• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.61-74
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• 2019

본 연구의 목적은 화장품 소비자들의 성향을 파악하고, 소비성향 요인을 중심으로 제품선택속성과 정보탐색행동에 어떠한 영향을 주는지에 대하여 영향관계를 알아보고자 한다. 이를 통해 화장품 시장의 차별화된 마케팅 전략수립 방안을 찾음으로서 기업 경영에 필요한 실무적 시사점을 제안하고 화장품 산업에서 마케팅 방향을 설정하는데 유용한 정보를 제공하고자 하는 것에 의의를 두고 있다. 연구의 결과는 다음과 같다. 각 변수의 요인을 추출한 결과 쇼핑성향은 유행추구 성향, 쾌락 추구 성향, 과시 추구 성향, 경제 추구 성향으로 도출되었고, 제품선택속성은 브랜드 요인, 서비스 요인, 마케팅 요인, 품질 요인으로 도출되었으며 정보탐색행동은 구매 전 탐색, 지속적 탐색으로 도출되었다. 변수 간 영향관계를 알아보기 위해 선행연구를 근거로 3개의 가설을 설정하였다. 검증한 결과 첫째, 소비성향은 제품선택속성에 부분적 영향을 미치는 것으로 나타났다. 둘째, 소비성향은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다. 제품선택속성은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다.

• 산업경영시스템학회지
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• 제37권2호
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• pp.19-26
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• 2014

With the radical changes and advancements of industrial economy, it is required to secure product competitiveness through technological innovations to overcome uncertain environments and generate a driving force for sustainable growth. So the Korea government introduced the superior product selection system in 1996 and has granted such incentives as priority purchasing and contracts the products of SME whose technological capabilities have passed the screening criteria. After analyzing the ambiguity of the evaluation procurement used in designation of excellent product, this study proposed seven detailed indexes for evaluation.

• 한국의상디자인학회지
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• 제23권2호
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• pp.53-65
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• 2021

The study of behavioral intention in the fashion industry, until recently, focused on the variables of satisfaction and the intention of purchase, and were limited to specific individuals who were fashion consumers. It was found that variables of intention of recommendation have a greater impact on many other potential customers from a study on consumer behavioral intention. Thus, this study seeks to examine the relationship between the selection factors of collaboration fashion products and preference, and the relationship between preference and the intention of purchase. Moreover, the purpose of this research is to find the influence of relationships between selective factors of collaboration fashion products and the intention of recommendation. The 'intention of recommendation' was set as a dependent variable, that influences the relationship between preference and intention of recommendation. For empirical analysis, SPSS 25.0 software was used to conduct frequency analysis, reliability analysis, factor analysis, and multiple regression analysis based on a survey results conducted upon 217 people in their 20s. The empirical analysis results are as follows: First, collaboration fashion product selection factors consisted of 'product originality', 'designers and artists' reputation', 'product reliability', and 'products' aesthetic impression'. Second, the selection factors of fashion products had a positive influence on product preferences. Third, the preference for collaboration fashion products had an influence on intention of purchase and intention of recommendation. Fourth, collaboration fashion product selection factors affected intention of purchase. Fifth, selection factors of collaboration fashion products were found to have a significant impact on the intention recommendation.

• 복식문화연구
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• 제15권5호
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• pp.888-901
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• 2007

The purpose of this study was to examine the differences in clothing selection criteria and store selection criteria between each consumer groups by the preference for fast fashion. The data was collected from a questionnaire conducted on 317 female adults. The results were as follows. First, the factor analysis used to identify clothing selection criteria involved the following four factors: fashion, quality/practicality, status symbol, and economics. The consumer group preferring fast-fashion regarded fashion and economics as important factors and the non-preferring group regarded status symbol factor more. Second, five factors(atmosphere, product service/salesperson, shopping convenience, promotion/facilities) of store selection criteria were constructed by factor analysis, The consumer group preferring fast-fashion regarded atmosphere and product as important factors and the non-preferring group considered service/salesperson and promotion/facilities factors more. Third, the consumers who were of low age, low education, low income and unmarried preferred fast fashion brand.

• 복식
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• 제53권2호
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• pp.1-16
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• 2003

The purpose of this was to identify the shopping orientation and store selection criteria of credit card apparel shoppers. The subjects were credit card holding women who had experienced credit card apparel shopping at least one time during last 6 months. The results were as follows : 1. Women of 20's were segmented into multi-cards holding light users, multi-cards holding heavy users, and mono-card holding light users according their credit card numbers and the monthly credit card apparel expenditure. 2. The factors of apparel shopping orientation were pleasure, economy, brand loyalty. self-confidence. shopping plan, and fashion. And the factors of store selection criteria were additive service, store atmosphere, Product assortment, sales promotion. and product diversity. 3. Multi-card holding light users showed higher tendency in self-confidence and economy of shopping orientation, and considered additive service more. Multi-card holding heavy users showed higher tendency in pleasure. brand loyalty, self-confidence, shopping plan, and fashion of shopping orientation, and considered sales promotion and product diversity. Mono-card holding light users showed lower tendency in pleasure. brand loyalty, self-confidency, shopping plan, and fashion, and considered additive service, store atmosphere. product assortment, sales promotion, and product diversity less.

