• 디자인학연구
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• 제15권4호
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• pp.149-156
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• 2002

제품성공은 제품에 대한 소비자선호를 바탕으로 해서만 가능하며 제품에 대한 소비자선호는 그 디자인에 의해 가장 큰 영향을 받는다. 디자이너는 소비자선호에 대해 이해하고 그 선호를 특정 디자인요소들의 조합으로 전환하여 그들이 원하는 이미지의 제품을 디자인해야만 제품을 성공시킬 수 있다. 즉, 디자인 측면에서는 소비자선호구조 즉, 디자인선호도-디자인 이미지-디자인요소와의 관계를 명확하게 규명할 필요가 있다. 본 연구에서는 기존 연구들이 간과했던 소비와 디자인간의 상호관계를 확인할 수 있도록 디자인 선호도-디자인 이미지-디자인 요소들간의 명확한 인과관계를 규명하여 디자인 계획시 체계적인 지침을 제공하고자 한다. 이를 위해 디자인에 대한 소비자반응 프레임웍인 선호정도-이미지-디자인 요소들간의 명확한 인과관계를 규명할 수 있는 실마리를 제공하는 Bloch(1995)의 제품디자인에 대한 소비자반응이론을 고찰하여 연구모델을 구축하고 실증분석을 통해 디자인 선호도-디자인 이미지-디자인 요소들간의 관계를 분석하여 디자인할 수 있는 방법을 제공한다.

• 한국의상디자인학회지
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• 제24권4호
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• pp.27-39
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• 2022

The purposes of this study were to develop cultural fashion products using Baekje traditional culture, and to examine the effects of product image and evaluative criteria on the purchase intention of cultural fashion products using Baekje traditional culture. The subjects were 500 adult consumers from their 20s to 50s. The research method was a survey, and the instruments were four stimuli, which were developed using Baekje traditional culture, and the questionnaire, consisted of product image, evaluation criteria, purchase intention of cultural fashion products, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows. First, four handkerchief designs were developed as cultural fashion products, based on the results of a preliminary investigation of consumer behaviors toward cultural fashion products and thier preference of Backje relics. Second, three factors (attractiveness, uniqueness, and gentleness) emerged for images of cultural fashion products. Third, four factors (design characteristics, tourism characteristics, cultural symbolism and practicality) emerged for the evaluation criteria for cultural fashion products. Fourth, three image factors had significant positive effects on purchase intention. Especially, attractiveness had a greater effect than others. Fifth, the four evaluative criterion factors also had significant positive effects on purchase intention. Design characteristics had the greatest effect, followed by tourism characteristics, cultural symbolism, and practicality in order.

• 디자인학연구
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• 제16권2호
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• pp.385-394
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• 2003

현대 시장의 경향은 '기업은 제품을 팔고 소비자는 브랜드를 산다'라는 브랜드 전략을 나타내고 있다. 브랜드는 소비자의 요구와 경험을 반영하고 연출하는 제품과 소비자를 연결시키는 매개체로 작용한다. 성공적인 브랜드는 경험적인 미학적 전략을 지향하게 되었고, 소비자는 브랜드를 색다른 경험으로 인식하고 하나의 고정된 관념(인식)으로 떠올리게 된다. 많은 기업들은 막대한 홍보와 광고비용을 절감하는 최소의 투자비용으로 최대의 효과를 얻고자 한다. 구매시점에서 소비자와의 직접적 대면을 통해 제품 브랜드에 대한 인상을 각인시키고, 구매를 유도하는 기능을 하며 그 중요성이 날로 커지고 있다. 따라서 브랜드 이미지의 시각표현은 브랜드와 밀접하게 연결되어 소비자의 마음에 고정된 하나의 인상을 형성할 수 있어야 한다. 일단 긍정적인 인상으로 자리잡은 브랜드는 소비자의 기억으로 인출되어 별다른 정보 없이 브랜드만으로 구매에 이를 수 있게 한다. 이를 위한 시각적 표현의 해결은 브랜드 이미지의 핵심적 요소로서 브랜드의 로고 및 마크를 중심으로 한 시각화이며, 이를 뒷받침하는 커뮤니케이션 요인이라 하겠다. 이는 제품과 관련이 깊은 방향으로서의 디자인적 방향성을 가지게 될 뿐 아니라 브랜드의 언어적 특성과 그 연상성에 기반을 둔 시각 언어적인 의미 전이의 방법들로 문제해결을 위한 방법을 제시해 줄 수 있다. 따라서 본 연구에서는 시장경제를 형성하는 스포츠용품의 브랜드 이미지분석과 소비자 제품구매와의 관계를 이론 적 고찰하여 이를 효과적이고 일관성 있는 이미지를 형성하는 방향을 제시하는데 그 목적이 있다.

