• Journal of Information Processing Systems
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• 제19권4호
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• pp.498-512
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• 2023

The traditional newspaper industry faces the opportunities and challenges of industry transformation and integration with new media. Consequently, the catalogs of newspapers and magazines are also updated. In this study, necessary information on catalogs was obtained and used to analyze the overall development trend of the newspaper industry. A word frequency analysis was then performed on the introduction and product categories of the catalogs, and the content and types of newspapers and magazines were examined. Furthermore, related factors such as price, number of pages, publishing frequency, and best-selling status were analyzed; the correlation among factors affecting best-selling status was also explored. Subsequently, each element and a combination of elements were used to generate a dataset, build three classification models, and analyze the accuracy of predictions of whether newspapers sold well under other circumstances. The experimental results showed that price is the most critical factor affecting the best-selling status of newspapers and magazines. Publishing frequency and the number of pages were also found to be significant indicators that impact people's subscription choices. Finally, a competitive strategy regarding content, price, quality, and positioning was developed.

• 기술혁신연구
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• 제6권2호
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• pp.80-100
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• 1998

The application of computers and information technologies progressed with remarkable pace has paved the way for technological innovation toward the efficient integration of various functions in a manufacturing system. Actually it is observed that the greater part of manufacturing companies already initiated significant efforts to integrate information systems and attained the level of integration to some extent. The purpose of this paper is to clarify the strategic direction that manufacturing firms are pursuing through integrating information systems. Using the extensive data gathered from Japanese manufacturers, it is attempted to find the differences in competitive priorities and action programmes between the companies with high and low-level system integration. Our empirical data reveals that the manufacturers with highly integrated system are focusing their competitive capabilities on the rapid design change and new product introduction, and accordingly they place a greater emphasis on the action programmes related to design, process and quality improvement. As a conclusion, highly integrated firms tend to pursue new product development strategy more intensively, thereby they want to be a preemptor in the new market through exploiting technological advantages of integrated manufacturing system.

• 한국의상디자인학회지
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• 제9권2호
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• pp.155-166
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• 2007

The purpose of the research is to provide the operation plans of internet marketing for effective application as marketing tools by analyzing the application status of marketing mix through the 30 websites of sportswear brands. Firstly, a study on the marketing mix strategy of sportswear brands presents that most brands put a high priority on promotion strategy by achieving online marketing. Secondly, compared with the other company brands which have online shopping mall, the website of sportswear brands consists of centered brand image. Therefore, based on the analysis about the variety of products and merchandise picture in each item and detailed information offer of neo-products introduction, marketing mix is insufficient in the website of sportswear and the price strategy has the least information. After website of sportswear brands is connected with online-shopping mall, guidance for its price and product is performed mainly. Consequently the sales promotion strategy of price needs development through the incentive and discount price. Promotion strategy occupies more parts than any other strategy. Especially, it allows a high proportion of the variety of events and information for the customer services. Also it needs to improve its bulletin board and Q&A board on the website for better communication with customers. Furthermore distribution strategy focuses on information such as location, contact numbers and address of the online shopping mall. Although online shopping mall has its own advantage which is marketing on the internet, it is not yet in progress.

• 한국의류산업학회지
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• 제14권5호
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• pp.778-790
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• 2012

This research categorizes and analyzes different online fashion store studies conducted over the past 10 years based on study type. The results are as follows. First, it was found that 116 studies out of 118 studies on online fashion stores conducted from 2000 to 2012 were based on PC web. Second, the studies on PC web-based fashion stores were reclassified into 9 different categories based on their topics: purchase behavior, word-of-mouth behavior, website, and product information presentation as well as products for sale, return behavior, customer service, system, present condition, marketing strategy, and promotions. However, mobile web-based studies were categorized into 2 categories of introduction of the fashion stores and purchase behavior. Third, we reclassified the studies chronologically to observe studies conducted at different times. In the early phase (in addition to studies on purchase behavior) studies on present condition, marketing strategy, and website constituted the majority of studies conducted because the field research was just starting to grow; however, studies conducted in the latter phase showed new patterns of study, such as word-of-mouth effect, and return behavior. Future studies conducted on competitive PC web-based fashion stores require a more specific classification of studies (according to their purpose) to develop an effective marketing strategy.

