• Title/Summary/Keyword: Promotion phase

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The Effect of Deal-Proneness in the Searching Pattern on the Purchase Probability of Customer in Online Travel Services (소비자 키워드광고 탐색패턴에 나타난 촉진지향성이 온라인 여행상품 구매확률에 미치는 영향)

  • Kim, Hyun Gyo;Lee, Dong Il
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.1
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    • pp.29-48
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    • 2014
  • The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

A Biomechanical Research for Incorates a Rounded Sole with a 20 Degree Heel Lift in Functional Shoes (후족부 경사각을 이용한 신발에 관한 생체역학적 연구)

  • Lee, Joong-Sook;Park, Sang-Kyoon;Park, Seung-Bum
    • Korean Journal of Applied Biomechanics
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    • v.18 no.4
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    • pp.135-142
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    • 2008
  • The primary innovation in the new footwear is a heel lift of $20^{\circ}$ which is proposed to improve posture and balance as well as increase shock absorption. The purpose of this research was to compare the movement, forces and muscle activity between the new shoes and standard athletic footwear during standing and walking. Nine healthy subjects participated in this study. Data were collected at two times: 1) when the subjects first wore the new walking shoes and 2) after the subjects wore the shoes for 6 hours a day for two weeks. 1. During standing. the movement of the center of pressure is increased approximately 60% when wearing the new walking shoes compared to a control shoe. 2. During walking. the ankle is approximately $14^{\circ}$ more dorsiflexed during landing due to the 200heel lift in the new walking shoes. The knee compensates slightly by flexing approximately $2^{\circ}$ more. 3. As a result of the changes in the walking movement, the ground reaction forces are applied more quickly, although the peak magnitudes do rut change. 4. The resultant joint moments at the ankle and knee joints decrease from 21-60% with the largest reductions occurring during landing. In conclusion, the new footwear change the movement, showing a more upright stance. Also, the new footwear reduce joint loading at the joint during the landing and weight acceptance phase of walking. However, the influence of the new footwear is immediate and does rut change after wearing the shoes for two weeks.

Study on the Promotion Effect of Ionic Liquid on CH4 Hydrate Formation (이온성 액체를 이용한 메탄 하이드레이트 생성 촉진효과 연구)

  • Shin, Ju-Young;Kim, Kisub;Kang, Seong-Pil;Mun, Sungyong
    • Korean Chemical Engineering Research
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    • v.51 no.4
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    • pp.500-505
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    • 2013
  • In this study, we investigated the kinetics of gas hydrate formation in the presence of ionic liquid (IL). Hydroxyethyl-methyl-morpholinium chloride (HEMM-Cl) was chosen as a material for the promotion effect test. Phase equilibrium curve for $CH_4$ hydrate with aqueous IL solution was obtained and its induction time and consumed amount of $CH_4$ gas were also measured. Aqueous solutions containing 20~20,000 ppm of HEMM-Cl was prepared and studied at 70 bar and 274.15 K. To compare the measured results to those of the conventional promoter, sodium dodecyl sulfate was also tested at the same condition. Result showed that the hydrate equilibrium curve was shifted toward higher pressure and lower temperature region. In addition, the induction time on $CH_4$ hydrate formation in the presence of IL was not shown. The amount of consumed $CH_4$ was increased with the whole range of tested concentration of IL and the highest consumption of $CH_4$ happened at 1,000 ppm of HEMM-Cl. HEMM-Cl induced and enhanced the $CH_4$ hydrate formation with a small amount of addition. Obtained result is expected to be applied for the development of technologies such as gas storage and transport using gas hydrates.

A Study on Counseling Process and Counseling Techniques Applying Analytical Psychology (분석심리학을 적용한 상담과정과 상담기법에 관한 연구)

  • Park, Won-Jin;Kim, Bo-Ki
    • Industry Promotion Research
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    • v.4 no.1
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    • pp.67-78
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    • 2019
  • This study is to study Jung's analytical psychology and to study counseling process and counseling techniques based on the counseling theory derived from it. Jung divides the counseling process into four stages based on analytical psychology. The first stage is confession, and the prototype of analysis therapy is confession. The first step in the treatment process is to share secrets and reveal suppressed emotions. The second stage is elucidation, a process that clarifies by shedding light on the contents induced by the transfer. The third stage is the level of education. Explanation makes my counselors intelligent, but leaves them still in an incompetent state. At this stage, treatment goes beyond insight to train as a responsible client. The fourth stage is transformation. In the transformation phase with inner counselors, not only the debaters, but also the therapist is in the "in-analysis." Jung's counseling technique uses six things: dream analysis, use of symbols, word link test, symptom analysis, case history and MBTI. In conclusion, analytical psychology counseling has enabled, first, a more in-depth approach and understanding of the human mind, especially the unconscious world. Second, analytical psychology counseling has enabled us to recognize that all humans are human communities with a common mental structure through the concept of unconsciousness and archetypes. Third, analytical psychology counseling has allowed you to look at the meaning and purpose of life from a new perspective. Therefore, Jung emphasized that he should not be seen as having a pathological problem with patients, but as an omnipotent human being who wants to realize its fullness on his own.

