• 한국임상약학회지
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• 제25권4호
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• pp.286-295
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• 2015

Objective: This experiment is to study how elderly group and their various lifestyles interact with health functional foods, according to their selection behavior. Different lifestyles will be observed closely, as well as how different health conditions and consumer involvements will affect critical decision making in selecting health functional foods. Method: Theories and discoveries from original advanced research were compared parallel to the new study. Results: First, cluster analysis and exploratory analysis were performed amongst different elder lifestyles. Lifestyle exploratory analysis was used for healthy, unique, leisure, and economical-style elders. Cluster analysis was used for material trend oriented, health oriented, complacent oriented-style elders. Health Functional Foods' selection trait Exploratory Factor Analysis showed that product's originality (function, uniqueness, specialty, compatibility, distributor, expiration date), quality (amount, daily dose, visual representation, accessibility, portability, natural ingredients), and popularity (product container, brand image, taste and smell, advertised product, domestic or import, well-known function) were the three main causes. Secondly, the amount of benefits for the elderly group health lifestyle were affected by 'Interest in health', 'Notability of the health functional food', and 'Functionality approved mark'. Specifically, the importance of, 'Interest in health', 'Notability of health functional food', and 'Functionality approved mark' were noticeably high within health oriented elders. Lastly, after examining the data from elder lifestyle's relationship with health functional food selection trait, all three different results showed equal importance. If you closely examine material trend oriented elderly group, selection trait showed distinctively high regards in 'Fundamental Attribute', 'Typical Attribute', and 'Cognitive Attribute'. Health oriented elders showed their distinctively high regards in 'Natural Attribute', and less consideration in 'Typical Attribute' and 'Cognitive Attribute'. Complacent oriented-style elderly group showed less focus on 'Fundamental Attribute', and even less in 'Typical Attribute', and 'Cognitive Attribute'. Health oriented elderly group concluded with above data from the fact that they showed most importance and involvement in health beneficial products that are scientifically proven. Material trend oriented elderly group showed balanced traits in their concluded data, showing that they prefer function, safety, as well as the brand image and their reputation. Also, they consider the products' outer elements, such as design and product name, in order to sense inner functions. Conclusion: So, Silver Business corporations must develop products to fulfill the market demands, and strategize marketing plans to better target the correct audience.

• 복식문화연구
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• 제14권6호
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• pp.971-986
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• 2006

As baby boomer generations become older, these "New-age elderly" have emerged as an important consumer segment for apparel products. These young-minded elderly have positive attitudes to technology and enjoy many of high technology tool in their everyday life, which signals a huge market potential for internet apparel retailing targeting these elderly consumers. Internet apparel businesses are required to provide various consumer information to its consumers to facilitate the decision making process. For elderly consumers, who might have different shopping behaviors from the younger consumer segments, different kinds of information with higher quality would be required. As a preliminary step to develop internet consumer information model for elderly consumers, this study seeks to investigate the current practice of information offerings of internet apparel businesses for elderly consumers. Ten internet sites carrying apparel products for elderly consumers were selected and analyzed their offerings of consumer information by five researchers. This study found that internet apparel businesses targeting elderly consumers were still small-sized and lack of sophisticated technology to support these elderly consumers. Most web sites provided basic product information and service information but not fashion and trend related information. Managerial implications were discussed.

• 한국노년학
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• 제29권1호
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• pp.195-213
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• 2009

본 연구는 실버 소비자들의 친환경 제품에 대해 소비가치가 만족과 신뢰를 통해 충성도로 이어지는 과정을 분석하는데 그 목적이 있다. 대표적인 친환경 제품인 하이브리드 카를 보유하고 있는 미국의 실버 소비자 314명을 대상으로 구조방정식 모형을 이용해서 연구를 수행했다. 분석 결과, 첫째, 실버 소비자들이 지각한 사회적 가치는 친환경 제품에 대한 만족에 영향을 미치는 것으로 나타났으나, 쾌락적 가치는 만족에 영향을 미치지 않은 것으로 나타났다. 둘째, 친환경 제품의 기능적 가치와 친환경적 가치는 친환경 제품에 대한 신뢰에 영향을 미치는 것으로 나타났다. 셋째, 친환경 제품에 대한 만족은 친환경 제품에 대한 신뢰로 이어졌다. 마지막으로 친환경 제품에 대한 신뢰는 친환경 제품에 대한 충성도에 영향을 미치는 것으로 나타났다. 이러한 연구 결과는 실버 소비자들을 대상으로 친환경 제품에 대한 신뢰와 충성도를 제고시키기 위한 다양한 시사점을 제공해준다. 연구를 위해 실버 소비자의 친환경 제품에 대한 소비가치를 도출하였고, 소비가치가 만족, 신뢰, 충성도로 연결되는 메커니즘을 분석함으로써 관계마케팅 차원에서 친환경 마케팅 접근 가능성을 제안했다는 점에서 의미가 있다고 하겠다.

