• Title/Summary/Keyword: Profit Model

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Proposal of new advertising Convergence profitable model of mobile game (모바일게임의 신규 광고 융복합 수익모델 제안)

  • Kim, Tae-Gyu;Heo, Tae-In;Jeong, Hyung-Won
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.431-438
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    • 2015
  • Smartphone is popularized, it is a lot of development of the mobile advertising industry, is born many types of mobile advertising. Many developers in the mobile game is the advertised profitable by using the SDK of service companies that service the advertising the launch of free games. Mobile IGA banner, front advertising, we use the ad in the three forms of the front video advertising, each of advertising, have advantages and disadvantages. Although many of the games currently use a full-page ad and front video ads, these ads profitable model is use the user game play time. In order to improve the disadvantage of this method, Commonly used to analyze the three ad revenue model, looking for the element, by using the research result of the previous studies, we have proposed a new advertising Convergence profitable models.

A Study On the Design for Marketing Divisions of Construction Companies in relations to the Changes of Domestic Business Environment (국내 건설환경 변화에 따른 수주조직구조 설계에 관한 연구)

  • Kim Yong-Gu;Kim Sun-Kuk
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.3 s.25
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    • pp.90-99
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    • 2005
  • Recently, many Korean construction companies have tried to modify organization structures in order to increase the performance profit while coping with environmental changes in the construction market. Most Korean construction companies are adapting to environmental changes and devote various struggle for maximizing the result of receiving order. Especially, the organization structure of Marketing Divisions is the important for management performance and is the important key elements to attain the management goals. This research on construction companies organization has never been dealt before in korea. Through this research, the relationship between construction environmental changes and management performance profit is proven and is reflected when making the Marketing Divisions. It suggests the Marketing Divisions structure model by business type and receiving order type. Also, the result of this research could be used the important basic data that is necessary to the organization model development and this model development can be prepared for facing the new environmental changes in the near future.

A Study on the Method of Combining Empirical Data and Deterministic Model for Fuel Failure Prediction (핵연료 파손 예측을 위한 경험적 자료와 결정론적 모델의 접합 방법)

  • Cho, Byeong-Ho;Yoon, Young-Ku;Chang, Soon-Heung
    • Nuclear Engineering and Technology
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    • v.19 no.4
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    • pp.233-241
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    • 1987
  • Difficulties are encountered when the behavior of complex systems (i.e., fuel failure probability) that have unreliable deterministic models is predicted. For more realistic prediction of the behavior of complex systems with limited observational data, the present study was undertaken to devise an approach of combining predictions from the deterministic model and actual observational data. Predictions by this method of combining are inferred to be of higher reliability than separate predictions made by either model taken independently. A systematic method of hierarchical pattern discovery based on the method developed in the SPEAR was used for systematic search of weighting factors and pattern boundaries for the present method. A sample calculation was performed for prediction of CANDU fuel failures that had occurred due to power ramp during refuelling process. It was demonstrated by this sample calculation that there exists a region of feature space in which fuel failure probability from the PROFIT model nearly agree with that from observational data.

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Development of Integrated System of Time-Driven Activity-Based Costing(TDABC) Using Balanced Scorecard(BSC) and Economic Value Added(EVA) (BSC와 EVA를 이용한 TDABC 통합시스템의 개발)

  • Choi, Sungwoon
    • Journal of the Korea Safety Management & Science
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    • v.16 no.3
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    • pp.451-469
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    • 2014
  • The purpose of this study is to implement and develop the integrated Economic Value Added (EVA) and Time-Driven Activity-Based Costing (TDABC) model to seek both improvement of Net Operating Profit Less Adjusted Tax (NOPLAT) and reduction of Capital Charge (CC). Net Operating Profit Less Adjusted Tax (NOPLAT) can be maximized by reducing the indirect cost of an unused resource capacity increased by Cost Capacity Ratio (CCR) of TDABC. On the other hand, Capital Charge (CC) can be minimized by improving the efficiency of Invested Capital (IC) considered by Weighted Average Cost of Capital (WACC) of EVA. In addition, the integrated system of TDABC using Balance Scorecard (BSC) and EVA is developed by linking between the lagging indicators and the three leading indicators. The three leading indicators include customer, internal process and growth and learning perspectives whereas the lagging indicator includes NOPLAT and CC in terms of financial perspective. When the Critical Success Factor (CSF) of BSC is cascading as a cause and an effect relationship, time driver of TDABC and capital driver of EVA can be used efficiently as Key Performance Indicator (KPI) of BSC. For a better understanding of the proposed EVA/TDABC model and BSC/EVA/TDABC model, numerical examples are derived from this paper. From the proposed model, the time driver of TDABC and the capital driver of EVA are known to lessen indirect cost from comprehensive income statement when increasing the efficiency of operating IC from the statement of financial position with unified KPI cascading of aligned BSC CSFs.