A Study on Anxiety Reduction and Transitional object in Infants (유아의 불안감소와 중간대상에 대한 연구)

  • Yoon, Seok-Min
    • Industry Promotion Research
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    • v.6 no.4
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    • pp.39-45
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    • 2021
  • This study presented the role of the counselor's transitional object through literature research, focusing on Winnicott's theory. In the process of development, infants experience anxiety when they move from absolute dependence to relative dependence with their mother. In this way, the counselor's role as an transitional object buffers separation anxiety and depressive anxiety about the loss experience, and mediates from the omnipotent fantasy to the real world. transitional objects are new objects and have a function of contributing to adaptation in reality. And it leads to the stage of separation and individualization through transitional object and transitional phenomena. It can be said that he acquires a sense of the real other that exists in order to create and destroy omnipotent, and to adapt to reality. A good enough mother makes the child's omnipotence meaningful. In this case, the true self helps the infant's weak self to grow and lead him to live his own life. When the mother fails to satisfy the infant's needs, her fantasies and spontaneous impulses are lacking. In other words, when the mother fails to reflect the infant's needs, the infant looks at her mother's mood, giving up her true self and creating a false self. The pathology of the absolute dependence phase is caused by the failure of a good enough mother's empathy and nurturing environment. At this time, the child experiences the collapse of the omnipotence illusion and experiences annihilation anxiety. Therefore, effective counseling can be carried out when providing a comfortable and stable environment by reducing separation anxiety and depressive anxiety of clients through the role of the counselor's transitional object in the counseling field.

Experimental Study on Long-term Characteristics of Sprayable Waterproofing Membrane (차수용 박층 멤브레인의 장기 성능 변화에 관한 실험 연구)

  • Choi, Soon-Wook;Kim, Jintae;Choi, Myung-Sik;Chang, Soo-Ho;Kang, Tae-Ho;Lee, Chulho
    • Journal of the Korean Geosynthetics Society
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    • v.18 no.4
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    • pp.15-23
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    • 2019
  • The sprayable waterproofing membrane is a recently introduced material in the civil engineering field, and is a material that sprays and attaches a single phase or two phase powder or liquid material to a surface to be covered using a pump and nozzle. Although the material properties are gradually reported through researches, there is a lack of studies on long-term performance compared to concrete materials used with the membranes. In this study, the long-term performance of materials was estimated using the Arrhenius equation. The temperature conditions used in this study were 65℃, 80℃ and 95℃, and the temperature was maintained with the membrane attached to the concrete block for long-term behavior. Then the membranes were tested for tensile strength and adhesion strength in the order of 30, 90, 150, 200, and 300 days. The long-term performance of the material was determined from a long-term perspective by estimating the activation energy by the Arrhenius equation. Consequently, the time to reach 50% of the performance standard could be estimated by long-term test.

A Study on Promoting Inter-organizational Linkages for Vocational Rehabilitation of People with Psychiatric Disabilities : Focusing on Linkage Experiences and Predictors (지역기반 정신장애인 직업재활수행기관간 연계강화에 관한 연구 : 연계경험 및 예측요인 분석을 중심으로)

  • Lee, Keum-Jin
    • Korean Journal of Social Welfare
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    • v.54
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    • pp.35-64
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    • 2003
  • This study is to explore experience on the inter-organizational linkages for vocational rehabilitation of people with psychiatric disabilities and to find out predictors affecting the linkages. This study used triangulation a way as to combine the advantages of both the qualitative and the quantitative approach. The qualitative approach is based on grounded theory by Strauss & Cobin. The quantitative research used the samples of 122 organizations, and was analyzed by multiple regression & logistic regression. The results are as follows. First, as results of in-depth interview, interviewees perceived linkage experience as 'turning the eyes on the other organization in community', namely 'the pursue of collaboration'. This concept is classified four types: initiative, cooperative, authoritative and passive type. Second, according to Tobin(1986)'s five phase of the closeness of inter-organizational linkages, our linkages were found to be in third phase, "coordination". Finally, predictors of the attempt of having linkages & linkage strengthening were analyzed by logistic regression & multiple regression. 'The experience of professional training on people with psychiatric disabilities' and 'the resource dependency' have statistically significant relation with the attempt to have linkages. 'The length of current service', 'the experience of professional training on people with psychiatric disabilities', and 'recognition about other organizational activities' are significantly related to strengthening linkage. Based on the results of this study, alternatives for promoting inter-organization linkages for vocational rehabilitation of people with psychiatric disabilities were proposed.

