searching for ways toward a long-term and enduring bond among students, alumni, institutions and brands. As there is a plenteous prospect of data availability combined with big data analysis technology, the online participation will pique the interest of scholars to conduct further research on it.

NFT 아트의 미래와 전망 : 행위자네트워크 이론을 중심으로 (The Future and Prospects of NFT Art : On the basis of Actor-Network Theory)

  • 천미림;김홍규
    • 문화기술의 융합
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    • 제8권4호
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    • pp.397-405
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    • 2022
  • NFT 아트는 NFT 기술을 바탕으로 형성된 새로운 미술형태로써 기존 미술계와 미술시장에서 큰 관심을 끌고 있다. 따라서 NFT 아트가 새로운 미술의 영역으로 자리매김할 수 있는가에 대한 분석이 요구된다. 따라서 NFT 아트의 형성과 발전 과정을 과학기술학(Science and Technology Studies)의 행위자네트워크 이론(Actor-Network Theory)의 관점에서 분석하고 대표적인 사례로 NFT 아티스트 '비플(beeple)'의 사례를 조망한다. 또한 과학기술학 연구자인 그레이엄 하먼(Graham Harman)의 미학을 바탕으로 NFT 아트의 예술적 가치와 전통 미술 네트워크와의 관계를 논의한다. 특히 NFT 프로젝트 '크립토펑크(Crypto punks)'와 새로운 미술장르를 표방하는 '펑키즘(PUNKISM)' 사례를 통해 NFT 아트의 미래와 장르적 지속가능성을 분석한다. 행위자네트워크 이론으로 NFT 아트를 분석함으로써 기술적, 미적, 철학적 질문들을 가시화하고 새로운 미술장르로써의 긍정적인 전망을 제시하고자 한다.

Herzberg 이요인이론을 통한 근해 선원들의 태도에 관한 연구 - 금성수산 대형선망어업을 중심으로 - (A study on the Attitudes of Inshore Fishery Seaman's based on Herzberg's two-factor theory - With emphasis on Large Purse Seine of Keumsung Fisheries -)

  • 강정우;한나영;홍재범
    • 수산경영론집
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    • 제43권3호
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    • pp.59-73
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    • 2012
  • This study has the purpose to examine the effects of hygiene factor(job environment factor) and motivation factor(job motivation factor) of seamen on satisfaction, turnover intention and organizational commitment. To that end, with the scope of study subjects limited to coastal waters seamen, positive analysis was done through literature study and questionnaire analysis, and focus was given to the prospect of acquiring seamen by change of outside environment. Results of analyzing the factors affecting coastal waters seamen satisfaction, turnover intention and organizational commitment were as follows. First, the factors that affect satisfaction significantly are personal relationship and willingness to participate. Second, the factor that affects turnover intention significantly is employment stability. Third, the factors that affect organizational commitment significantly are personal relationship and willingness to participate.