• 지능정보연구
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• 제19권3호
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• pp.113-125
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• 2013

기업 경영에 있어서 고객의 소리(VOC)는 고객 만족도 향상 및 기업의사결정에 매우 중요한 정보이다. 이는 비단 기업뿐만 아니라 대고객, 대민원 업무를 처리하는 모든 조직에 있어서도 동일하다. 때문에 최근에는 기업뿐만 아니라 공공, 의료, 금융, 교육기관 등 거의 모든 조직이 VOC를 수집하여 활용하고 있다. 이러한 VOC는 방문, 전화, 우편, 인터넷게시판, SNS 등 다양한 채널을 통해 전달되지만, 막상 이를 제대로 활용하기는 쉽지 않다. 왜냐하면, 고객이 매우 감정적인 상태에서 고객의 주관적 의사를 음성 또는 문자로 표출하기 때문에 그 형식이나 내용이 정형화되어 있지 않고 저장하기도 어려우며 또한 저장하더라도 매우 방대한 분량의 비정형 데이터로 남기 때문이다. 본 연구는 이러한 비정형 VOC 데이터를 자동으로 분류하고 VOC의 유형과 극성을 판별할 수 있는 오피니언 마이닝 기반의 지능형 VOC 분석 시스템을 제안하였다. 또한 VOC 오피니언 분석의 기준이 되는 주제지향 감성사전 개발 프로세스와 각 단계를 구체적으로 제시하였다. 그리고 본 연구에서 제시한 시스템의 효용성을 검증하기 위하여 의료기관 홈페이지에서 수집한 4,300여건의 VOC 데이터를 이용하여 병원에 특화된 감성어휘와 감성극성값을 도출하여 감성사전을 구축하고 이를 통해 구현된 VOC분류 모형의 정확도를 비교하는 실험을 수행하였다. 그 결과 "칭찬, 친절함, 감사, 무사히, 잘해, 감동, 미소" 등의 어휘는 매우 높은 긍정 오피니언 값을 가지며, "퉁명, 뭡니까, 말하더군요, 무시하는" 등의 어휘들은 강한 부정의 극성값을 가지고 있음을 확인하였다. 또한 VOC의 오피니언 분류 임계값이 -0.50일 때 가장 높은 분류 예측정확도 77.8%를 검증함으로써 오피니언 마이닝 기반의 지능형 VOC 분석시스템의 유효성을 확인하였다. 그러므로 지능형 VOC 분석시스템을 통해 VOC의 실시간 자동 분류 및 대응 우선순위를 도출하여 고객 민원에 대해 신속히 대응한다면, VOC 전담 인력을 효율적으로 운용하면서도 고객 불만을 초기에 해소할 수 있는 긍정적 효과를 기대해 볼 수 있을 것이다. 또한 VOC 텍스트를 분석하고 활용할 수 있는 오피니언 마이닝 모형이라는 새로운 시도를 통해 향후 다양한 분석과 실용 프레임워크의 기틀을 제공할 수 있을 것으로 기대된다.

• 동서간호학연구지
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• 제3권1호
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• pp.50-67
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• 1998