Study on Optimal Real Time Pricing Model for Smart Grid in a Power Retailer Market (스마트 그리드 환경의 전력소매시장을 위한 최적의 실시간 가격결정 모형에 대한 연구)

  • Moon, Joon-Yung;Shin, Ki-Tae;Park, Jin-Woo
    • The Journal of Society for e-Business Studies
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    • v.17 no.2
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    • pp.105-114
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    • 2012
  • Recently, global warming, energy shortage, and environmental disruption have been serious problems in every nation. It became more and more important to reduce the emission of CO2 and to use of energy efficiently. Smart grid was also introduced using the rapidly developing information technology. It deployed the mutual communication concept between customers and the suppliers in the electricity supply. There were increasing demands to adopt the smart meter and to present incentive for efficient energy usage in many developed countries. The objective of this research was to develop the optimal real time pricing model which maximized the profit of the power retailer and reduced the usage of energy. The simulation study was given to show the usefulness of the model. Simulation considered the customer demand response rate and price elasticity rate. The price elasticity rate was compared in the condition of fixed value according to time and variable value according to the customers. The optimal price model could maximize the profit of the power retailer and reduce the energy usage of the consumers.

An application of GIS technique to analyze the sales area and the location of gas stations in Tae-jeon city (GIS를 활용한 대전시 주유소 입지와 판매권역 분석)

  • 김민
    • Spatial Information Research
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    • v.12 no.2
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    • pp.211-228
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    • 2004
  • The purpose of this study is to analyze the sales area of gas stations to see the quality and the efficiencies of spatial distribution structure for petroleum products in Tae-jeon City. Location pattern of gas station is classified by factors of competitive facilities, transportation, population and landuse in Tae-jeon City. As a result, High profit pattern and low profit pattern is classified. The characteristics of the distribution pattern of gas station are that the while densely populated has a small sales area, the thinly populated region has huge ones. Location-allocation model is used in order to minimize the travel distance from consumer location to gas station and balance the spatial distribution of gas station in case studies. The result reveals that the model-based locations of gas stations are more dispersed and balanced in the whole Tae-jeon City compared with the actual location of gas stations. This study shows the characteristics and spatial distribution patterns of sales area and location in petroleum products distribution facilities.

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The Effect of Firm's Internationalization on Accounting Earnings Persistence (기업의 국제화가 회계이익의 지속성에 미치는 효과 분석)

  • Choi, Yu-Jeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.1
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    • pp.221-230
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    • 2021
  • In this study, a firm's internationalization level was measured as the ratio of foreign sales to total sales (FSTS) of individual firms. A demonstration was conducted with several control variables that affect the persistence of the firm's profits using the Sloan (1996) model as a proxy for its primary relationship between net profit and the next profit. An empirical analysis of the end-December settlement firms listed on the securities market from 2011 to 2016 was conducted using a fixed-effect model to confirm that the persistence of the firm's internationalization and accounting profits was positive at the 1% significant level, indicating that the persistence of the firm's profits also increased as the level of individual firm's internationalization increased. In addition, the firm size, financial soundness, cash accompanying, growth, and investment ability, consistent with forecasts, represented a statistically significant (+) relationship with globalization. These results suggest that firms can maintain and expand their value stably by securing new overseas markets and promoting growth by implementing internationalization strategies.

Dynamic Optimal Pricing for New Products in a Duopoly (복점시장에서 신상품의 동태적 최적가격설정에 관한 연구)

  • Jun, Duk-Bin;Choi, Li-Koon
    • Journal of Korean Institute of Industrial Engineers
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    • v.23 no.3
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    • pp.545-557
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    • 1997
  • This paper deals with dynamic optimal pricing for new products by a firm which maximizes the discounted profit stream of it's own in a duopoly. The problem is constructed as differential games and dynamic optimization theory. Cost is assumed to decline as time goes on. A modified customer's choice model is formulated as a diffusion model and we solve a dynamic optimization problem by adopting the diffusion model. Since this paper focus on deriving real prices not showing a time trend, we formulate recursive form equations of costate variables(shadow price) and a simultaneous equation of price. Hence we derive a dynamic optimal pricing model for using in real market. In particular, we construct a dynamic optimal pricing model in the case that there are benefits from not only new subscribers but also previous subscribers. We analyze instant camera market in U.S.A(1976-1985) by utilizing the above model.

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Optimization of Train Working Plan based on Multiobjective Bi-level Programming Model

  • Hai, Xiaowei;Zhao, Chanchan
    • Journal of Information Processing Systems
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    • v.14 no.2
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    • pp.487-498
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    • 2018
  • The purpose of the high-speed railway construction is to better satisfy passenger travel demands. Accordingly, the design of the train working plan must also take a full account of the interests of passengers. Aiming at problems, such as the complex transport organization and different speed trains coexisting, combined with the existing research on the train working plan optimization model, the multiobjective bi-level programming model of the high-speed railway passenger train working plan was established. This model considers the interests of passengers as the center and also takes into account the interests of railway transport enterprises. Specifically, passenger travel cost and travel time minimizations are both considered as the objectives of upper-level programming, whereas railway enterprise profit maximization is regarded as the objective of the lower-level programming. The model solution algorithm based on genetic algorithm was proposed. Through an example analysis, the feasibility and rationality of the model and algorithm were proved.

A Road Map for Developing a Stock Trading Model (주식투자모델 개발을 위한 로드맵)

  • Choi, Se-Ill
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.3
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    • pp.661-670
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    • 2012
  • In order to construct a profitable stock trading model, three considerations must be resolved in the model in integrated manner: profit principle, trader's conditions and stock market trends. Generally, a model will be developed through long experiences of stock trading that requires quite amount of expenses and time. This paper analyzes the issues involved in those considerations and proposes a road map for a trading model.