• 지식경영연구
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• 제14권4호
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• pp.87-98
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• 2013

Along with the recent development of Social Network Service (SNS), such as Facebook and Twitter, social commerce market is expanding rapidly. As much, understanding consumers' purchase intention in social commerce becomes important. This study attempted to investigate the factors of consumers' purchase intention, and the effects of these determinants(price discount, perceived risk and product review) on consumer's purchasing intension in social commerce networks. Also, the interaction effects between these factors on consumer's purchasing intension were studied. The results showed that the effect of perceived risk on consumer's purchase intention found to be significantly negative. The interaction effect between price discount and perceived risk, and the interaction effect between price discount and review were meaningful on consumers' purchase intention. It indicates that the important factor for consumers to purchase products in social commerce is not just price discount but perceived risk, and that review which consumers think is manipulated has negative effect on purchase intention.

• 수산경영론집
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• 제16권2호
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• pp.75-87
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• 1985

In 1977, the United States enacted the Magnuson Fishery Conservation and Management Act (MFCMA), which established U.S. Fisheries Conservation Zone (FCZ). The MFCMA grants preference to U.S. harvesters over foreign fleets in the U.S. FCZ. At present, the large stocks of groundfish in the U.S. FCZ off the Alaska coast have been under-utilized in the U.S. domestic market and the fisheries for these groundfish are dominated by foreign fleets. Hence, expected benefits from replacing foreign fisheries by domestic fleets will accrue to the U.S. fishery only by exporting the increased U.S. products to foreign countries. U.S. exports may be dependent on the price levels in the foreign markets raised by the reduced foreign catch from U,S. waters. In this paper, Japanese demand models for Alaska groundfish were estimated. The derived coefficient from the estimated models suggest that a decrease in the Japanese landings from the U.S. FCZ by a thousand metric tons will increase pollock price by 0.017 Yen/kg, cod price by 0.351 Yen/kg, flatfish by 1.074 Yen/kg, and ocean perch by 1.347 Yen/kg in the Japanese market. These results based on percentage would increase 19 percent for pollock price, 11 percent for cod price, 40 percent for flatfish, and 2 percent for ocean perch price.

• 복식
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• 제55권5호
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• pp.43-54
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• 2005

This study was designed towards female college students to find out how increasing promotional marketing means are affecting the evaluation of clothing products; qualify perception, value perception, and purchase intention. 704 female college students participated in this study and SPSS package was used to analyze gathered data. The results of this study were as follows: First, the use of sales promotional means and preference had a significant difference among students demographic factors(residence, whole Income of the family, allowance, and clothing expenses). Second, qualify perception, value perception, and purchasing intention were the three factors of clothing product evaluation. Third, normal price and $30\%$ sale price clothing was perceived as high quality product and $50\%$ sale price clothing was perceived as high valued product. Purchasing intention was high when low price was suggested or promotional gift was given. Fourth, when considering product price as the factor of product evaluation, there were significant difference between the prices of product. And also, considering the product price, there were significant difference among factors of product evaluation and sales promotional means. Fifth, there was significant correlation between qualify perception, value perception, purchasing intention, usage and preference of promotional means. Further more, value perception was main factor that affected purchasing intention.

• 한국의류학회지
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• 제27권9_10호
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• pp.1036-1047
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• 2003

This study was carried out in the purpose of proposing internet marketing strategy which can make conversion rate higher through analysis of internet shopping behavior types. This study was executed in two stages; qualitative study, quantitative study. In the qualitative study, internet shopping behavior types were investigated through the In-depth interview and direct observation, and then in the quantitative study, differences of internet shopping behavior types according to consumer characteristics, product properties and shopping-mall types were examined. For qualitative study, 30 samples by focus sampling were inquired and for quantitative study, 334 data were collected through web survey. The results of this study are as follows: First, 7 Internet shopping behavior types of apparel were found through the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation, recreation-oriented. Second, in relation to consumer characteristics, consumers that have many internet purchase experiences showed goal-directed behavior more and female did more special low price purchase behavior and impulse purchase behavior than male. Third, according to product properties, high price product led more cautious purchase by price comparison & prepurchase deliberation behavior and fashionable product led more information-searching behavior. In the case of low price and fashionable products, impulse purchase behaviors were showed more. Forth, according to Internet shopping mall types, category killer shopping mall visitors showed information search behavior, recreation-oriented behavior more.

• 산업경영시스템학회지
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• 제30권1호
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• pp.25-32
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• 2007

Automobile manufacturing companies should provide the products and service that can satisfy consumers who usually want various kinds of automobiles. This paper studied the relations among several demographic characteristics(gender, age, occupation, income) of consumers and automobile's attributes(engine performance, engine displacement, price, maintenance expenses, color, etc.) and preferred automobile(kind, size, company, price). For the relation research we established a model and related hypotheses and used a questionnaire survey, where 350 subjects were questioned. After the analysis, many statistically significant results are obtained : consumer's gender has relations with the preference for engine performance, engine displacement, price, color, and design; age has relations with the preference for engine displacement, maintenance expenses, free checking during A/S period, etc., occupation has relations with the preference for engine performance, engine displacement, price, maintenance expenses, fuel efficiency, etc. : income has relations with the preference for engine performance, engine displacement, price, maintenance expenses, mileage, reputation of car manufacturing companies, etc.; price and fuel efficiency has relations with the preference for car manufacturing companies. These results suggest the consumer-oriented sales of automobiles and are expected to be helpful for the effective strategy development of automobile marketing.