• The Journal of Asian Finance, Economics and Business
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• 제7권1호
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• pp.131-140
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• 2020

The purpose of this study is to derive various clues for the establishment of marketing strategies for companies that produce and sell high-involvement products for Millennials who are not the subject of current consumption but who will lead future consumption. For this purpose, this study aimed to derive 17 factors of high-involvement product selection attributes through FGI, and its relationship on repurchase intention after make a variable through PCA. A total of 158 valid questionnaires were used, and IPA, independent sample t-test, regression analysis, and hierarchical controlled regression analysis were performed. The results showed that overall, external and internal selection factors had a positive influence on repurchase intentions, and in particular, appealing to internal and external selection factors in order to promote repurchase intention. Meanwhile, the Millennials were found to have no gender difference. Therefore, the company producing and selling high-involvement products suggests that it is necessary to make a priority effort to secure brand awareness, trust in product producers, store trust, and product self-reputation as components of internal selection factors. It was also concluded that more strategic efforts were needed to focus on and appeal to the characteristics of the Millennial itself rather than to consider gender differences.

• 한국컴퓨터정보학회논문지
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• 제12권4호
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• pp.169-177
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• 2007

본 연구에서는 기업의 비용 절감, 품질 향상, 수익성 및 유연성 향상 등에 직접적인 영향을 미치며, 이를 통하여 기업의 운영과 재정, 경쟁력 등에 영향을 미치는 전략적으로 매우 중요한 의사결정인 공급업체 선정을 위한 평가 모형 및 평가방법을 제시하고자 하였다. 이를 위하여 본 연구에서는 연구 대상 분야를 사무용품 및 사무기기 분야로 한정하여 사무용품 및 사무기기 공급업체 선정을 위한 평가요인을 1단계에서는 사무용품 및 사무기기 공급관련 요인, 제품관련 요인, 거래기업의 관리능력관련 요인으로 분류하고, 각 요인별로 세부요인을 설정하여 총 16개의 세부요인으로 분류하고, 각 요인별 상대적 중요도 산출을 위하여 설문조사를 실시하였다. 평가 요인별 상대적 중요도는 AHP기법을 이용하여 도출하였으며, 본 모형의 실제적인 활용 가능성을 제시하기 위하여 사무용품 및 사무기기 공급업체에 대한 평가 요인별 만족도를 도출하여 요인별 상대적 중요도를 이용한 공급업체에 대한 만족도를 도출하는 평가모형을 제시하였다.

• 대한안전경영과학회지
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• 제6권3호
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• pp.275-285
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• 2004

This paper aims to construct an effective decision making model on selection of product design in product development using fuzzy AHP technique. It is expected that this paper contributes to enhancement of company's market competitiveness by shortening the lead time to develop a new product and minimize initial investment. The proposed model using fuzzy AHP enables quick decision making by integrating and analyzing all customer requirements related to a product. In addition, it can deal with vagueness and uncertainty of decision making process using fuzzy set theory. Decision making processes for evaluating the best selection of product design are also constructed to describe the exact concept of development. A tennis racket is shown as an example. The proposed model is expected to be applied in various fields of managerial decision making processes as well as of product development process.

• 한국콘텐츠학회논문지
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• 제4권3호
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• pp.115-123
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• 2004

본 연구에서는 지문인식 도어락제품의 특징에 대해 살펴보고, 디자인 컨셉을 결정짓는 체계적인 방법론에 대해 알아본다. 디자인 개발 프로세스는 제품의 종류와 그 특성에 따라 많은 단계를 거치게 된다. 특히 개발 초기의 컨셉을 선택하는 단계는 시장에서의 성패를 좌우하는 매우 중요한 시기이다. 본 연구에서는 다소 주관적이고, 비논리적 일 수 있는 컨셉 선택과정을 보다 객관적이고, 체계적 인 프로세스로 정립할 수 있는 방법론을 모색한다. 컨셉 선택 프로세스는 크게 두 가지 단계로 나누어진다. 우선, 컨셉을 결정짓는 요소들을 매트릭스로 구조화하여 많은 대안이 제시되었을 때보다 신속하고 합리적으로 대안을 선별해 나가는 과정이 있다. 다음으로는 선택에 영향을 주는 요소들에 가중치를 적용하여 평가함으로써 보다 이상적인 컨셉을 선택해가는 과정이 있다. 선택된 컨셉을 구체화하여 양산을 위한 디자인 확정안에 대한 렌더링을 결과로써 제시한다.

• International Journal of Internet, Broadcasting and Communication
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• 제14권4호
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• pp.181-188
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• 2022

The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.