• The Research Journal of the Costume Culture
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• v.24 no.6
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• pp.803-816
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• 2016

The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.

• Korean Journal of Computational Design and Engineering
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• v.5 no.1
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• pp.23-32
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• 2000

In this paper, we present a Web-enabled product data sharing system for the support of RPD (Rapid Product Development) process by incorporating STEP (STandard for the Exchange of Product model data) with Web technology such as VRML (Virtual Reality Markup Language), SGML (Structured Generalized Markup Language) and Java. Extreme competition makes product life cycle short by incessantly deprecating current products with a brand-new one, and thus urges enterprises to devise a new product faster than ever. In this environment, an RPD process with effective product data sharing system is essential to outstrip competitors by speeding up the development process. However, the diversity of product data schema and heterogeneous systems make it difficult to exchange the product data. We chose STEP as a neutral product data schema and Web as an independent exchange environment to overcome these problems. While implementing our system, we focused on the support of STEP AP 203 UoF (Units of Functionality) views to efficiently employ STEP data models that are maximally normalized, and therefore very cumbersome to handle. Our functionality-oriented UoF view approach can increase users'appreciation since it facilitates the modular usage of STEP data models. This can also enhance the accuracy of product data. We demonstrate that our view approach is applicable to the configuration control of mechanical assemblies.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.2 no.3
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• pp.204-209
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• 2002

The interest of data mining in artificial intelligence with fuzzy logic has been increased. Data mining is a process of extracting desirable knowledge and interesting pattern ken large data set. Because of expansion of WWW, web data is more and more huge. Besides mining web contents and web structures, another important task for web mining is web usage mining which mines web log data to discover user access pattern. The goal of web usage mining in this paper is to find interesting user pattern in the web with user feedback. It is very important to find user's characteristic fer e-business environment. In Customer Relationship Management, recommending product and sending e-mail to user by extracted users characteristics are needed. Using our method, we extract user profile from the result of web usage mining. In this research, we concentrate on finding association rules and verify validity of them. The proposed procedure can integrate fuzzy set concept and association rule. Fuzzy association rule uses given server log file and performs several preprocessing tasks. Extracted transaction files are used to find rules by fuzzy web usage mining. To verify the validity of user's feedback, the web log data from our laboratory web server.

• The Journal of Information Systems
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• v.31 no.1
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• pp.239-269
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• 2022

Purpose This paper attempts to identify items for improving the usage of PLM(Product Lifecycle Management) systems and suggests ways to prioritize improvement items on the basis of importance. It also tries to find out differences in the importance of improvement items due to the company size, the industry, the job, or the PLM solution. Design/methodology/approach Through a survey from participants to a PLM System Conference, data were collected from a sample of 181 users who had the previous experience in using a PLM system. In order to figure out the differences in the importance among user groups, the F-test with the Scheffe test as a post-hoc analysis was used in case of equal variances and the Welch test with the Dunnett T3 test was used in case of unequal variances. Findings This study sorted out 25 improvement ideas according to their importance assessed by the PLM system users. The top five ideas are improving data consistency, error minimization, fast system response time, enhancing user recognition, and business process improvement. The support group puts higher importance than the general user group in data consistency, fast system response time, enhancing user recognition, business process improvement, dedicated team for data consistency, continuous support from management, hardware performance upgrade, output linkage to other systems, and shortening problem solving duration. The largest company group attaches significantly higher weights than the smallest company group to data consistency, error minimization, fast system response time, business process improvement, dedicated team for data consistency, security with proper access management, output linkage to other systems, and better user interface.

• Journal of Fashion Business
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• v.21 no.1
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• pp.124-133
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• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• Proceedings of the Korean Reliability Society Conference
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• 2011.06a
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• pp.21-26
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• 2011

Initial reliability prediction done by calculation would be more practical if support by evidence from customer usage profile and field failure data to improve the prediction. Thus, the consistency of the design and the product would be practically validated. In this paper, it will address rationale and method to decide on Acceleration Factor (AF) to be used in Accelerated Life Test (ALT) through usage profile and field failure. The case study of tractor transmission is used to demonstrate the method which data obtained from surveys done on farmers, field visits and field failure data from service center. By considering all the elements, it will determine more relevant AF which indicates the real use conditions of the component.

• Transactions of the Korean Society of Automotive Engineers
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• v.7 no.5
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• pp.213-220
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• 1999

The life data analysis of the system and component are useful to describe the result of reliability test in product life to satisfy customer's growing need and to change test specifications or design criteria by life data analysis. And vehicle durability tesr occurred market environment. In this study, a statistical analysis for the wear life of brake pad linings helped perform correlation procedure between vehicle durability test and market. B-life values of the brake pad wear life data from both vehicle durability test and marker usage were compared to determine acceleration of the test by the Weibull, normal and log-normal distribution. The acceleration coefficient of the vehicle durability test can access to evaluate design criteria of product and test specification.

• Korean Journal of Computational Design and Engineering
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• v.10 no.4
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• pp.274-283
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• 2005

Product data quality (PDQ) is a real and significant issue in today's manufacturing environment. In the Korean automotive industry, much of the design work takes place with the support of software tools, such as CAD systems. Although many designers frequently encounter quality problems regarding product data, there is no investigation into the present state of CAD usage and PDQ activities before. The Korean automotive industry is responsible for about 11.1 percent of the total value of manufactured goods in Korea and 7.9 percent of employment in manufacturing. A study performed by the Research Triangle Institute showed that imperfect interoperability imposes at least $\$1$ billion per year on the members of the U.S. automotive supply chain. The trends toward concurrent engineering and out-sourcing have elevated the importance of high-quality product data and efficient product data exchange. This paper shows the results from a survey of PDQ conducted on seven 1st tiers among members of the Korean automotive supply chain.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.04a
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• pp.914-915
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• 2017

Importance and usage of the recommender system increases with the increase of information. The accuracy of the system recommendation primarily depends on the data. There is a problem in recommender systems, known as cold start problem. The lack of data about new products and users causes the cold start problem, and the system will not be able to give correct recommendation. This paper deals with cold start problem by comparing product specification and the review of the resembled products. The user, who likes the resembled product of the new one has more probability of taking interest in the new product as well. However, if a user disagreed with resembled product due to some reasons which the user mentioned in the reviews. The new product overcomes that issue, so the user will greatly accept the new product. Therefore, the system needs to recommend new product to those users as well, in this way the cold start problem will get resolved.

• Asia Marketing Journal
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• v.19 no.4
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• pp.15-36
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• 2018

Vietnamese luxury market is rapidly growing, however, there is a few researches on Vietnamese consumers' perceptions of luxury products and influential factors in purchasing intention. The purpose of this study is to explore Vietnamese consumers' value dimensions and mediating effect of social media information for their decision making for luxury product. Data were collected using self-administered mail survey. This study examines the influences of consumers' perceptions of quality and value, and social media word-of-mouth on Vietnamese consumers' luxury purchase intention.