When recognition of the Ghi(氣) which exist in all things, is changed on the aspects of the science of nursing, the view of health and nursing will be more efficient and can be developed as the proper concept for Korean culture. I think it is nessary to confirm which philosophical basis of the will be applicable to nursing and how to it has to be developed. Therefore I can for the research of the Ghi phenomena to attain the Thoughts of philosophy that is appropriate to expound those phenomena. And I attempt to induct "the fusion of horizons" to unify the view of the I world between Korea and the West. The Ghi is very energetic and omnipresent among the universe, Nature, and the human being. So it can organize all the primary elements of mental and I physical function of human as like life, mind, breath, feeling, energy, etc. A general concept of the Ghi is described as follows ; (1) The Ghi is the origin and essence to organize the universe, Nature, and the human being. (2) It is the perpetually movable thing. (3) And there are continuous transmission between the Ghi of the universe and the human through 'body, mind, and soul. For review on the philosophic basis of the Ghi, I studied out the identity of the doctrine of Li and Ch'i(理氣論) in the field of philosophy of Korea and the West. In Korea, the concept of the Vigor is based on Ch'i monolism(기일원론) and Li Ch'i dualism (이기이원론) of Yul-gok Lee's, Toi-kye Lee's, Hwa-dam's, and/or Hekang's. These are indispensable for the view of the world of Korea as Metaphysical ideology, Concrete science, Materialism, Ontology, and Epistemology. From the viewpoint of the philosophy of the West, the doctrine of Li and Ch'i(이기론) of Korea is identical with the doctrine of Li and Ch'i(이기론) of Joo-ja, Idea of Plato, Metaphysics of Aristotle, World Spirit(Weltgeist) of Hegel, and Existentialism of Heidegger. In the nursing theory of the West, some of them referred to the Ghi as like Energy field theory of Rogers and Energy exchange of Neuman. Though there are different in terminology, "energy" and the "Ghi" are induced comparable therapeutic action between the human and the environments. With the nursing theory of Korea, I have made an attempt to compare the Ghi with metaparadigm of nursing-the human being, the environment, the health, and the nursing. For the most part, the alternative therapy is resonable to the frame of the nursing theory of Korea. It is easy to apply alternative therapy on the every spot of nursing. So this therapy could be a kind of forms as nursing therapy in the nursing centers where take the duties of supporting in local societies. In result, independent nursing intervention will be activated by the nurse who puts up with the major parts. It is available to apply this therapy to palliation of pain, insomnia of infant, Sanhujori (산후조리), pain of menstruation, arthritis. And the alternative therapy makes it possible to propose the nursing model which represent originality, tradition, and history of the nursing of Korea. Additionally, in the field of the nursing, it is indispensable to choose a suitable methodology which is considered whether it is matched with a theory of philosophy in the boundary and object of the research. Because there are many way to get the knowledge of nursing related to the Ghi. In the science of nursing, context of sociocultural background and frame are required to understand the person who need to take care of (nursing client). But the value systems of the West and the East are distinctive each other as well as the behavior of health persuance. Therefore it is the basic research data of great worth to review philosophical the Ghi phenomena which is well known to Korean.

• 지능정보연구
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• 제23권2호
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• pp.39-70
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• 2017

최근 여론조사 분야에서 데이터에 기반을 둔 분석 기법이 널리 활용되고 있다. 기업에서는 최근 출시된 제품에 대한 선호도를 조사하기 위해 기존의 설문조사나 전문가의 의견을 단순 취합하는 것이 아니라, 온라인상에 존재하는 다양한 종류의 데이터를 수집하고 분석하여 제품에 대한 대중의 기호를 정확히 파악할 수 있는 방안을 필요로 한다. 기존의 주요 방안에서는 먼저 해당 분야에 대한 감성사전을 구축한다. 전문가들은 수집된 텍스트 문서들로부터 빈도가 높은 단어들을 정리하여 긍정, 부정, 중립을 판단한다. 특정 제품의 선호를 판별하기 위해, 제품에 대한 사용 후기 글을 수집하여 문장을 추출하고, 감성사전을 이용하여 문장들의 긍정, 부정, 중립을 판단하여 최종적으로 긍정과 부정인 문장의 개수를 통해 제품에 대한 선호도를 측정한다. 그리고 제품에 대한 긍 부정 내용을 자동으로 요약하여 제공한다. 이것은 문장들의 감성점수를 산출하여, 긍정과 부정점수가 높은 문장들을 추출한다. 본 연구에서는 일반 대중이 생산한 문서 속에 숨겨져 있는 토픽을 추출하여 주어진 제품의 선호도를 조사하고, 토픽의 긍 부정 내용을 요약하여 보여주는 제품 평판 마이닝 알고리즘을 제안한다. 기존 방식과 다르게, 토픽을 활용하여 쉽고 빠르게 감성사전을 구축할 수 있으며 추출된 토픽을 정제하여 제품의 선호도와 요약 결과의 정확도를 높인다. 실험을 통해, K5, SM5, 아반떼 등의 국내에서 생산된 자동차의 수많은 후기 글들을 수집하였고, 실험 자동차의 긍 부정 비율, 긍 부정 내용 요약, 통계 검정을 실시하여 제안방안의 효용성을 입증하였다.

