• Korean Journal of Applied Biomechanics
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• v.20 no.4
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• pp.487-495
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• 2010

The purpose of this study was conducted to make a comparative biomechanical analysis of X-factor and X-factor stretch during driver and iron swing. The subjects were composed of 10 professional golfers with more than 10 years career. The result was as follows: First, the analysis of the back swing with driver and iron swing showed no differences statistically between both the timing in horizontal rotating of shoulder and hip, the time required for X-factor stretch also showed no differences statistically. Second, the back swing with a driver swing showed more maximum horizontal rotation of shoulder and hip joint than the back swing with an iron swing, but the twist of shoulder and hip that was X-factor stretch angle showed no difference. Third, the GRF of the max value for the left and right foot during shoulder and hip horizontal rotation of back swing showed no differences statistically in the movement of driver and iron swing during the back swing, and the GRF of X-factor stretch for the left and right foot showed no differences statistically in driver and iron swing. Therefore the result of this research showed that the operation of torso(X-factor stretch) and weight shifting were similar although the horizontal rotation of body was different during the driver and iron swing.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.17-21
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• 2021

Purpose: This study aims to analyze the management environment Provincial and Municipal Professional Soccer Teams based on financial statements at a time when strengthening the financial soundness of domestic professional soccer teams is emphasized. Research design, data, and methodology: This study was sampled using convenience sampling and a total of 607 questionnaires were used. In this study, questionnaires were used as a survey tool, consisting of eight questions in a total of four areas, measuring demographic characteristics, shoe design, shoe functionality, shoe price, and promotion. Results: First, the importance of outdoor brand shoe selection attributes was high in cost-effectiveness, discount, and promotional models, while the satisfaction level was high in shoe size, content, and Model. Second, IPA analysis revealed shoe sizes, promotional models, and discount factors as maintenance and management continuation areas. Content factors have emerged as a competency-focused area. A sense of cushioning and wearing has emerged as an area of further improvement. As a status quo area, shoe laces and cost-effectiveness factors appeared. Conclusions: First, consumers considered the cost-effectiveness of choosing shoes, followed by discounts, and efforts are needed to diversify promotional content to maximize promotion for shoe sales. 3. Domestic outdoor brands are not yet satisfied with consumers.

• International journal of advanced smart convergence
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• v.10 no.1
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• pp.176-183
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• 2021

The purpose of this study is was to analyze customer experience attribute of professional baseball. To achieve objectives of this study, a method was used the in-depth interview and experts' consultation which understanding the attributes and structure of customer experience attribute of professional baseball. As a result, the professional baseball customer experience attributes are 'viewing plan & purchase', 'stadium movement', 'entrance stadium', 'move to seat', 'game viewing', 'amenities/services', 'events/cheering', 'move after match'. The review of the experience section and attributes derived through in-depth interviews with professional baseball fans was verified through an expert' consultation to secure content validity. Through this process, 8 experience section and 41 attributes were analyzed. The customer experience journey was analyzed for a more in-depth analysis of the viewing experience of professional baseball fans. The customer experience journey was presented based on the needs of fans and discomfort in each experience section activity.

• Journal of Sport and Applied Science
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• v.5 no.3
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• pp.7-12
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• 2021

Purpose: The purpose of this study is to examine the relationship between the perfectionism tendency of amateur boxers and exercise exhaustion, to understand the perfectionism tendency of boxers in the sports of speculative sports, and to provide startigic insights for reducing exercise exhaustion. Research design, data, and methodology: In this study, adult boxers registered with the Korean Boxing Association of the Korea Sports Council in 2019 were selected as the research population. 280 boxers participated in the survey and responded the survey items, which were constructed by research variables, perfectionism and burnout. Data were analysed using SPSS version 18.0 for statistics. In details, frequency, correlations, exploratory factor analysis, multiple regressions were conducted to test the proposed relationship. Results: As a result of analysing the relationship between amateur boxers' perfectionism and athletic exhaustion, it was con-firmed that when the self-oriented perfectionism among amateur boxers' perfectionist tendencies was high, it had a significant effect on exercise burnout. Conclusions: In order to reduce the pressure of amateur boxers to win and the pressure to pass through the weight class, which is characteristic of weight control events, if the athlete manages himself well, the athlete's exercise exhaustion will decrease. If professional mental training is combined, it is judged that amateur boxing will be able to develop once again.

• Korean Journal of Applied Biomechanics
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• v.18 no.3
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• pp.43-80
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• 2008

The purpose of this research is to analysis the swing of driver used by professional golfers during on-season. In order to collect on-season driver swings of research objects, which are three KPGA(Korean Professional Golfer Association) professional golfers, measurements were carried out right after the last game of a season. The analysis range was set to down-swing point while analysis was conducted to after-impact, release point. As a result, systematic process between leading segments of the previous precise kinematic analysis research seems to turn up the same. However, there were different results compared to the preceding research. All three testers expressed adduction of left hand which could not be described with forming cocking angle, in consequence, adduction of left hand does not have a big effect on formation of cocking. Moreover, chest movement right before the impact; which was emphasized in previous research, the direction was not opposite but the same with the ball.