• 복식문화연구
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• 제3권2호
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• pp.323-346
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• 1995

The increasing number of senior citizens, combined with the power of purchasing due to discretionary income have vaulted the elderly into the position of an attractive future target market. Therefore, it would be crucial for marketers to understand elderly's purchasing behavior. The purpose of this study was to identify clothing purchasing behavior of elderly women. For this study, questionnaires were administered to 600 women over 55 years of age. However, the sample that was analyzed fer statistical analysis was involved 418 elderly women. Statistical analysis were majorly descriptives such as frequencies and percentages. The major results of this study were summarized as follows. 1. In relation to problem recognition in purchasing process, motives of purchasing apparel were identified as a happy event in home such as a wedding and a birthday, a change of seasons and a casual discovery of a suitable clothing in shopping, in orders. 2. In relation to information search, important information on apparel and fashionability were thought as display racks in a store, opinion from friends and family and fashionability from others or streets, in orders. 3. In relation to selecting a store in purchasing process, older consumers assessed that attractive price, design suited to my age, variety in one store and apparel product quality were important store attributes, in orders. In terms of a purchase place, older consumers purchased clothing mainly on department stores, wholesale stores such as Namdaemoon or Dongdaemoon market, mainly retail stores located close to home and discount stores of well known brand, in orders. 4. In relation to alternative evaluation in purchasing process, older consumeres considered that style or appearance suited to me, color, design, comfort and fitness were important selection criteria, in orders. 5. In relation to purchase choice, 61.7% of the respondents paid money by themselves and 68.9% paid on cash in purchasing apparel. 6. In relation to outcomes of purchase, older consumers solved their complaint against a unsatisfactory product mainly by returning the unsatisfactory clothing. Also, there were those who took no action against the unsatisfactory product and who altered the clothing for fitness by themselves.

• Journal of Dairy Science and Biotechnology
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• 제19권1호
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• pp.39-48
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• 2001

As the development of medical technology and the elevation of the standard of living, the population rate of elderly people in Korea is increasing gradually. To keep a good lift quality of the elderly, both appropriate exercise and nutrients intake are necessary for them. Dairy products are known for the good source of variable nutrients including functional components and bioactive peptides such as Ig, lactoferrin, MFGM, OPP, CPP, GMP, sialic acid etc that are required especially for elderly people. However, they are classified as the low dairy products consumption group recently. For the promotion of dairy product consumption of elderly people, variable and specialized dairy products for the elderly should be researched and developed with the strengthened publicity activities.

• 감성과학
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• 제14권4호
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• pp.617-626
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• 2011

인구 구성층의 고령화가 급진전되고 있는 현 상황에서 고령 사용자를 배려한 사용 편리성이 제고된 제품개발의 필요성이 중요시 되고 있다. 본 연구는 고령자가 일상생활을 유지하는데 있어서 사용 의존도가 높은 가전제품과 기본 기능의 원만한 조작에 불편함을 느끼는 가전제품들을 중심으로 고령자의 사용행동 정황을 분석하고 사용행동순서를 도식화하였다. 그리고 도식화된 순서에 본 조사 대상에 포함되지 않은 다양한 생활가전제품을 대입시켜 최종적으로 4가지 유형의 가전제품 사용자행동모델을 도출하였다. 유니버설디자인 개념과 마찬가지로 신체적 기능능력 특성이 저하된 고령자들도 사용이 편리한 제품 디자인은 그 외 폭넓은 다양한 사용자층에게도 수용될 것으로 기대된다. 도출되어진 사용자행동모델은 제품기획 및 디자인 문제 해결안 탐색을 위한 디자인 프로세스에서 레퍼런스 제공을 목적으로 하고 있다.