• 대한치과보철학회지
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• 제45권2호
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• pp.169-181
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• 2007

Statement of problem: Titanium is well known as a proper metal for the dental restorations, because it has an excellent biocompatibility, resistance to corrosion, and mechanical property. However, adhesion between titanium and dental porcelains is related to the diffusion of oxygen to the reaction layers formed on cast-titanium surfaces during porcelain firing and those oxidized layers make the adhesion difficult to be formed. Many studies using mechanical, chemical and physical methods to enhance the titanium-ceramic adhesion have been actively performed. Purpose: This study meant to comparatively analyse the adhesion characteristics depending on different titanium surface coatings after coating the casts and wrought titanium surfaces with Au and TiN. Material and method: In this study, the titanium specimens (CP-Ti, Grade 2, Kobe still Co. Japan) were categorized into cast and wrought titanium. The wrought titanium was cast by using the MgO-based investment(Selevest CB, Selec). The cast and wrought titanium were treated with Au coating($ParaOne^{(R)}$., Gold Ion Sputter, Model PS-1200) and TiN coating(ATEC system, Korea) and the ultra low fusing dental porcelain was fused and fired onto the samples. Biaxial flection test was done on the fired samples and the porcelain was separated. The adhesion characteristics of porcelain and titanium after firing and the specimen surfaces before and after the porcelain fracture test were observed with SEM. The atomic percent of Si on all sample surfaces was comparatively analysed by EDS. In addition, the constituents of specimen surface layers after the porcelain fracture and the formed compound were evaluated by X-ray diffraction diagnosis. Result: The results of this study were obtained as follows : 1. The surface characteristics of cast and wrought titanium after surface treatment(Au, TiN, $Al_2O_3$ sandblasting) were similar and each cast and wrought titanium showed similar bonding characteristics. 2. Before and after the biaxial flection test, the highest atomic weight change of Si component was found in $Al_2O_3$ sandblasted wrought titanium(28.6at.% $\rightarrow$ 8.3at.%). On the other hand, the least change was seen in Au-Pd-In alloy(24.5at.% $\rightarrow$ 9.1at.%). 3. Much amount of Si components was uniformly distributed in Au and TiN coated titanium, but less amount of Si's was unevenly dispersed on Al2O3 sandblasting surfaces. 4. In X-ray diffraction diagnosis after porcelain debonding, we could see $Au_2Ti$ compound and TiN coating layers on Au and TiN coated surfaces and $TiO_2$, typical oxide of titanium, on all titanium surfaces. 5. Debonding of porcelain on cast and wrought titanium surface after the biaxial flection is considered as a result of adhesion deterioration between coating layers and titanium surfaces. We found that there are both adhesive failure and cohesive failure at the same time. Conclusion: These results showed that the titanium-ceramic adhesion could be improved by coating cast and wrought titanium surfaces with Au and TiN when making porcelain fused to metal crowns. In order to use porcelain fused to titanium clinically, it is considered that coating technique to enhance the bonding strength between coating kKlayers and titanium surfaces should be developed first.

• Journal of Biosystems Engineering
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• 제2권1호
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• pp.7-24
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• 1977

