• Title/Summary/Keyword: Product diversification

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Models of Technological Innovation at a Project And a Firm Level (기업에 있어서 기술혁신의 동태적 모형)

  • 이진주
    • Journal of the Korean Operations Research and Management Science Society
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    • v.3 no.1
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    • pp.57-67
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    • 1978
  • This paper reviews various models of technological innovations at different levels: project level and productive segment level. Firstly, it examines a number of significant factors influencing the success and failure of technological innovation at project level. Specifically, the role and characteristics of technical information for the success of innovation is analyzed. Secondly, the paper discusses in detail the relationship between technological innovation and the evolution of a firm. Product and process innovations are analyzed in accordance with a three stage model; the stages are performance maximizing (uncoordinated), sales maximizing (segmental) and cost minimizing (systemic). Various implications of the model are presented in terms of the business policy variables such as diversification, standardization, productivity improvement, marketing, etc. The applicability of the model to a developing country is sought and a few suggestions to develop new model of technological innovations in LDC are discussed.

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The Effect VMD by the Department Store on Clothing Purchase Behavior

  • Ru, Sin-Young;Lee, Sun-Jae
    • Proceedings of the Korea Society of Costume Conference
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    • 2003.10a
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    • pp.84-84
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    • 2003
  • Rapid changes in the period has altered the changes in consumption. The concept of consumption changed from simply being supplied with goods to the one that considers values' or buying images such as services and information along with the product. Diversification or individuality of values caused demands in store differentiation for companies in industrial activities and due to such demands, a necessity of visual merchandising needed for strategic image plans has been emphasized. Therefore, an objective of this research was to clarify differences of demographical variables of clothing purchase behavior according to the response level of department store VMD and to investigate about the correlations with clothing purchase behavior to provide fundamental guidelines in establishing strategies of VMD according to consumption motivation as a new perception about life style.

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A Study on Direction of the Korea Furniture Industry through the Shanghai International Furniture Fair (상해 국제 가구 박람회를 통해 본 국내가구산업의 방향성 고찰)

  • Cheon, Hye Sun
    • Journal of the Korea Furniture Society
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    • v.26 no.4
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    • pp.445-455
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    • 2015
  • Korea furniture industry is the difficulty of producing manpower supply and demand together with rising raw material and are facing severe difficulties as a diversification of consumer needs. It located so close through the International Furniture Fair in China and to identify the status of the domestic furniture industry. It also overlooks want to move forward in the direction. China International Furniture Fair was the head of the leading exchanges for furniture production worldwide. Market demand as households, yet the center is fully equipped with the chance to cooperate with the furniture production. The Shanghai International Furniture Fair was responsible for, such as providing ideas and partners for product development and production paths excavation of korea furniture manufacturers itgetda which can have a significant driving force in overcoming the recession and evaluated through this.

Development of a fixing device for slate using press dies (프레스 금형을 이용한 석재판 고정장치 개발)

  • Baek, Seung-Yub;Kim, Sun-Young
    • Design & Manufacturing
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    • v.2 no.4
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    • pp.24-31
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    • 2008
  • The productive products are required diversification of product development and advanced for competitiveness. A lot of methods to fix architecture wrapping panels and stone materials are developed in domestic area very much. In this paper, it is very important that a fixing device of slate and molds were developed to reduce the production cost and improve safety. Therefore new model was suggested to reduce manufacturing cost and structure design and FEM analysis were performed to manufacture die press dies for mass production.

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The Relationship among Perceived Quality, Value, Satisfaction, and Loyalty - Focused on the Discount Retail Store - (지각된 품질, 가치, 만족 및 충성도의 관계 - 대형할인점을 중심으로-)

  • Oh, Jae-Sin;Chung, Ki-Han;Kim, Dae-Up
    • Journal of Industrial Convergence
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    • v.3 no.1
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    • pp.55-77
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    • 2005
  • Recently the environment which besieges distribution system is changing suddenly. With opening the distribution market together the advanced various nations new multinational discount stores are introduced and the competition from this market is growing in intensity. Like this change is raising the recognition of the enterprises against the strategy importance of the distribution channel. Consequently, from under competing which is deepened from the hazard where the discount point industry exists what, it will not be able to do the customer-oriented management which it sees. To lead a customer satisfaction finally and it is important to put out. As only low price standing sale it will not be able to create a competitive advantage and raising the quality also it is demanded with the diversification of product assortment together. It does a customer loyalty degree further firmly and compared to the long-range strategy is necessary.