• 한국콘텐츠학회논문지
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• 제9권7호
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• pp.9-18
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• 2009

본 논문은 최근 게임 산업의 순기능적 역할로 이슈가 되고 있는 기능성게임 디자인방법에 대한 연구로 기존 아케이드 게임기기를 활용한 실버용 기능성게임 디자인방향에 대해 다루고 있다. 실버용 기능성 아케이드게임은 신체적 정신적 건강증진을 목적으로 게임의 재미요소 이외에 노인성 기 능저하 예방이라는 특별한 목적을 갖고 아케이드플랫폼 기반의 통합형 콘텐츠 제작 기술로 이루어져 있다. 이러한 특수목적형 성격을 갖고 있는 기능성게임은 하드웨어적 측면과 소프트웨어적 측면으로 나누어 디자인방법을 연구할 필요가 있다. 본 논문에서는 주사용자인 실버세대에 대한 생물학적 사회적 심리적 자료조사와 관련사례연구를 근거로 특수목적형 엔터테인먼트 기기 및 콘텐츠개발을 위한 각 요소별 디자인방법을 제시하고자 한다. 이러한 연구결과는 첨단 게임기술을 고령 친화적 상품개발에 접목함으로써 새로운 산업적 영역을 확장하기 위한 기초 자료로 활용되리라 기대한다.

• 한국주거학회논문집
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• 제21권1호
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• pp.31-42
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• 2010

The purpose of this study was to analyze behavioral patterns of elderly residents and to identify the characteristics of using furniture and home appliances by elderly-headed households. For this purpose, field studies that included observation and open-ended interview were conducted with 52 elderly-headed households. The major findings of this study were as follows: elderly-headed households need home appliances with lighter body, lower capacity and simple functions. Furniture for elderly people should be designed to minimize the inconvenience of using western style furniture, also the behavior patterns which are important to the elderly like taking medicine have to be considered. And it is necessary to design furniture and equipments properly to prevent accidents happened in housing. Lastly, because the elderly relies heavily on watching TV, it will be desirable to apply TV-friendly devices such as home networking and home automation. Research results will be useful information on product design to reflect characteristics of elderly and follow-up studies associated with each furniture and appliances and specific living behavior are needed.

• 가정과삶의질연구
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• 제27권2호
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• pp.45-61
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• 2009

The purpose of this study was to develop an understanding of older consumers' lifestyle, and to provide the basic information for developing silver commodities and, in turn, to stimulate the silver industry which has received attention as a next-generation industry. The study divided elderly consumers into four lifestyle categories and analyzed the difference in demographic characteristics among these categories as well as differences in demand for silver products. Data were collected with questionnaire and analyzed with frequency analysis, factor analysis, K-means cluster analysis, one-way ANOVA, and a $x^2$ test using SPSS 15.0. Four different lifestyles categories were identified among elderly consumers : conservative and stability oriented (22 persons, 33.3% of the sample), progressive and relation oriented (22 persons, 15.0%), reality adapted (52 persons, 35.4%), and traditional (24 persons, 16.4%). The demand for silver products demands was significantly different among elderly consumers in the four different lifestyle groups.

• 대한인간공학회지
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• 제30권1호
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• pp.109-115
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• 2011

In this research, three topics were studied for the elderly. The first was the elderly's error characteristics for tracing task and the second was for depth perception. The characteristics were compared with the young's. Twenty two old people and twenty two young people participated in the tracing experiment, respectively. In the depth perception experiment, twenty three old people and twenty two young people participated. A depth perception apparatus and a tracing one were used in the experiment. In the depth perception error, a significant difference was not detected on gender. However significant differences were detected with age and viewing distance. In the tracing error, significant difference was detected with age, also. The third experiment was push-button operation and fifteen old people participated in the experiment. As the result, operation time error was increased with the button size and the moving distance. The result of this study will be able to be considered in its user interface design to reduce the elderly's error while using a product.