This paper is the forth and fifth one of the study on balanced type oscillating mole drainer. In the light of the results from previous reports about the model tests, some design criteria were established and a prototype machine was set up for experimental purpose. Motion characteristics and functionof the each parts of the machine were checked and analyzed. After that, performance tests of the prototype machine were carried out in thefield. Obtained results are summarized as follows ; 1. Ten centimeter of the bullet diameter was determined so as to be able to attach it to the tractors with capacity of 30 PS to 40 PS. 2. To maintain the balance between the moments of the front shank and rear shank, the oscillating amplitude of the rear bullet was determined to be larger than that of the front bullet. At the same time , the oscillating direction of the rear bullet was designed with the inclines of ten to thirty degrees. 3. An octagonal dynamo transduced was developed for measuring the compressive force of the upper link is measuring the draft force of the machine. Acceptable linear relationship between forces and strain responses from O.D.T. was obtained. 4. Analysing the balancing mechanism of the acting part of the machine , it was found that the total draft force of the machine was equal to the difference between the sum of the draft force produced from the right and left side bending moments of the lower drawber and the compressive force on the upper link. 5. There are acceptable linear relationship between the strain and twisting moment by driving shaft, and between strain and shank moment. Above results enable us to carry out the field experiment with prototype machine. 6. When the test machine was used in the field, it was possible to reduce the oscillating acceleration by forty percent in average as compared it with the single bullet mole drainer. 7. When the test machine was used under the oscillating condition, the dratt torce was reduced by 27 percent to 59 percent as compared it with the test machine under non-oscillating condition, while the draft force was increased by 7 percent to 20 percent as compared it with the mole drainer having oscillating single bullet. The reasoning behind this fact was considered as the resistance force due to the rear shank and bullet. 8. As the amplitude and frequency of the bullet were increased, the torque was increased accordingly. This tendency could be varied with the various characteristics of the given soils. And the larger frequency and amplitute, the more increasing oscil\ulcornerlating power but decreasing draft brce were needed, and draft force was increased as the velocity was increased.9. When the amplitude of the rear bullet was designed to be larger than that of the front bullet, the minimum value of the moment was lowered and oscillating acceleration was reduced. And when the oscillating direction of the rear bullet was declined back\ulcornerwards, oscillating acceleration was increased along with the increasing angle of decli\ulcornernation. When the test machine was operated in high speed, the difference between maximum moments and minimum ones became narrow. This varying magnitude of moments appeared on the moment oscillogram seems to be correlated to the oscillating acceleration and draft force. 10. From the analysis of variance, it was found that those factors such as frequency, amplitude, and operating velocity significantly affected in the oscillating acceleration, the draft resistance, the torque, the moment, and the total power required. And interaction between frequency and amplitude affected in the oscillating acceleration. 11. Within the given situation of this study, the most preferable operating conditions of the test machine were 7 Hz in oscillating frequency, 0.54 m/sec in operating velocity, and 39.1 mm in oscillating amplitude of front and rear bullets. However, it is necessary to select the proper frequency and magnitude of oscillation depending on the soil properties of the field in which the mole drainer is practiced by use of a bal1nced type oscillating mole drainer. 12. It is recommended that a comparative study of the mole drainers would be performed in the near future using two separate balanced oscillating bullet with the one which is operated by oscillating the movable bullet in a single cylinder or other balanced type which may be single oscillating bullet with spring, damper or balancing weight, and that of thing. To expand the applicability of the balanced type oscillating mole drainer in practical use, it is suggested to develop a new mechanism which perform mole drain with vinyl pipe or filling material such as rice hull.

• 한국운동역학회지
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• 제12권2호
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• pp.179-195
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• 2002