• 동아시아경상학회지
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• 제11권2호
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• pp.29-38
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• 2023

Purpose - The current study aims to learn how fashion consumers now feel about environmental issues. The significance of "green fashion product creation" in resolving environmental issues is explored. It also examines how customers' environmental consciousness has evolved due to the introduction of green fashion products. Research design, data, and methodology - The study methods, procedures, and results of the 16 publications included in this literature review were critically examined. The data sources, analyses, and key findings presented in each publication were compared and contrasted. To better understand how to raise environmental consciousness among customers. Result - The investigation indicates a total of four results why eco-friendly product should be developed to attract potential green consumers. Four solutions are as follows; (1) Encourages Sustainable Consumption Behavior, (2) Increases Consumer Environmental Awareness, (3) Improves Corporate Social Responsibility, and (4) Enhances Competitive Advantage. Conclusion - Promoting sustainability in the fashion sector requires full visibility throughout the supply chain. Companies in the fashion industry would serve their customers better if they were more forthcoming about the resources, methods, and circumstances that went into making their wares. Consumers may accomplish this by including instructions on the packaging or posting them on the business's website.

• 무역학회지
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• 제46권6호
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• pp.55-71
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• 2021

The purpose of this study was to establish the causal structural model among brand image and country image associated with consumers' purchase decision of products. The specific objectives were 1) to analyze the effects of brand image on consumers' purchase decision of products, 2) to analyze the effects of country image on consumers' purchase decision of products, 3) to analyze the effects of brand image on country image, 4) to analyze the mediating effects of country image between brand image and consumers' purchase decision of products. The conclusions of this study are as follows: First, companies must have an advantage strategy for brand image along with country image. To this end, a strategy to promote the brand image through various media is effective. Second, it is necessary to find new transformation through the establishment of brand identity at the corporate level so that consumers can have a good impression on the brand image. Third, it is important for companies to make efforts at the level of brand image and country image to provide consumers with information that can increase expectations and actual satisfaction and to build product reputation. In addition, it is necessary to embody brand images and country images into global marketing mix strategies. Fourth, if companies build a brand image that symbolizes a differentiated culture, the brand image can have a positive effect on consumer purchase decisions. Along with this, companies can further increase their positive effects by developing representative brand image contents. Fifth, this study confirmed that the higher the image level of the manufacturing country in a situation where consumers' preferences are diversifying, the more the brand image leads to consumers' purchasing decisions. Therefore, brand managers are required to build a country image suitable for the existing brand image when advertising at the time of product introduction.

• 기술혁신연구
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• 제18권2호
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• pp.253-288
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• 2010

본 연구는 기업의 지속적 생존과 성장이 변화하는 환경에 대응할 수 있는 지속적인 제품혁신에 있음에 초점을 두고, 산업 진화과정이 기업의 제품혁신 유형에 어떤 영향을 미치고 있는지와 인지, 기회구현, 변형의 세 가지 동태적 역량이 제품혁신에 미치는 영향을 분석하였다. 연구분석을 위해 1999년부터 2008년까지 산업의 도입기부터 성장기, 성숙기, 쇠퇴기를 모두 경험함으로써 종단적 분석에 적합한 한국 무선인터넷 산업의 7개 상장 기업에 대한 인터뷰와 문헌조사를 통한 사례연구를 수행하였다. 본 연구의 분석을 통하여 발견된 주요 결과는 다음과 같다. 첫째, 산업의 성장률이 둔화되는 성숙기 또는 쇠퇴기에는 제품혁신의 경로종속성은 낮아지고, 산업진화 과정의 외생적 변수가 중요해진다. 둘째, 기업의 인지활동은 상위 수준의 전략에 영향을 많이 받으며, 인지활동 범위와 제품혁신의 유형과는 밀접한 관계가 있다. 따라서 지속적인 성장을 위해서는 다양한 영역의 인지활동이 필요하다. 셋째, 기회구현역량은 제품혁신의 성공가능성에 영향을 미치며, 궁극적으로 기업의 재무적 성과에 기여하게 된다. 특히 경로종속성이 높은 제품혁신을 선택했을 때 높은 성과를 얻을 수 있으며, 적절한 비즈니스 모델의 개발과 필요한 자원 및 역량의 조달이 병행될 때 가능성은 높아진다. 넷째, 변형역량이 강한 기업이 그렇지 못한 기업에 비해 기존 역량을 활용할 수 있는 점진적 유형의 제품혁신을 선택할 확률이 크다. 결론적으로 기업이 성공적인 제품혁신을 추진하기 위해서는 산업 진화과정의 고려와 함께 균형적인 동태적 역량의 개발이 반드시 필요하며 이것이 기업의 지속적인 생존과 성장에 중요한 영향을 미친다고 할 수 있다.

