• Communications for Statistical Applications and Methods
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• v.22 no.6
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• pp.605-613
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• 2015

A three-arm parallel design has been proposed to assess the biosimilarity between a biological product and a reference product using relative distance (Kang and Chow, 2013). The three-arm parallel design consists of two arms for the reference product and one arm for the biosimilar product. This paper extended the three-arm parallel design to a (k + 1)-arm parallel design composed of k (${\geq}3$) arms for the reference product and one arm for the biosimilar product. A new relative distance was defined based on Euclidean distance; consequently, a corresponding test procedure was developed based on asymptotic distribution. Type I error rates and powers were investigated both theoretically and empirically.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.2
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• pp.1054-1063
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• 2015

This study is to verify the effect of similarity of expanded-product, brand concepts of parent-brands and implicit theory of customers on the brand-extension evaluation, in order to reduce the risk of brand extension. First, this research documents how the similarity between the parent-brands and expanded-products affect brand-extension evaluations as a main effect variable. Second, this study examines the moderating effect of the brand concepts of parent-brands on the brand-extension evaluation. Third, this research documents how implicit theories regarding personality affect consumer evaluations about the brand-extension. The study assumes and tests that consumers in the group of incremental theorists are more accepting of brand-extensions than consumers in the group of entity theorists. The result figures out the implicit theory customers has some moderating effect on the evaluations, yet the direction of the effects is contrary to expectations.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.133-142
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• 2016

The purpose of this study is to test the effects of brand image and product similarity with the original on the attitude toward the counterfeit of prestige brand. Especially this study is focused on the moderating effect of perceived bland globalness (PBG) and the influence of the original attitude on the counterfeit one. The results of this study are as follows 1) brand image has a positive impact on the counterfeit attitude as well as the original one. And symbolic image is more positive than functional image on the both of them. 2)The moderating effect of PBG appeared between brand image and attitude. Namely, there is no statistical difference according to PBG in the effect of brand image on the original attitude. But the effect of brand image on the counterfeit attitude is higher in case of high PBG. 3) Product similarity of the counterfeit with the original has a positive impact on only the counterfeit attitude. And the similarity of perceived quality is more positive than appearance similarity on the counterfeit attitude. 4) The original attitude has a positive impact on the counterfeit one.

• Journal of the Society of Naval Architects of Korea
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• v.46 no.1
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• pp.57-68
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• 2009

In automotive industries, reusability of product information is increasing through database construction of previous product data. The product data is stored by data quality management in product information systems. For naval ships, have the functional similarity by the ships of the same classification and class, that are built by series. Information of hull structures as well as embarked equipments are similar. So it would be effective to use database systems that are considered product information quality of previous ships in design and production processes. In this paper we discuss product information quality in database construction of naval ship product models. For this, we propose a basic concept and reference model for data quality verification. Based on this concept, A verification guideline is defined and it is applied for the case study of the digital naval ship which was built to the naval ship product model.

• Information Systems Review
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• v.23 no.1
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• pp.155-172
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• 2021

With the recent increase in online product purchases, a recommender system that recommends products considering users' preferences has still been studied. The recommender system provides personalized product recommendation services to users. Collaborative Filtering (CF) using user ratings on products is one of the most widely used recommendation algorithms. During CF, the item-based method identifies the user's product by using ratings left on the product purchased by the user and obtains the similarity between the purchased product and the unpurchased product. CF takes a lot of time to calculate the similarity between products. In particular, it takes more time when using text-based big data such as review data of Amazon store. This paper suggests a hybrid recommendation system using a 2-phase methodology and text data mining to calculate the similarity between products easily and quickly. To this end, we collected about 980,000 online consumer ratings and review data from the online commerce store, Amazon Kinder Store. As a result of several experiments, it was confirmed that the suggested hybrid recommendation system reflecting the user's rating and review data has resulted in similar recommendation time, but higher accuracy compared to the CF-based benchmark recommender systems. Therefore, the suggested system is expected to increase the user's satisfaction and increase its sales.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.770-780
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• 2015

