• Journal of Korean Library and Information Science Society
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• v.51 no.4
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• pp.351-374
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• 2020

Public libraries provide information and cultural programs based on various collections as an information and culture hub in local communities. This study analyzed the cases of cultural programs of public libraries in the United States on "Programing Librarian," a website operated by the American Library Association to identify the trend of library programs. As a result of the analysis, the traditional program types such as hobbies, culture, and reading are major program types, but the new types as society and life are also appearing. New types of program activities such as social activities and experiences are also identified. In addition, it was analyzed that the tendency to effectively operate cultural programs with minimal cost is also occurring in the United States. As a marketing channel, Facebook was the most preferred method of promoting cultural programs.