• 제목/요약/키워드: Professional image

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입원경험 전.후의 간호사 이미지 (A Study on Change of Nurse Image After Hospitalization Experience)

  • 강영실
    • 한국간호교육학회지
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    • 제7권1호
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    • pp.22-37
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    • 2001
  • This study analyzed change of nurse image after hospitalization experience. The data were collected though questionnaire survey on 87 patients, who were, for the first time, hospitalized for 5~7 days at five general hospitals in J city. The survey was performed during July 3~August 2, 2000. The nurse image was analyzed through the instrument conceived by Il-Sim Yang(1998) on the basis of four dimensions ; traditional, social, professional and personal. The collected data were processed through SPSS/WIN to examine t-test, ANOVA and paired t-test. The study results were summarized as follows ; 1. Before hospitalization, patients' score of nurse image was the highest in professional dimension, followed by personal, traditional and social in order. 2. The nurse image before hospitalization showed statistically significant differences in age(p=.009), sex(p=.027) and marital status(p=.000). 3. After hospitalization experience, the score of nurse image was the highest in personal dimension, followed by professional, traditional and social one. 4. The nurse image after hospitalization showed statistically significant differences in marital status(p=.002) only. 5. The difference of nurse image before and after hospitalization experience showed statistical significance in traditional (p=.007) and social (p=.037) dimensions. 6. The score of nurse image was improved in all dimensions after hospitalization experience. In conclusion, hospitalization experience helps improve the nurse image. Therefore, for better improvement of nurse image, it is necessary for nurses to offer their best care to hospitalized patients. In addition, efforts should be made to improve the social image of nurse, which showed lowest score.

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간호대학생의 간호사이미지, 전문직자아개념이 진로탐색행동에 미치는 영향 (Effects of Nursing Students' Nurse Image and Professional Self Concept on Career Search Behavior)

  • 김희연;김보미
    • 사물인터넷융복합논문지
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    • 제7권3호
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    • pp.15-22
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    • 2021
  • 본 연구의 목적은 간호대학생의 간호사이미지, 전문직자아개념이 진로탐색행동에 미치는 영향요인을 파악하기 위함이다. 연구대상은 Y지역에 재학 중인 간호학과 2, 3, 4학년 학생 153명이며 구조화 된 설문지를 사용하여 2020년 7월 1일부터 8월 31일까지 자료를 수집하였다. 측정도구는 간호사이미지, 전문직자아개념, 진로탐색행동으로 구성되었다. 자료처리는 SPSS 22.0 프로그램을 활용하였으며 일반적인 특성은 t-test, ANOVA, 사후검정은 Scheffe's test, 평균평점, 표준편차, Pearson's correlation, stepwise multiple regression으로 분석하였다. 간호대학생의 간호사이미지, 전문직자아개념, 진로탐색행동 모두 유의한 양의 상관이 있는 것으로 나타났으며, 가장 영향력이 큰 변수는 전문직 자아개념이다. 이 변수들의 총 설명력은 모델 1에 비해서 모델 2는 2%가 증가된 25% 설명력을 보였다. 이를 바탕으로 간호사이미지와 전문직자아개념을 향상시킬 수 있는 교육과 그와 연계된 진로탐색행동 프로그램 개발이 필요하다.

프로스포츠 관람요인이 구단 이미지, 구단 만족, 구단 평판에 미치는 영향: 2021-2022 프로농구 관람객을 중심으로 (The Effects of Professional Sports Visitor Factors on Team Image, Team Satisfaction, and Team Reputation: Focusing on professional basketball visitors in 2021-2022)

