• 제목/요약/키워드: Product Variety

검색결과 828건 처리시간 0.028초

상품 정보 열람을 위한 QR 코드 기반의 모바일 웹 플랫폼 (QR code-based Mobile Web Platform for Viewing detailed Product Information)

  • 김봉한
    • 디지털융복합연구
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    • 제10권3호
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    • pp.143-148
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    • 2012
  • QR Code는 스마트폰 사용자의 증가로 인해 명함, 쿠폰, 광고, 결제 등의 많은 분야에서 이용할 수 있다. 특히, 기업이나 회사의 이미지, 마케팅에도 이용할 수 있으며 한글, 영어 외에도 인터넷 주소를 이용한 개인, 기업 PR이나 홍보에도 이용할 수 있다. 구현된 모바일 웹 플랫폼은 주변에서 흔히 볼 수 있으나 막상 이해하기 쉽지 않은 상품정보 중에서 와인 정보를 사례로 하여 구현하였고 QR Code를 이용하여 쉽고 빠르게 소비자에게 원하는 정보를 제공할 수 있도록 구현하였다. 또한 구현된 모바일 웹 플랫폼을 통한 아이디어를 바탕으로 다양한 서비스와 수익 창출을 기대할 수 있을 것이다.

UCC를 이용한 관광정보시스템 개선 방안 (Innovation of Tourism Information System with UCC)

  • 양성수;허향진;박시사
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2006년도 추계 종합학술대회 논문집
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    • pp.360-363
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    • 2006
  • 관광정보는 관광 상품에 대한 정보로써 관광수요자 즉 관광객이 관광의사결정을 하는데 필요한 자료를 말한다. 이러한 자료는 인터넷을 활용하여 다양한 방법으로 제공되고 있으며 이를 이용한 관광객들도 급격히 증가하고 있다. 그러나 관광정보시스템으로 칭하는 웹상에서 서비스되는 콘텐츠들은 공급자위주로 정보 갱신 및 운영을 하고 있어 소비자 지향적인 마케팅을 측면으로 볼 때 이를 반영하지 못하고 있다. 최근 콘텐츠 기술의 발달로 인해 콘텐츠 제작 기술은 소비자가 직접 만들 수 있는 환경으로 전환되고 있으며 현재 많은 웹사이트에서 소비자가 제작한 콘텐츠들은 중요하게 다루어지고 있다. 따라서 관광정보 제공에 있어 공급자가 제공하는 콘텐츠와 소비자가 직접 제작한 만든 컨텐츠를 제공할 수 있는 방안을 살펴보고자 한다. 살펴본 방안을 토대로 향후 연구방안을 제시하였다.

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Purification of Deoxycytidine Kinase from Various Human Leukemic Cells by End-product Analog Affinity Chromatography

  • Kim, Min-Young
    • BMB Reports
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    • 제28권4호
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    • pp.281-289
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    • 1995
  • Homogeneous human deoxycytidine kinase was purified in one step from a variety of spontaneous human leukemic cells (T-ALL, B-ALL, B-CLL, AML, CML), and from cultured T-lymphoblast cells (MOLT-4) using the newly developed affinity medium, $dCp_4$-Sepharose. Starting with an ammonium sulfate fraction, purification was achieved in one step with the kinase being eluted from a column by the end product inhibitor, dCTP. The purified deoxycytidine kinase from T-ALL cells phosphorylated deoxyadenosine and deoxyguanosine, as well as deoxycytidine. The enzyme purified from T-ALL and B-CLL cells yielded one major band with a molecular weight of 52 kDa determined by SDS-polyacrylamide gel electrophoresis. AML and CML cells yielded one 52 kDa band and an extra band of 30 kDa molecular weight. On the other hand, B-ALL and MOLT-4 cells showed a low molecular weight band of 30 kDa only. However, the electrophoretic mobilities of enzymatic activity in 12% non-denaturing gels were identical for the dCyd kinase from all different kinds of leukemic cell lines, except that the B-ALL, B-CLL, and MOLT-4 cell preparations had an extra minor peak, all at the same position. dAdo and dCyd phosphorylating activities comigrated indicating that these activities are all associated with the same protein. Two new methods, a disk implantation method and a nitrocellulose powder method were used with a small amount of enzyme protein to raise polyclonal antibodies against dCyd kinase purified from T-ALL cells.