본 연구의 목적은 현대 스포츠가 점점 스피디하고 격렬한 상황의 연출을 요구하고 있는 상황에서 순간적으로 신속 정확한 판단력과 그에 따른 재빠르고 민첩한 행동이 필요할 때가 많으므로 준비동작에 대한 운동역학적 메카니즘의 이해가 필요하다고 판단되어 연구를 실시하였다. 따라서 본 연구에서는 준비동작의 형태 변화(open stance & cross stance)에 따른 신체움직임을 운동역학적인 분석을 통하여 바람직한 준비동작의 모델을 제시하는데 있으며, 이러한 연구 목적을 달성하기 위하여 연구대상자는 부산 B대학교 핸드볼 선수인 남학생 5명과 부산 S대학교 사격 선수인 여학생 5명을 선정하여 실험하였다. 준비자세에서의 좌 우 전방향으로 이동시의 동작을 2대의 고속 비디오 카메라와 2대의 지면반력기 그리고 전신반응측정 장비를 이용하여 자료를 수집하였고, 준비자세에서의 좌 우 전방향 이동시의 메카니즘을 분석한 결과 다음과 같은 결론을 얻었다. 첫째, 준비자세에서 좌 우 전방향 이동시 cross stance 자세가 open stance 자세 보다 신체중심이동 속도가 빠른 것으로 분석되었으며, Take-off시 슬관절의 굴곡각은 약 $175^{\circ}$의 각도를 유지하고, 고관절의 굴곡각은 약 $172^{\circ}$의 각도를 유지하여 준비자세를 취하는 것이 바람직한 것으로 분석되었다. 둘째, 준비자세에서의 좌 우 전방향으로 이동시 지지시간과 지면반력분석 결과를 종합해 보면 준비동작에서 왼쪽방향으로 이동시 가장 빠른 신체중심이동 속도를 나타냈다. 셋째, 준비자세에서 좌 우 전방향 이동시 지면반력 분석 결과에서도 cross stance 자세가 open stance 자세보다는 왼발과 오른발에 체중을 적절히 분산시켜 준비동작을 수행할 수 있도록 하여 상해를 예방할 수 있으므로 cross stance 준비자세가 바람직한 것으로 분석되었다. 따라서 준비자세의 역학적인 메가니즘은 cross stance 자세가 open stance 자세보다 보다 바람직한 준비자세라고 할 수 있으나 반드시 개인차도 고려되어져야 할 것이다.

• Journal of Trauma and Injury
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• 제25권2호
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• pp.49-56
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• 2012

Purpose: For determining the prognosis of critically injured patients, transporting patients to medical facilities capable of providing proper assessment and management, running rapid assessment and making rapid decisions, and providing aggressive resuscitation is vital. Considering the high mortality and morbidity rates in critically injured patients, various studies have been conducted in efforts to reduce those rates. However, studies related to diagnostic factors for predicting severity in critically injured patients are still lacking. Furthermore, patients showing stable vital signs and alert mental status, who are injured via a severe trauma mechanism, may be at a risk of not receiving rapid assessment and management. Thus, this study investigates diagnostic factors, including physical examination and laboratory results, that may help predict severity in trauma patients injured via a severe trauma mechanism, but showing stable vital signs. Methods: From March 2010 to December 2011, all trauma patients who fit into a diagnostic category that activated a major trauma team in CHA Bundang Medical Center were analyzed retrospectively. The retrospective analysis was based on prospective medical records completed at the time of arrival in the emergency department and on sequential laboratory test results. PASW statistics 18(SPSS Inc., Chicago, IL, USA) was used for the statistical analysis. Patients with relatively stable vital signs and alert mental status were selected based on a revised trauma score of more than 7 points. The final diagnosis of major trauma was made based on an injury severity score of greater than 16 points. Diagnostic variables include systolic blood pressure and respiratory rate, glasgow coma scale, initial result from focused abdominal sonography for trauma, and laboratory results from blood tests and urine analyses. To confirm the true significance of the measured values, we applied the Kolmogorov-Smirnov one sample test and the Shapiro-Wilk test. When significance was confirmed, the Student's t-test was used for comparison; when significance was not confirmed, the Mann-Whitney u-test was used. The results of focused abdominal sonography for trauma (FAST) and factors of urine analysis were analyzed using the Chi-square test or Fisher's exact test. Variables with statistical significance were selected as prognostics factors, and they were analyzed using a multivariate logistics regression model. Results: A total of 269 patients activated the major trauma team. Excluding 91 patients who scored a revised trauma score of less than 7 points, 178 patients were subdivided by injury severity score to determine the final major trauma patients. Twenty-one(21) patients from 106 major trauma patients and 9 patients from 72 minor trauma patients were also excluded due to missing medical records or untested blood and urine analysis. The investigated variables with p-values less than 0.05 include the glasgow coma scale, respiratory rate, white blood cell count (WBC), serum AST and ALT, serum creatinine, blood in spot urine, and protein in spot urine. These variables could, thus, be prognostic factors in major trauma patients. A multivariate logistics regression analysis on those 8 variables showed the respiratory rate (p=0.034), WBC (p=0.005) and blood in spot urine (p=0.041) to be independent prognostic factors for predicting the clinical course of major trauma patients. Conclusion: In trauma patients injured via a severe trauma mechanism, but showing stable vital signs and alert mental status, the respiratory rate, WBC count and blood in the urine can be used as predictable factors for severity. Using those laboratory results, rapid assessment of major trauma patients may shorten the time to diagnosis and the time for management.