• 한국유기농업학회지
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• 제12권3호
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• pp.265-278
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• 2004

With the development of national economy and increase of income, consumers' demand for quality and safe agricultural products have increased and perception on environmental-friendly Farming products has been sharply changing. In other words, consumers increasingly show the tendency to prefer environmental-friendly farming products for considering health and environment protection, despite higher price. The environmental-friendly farming products in Jeonnam Province is still at its early stage, accounting for 1% or so of the total products. Considerable part of environment-friendly farming products, nevertheless, difficult problem to End consumers, thus sold at relatively high prices. To the questionnaire asking their most severe difficulty is about 30.5% for sale. This suggests that strategies for consumption expansion of environment-friendly farming products, including of consumers, confidence, publicity of consumers, should be established to increase the income of environmental-friendly farmers in Jeonnam Province.

• 한국경영과학회지
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• 제34권3호
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• pp.71-84
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• 2009

This paper considers a remanufacturing and purchasing planning problem, in which either used products(or wastes) are remanufactured or remanufactured products(or final products) are purchased to satisfy dynamic demands of remanufactured products over a discrete and finite time horizon. Also, as remanufactured products are purchased more than or equal to a special quantity Q, a discount price policy is applied. The problem assumes that the related cost(remanufacturing and inventory holding costs of used products, and the purchasing and inventory holding costs of remanufactured products) functions are concave and backlogging is not allowed. The objective of this paper is to determine the optimal remanufacturing and purchasing policy that minimizes the total cost to satisfy dynamic demands of remanufactured products. This paper characterizes the properties of the optimal policy and then, based on these properties, presents a dynamic programming algorithm to find the optimal policy. Also, a network-based procedure is proposed for the case of a large quantity of low cost used products. A numerical example is then presented to demonstrate the procedure of the proposed algorithm.

• International Journal of Reliability and Applications
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• 제7권1호
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• pp.71-77
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• 2006

The market for second hand products has been growing for a variety of reasons (e.g., new products appearing at a faster rate and the expected life of products increasing due to rapid advances in technology). The demand for warranties for second-hand products has been growing along with the growth of the market for second-hand products. Warranty for new products (consumer durables, industrial and commercial, and specialized defense products) has received a lot of attention. In contrast, warranties for second-hand product have received very little attention. Often, dealers of second-hand product such as cars offer 2D-warranties (Year and Kilometers). The expected warranty cost associated with a second-hand product for 2D-Policies is a function of the age of the item and its usage (as it affects failures over the warranty period), the warranty terms and the servicing strategy used by the dealer. This paper deals with development of models for warranty cost analysis along with the decision on sale price and warranty cover for 2D-Warranty policies associated with sale of second-hand products.

• 한국콘텐츠학회논문지
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• 제18권12호
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• pp.309-318
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• 2018

본 연구는 대형유통업체 가정간편식 PB상품에 대한 1인가구의 주관적 인식에 관한 연구로 가정간편식 PB상품을 구입하여 경험해 본 1인가구 소비자를 대상으로 주관적인 경향을 알아보기 위해 Q방법론을 적용하여 분석하였다. 본 연구에서는 사회구조적으로 변화하는 인구구조에 따라 대형유통업체가 개발 및 출시하는 HMR형태의 PB상품이 1인가구에 어떠한 의미와 주관적인 수용의 모습을 나타내는지 Q방법론적 연구를 통해 살펴봄으로써 그 함의를 분석하며, 앞으로의 대형유통업체의 1인가구를 위한 외식상품개발 및 출시의 다양한 방향성과 그 개선책에 대해서 제안하는데 목적을 두고자 한다. 이러한 연구문제를 기반으로 하여 유형 분석결과 5가지 유형으로 도출되었다. 구체적으로, 제 1유형(N=5) : 브랜드 이미지 신뢰형(Brand image trust type), 제 2유형(N=5) : NB상품 선호형(NB product preference type), 제 3유형(N=2) : 간편조리 추구형(Easy cooking preference type), 제 4유형(N=2) : 가격대비 맛 추구형(Pursuing taste for price type), 제 5유형(N=2) : 가격대비 양적 추구형(Quantitative pursuit for price type)으로 각각 분석되었다.

• Journal of Dairy Science and Biotechnology
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• 제33권3호
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• pp.171-177
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• 2015

In March 2015, the milk quota system in Europe that had lasted for more than 30 years was abolished to improve the competitiveness of the European dairy sector in the international market. Despite an increase in the consumption of dairy products in Europe, the milk price is expected to stabilize in the next decade after a decrease between 2015 and 2016. This stabilization of prices will be caused by a significant increase in production, with the proportion exceeding domestic demand to be exported. In the international market, the price of milk will reduce in the next decade, leading to a restructuring of the milk sector with a lower number of farms, but with higher production and efficiency. Mountain farms will follow the same trend, although these farms play an important social role by providing ecosystem services such as maintaining cultural services, reducing greenhouse gas emissions, promoting soil stability, and improving the aesthetic value of the landscape. Nevertheless, they remain at a disadvantage compared with lowland farms. To prevent the loss of mountain farms, there is thus a need to valorize the ecosystem services that they provide and promote the processing of milk into certified products of high quality.