  • 장무경
    • 서비스연구
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    • 제12권2호
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    • pp.117-134
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    • 2022
  • 본 연구는 프로스포츠 관람요인이 구단 이미지, 구단 만족, 그리고 구단 평판에 어떤 영향을 미치는지를 파악하기 위하여 2021-2022 KBL 프로농구 원주경기장을 방문한 관람객을 대상으로 설문조사를 실시하였다. 프로스포츠 관람요인으로는 경기장, 경기상황, 관람비용, 관람촉진 등 4개 요인을 고려하였다. 총 3번의 경기를 통해 150부씩 총 450부의 설문지를 배포하여 불성실하게 응답한 39부의 설문지는 제외한 411부의 유효한 설문지를 최종적인 분석자료로 이용하였다. 설문에 참여한 관람객들에게 연구 목적과 취지를 설명한 후에 설문 데이터 수집을 실시하였다. 수집된 자료는 데이터 코딩과 클리닝 과정을 거친 후에 SPSS 통계 패키지를 활용하여 분석하였다. 분석 결과는 다음과 같다. 첫째, 프로스포츠 관람요인이 구단 이미지에 미치는 영향은 설명력은 45.1%로 프로스포츠 관람요인은 경기장, 경기상황, 관람촉진에 유의하게 나타났고 관람비용에 아무런 영향을 미치지 못하였다. 둘째, 프로스포츠 관람요인이 구단 만족에 미치는 영향은 설명력이 42.5%로 프로스포츠 관람요인 중 경기장, 경기상황, 관람비용, 관람촉진에 모두 유의하게 나타났다. 셋째, 프로스포츠 관람요인이 구단 평판에 미치는 영향은 설명력이 62.1%로 프로스포츠 관람요인은 경기장, 관람비용, 관람촉진에 유의하게 나타났고 경기상황에 아무런 영향을 미치지 못하였다. 결국, 구단의 브랜드 가치를 높이기 위해서는 관람비용을 낮추는 것 보다 시설이나 식음료 등의 품질을 높이고, 관람객을 위한 이벤트를 활성화하는 것이 훨씬 효과적이라는 점을 연구결과로 제시할 수 있었다.

종합병원의 간호 서비스 이미지 포지셔닝 연구;서울시내 5개 병원을 중심으로 (A Study on Positioning of Nursing Service Image in General Hospital;Centering around 5 General Hospitals in Seoul)

  • 임지영
    • 간호행정학회지
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    • 제5권2호
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    • pp.369-388
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    • 1999
  • This study is a descriptive research to establish a positioning strategy of nursing service image, making a perception map on each hospital's nursing service image and ranking construct factors of nursing service image. The results in this study were as follows; 1. The rank of construct factors of nursing service image which were thought important by subjects was the first 'Kindness', the second 'Reliability', the third 'Professional Knowledge', the fourth 'Responsibility', and the fifth 'Advanced Nursing Skill'. 2. The perception map for nursing service image on each hospital showed a hierarchial structure and positioned the first B hospital, the second C hospital, the third D hospital, the fourth A hospital, and the fifth E hospital. The perception map for construct factors of nursing service image and hospitals showed the first dimension : 'Reliability', the second dimension : Kindness', the third dimension : 'Mission', 'Accuracy', 'Neat Appearance', and 'Ethical Aspect', and the fourth dimension : 'Client Advocate', 'Humanistic Consideration', 'Professional Knowledge', 'Responsibility', and 'Advanced Nursing Skill'. 3. The findings of subject's characteristics which affected degree of likeness on each hospital nursing service image to make a marketing strategy were as follows : In A hospital D hospital, and E hospital, the subject group whose hospital dates were under 1 week, education level was upper graduate university, and age was between 40's and 50's, were appeared to have low nursing service image on following construct factors : 'Kindness', 'Reliability', 'Responsibility', 'Mission', 'Neat Appearance', and 'Humanistic Consideration'. In B hospital and C hospital the subject group whose hospital dates were under 1 week or over 5 weeks, sex was woman, and age was 20' s or 40's, having a admission experience on subject hospitals, were appeared to have low nursing service image on following construct factors : 'Professional Knowledge', 'Advanced Nursing Skill', 'Ethical Aspect', and 'Humanistic Consideration'. As the based on above results, nursing managers can use positioning method to develope a marketing strategy for nursing service image.