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Breaking Limitations: Constraints and Strategies of Indonesian Migrant Entrepreneurship in Taiwan

  • Rita Pawestri Setyaningsih;Paulus Rudolf Yuniarto;Yuherina Gusman
    • SUVANNABHUMI
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    • v.15 no.2
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    • pp.187-213
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    • 2023
  • As migrants develop businesses abroad, entrepreneurship needs specific strategies due to some barriers when establishing and doing businesses. This paper examines the kinds of problems that have been faced in Indonesian migrant entrepreneurships in Taiwan and how the entrepreneurs cope with the difficulties. They use structural and cultural strategies for survival, seize the opportunities for self-development, and develop future careers. Research result shows that the limitations of Indonesian entrepreneurships in Taiwan are related to institutional issues, migrant status, business regulations, resource-providing institutions, language barriers, competition among migrants and locals, and capital. Hence, migrant entrepreneurs must conduct strategic actions to continue their businesses by developing innovations to grow and survive. Some measures include changing from offline to online marketing especially when the COVID-19 pandemic hit, product diversification using migrants and local people's assistance and networks, and setting competitive prices. This paper is based on qualitative research. The data were obtained through interviews in East Java-Indonesia and in Taiwan in 2022. The data were analysed using the descriptive analysis with sociological perspectives.

Effects of Brand Image on the Purchasing Attitude of Customer (브랜드이미지가 구매태도에 미치는 영향)

  • Chung, Sui-Rhane;Lee, Jin-Ho
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.59-68
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    • 2005
  • In 20th century, that is the times of mass production with mass consumption, a company supplies standard product by the system of mass production line. Therefore, the company, itself, had to introduce its product quality to the customers. It was the buying criterion of consumer against product. In that period, a company utilized its identity in order to give customers product information such as product value, price and quality, etc. However, as digital technology with the wide-spread of informationalization & technical revolution is developed, products have diversification and customers have better incomes. So, buying method tends to thi purchase of self-satisfaction generally. In the buying criterion of consumerbased on personality & sensibility, a company must offer the buying criterion of product which can appeal the special quality & image of product itself to customers, and it must stop appealing the Cl of company under the condition of mass production by product quality and function. This study tried to focus on the method which can create effective brand and its image that are the buying criterion of new product. Also, this study tried to find the effective relation between economical & social paradigm which is the result of social informationalization with intensive knowledge, and buying determination of customer, And, this study tried to present guideline of effective brand image and brand special Quality that is affected to buying determination of customers together. The model of Positive analysis had two types. The first model studied the mutual relation between economical/social change factors and special quality of brand. And, the second model studied the mutual relation between the cause of special quality of brand and formation of brand image through regression analysis. Therefore, the construction of sensitive brand image for forming brand must be requested. The sensitive brand image is highly related to preference of sensibility, and it must be based on mind identity & visual identity. And, mind identity must have creation of value, satisfaction, combination of community, personal preference, etc. Visual identity must have esthetic order, and originality of molding, etc. Namely, brand image must form the accommodation of era change, personality & sensibility satisfaction, the effectiveness of service, etc., in order to create effective brand image.