• 한국문헌정보학회지
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• 제20권
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• pp.65-125
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• 1991

The study has tried to analize and appraise how did public library system under the Japanese imperialism affect the establishment and managemant of Korean public libraries. To achieve the purpose of the above-mentioned study, the contents of $\ulcorner$Japanese library statute$\lrcorner$ under Japanese imperialism and the current $\ulcorner$Korean library law$\lrcorner$ have been mutually compared, at the same time, the vestiage of Japanese imperialism in view of the establishment, personnel administration and reading systems have been concretely investigated, analyzed and compared. The conclusions obtained from the above are as followings. 1. In those days of the Korean Liberation, the situation of Korean public libraries was such as it under the Japanese rule and so, their names were only changed. However, as a part of its independent activities, the national library have once carried out the various programs such as the training of professional librarians, the establishment of the new classification schedule and the chief Librarian and deputy Librarian from the professional librarians in the office regulations, and they were well worth being the good examples for today's Korean library circle. Though the Goverment of the Republic of Korea had been formally established, the situation of the library circle was very dull owing to the Korean war for a long time. In 1963, $\ulcorner$The Korean library law$\lrcorner$ was promulgated, but the establishment of public libraries did not give satisfactory results because of the institutional fragility. In the 1980's the importance of library was embossed from the viewpoint of life-long education and the number of libraries was increased. However, there were still the remaining vestiges of Japanese library system in the practical library services. 2. After the Korean Liberation, the influnces of public library system under the Japanese imperialism showed in the office regulation of national library and the Korea library Law were also in the legal mechanism. In particular, the regulations of $\ulcorner$The staff-member of public library$\lrcorner$ and $\ulcorner$Admission fee of public library$\lrcorner$ including the chief librarian have referred to the library system under the Japanese imperialism since the liberation day to date. 3. At that time of the Korean Liberation, the U.S.Military Government Office had decided that the public library administration should be attached to the administration of local and internal affairs in accordance with the Japanese administative system. As a result, the public libraries had been forced to be indirectly affected by public library system under the Japanese imperialism for twenty years since the Liberation. 4. Since the Liberation, the personnel adminstration of public library has been so far on the steps of model under the Japanese imperialism. As the result of the field survey, the position standards of local chief librarians, non-professional character, the extra post system and the preponderant appointment of non-professional offices have analyzed by the influence of Public library system under the Japanese imperialism. Therefore, the Government authorities-concerned must readjust the standards of qualification and the divided duties corresponding to the position of public library staff members and to stipulate expressly in the revised library law. In addition, the regulation of the admission fee should be also actively detected for the free adminssion of library users. 5. Since the Liberation Day, the reading methods of public library have been so far similar to reading method under the Japaness imperialism. For example, the admission fee levied, the complicated procedures of using books including entrance and exit of a library, no-admission system, the limited lending books, the deposit system of outdoor lending books and the surety liable jointly and severally are originally caused by bureaucracy of under the Japanese imperialism. Therefore, the public libraries should make an offer space and opportunities which can enjoy freedom to the gull in future. The procedures and standards of library users will be simplified, if possible. As the above-mentioned, the actual conditions of Korean public libraries have been examined and analyzed. As the result of it, there are still the remaining vestiges of public library system under the Japanese imperialism in the establishment and management of the nation-wide public libraries. Such the remnants are an obstacle to the democratic development of public libraries and so, the authorities-concerned should take the proper-measures as soon as possible.