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야외 프로 스포츠 외식 제품의 구매 결정 요인이 재구매 의도와 구전의도에 미치는 영향 (A Structural Relation Among the Purchase Decision Factors, Brand Image, Intent for Word of Mouth and Repurchase Intention for Food Franchise Products in Outdoor Professional Sport Industry)

  • 황호영;김용진
    • 디지털융복합연구
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    • 제11권5호
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    • pp.411-422
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    • 2013
  • 본 연구는 프로 스포츠 관람 소비자들이 인지하는 외식 기업의 스폰서십 활동 요인을 분석하고, 어떠한 요인들이 프로 스포츠 상권내 외식 기업의 이미지 형성 및 변화와 외식 상품 의도에 영향을 미치는가를 분석하고자 잠실 야구장과 서울 상암 축구 경기장을 방문한 관람 소비자 263명을 대상으로 연구를 진행한 결과 다음과 같은 결론을 도출 하였다. 첫째, 외식 기업의 스폰서십 요인이 외식 기업의 브랜드 이미지에 미치는 영향을 분석한 결과, 스폰서십 요인들 중, 커뮤니케이션, 이미지 제고, 이벤트 기여 요인의 순으로 브랜드 이미지에 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 둘째, 외식 기업의 스폰서십 요인이 프로 스포츠 관람 소비자의 외식 상품 구매 의도에 미치는 영향을 실증적으로 분석한 결과, 스폰서십 요인 중, 커뮤니 케이션 이미지 제고 요인이 통계적으로 구매의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 외식 기업의 브랜드 이미지가 프로 스포츠 관람 소비자의 외식 상품 구매 의도에 미치는 영향에 대하여 분석한 결과, 통계적으로 유의한 영향을 미치는 것으로 나타났다. 본 연구를 통해 한국의 프로 스포츠와 식품 기업의 미래의 새로운 마케팅 전략에 논의 되고 제안 될 수 있을 것이다.

Weighted Hadamard변환을 이용한 Image Data 처리에 관한 연구 (Image Data Processing by Weighted Hadamard Transform.)

  • 이문호
    • 기술사
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    • 제16권4호
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    • pp.15-19
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    • 1983
  • Therefore the use of Hadamard transform in the image processing requires only the real number operations and results in the computational advantages. Recently, however, certain degradation aspects have been reported. In this paper we propose a WH matrixtwhich retains the main properties of Hadamard matrix. The actual improvement of the image transmission in the inner part of the picture has been demonstrated by the computer simulated image developments. The orthogonal transforms such as Hadamard transform offers a useful facility in the digital signal processing. As the size of the transmission block increases, however, the assignment of bits for each data must increase exponentially. Thus the SNR of the image tends to decline accordingly. As an attempt to increase the SNR, we propose the WH matrix whose elements are made of ${\pm}$1, ${\pm}$2, ${\pm}$3, ${\pm}$4, and the unitform is 8${\times}$8 matrix.

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치과위생사의 유니폼이 전문직 자기이미지에 미치는 영향 (A Study on the Effect of Dental Hygienists' Uniforms on Professional Identity)

  • 서주희;진기남;윤종희
    • 한국의류학회지
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    • 제34권8호
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    • pp.1331-1340
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    • 2010
  • This study examines if the uniforms of dental hygienists influence the formation of professional identity. A self-administered survey was conducted on 534 dental hygienists in Seoul, Gyeonggi, and Incheon from March 28 to April 15, 2007. The dependent variable was professional identity. The independent variables were the organizational characteristics, uniform characteristics, and attitudes towards uniform. For the data analysis, we used t-test and hierarchical regression analysis. Using a t-test, we found the relationship between the color of the uniform and attitudes towards uniforms. The white uniform turned out to be associated with a positive perception of uniform function and uniform-image fit. The result of hierarchical regression analysis shows that the color of the uniform, perception of uniform functioning, and uniform satisfaction were statistically significant in predicting professional identity. We also tested the same model for two groups, those with and without image concern. The test results show that the significant factors were different for these two groups. This study confirms the function of uniforms in constructing professional identity and implies the need to have broader perspectives in studying uniforms.