• 한국콘텐츠학회논문지
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• 제9권5호
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• pp.118-127
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• 2009

현재 전 세계적으로 공동주거문화의 확산과 국내 신규 분양 아파트 환경의 연속적인 증가 추세가 각 주거공간과 세대간에 홈 네트워크 기기의 수요를 증대시키고 있다. 유비쿼터스의 계속적 진화와 홈 네트워크 시스템 도입과 발전이 제품 디자인의 수요를 촉진시키고 있다. 주거문화의 변화와 아파트 실내디자인의 변화는 생활자의 라이프 스타일과 제품의 디자인에 상호 영향을 미치고 있으며, 새로운 제품디자인을 요구하고 있다. 실내 제품과의 조화, 인테리어 스타일과 제품, 제품과 패션디자인, 제품과 제품간의 요소적인 인자의 재구성과 융합이 본 디자인 연구의 핵심적 요소이다. 이것을 바탕으로 디자인 프로세스는 통합적인 디자인 전략과 컨셉트의 조사와 분석으로 연구되었으며, 디자인의 기능성, 외관의 심미적인 디자인이 일치될 수 있는 3차원 디자인으로 표현하였다. 실질적인 디자인 안을 발표함으로서 향후 발전 전망의 단면을 구체적으로 예측할 수 있기 때문이다.

• 한국경영과학회지
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• 제34권3호
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• pp.165-177
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• 2009

The purpose of this study is to investigate the impact of the Internet channel introduction on the channel composed of a monopoly manufacturer and an independent physical retailer. This study also examines what would be the best strategy for the Independent physical retailer to respond to the new internet channel entry. The game theoretic model consists of a monopolist manufacturer selling its product through a channel system including one independent physical store before the entry of an internet store. The audition of the internet store to this channel system results in a mixed channel comprised of two different types of channels. The new internet store is launched by the manufacturer. The results show that an Internet channel entry has the following impacts on the existing channel members. First, the manufacturer's internet channel introduction mitigates the double marginalization problem of the traditional channel. Second, the manufacturer could enhance Its channel power by introducing its own internet channel while it diminishes that of the incumbent independent physical retailer. Third, manufacturer's adding a new internet store leads to a higher demand. Finally, with its own internet direct channel, the manufacturer has an opportunity to practice price discrimination. The manufacture leaves only those with a strong preference for the physical store to be served by the Independent physical store. The results suggest that the independent physical store's best strategy to the entry of the manufacturer's Internet channel is to focus on the consumers who are highly loyal to the physical store while maintaining a high retail price.

• 대한지역사회영양학회지
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• 제13권1호
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• pp.69-79
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• 2008

This study was designed to develop the strategy plans for the customer satisfaction on foodservice in the senior care facilities. For this, we examined the level of the customer satisfaction and foodservice quality. Additionally, the association between service quality, customer satisfaction, and social, psychological, physical factors of the aged were tested. Data from convenience samples from 3 senior care facilities were collected by using a questionnaire. Exploratory factor analyses were completed on 20 attributes for the food and service quality and 7 items for the social and psychological states of the aged, respectively. Cronbach's a was estimated for reliability, and Pearson correlation and multiple regression analysis were used for statistical analyses. The level of the satisfaction on foodservice was 4.01 of 5.0. The satisfaction on foodservice did not show the significant differences by gender, education level, BMI, and socio-psychological satisfaction. But the foodservice quality and the satisfaction showed significant difference by income and physical problem, and the goal of life of the eldely, respectively. Multiple regression analyses revealed that the determinants of the customer satisfaction on foodservice were the core quality of product, confidence, professionalism of employees and secondary quality of products. Especially, the kindness of employee is the most important attribute of the foodservice. Based on these results, we can set the strategy plans as follow: (1) the introduction of the foodservice evaluation system (2) the deployment of the event activities for offering fun to the customer (3) the continuous training of employees for ensuring the professional and kind service system, and (4) the introduction of selective menu system and take-out service of menu.