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An Empirical Study on the Risk Diversification Effect of REITs (리츠의 투자위험 분산화 효과에 대한 실증연구)

  • Cho, Kyu-Su;Lee, Sang-Hyo;Kim, Jae-Jun
    • Korean Journal of Construction Engineering and Management
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    • v.14 no.1
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    • pp.23-31
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    • 2013
  • Following the U.S sub-prime mortgage crisis and a slump in properties market, the probability is rising that housing investment would not yield high profit as it used to do until early 2000s. For this reason, the nature of properties market is undergoing a change from a source of lucrative investment to a source of a relatively low but stable profit, such as profit-oriented real estate. This trend is likely to promote REITs market, which is a leading product for indirect investment. Until now, the REITs market has been growing slowly compared to a general housing market or financial markets. However, as the importance of risk management based on portfolio theories increases, stable profit generation of REITs can be effective in risk management. This study conducts an empirical analysis on how investment risks can be diversified by including REITs-a source of relatively stable profit in the equity market-in investment portfolio. The analysis results showed that, similar to food and beverage stocks of highly defensive nature, REITs has a relatively weak correlation with KOSPI that reflects the overall market performance. It also showed very low standard deviation in case of minimum variance portfolio. This suggests that including REITs in investment portfolio can be as effective as including food and beverage stocks for risk diversification. Due to uncertainties, investment always accompanies risks, and balancing potential profits and risks is essential.

Study on Expression Characteristic of Fashion Bag Products of Up-cycle Brand (업사이클 브랜드 패션가방제품의 표현 특성 연구)

  • Park, Hae-In;Kwak, Tai-Gi
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.1-14
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    • 2017
  • The consumption trend of fashion in modern industrial society is developing from the rapid changes, and the lifespan of fashion products becomes shorter due to the various industrial wastes. Due to the attitude change caused by the ethical consumption consciousness and environment awareness, the up-cycle fashion products got to receive attention, and it is in the limelight as a new trend to realize the sustainable fashion products in the domestic and foreign fashion. The purpose of this study lies in drawing the expression characteristics by investigating and analyzing the cases of each type on the fashion bag products of up-cycle brand, and contributing to the diversification of product family fitting to the characteristics of fashion bag product of up-cycle brand, systematic strategies of up-cycle fashion products, and activation of up-cycle fashion market. In research methods, the theatrical researches were conducted centered the relevant domestic literature materials, preceding papers, etc., which ran paralleled with the actual case analysis study. Through the preceding research and websites related to selected products, websites of up-cycle companies, relevant books, related articles, etc., the expression characteristics of up-cycle fashion bag products were drawn. The results of this study are as follows: First, as it has the feature of historicality, the designs can be created by containing the designer's story, story of materials, and consumer's story. Second, since it has the characteristic of sustainability, the application of manufacturing process and materials, extension of product life, conversion of original material's function, etc. can be sustainable. Third, as it's a trait of scarcity, all products may be produced by hand, and it can have the specialty which the original materials have. Fourth, since it has an eco-friendly trait, even while saving the original materials, the aesthetic needs could be met according to the consumers' continuous demand.

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Physiological and Sensory Characteristics of Brown Stock Depending on Salt Content (소금 첨가량에 따른 갈색 육수의 이화학적 및 관능적 특성)

  • Choi, Soo-Keun;Kim, Dong-Seok
    • Korean journal of food and cookery science
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    • v.26 no.5
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    • pp.665-675
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    • 2010
  • This study applied high-pressure extraction cooking, which has been proven superior in processibility and stock extraction, for the preparation of stock, which is widely used as a basic material of dishes, and examined the physicochemical and sensory properties of the extracted stock by adding salt. We observed changes in the chromaticity of brown stock according to salt content, and pH decreased with increased the salt content, suggesting that stock was acidified. Regarding the mineral content, Na was the highest, followed by K and P. Regarding total free amino acid content, the content of essential amino acids, enhancing free amino acids, and other amino acids also showed the highest level in S2, which contented 0.3% salt. In the sensory test, saltiness grew stronger with an increase in salt content, and overall palatability was highest in S2. Regarding ranking, preference was highest for S2. Utilize to data that study finding of above is actual in development for mass production of brown stock product licensed cooks' traditional mesh dipper technology quality that make mass production direction that change and normalizes product that can keep excellent taste and improve conservative property develop. Culture formation and our country foodservice industry development that reduce damage of informed people ashes through development of brown stock product that is changed in large quantity, and improve quality of food more positively contributing to reappear diversification of menu, systematization and taste of specialty store as well as can contribute in rationalization of informed people ashes purchase, personnel expense (labor power) curtailment, waste decrease etc. but is developed still more being utilized.