The Effects of Nursing Students' Major Satisfaction, Nurse Image, Clinical Practice Education Environment, and Clinical Practice Belonging on Nursing Professional Intuition

  • Young-Su Kim
    • 한국컴퓨터정보학회논문지
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    • 제28권5호
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    • pp.113-120
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    • 2023
  • 본 연구는 간호대학생의 간호전문직관 형성에 미치는 영향요인을 알아보기 위해 시도하였다. 연구방법은 K대학교 간호학과 3학년(n=169)을 대상으로 구조화된 자기보고형 설문지로 조사하였으며, 수집된 자료는 SPSS/WIN 25.0 프로그램을 이용하여 분석하였다. 연구결과는 전공만족도, 간호사 이미지, 임상실습교육환경 및 실습소속감이 간호전문직관과 통계적으로 유의한 양의 상관관계를 보였으며, 전공만족도가 간호전문직관에 가장 큰 영향을 미치는 것으로 나타났다. 이에 긍정적인 간호전문직관을 형성하기 위해서는 전공만족도를 높이기 위한 다양하고 체계적인 교육프로그램 개발과 적용이 요구된다.

국내·외 리그별 프로축구 유니폼의 색채 특성과 이미지 비교 연구 (A Comparative Study on the Color Features and Images of Professional Football Uniforms in Korea and Foreign Leagues)

  • 이미숙;임송미
    • 복식
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    • 제64권3호
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    • pp.108-125
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    • 2014
  • The purpose of this study is to provide the basic information necessary to develop sports uniform design by comparing and analyzing the color features and images of professional football uniforms in Korea and foreign countries. The subjects of this study were limited to 5 top leagues in Europe (Premier League, Primera Liga, Bundesliga, Serie A, and Ligue 1) as well as J-League, and K-League. This study was done using the 2012/2013 season home and away uniforms for European leagues and 2013 season home and away uniforms for Korean and Japan leagues. Using the Adobe photoshop CS2 eyedropper tool, color chips and RGB values were extracted from digital images and converted into HV/C of Munsell Conversion. Finally, a total of 735 colors were used for the analysis. The color image scale by Shigenobu Kobayashi was used to position the color images. The results are as follows. First, the color analysis of professional football uniforms in leagues suggested that chromatic color (53.7%) was more prevalent than achromatic color (46.3%). The two most common colors of the ten chromatic colors were R(19.7%) and PB(18.0%), followed by Y(5.4%), RP(2.0%), G(1.9), GY(1.8%), B(1.6%), YR(1.5%), P(1.1%), and BG(0.7%). Second, for the color tone comparison and analysis of professional football uniforms in leagues, the most commonly used color tone was W(28.4%), followed by v(25.5%), Bk(16.3%), s(5.8%), dk(5.2%), b/lt(5.2%), dp(3.0%), sf(2.0%), ltGy(1.0%), p(0.5%), G/dkGy(0.4%), and ltg/mGy (0.1%). Third, for the comparison and analysis of color and color tone of professional football uniforms in leagues, W(28.4%), R(v)(17.7%), and Bk(16.3%) were commonly used. Finally, for the comparison and analysis of color images of professional football uniforms in leagues, the most commonly used color image was a casual image(31.8%), followed by modern image(26.5%), dynamic12.8%), cool casual(12.0%), gorgeous(9.3%), clear(6.6%), chic(3.5%), and elegant images. Dandy, classical, romantic and pretty images(0.4% respectively) were also used.

간호학생이 지각한 첫 임상실습 전·후의 간호사 이미지 (Image of Nurse Perceived by Nursing Student Before and After Their First Clinical Practice)

  • 이현정
    • 동서간호학연구지
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    • 제20권2호
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    • pp.129-135
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    • 2014
  • Purpose: The purpose of this study was to identify changes in image of nurses of nursing students before and after their first clinical practice. Methods: The survey was performed to 60 nursing students in one university in Goseong-gun, Gangwon-do. All participants had their first clinical practice for 8 weeks at four general hospitals in Seoul. The data were collected by questionnaires and were analyzed with frequency, independent t-test, one-way ANOVA using SPSS 19.0. Results: After the first clinical practice, the mean score ($4.05{\pm}0.85$) of the image of nurse was slightly higher than that of the image ($4.03{\pm}0.93$) before the clinical practice. However, there was no statistical significance in the scores between before and after the clinical practice (t=-0.55, p=.589). In four subcategories, before the first clinical practice, professional image was the highest followed by traditional, personal, and social image in order but after the clinical practice, professional image was the highest followed by traditional, social, and personal image in the mean scores of the image of nurse. Conclusion: The findings of the study may be a basis for expanding nursing practice and education related to image of nurse.