This study intended to explore fundamental causes affecting consumers' response actions from psychological factors in the situation of sellout occurring during shopping in online fashion stores. In addition, this study devised a virtual online shop in order to measure consumers' cognitive and emotional psychological responses they experienced when goods were sold out. The subjects involved women in 20s~30s, major customers of online shopping, and the subjects were randomly allocated to one of eight questionnaire forms (2(stockout size: high vs low)${\times}2$(product assortment similarity: similar vs. dissimilar)${\times}2$(restocking cue: included vs excluded)). The number of final data used for the analysis was 336 and through SPSS 21.0 program, two-way ANOVA and bootstrap were utilized. The analysis result was that consumers' psychological responses (emotions, psychological reactance) of online shops differed by means of varying stockout situations. The stockout size had positive effect on psychological reactance and negative emotions. On the other hand, there was no difference in positive emotions (arousal) according to stockout size. In stockout situation of online fashion store, the moderating effect of product assortment similarity and restocking cues were verified. According to the analysis result, interaction effects between stockout size and restocking cues, product stockout size and product assortment for psychological reactance were significant. Lastly, the mediation effect of psychological reactance and emotion between stockout size and behavioral response was tested. As a result, the moderated mediation effects of psychological reactance for substitute were significant when product assortment was dissimilar and restocking cue was exclude.

• Journal of the Korea Society of Computer and Information
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• v.23 no.8
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• pp.45-50
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• 2018

Many of the current successful commercial recommender systems utilize collaborative filtering techniques. This technique recommends products to the active user based on product preference history of the neighbor users. Those users with similar preferences to the active user are typically named his/her neighbors. Hence, finding neighbors is critical to performance of the system. Although much effort for developing similarity measures has been devoted in the literature, there leaves a lot to be improved, especially in the aspect of handling subjectivity or vagueness in user preference ratings. This paper addresses this problem and presents a novel similarity measure using fuzzy logic for selecting neighbors. Experimental studies are conducted to reveal that the proposed measure achieved significant performance improvement.

• Journal of Information Technology Services
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• v.10 no.2
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• pp.281-292
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• 2011

Many online stores provide relevant products in product pages or other pages to attract customer interests. Association rules based on customer purchases and personalized recommendations are most prominently used ways of providing relevant products. Though there have been many studies to apply tags of products as metadata of the products, there are few studies to investigate contents similarities between the products and the suggested products. Thus, this study collects books in purchase associations and their tags in Amazon.com and assesses the similarities between the books. We found out that the contents similarities based on tags are similar among business, literature, and computer networks. And the similarity is also similar among the relevant books that have different ranks.

• Annual Conference on Human and Language Technology
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• 1996.10a
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• pp.424-429
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• 1996

본 논문에는 일반문서를 대상으로 하여 그 문사를 하이퍼텍스트(hypertext)로 자동변환하는 기법을 제안하고자 한다. 자동변환의 과정은 대상 문서에서 키워드(keyword)의 인식, 문서를 노드(node) 단위로 분리, 키워드로부터 노드로의 링크(ink) 생성의 3 단계로 이루어 진다. 기존의 연구에서는 문서에서 노드를 분리하는데 구문적 유사도만을 이용하는데, 본 논문에서는 양질의 하이퍼텍스트를 생성하기 위하여 구문적 유사도(syntactic similarity)뿐만 아니라 의미적 유사도(semantic similarity)를 사용한다. 구문적 유사도는 tf*idf와 벡터 곱(vector product)을 이용하고, 의미적 유사도는 시소러스(thesaurus)와 부분부합(partial match)을 이용하여 계산되어 진다. 또 링크 생성시 잘못된 링크의 생성을 막기 위하여 시소러스를 이용하여 시소러스에 존재하는 용어에 한해서 링크를 생성한다.

• Natural Product Sciences
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• v.17 no.3
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• pp.225-229
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• 2011

A new approach for similarity analysis of chemical profiles of Scrophularia buergeriana was developed. The roots of S. buergeriana collected in Andong, Korea were analyzed using HPLC-DAD and the peak areas of the chromatograms were used to construct the chemical profiles of S. buergeriana. The analytical conditions were validated for specificity, precision and repeatability. The standard chemical profiles were established from the chromatograms of nine standard analytical extracts from three batches. The correlation coefficients of peak areas of characteristic compounds between the chromatograms of the standard and test samples were calculated for quantitative expression of the chemical profiles. The results showed that the HPLC chemical profiles of the samples of same geographic origin were relatively consistent. This new approach could be applied to the quality assessment of herbal medicines with complex chemical compositions.