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Isolation and Characterization of Bacillus subtilis CA105 from Spent Mushroom (Pleurotus ostreatus) Substrates (느타리버섯 수확후배지로부터 분리한 Bacillus subtilis CA105의 특성)

  • Kim, Hye Soo;Kim, Chul Hwan;Kwon, Hyun Sook;Lee, Chan-Jung;Kong, Won-Sik;Cho, Soo Jeong
    • Journal of Mushroom
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    • v.13 no.4
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    • pp.305-309
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    • 2015
  • In order to isolate compost-promoting bacteria with high activity of cellulase and xylanase, spent mushroom substrates with sawdust were collected from mushroom cultivation farm, Jinju, Gyeongnam in Korea. Among of the isolates, one strain, designated CA105 was selected by agar diffusion method. The strain CA105 was identified as members of the Bacillus subtilis by biochemical characteristics using VITEK 2 system. Comparative 16S rRNA gene sequence analysis showed that isolate CA105 formed a distinct phylogenetic tree within the genus Bacillus and was most closely related to Bacillus subtilis with 16S rRNA gene sequence similarity of 98.9%. On the basis of its physiological properties, biochemical characteristics and phylogenetic distinctiveness, isolate CA105 was classified within the genus Bacillus subtilis, for which the name Bacillus subtilis CA105 is proposed. The cellulase and xylanase activity of B. subtilis CA105 was slightly increased according to bacterial population from exponential phase to stationary phase in growth curve for Bacillus sp. CA105.

Study of Relationship Between Illness Perception and Delay in Seeking Help for Breast Cancer Patients Based on Leventhal's Self-Regulation Model

  • Attari, Seyedeh Maryam;Ozgoli, Giti;Solhi, Mahnaz;Majd, Hamid Alavi
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.sup3
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    • pp.167-174
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    • 2016
  • One of the major causes of morbidity and mortality in breast cancer patients is delay in seeking help. Leventhal's self-regulation model provides an appropriate framework to assess delay in seeking help. The aim of this study was to investigate the relationship between "illness perception" and "help seeking delay" in breast cancer patients based on Leventhal's self-regulation model. In this correlational descriptive study with convenience sampling conducted in 2013, participants were 120 women with breast cancer who were diagnosed in the last year and referred to chemotherapy and radiotherapy centers in Rasht, Iran. Data collection scales included demographic data, Revised Illness Perception Questionnaire (IPQ-R)and a researcher made questionnaire to measure the delay in seeking help. Pre-hospital delay (help seeking delay) was evaluated in 3 phases (assessment, disease, behavior). The data were analyzed using SPSS-19. The mean (SD) age calculated for the patients was $47.3{\pm}10.2$. Some 43% of the patients had a high school or higher education level and 82% were married. The "pre-hospital delay" was reported ${\geq}3months$. Logistic regression analysis showed that none of the illness perception components were correlated with appraisal and behavioral delay phases. In the illness delay phase, "time line" (p-value =0.04) and "risk factors"(p-value=0.03) had significant effects on reducing and "psychological attributions" had significant effects on increasing the delay (p-value =0.01). "Illness coherence" was correlated with decreased pre-hospital patient delay (p-value<0.01). Women's perceptions of breast cancer influences delay in seeking help. In addition to verifying the validity of Leventhal's self-regulation model in explaining delay in seeking help, the results signify the importance of the "illness delay phase" (decision to seek help) and educational interventions-counseling for women in the community.

International Cooperation Plan for DMZ World Peace Park: Focusing on NGO's international solidarity and support (DMZ 세계평화공원 조성을 위한 국제공조 방안: NGO의 국제연대 활동과 지원을 중심으로)

  • Suh, Kyung-Do
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.645-655
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    • 2016
  • The purpose of this study is to analyze the roles and functions of NGO 's International Solidarity in the establishment of' DMZ World Peace Park ', the mechanism of operation, and the policy formation of NGO' s international solidarity. The establishment of the DMZ World Peace Park is a matter that can be achieved as a result of dialogue efforts between the two parties based on the agreement between the DPRK and the ROK government, but should take a more relaxed approach to the process issues in order to achieve such results And should be done in a long-term, step-by-step plan. In the process of realizing this, South Korea's own efforts alone are difficult, and it is necessary to seek various channels of dialogue with the international community so that North Korea can have dialogue negotiations. This will be the role of NGO, It should be noted. As a result, in order to establish 'DMZ World Peace Park', it is necessary to establish concrete road map of DMZ World Peace Park. In the first stage, it is necessary to organize and operate 'DMZ World Peace Park Promotion Committee' under the directorship of the President or Prime Minister, It is necessary to select candidates, to appeal to North Korea and to support the international community, and to participate voluntarily by the private sector. Phase 2 requires final settlement. Phase 3 will require a step-by-step road map, such as rapid construction of the Peace Park, expansion of peaceful use of the DMZ, and expansion of ecology, history and cultural tourism in the DMZ border area.