• 통상정보연구
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• 제12권1호
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• pp.353-373
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• 2010

This paper researched on countries effect of country-of origin product of the Korea customer. Also This study was analysis to purchase frequency and purchase place for products of the U.S.A, Japan, China, EU, and Chile in Korea market. That is to say, this study is reviewing on country image subject including country of origin. According to WTO rule, The rules of origin should be administered in a consistent, uniform, impartial and reasonable manner. The objective of this article is to explore the relationship between country of origin and consumer effect using empirical analysis. The country of origin was divided into country of design, assembly, and parts. A survey questionnaire was sent to 250 customer in Korea market, and 220 usable responses were obtained. The 213 samples are analyzed with the countries origin effect. Multiple regression results show that the U.S.A and Japan product are positively affected by the purchase effectiveness of Korea customer's. However, The EU, China and Chile products do not affect effectiveness in Korea market. This article contributes to a understanding of effects of country-or-origin. When the nation image has been made, marketing approaches considering both image of country of manufacture origin and motivational focus can be utilized simultaneously.

• 복식문화연구
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• 제14권2호
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• pp.234-246
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• 2006

As social recognition about men changes and men's concern about appearance increases, so in the social phenomenon of men's toiletries' diversification, ramification and specialization, the aim of this study is to analyze meaning of men's toiletries centered on men's toiletries advertisement published on men's fashion magazines which can be said to speak for men's culture. After collecting of 209 kinds of men's toiletries advertisements published in 'Esquire' and based on contents analysis results divided into domestic & foreign toiletries and perfumery, the symbolic analysis result with selection of representative advertisement in each field separately is that there are more cases of giving salience to a product through image expression rather than emphasizing product's function only, and the emphasis of image only achieves eminence in case of perfumery. At the comparison of domestic with foreign toiletries, in case of domestic toiletries, there are more cases of expressing meaning of toiletries through model image or backgrounds, while in case of foreign toiletries, there are more cases of expressing of function or effect of product through general image itself.

• 한국조리학회지
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• 제13권3호
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• pp.115-126
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• 2007

Previous studies have focused on service quality by examining customer satisfaction and retention. Little, if any work has been conducted exploring the emotional state of customers and that state in con-nection to perceived service quality. The objective of this study was to explore and determine how a customer's emotions perceive and respond to service quality within family restaurants. It was found that within a positive emotional field, product and personal service quality showed a high correlation to the positive image while customers experiencing negative emotions had the perception of poorer product and personal service quality as well as a worse impression of cleanliness. Cleanliness was not connected to the issue of customer satisfaction but each of these three factors, whether positive or negative, led to the creation and mediation of an image which in itself directly resulted in customer satisfaction. Customer emotional fields are not merely the by-product of quality issues, or satisfaction but in fact the foundation by which all other factors must be considered and analyzed. Family restaurateurs need to focus on the customer's emotional well-being to create customer satisfaction.

• 아태비즈니스연구
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• 제11권3호
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• pp.291-306
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• 2020

Purpose - This study attempts to expand the realm of country-of-origin theory to incorporate the relevant cultural-psychological variables (i.e., ethnocentricism and psychological distance). Design/methodology/approach - This sttudy verified the effects of the two antecedent variables on the consumers' purchase intention of Korean prducts. For this purpose, the study implemented survey questionnaire mathod on respondents living in Liaoning Province of China. Findings - The study result confirmed the relationship betweencountry image, product attitude, and purchase intention of Korean products. Also, the study found that ethnocentrism adversely affects Chinese consumers' purchase decision on Korean products. Finally, the study confirmed the that psychological distance moderates the relationship between country image (ad product image) on purchase intention. Research implications or Originality - The study provides useful implications on the studies focusing on the country-of-origin effect in that it confirmed the effets of cultural-pychological variables such as ethnocentrism and psychological distance. The result also offers useful corporate strategies for the companies entering Chinese market particularly in segmenting the market based on such cultural-psychological variables.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2008년도 International Symposium on Remote Sensing
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• pp.212-215
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• 2008

The final product generated from the KOMPSAT-2 Terminal for Polar System, K2PS, is an ellipsoid projected image. This leaves a relief displacement on the image by process of which the height value of subject area is constant. In this paper, orthorectification using the SRTM was used to remove such artifacts, and thereafter, the additional product that could be generated from the K2PS was discussed.

• 한국정보컨버전스학회논문지
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• 제8권1호
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• pp.31-38
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• 2015

소비자들은 단순히 상품을 공급받는 소비자가 아닌 가치중심소비를 하고 이미지를 중시하며, 개성화, 감성화되어가는 소비행태를 보이고 있다. 백화점업계에서도 이러한 소비자의 소비행태변화에 적극적으로 대응하고 점포와 판매환경을 시각적으로 차별화하기 위한 전략으로 VMD에 대한 관심을 높여가고 있다. 본 논문에서는 백화점에서의 VMD의 효과적 전개방안을 상품연출, 상품진열, 색채구성, 조명계획, POP, sign display의 여섯 파트로 구분하여 제시하고 있다.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2006년도 춘계학술대회
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• pp.114-119
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• 2006

Brand placement, or product placement(PPL) is one of alternative promotion means of the traditional advertising communication type, and its effectiveness is getting begger because of the increase of movies, video media, and TV networks. The product placement is a new type of advertising communication means that pays the price in the movies definitely. This study is a research on the effect of the product placement on the consumption behavior and brand image.