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패션기업의 SNS (Social Network Service) 활용 현황에 대한 사례연구 - Twitter를 중심으로 - (Case Study of SNS (Social Networks Service) Application on Fashion Corporate - Focused on Twitter -)

  • 선세영;이주현;정예진;이승희
    • 패션비즈니스
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    • 제15권1호
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    • pp.158-170
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    • 2011
  • The purpose of this study was to examine how recently fashion corporate did use SNS applications for their product promotion strategies as case studies, and to provide what kinds of SNS marketing strategies would be developed for fashion corporate. Specifically, this study was focused on Twitter among SNS applications. For this study, Internet webs, news paper, articles, and other press work were used for resources. Five fashion corporate such as Buckaroo, MLB, North Faces, Kolon, and ABC Mart were analyzed. As the results, first, fashion corporate used Twitter as the marketing tool for their product promotion. Second, they tried to make an increase the numbers of Twitter follower from their customers. Third, Twitter was used for making higher customer loyalty by fashion corporate through a variety of program such as special events, game, music, or viral marketing. However, there were still some limitations on fashion corporate's Twitter usage, compared to other non-fashion corporate. Thus, fashion corporate needs to provide more creative and unique Twitter marketing strategies. Therefore, based on these results, fashion brand merchandising marketing strategies of fashion products would be provided from this study.

PDM 시스템의 평가에 관한 연구 (Evaluation Factors of PDM Systems)

  • 강석호;김영호;황영헌;김대환
    • 한국전자거래학회지
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    • 제1권1호
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    • pp.209-226
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    • 1996
  • System Intergration (SI) has resently been conceived as one df the most important tools for enforciong and reinforcing the competitiveness of an enterprise. A major concern of SI lies in sharing many types of information, such as engineering, production, finance, marketing, and so on. Product Data Management (PDM) systems are mainly concerned with product- related information, and also support a large portion of the Commerce At Light Speed (CALS) straitegy. PDM systems receive a great amount df attention form industry, A variety of PDM solutions have been introduced for the last few years, and its market has expanded very fast with an annual growth of 30%. However, in general, it is not an easy task to choose a right PDM solution for a particular company. A major purpose of this paper is to provide essential factors in evaluating PDM systems. While developing the factors. we consider the expected future trend of PDM technologies and three types of PDM-based intergration (frontward, rearward, and sideward integrations). We Propose to carry out the evaluation process in two fold. An overall evaluation is performed first to narrow down many alternatives into a few candidate systems, and then a detailed technical evaluation step follows to determine the final solution. A number of influencing factors are categorized and described in each of these steps.

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고속 EFEM의 성능평가시스템 개발 (Development of Performance Evaluation System for the High Speed EFEM)

  • 조정환;노희정
    • 조명전기설비학회논문지
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    • 제24권2호
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    • pp.27-32
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    • 2010
  • 본 논문은 반도체 공정에 사용되는 고속 EFEM(Equipment Front End Module) 장치의 새로운 성능평가시스템을 제안한다. 다관절 로봇으로 구성된 EFEM은 실리콘 웨이퍼 또는 포토마스크를 클린 스토리지 캐리어와 각종 계측 및 테스팅 시스템 사이를 이동시키는 반도체 자동화의 핵심장치이다. 성능평가 시스템 개발을 위한 이론과 실험적인 연구가 수행되었고, 그 결과는 고속 EFEM 장치의 성능 평가시스템이 적합함을 입증한다. 특히, WTO/TBT(Technical Barhers to Trade) 협정 및 PL(Product Liability)법에 대처하는데 매우 효과적이다.

수주생산 환경에서의 CIM 시스템을 위한 BOM과 라우팅의 구조화 -조선산업 사례 중심- (Structuring of BOM and Routings for CIM System In Make to Order Environments -Application of CIM System for Ship Production-)