• Korean Journal of Applied Biomechanics
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• v.14 no.2
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• pp.167-178
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• 2004

The purpose of this study was to describe and compare the selected electromyographical muscle activities of trunk and hip during Professional and Amateur golfer's Iron swing. Using surface electromyography, we evaluated muscle activities in 6 male professional golfers and 6 male amateur golfers during the golf iron swing. Surface electrodes were used to record the level of muscle activity in the right abdominal oblique, left abdominal oblique, right erector spinae, left erector spinae, right rectus abdominis, left rectus abdominis, right gluteus maximus, left gluteus maximus muscles during the golfer's swing. These signals were compared with IEMG(Integrated EMG) which was normalized by %RVC(Reference voluntary contraction). The golf swing was divided into three phases: take away, forward swing-acceleration, follow-through. We observed patterns of trunk muscle activity throughout three phases of the golf swing. The results can be summarized as follows: LES(Left Erector spinae) had statistically significant difference in take away and forward swing-acceleration phases. It was showed no significant difference in follow-through phase.

• Korean Journal of Applied Biomechanics
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• v.26 no.1
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• pp.83-92
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• 2016

Objective: This study aimed to compare differences in biomechanical factors according to distance changes in relation to approaches during a round of golf to obtain basic data on golf swings. Methods: The research subjects were 8 KPGA-affiliated professional golfers who performed approach shots that put a ball into a circle of 8 feet in diameter from distances of 30, 50, and 70 m. Data were collected by using six infrared cameras and a ground reaction force device, which were applied to calculate biomechanical factors by using Kwon3D XP. The calculated data were subjected to one-way ANOVA by using SPSS 20.0, with the significance level set at p value of 0.05. Results: Elapsed time, stance width, clubhead position variation, clubhead synthesis speed, and cocking angle significantly differed according to distance change during the approach swing. Clubhead speed was positively related with stance width and clubhead displacement. Ground reaction force significantly differed according to distance change during the approach swing. Factors before and after showed differences in other states, except in the impact state. Conclusion: In the present study, we drew several conclusions regarding biomechanical factors and ground reaction forces according to distance change in the approach swing of professional golfers. According to these conclusions, we suggest that distance control with swing range is more important than power control in maintaining the accuracy and consistency of golf swing and is the most important mechanism of golf swing.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.352-362
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• 2010

This research aims to analyze business strategies of professional sports marketing companies which have properties of sports organizations in Korea, with a view to investigating into the nature of the business of the agencies and the characteristics of business models and to considering what kinds of suggestions such characteristics have for the development of professional sports marketing agencies in Korea. Professional sports marketing agencies do not simply acquire their property rights or act as a proxy in getting the property rights but also multiply opportunities for their business while acting as a proxy and developing extension commodities so as to maximize their profit, which is a core capability of sport businesses. Sports marketing businesses in Korea are characterized by dual structure: advertisement companies specializing in BTL (Below The Line)-centered promotion business, and sports marketing agencies specializing in the business focused on sports contents. This structure serves as an obstruction for Korean sports marketing agencies to build up their capabilities to maximize opportunities and extension.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.31-38
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• 2021

Purpose: A new form of sports human rights platform is needed for policy-related officials, athletes, leaders, and parents to easily share information on sports human rights and to promote communication between the sports community and the outside. Research design, data, and methodology: Participants were collected from athletes (n=3,007) who were registered in Korean Sport & Olympic Committee. Participants were asked to respond the survey items measuring their experiences of human right violations in sport. Descriptive analysis, t-test, and ANOVA were used to analyze data. Results: The platform should include information on prevention and safety of human rights violations during sports activities, procedures and methods for reporting damage, countermeasures, leader education programs, human rights protection guidelines, roles and supervision of sports organizations and institutions, and related statues. It can form a community as well as exchange information in the Internet space through the operation of bulletin boards by professional athletes, student athletes, parents, and leaders, and plays a role in crisis counseling or information provision. Given the reality that players can be blocked from the outside world, information communication channels on SNS can be a useful means of protecting and improving players' human rights. Conclusions: Therefore, it is necessary to provide a foundation for creating related platforms so that sports human rights sites or SNS can be operated voluntarily. Implications and future directions were discussed.

• The Journal of the Korea Contents Association
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• v.8 no.7
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• pp.224-232
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• 2008

Sport industry creates value-added by production and distribution of product or service related with sports or sports. Professional sports will lead to major area of sport service industry in the future. The purpose of study is to analyze financial condition and management performance by using financial statement(2005-2007) of korean professional soccer citizen teams. The analysis of financial condition and management performance is executed by financial ratio analysis method. The content of this study involve comparison with standardization ratio and financial ratios among professional soccer citizen teams. The results of this study are as follows. First, liquidity ratio measured by current ratio and quick ratio was high with compared to standardization ratio. Second, leverage ratio measured by debt ratio was very high. Third, activity ratio was good condition. Finally, profitability ratio was very low having minus ratio generally.