• (The) Korean Journal of Advertising
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• v.28 no.2
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• pp.7-25
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• 2017

The previous studies regarding prosocial behavior have been researched based on donors' personal traits and the effects of donees emotions. However, studies in identifying the effects of regulatory focus as motivational traits and the emotions resulting from donees' expression on prosocial behaviors have not been researched as much thoroughly. Specifically, consumers with prevention-focus perceive fit as the goal attainability process by avoiding negative factors. Thus, it is expected that the intentions of doing a charitable deed greater will more increase when the donees look sad than when they look happy. On the other hand, consumers with promotion-focus perceive fit as the consequential benefits of goal attainability when they are in the condition of a positive emotion. As a result, the intention of doing a charitable deed is expected to be increased greater when the donees have happier faces than sad faces. According to the experimental results, consumers with prevention focus more intended to do a charitable deed when the donees' expression was presented with a sad expression by mediating sadness. On the contrary, consumers with promotion focus show higher intention of doing a charitable deed when the donees looked happier by mediating happy feelings. This study has a theoretical meaningfulness in respect to expanding previous research concerning regulatory focus into donation contexts. Furthermore, this study has practical implications by presenting the donation strategies on information presentations of donees.

• Journal of Korean Library and Information Science Society
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• v.46 no.1
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• pp.241-269
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• 2015

This study started from an understanding that a true welfare society requires voluntary 'sharing' of citizens in addition to the state's legal and institutional security and that to make the culture of sharing find a firm ground in our society, 'Philanthropic Education' is needed from the childhood. This study examined three issues; first suggested the need of philanthropic education and learning methods. secondly, to find out the present situations of sharing in Korea, the study looked into sharing cultures and philanthropic education in other countries. thirdly, the study explored ways of philanthropic education for elementary school students of Korea in literature based program methods. The structure of the program was designed as structured experimental group program. And the content of this program is composed of concepts, objects, process, institutions regarding philanthropy, and finally practical behavior of it. This study implies that discussions in taking root and revitalizing the philanthropic education to encourage prosocial behaviors of children by more efforts of family, community and school.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.111-118
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• 2021

As increasing interests in charitable giving, there is also a growing need to examine the factors which influences on consumer's giving behavior. Whereas past research focused mainly on one-time donation, this study examined how gender affects giving behaviors related to social connection with a donee. In Study 1, we found that compared to men, women showed more favorable attitudes toward the relationship based giving. Results from Study 2 revealed that, compared to male-primed women, female-primed women reported more positive giving intention. They are also more interested in interaction with donee. The current research demonstrates that gender differences leads to different responses towards the relationship based giving. Implications of this research for charity solicitation methods are discussed.

• Korean Journal of Child Education & Care
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• v.17 no.2
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• pp.45-73
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• 2017

The purpose of this study was to suggest the effects of early childhood design program based on brain-compatible learning principles. Subjects were thirty-six children from two class of I kindergarten and S kindergarten in K city. One class was assigned to an experimental group and had early childhood education program activities based on brain-compatible learning principles and the other class was assigned to a comparative group the general art education program activities. The results of this study are as follows. First, there was a significant difference between the experimental group and the comparative group in their fluency, originality, sensitivity of creativity. Second, participants in the experimental group also score higher on the helpful act, communication skill, sharing skill, empathy, and regulation of emotion. Therefore, early childhood design education program based on brain-compatible learning principles should be considered as a meaningful alternative method for promoting children's creativity and prosocial behaviors.