  • 황성룡;김재균
    • 산업공학
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    • 제15권1호
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    • pp.26-39
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    • 2002
  • Two key data areas of the integrated production database in computer-integrated manufacturing (CIM) systems are the product structure in the forms of bills of material(BOM) and the process structure in the forms of routings. The great majority of existing information systems regard the BOM and routing as two separate data entities, possibly with some degree of cross-referencing. This paper proposes new information structure called the bills of material and routings(BMR) that logically integrates the BOM and routings for the CIM systems in ship production. The characteristics of ship production are described as: 1) make-to-order production type, 2) combined manufacturing principles (workshop production and construction site production), 3) significant overlapping of design, planning and manufacturing, 4) very long order throughput time, 5) complex product structure and production process. The proposed BMR systematically manages ail parts and operations data needed ship production considering characteristics of ship production. Also, the BMR situated on the integrated production database more efficiently supports interface between engineering and production functions, and integrates a wide variety of functions within production such as production planning, process planning, operation scheduling, material planning, costing etc., and simplifies information flow between sub-systems in CIM systems.

의약품 허가 후 발생하는 변경사항에 대한 EMEA 관리 지침 (Understanding Key Thrust of EMEA Post-Authorisation Guidance)

  • 사홍기
    • Journal of Pharmaceutical Investigation
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    • 제36권6호
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    • pp.421-435
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    • 2006
  • The objective of this report is to introduce the European Union's variation rules governing medicinal products that are subject to post-approval changes. The EMEA outlines a variety of changes occurring to approved medicinal products. It also recommends a marketing authorisation holder to follow specific post-approval applications in various situations. For instance, the Commission Regulation(EC) No. 1085/2003 explains variation types and suggests post-authorisation procedures with which an applicant should comply. In all cases of minor and major variations the applicant has to investigate and validate whether or not the intended changes would have impact on the safety, efficacy and quality of a drug product. The applicant should then submit to the EMEA a variation application with adequate documentation in support of the notified changes. This procedure is implemented to ensure that changes to the approved medicinal product do not cause my public health concerns. In fact, the post-authorisation guidance categorizes post-approval changes into type IA/IB variations, type II variations, and extension applications. Such classifications determine administrative procedures to be followed in an efficient manner. Based on the type of a variation, the regulatory agency opts to reduce or extend the evaluation time-frame. The thrust of the EU's post-authorisation guidance is introduced in text with appropriate explanation. All these information will be likely to be helpful in updating a Korean regulatory guidance that could better deal with post-approval changes to generic drugs available in the market.

대형 할인점에서 식품 선택 속성이 소비자의 구매 후 행동에 미치는 영향 (Effects of Food Selection Attribute on Post-purchase Consumer Behavior in Big Discount Stores)

  • 정기진
    • 한국조리학회지
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    • 제15권3호
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    • pp.248-261
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    • 2009
  • 본 연구는 대형 할인점의 선택 속성이 소비자 구매 후 행동에 미치는 영향을 살펴봄으로써 대형 할인점들의 고객 만족 전략 수립에 필요한 기초 자료를 제공하고자 하였다. 본 연구결과 다음과 같은 사실이 밝혀졌다. 첫째, 상품 관련 요인은 구매 후 행동에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 서비스 관련 요인은 구매 후 행동에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 매장 관련 요인은 구매 후 행동에 긍정적인 영향을 미치는 것으로 나타났다. 이상과 같은 결과를 볼 때, 대형 할인점은 다양하고 개별화된 서비스를 제공함으로써 소비자로부터 신뢰를 얻고, 이용자가 주변에게 소개하는 효과를 얻을 수 있도록 해야 할 것이다.

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외식산업의 마케팅 운영방안에 관한 연구 -호텔 식음료를 중심으로-

  • 우성근
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제8권
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    • pp.179-195
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    • 1997
  • Today's hotel cannot be defined merely as a place of providing food and lodgin. It must be a high level cultural ground serving as a place of rest for the people and as a place of art, culture and communication for the local community. Although each hotel has its own distinctiveness it must share a unified services and product sales strategies with one another in order to raise each other's sales values. The service is evaluated on the basis of the customer's own living standard and social class. There ought to be variety of personal and material services taking the sophistication and complexity of the customer's needs into onsideration. More effective marketing strategy is called for upon knowing such sales strategy and service marketing of the hotel management. Hotel's food marketing must take into consideration the product's simulaneous and vanishing qualities, its dependency upon ordering and its relationship to human services industries. Methods of increasing profit and customer satisfaction management need to be made. Especially the changes in the customer's tourist mind set and eat-out behavior play as important variabls, and the management needs to be reflexive enough to respond quickly to those changes.

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