• 벤처창업연구
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• 제5권4호
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• pp.1-34
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• 2010

우리나라 코스닥 시장은 1996년 처음 생긴 이래 상당한 양적 성장은 해왔으나 투자자의 두터운 신뢰를 받지 못하는 실정이다. 건전한 기업을 발굴하여 육성하고 코스닥 시장이 투자자들에게 신뢰를 주기 위해서는 코스닥 상장기업의 정확한 가치평가와 기업 생존 가능성 평가는 매우 중요하지만 코스닥 기업을 대상으로 실패위험을 분석한 논문은 많지 않은 실정이다. 본 연구에서는 코스닥 상장 시 기업의 실패위험 결정요인을 조사하고 이 실패위험이 주가에 반영되는지 분석하였다. 신규상장 시 실패위험 결정요인은 신규상장기업의 특성인 주관등록사와 회계감사인의 명성, 공모가와 공모규모, 기업의 나이 등을 고려하여 분석하였다. 또한 신규상장 시 실패위험이 상장 후 주가성과와 관련되는지 분석하였다. 표본은 코스닥 상장 폐지된 기업 중 인터넷 기업을 제외하고 부실과 관련된 86개 실패 기업과 실패기업과 같은 산업에 속하는 569개 건전기업을 선정하여 연구에 사용하였다. 실패위험 결정요인 분석에는 로짓모형을 이용하였다. 연구결과는 신규상장 시 실패위험 결정요인은 신규상장기업의 특성인 공모규모, 회계감사인의 명성, 기업의 나이 등이 유의한 영향을 주는 것으로 나타났다. 또한 재무레버리지는 실패위험에 유의한 영향을 주는 변수이지만 선행연구에서 유의한 변수로 지적된 기업규모나 수익성 변수는 실패위험에 유의한 영향을 주지 않는 것으로 나타나 신규상장 시 실패위험 분석에서는 신규상장기업의 특성을 반영하는 모형이 유효하다고 볼 수 있다. 신규상장시 실패위험과 상장 후 주가성과와의 관계 분석에서는 유의한 음(-)의 관련성이 나타나 비 인터넷기업의 실패위험이 주가에 반영된다고 해석할 수 있다. 코스닥 신규상장기업의 생존가능성이 낮은 편이며 정부의 각종 지원을 받는 벤처기업이 실패하는 경우 투자자들에게 극심한 손해를 끼칠 수 있고 나아가 경제에 악영향을 미칠 수 있기 때문에 본 연구의 결과는 정부의 규제당국이나 신용분석을 담당하는 실무자에게 상당한 도움이 될 것으로 생각된다.

• 유통과학연구
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• 제8권3호
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• pp.37-47
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• 2010

CRM은 고객에 대한 가치를 잘 이해하고 고객정보를 바탕으로 하여 그들의 욕구를 충족시키고 나아가서는 평생가치(Life Time Value)를 극대화시킬 수 있는 전략수립 및 고객관리프로세스를 통합적으로 잘 운영하는 것이다. 또한 이를 고객들과 좋은 관계로 유지 발전시켜서 궁극적으로는 회사의 수익을 최대화하기 위한 경영활동이다. 성공적인 CRM을 위한 전략은 고객접점을 담당하는 조직의 변화와 고객관리 프로세스를 재설계한 후에, 기업이 장기적인 계획으로 고객관계를 유지시키는 마케팅 전략과 시장 환경대응에 적절한 방법으로 통합시스템을 구축하여 전사적인 프로그램으로 전개되어야 한다. 또한 CRM 프로그램을 꾸준히 기업 특성에 맞게 개선과 보완활동을 펴나가야만 한다. 특히 중소규모의 유통업체들의 성공적인 CRM을 위한 전략은 다음과 같다. 첫째, CRM에 대한 인식을 바꾸고 고객에 대한 관심을 깊이 기울여야 한다. 둘째, 선진기업들의 CRM 기법을 벤치마킹하여 성공 포인트를 찾아내어 활용한다. 셋째, 나만의 재주와 장기를 마케팅에 접목하는 아이디어를 통해 자사 여건에 알맞은 방법을 모색한다. 넷째, 작지만 화제성 강한 이벤트 행사 등을 통하여 스위스의 소상공인의 사례처럼 개별고객에 대한 관계증진을 키울 수 있는 CRM 모델을 개발하여야 한다.