• 한국항행학회논문지
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• 제14권2호
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• pp.247-252
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• 2010

IT 기술이 발전함에 따라 네트워크를 통해 방대한 양의 정보가 이동하고 있다. 인터넷을 사용하는 사용자들은 올바른 사용으로 유용한 정보를 획득할 수 있으나, 올바르지 않은 사용을 하는 공격자는 악의적인 목적으로 사용하기 위해 타인의 개인 정보를 노출시키고 유포하여 다양한 피해를 발생시키고 있다. 이를 해결하기 위하여 다양한 정보보호제품이 개발되고 있다. 안전한 정보보호제품을 개발하기 위해서는 개발 과정부터 보안이 필요하며, 안전한 제품을 보증하기 위하여 제품 평가 및 보안 모듈에 대한 평가 제도들이 사용되고 있다. 본 논문에서는 정보보호제품이 안전하게 개발될 수 있도록 기존 정보보호제품 인증 제도뿐만 아니라, 정보보호 기능을 제공하지 않는 제품을 개발할 때 시행되고 있는 다양한 인증 제도까지 포함하여 연구함으로써, 더욱 안전하고 견고한 제품 개발 및 보증 방안을 제안한다.

• 감성과학
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• 제15권1호
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• pp.73-86
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• 2012

Consumers can have impression goals as well as defense goals. Those with impression goals could use social goals or opinions of others in a social context to determine their attitudes, and those with defense goals could maintain their existing attitudes and beliefs. Since people typically approach pleasure and avoid pain, there are two kinds of goal orientations depending on regulatory focus theory. Therefore, marketers could design advertisements for their products on the basis of two types of focus, promotion-focused and prevention-focused advertisements. This study aims to explore how consumers with different consumption goals evaluate an advertised product. The results of this study demonstrate that consumers with impression goals felt much more "right" about the product in a promotion-focused, rather than prevention-focused, advertisement, and those with defense goals, felt much more "right" about the product in a prevention-focused advertisement. Consumers with impression goals evaluated the product in the promotion-focused advertisement more favorably than in the prevention-focused advertisement, and those with defense goals evaluated the product in the prevention-focused advertisement more favorably.

• International Journal of Human Ecology
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• 제10권2호
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• pp.55-69
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• 2009

The Purpose of the current study is to investigate the differences in cosmetics attribute evaluation, purchase motivation, and brand re-purchase intention with respect to shopping orientations of Korean female university students. Questionnaires were distributed to 250 female students at Kyungpook National University and 220 completed questionnaires were analyzed. The results were as follows. First, shopping orientations and cosmetics attribute evaluation each generated four factor solutions, whereas cosmetics purchase motivations produced three factors. Second, three consumer groups - Efficiency Shopper Group, Indifference Shopper Group Ambivalence Shopper Group - with different shopping orientations were identified. Third, the study found significant differences in consumers' attribute evaluation such as function and price among the groups. The study also revealed a significant difference in contingent purchase motivations and brand re-purchase intention among the groups. From these results, we could identify that cosmetics re-purchase intention was significantly different among three different groups with different shopping orientations. Furthermore, consumer classification according to shopping orientations in cosmetics product purchase can be used by cosmetics marketers and managers to establish product plan and marketing strategy development. Additionally, the current study has originality and value that the relationship between shopping orientation and re-purchase intention has not been studied very much in the cosmetics product domain.

• 융합보안논문지
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• 제4권2호
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• pp.71-75
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• 2004

The Common Criteria (CC) philosophy is to provide assurance based upon an evaluation of the IT product or system that is to be trusted. Evaluation has been the traditional means of providing assurance. It is essential that not only the customer' srequirements for software functionality should be satisfied but also the security requirements imposed on the software development should be effectively analyzed and implemented in contributing to the security objectives of customer's requirements. Unless suitable requirements are established at the start of the software development process, the re suiting end product, however well engineered, may not meet the objectives of its anticipated consumers. By the security evaluation, customer can sure about the quality of the products or sys tems they will buy and operate. In this paper, we propose a selection guide for If products by show ing relationship between security engineering and security evaluation and make help user and customer select appropriate products or system.

• 정보처리학회논문지B
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• 제17B권1호
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• pp.93-98
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• 2010

본 논문에서는 폭발적으로 증가하고 있는 상품평을 효과적으로 활용하기 위해 언어적 분석을 통하여 상품 평가를 요약하는 시스템을 제안한다. 시스템에서는 스커트 상품 분류의 경우 '디자인'과 '재질'과 같이, 상품을 평가하는 기준이 되는 항목에 대한 상품평의 부정과 긍정의 극성 여부를 판별하여 그래프 형태로 요약하여 제시한다. 본 논문에서는 작은 시드 어휘와 문맥에 기반한 자동 확장 방법을 사용하여 평가 항목 별 평가 어휘 극성 사전을 구축하여 평가 항목에 대한 상품평의 극성을 판정한다. 제안한 방식은 여러 온라인 쇼핑몰의 실제 상품평에 대한 실험에서 극성 사전 추출에서 평균 69.8%의 정확율과 문장별 극성 식별에서 평균 81.8%의 정확율을 보였다.

• Asia Marketing Journal
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• 제15권1호
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• pp.83-105
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• 2013

During recent decades, the number of mixed attribute products (henceforth mixed products), which have both utilitarian and hedonic benefits, has increased dramatically. Despite these products' growing popularity, academic research has paid little attention to them, and there remains a gap between theory and the real world. Hence, our study was undertaken to understand consumers' perceptions about and behaviors toward mixed products, as well as factors affecting the evaluation and choice of these products. We divided mixed attribute products into two categories: mixed utilitarian products (utilitarian products adding hedonic attributes) and mixed hedonic products (hedonic products adding utilitarian attributes). We then showed how adding different attributes affects consumers' perception, willingness to pay (WTP), and the choice of mixed attribute products compared to pure utilitarian or pure hedonic products. We conducted an experiment using a within-subject design. A total of 160 office workers and college students participated in the study. The pure utilitarian product used in the study was orange juice, and the mixed utilitarian product was carbonated orange juice. The pure hedonic product was chocolate, and the mixed hedonic product was polyphenol enriched chocolate. Results showed that consumers perceived a mixed utilitarian product to be less utilitarian, less pleasurable and more guilty than a pure utilitarian product. On the other hand, a mixed hedonic product was perceived to be more utilitarian, less pleasurable and less guilty than a pure hedonic product. Also, WTP for a mixed hedonic product was higher than WTP for a pure hedonic product, but WTP was lower for a mixed utilitarian product than for a pure utilitarian product. Furthermore, mixed hedonic products were likely to be evaluated more favorably when they were presented together with pure hedonic products, more so than when they were presented alone. Finally, when compared to low self-control participants, high self-control participants chose mixed hedonic products more frequently. The present study contributes to the existing literature on utilitarian and hedonic consumption by adding to the sparse literature on the consumption of products that have both utilitarian and hedonic purposes. Also, our research findings provide several useful implications for practitioners in related fields. First, the current study provides marketers with a useful guide for understanding consumers' perceptions of these types of products, and helps to predict how adding different attributes influences these products. Second, this study has examined the conditions that may moderate the evaluation and choice of hedonic base products and this finding will serve as a good reference for marketers of mixed hedonic products in marketing communication strategy, in-store marketing and targeting. Specifically, comparative advertising with a pure hedonic product will be beneficial for a mixed hedonic product. Also, displaying mixed hedonic products near pure hedonic products may enhance the effectiveness of in-store marketing of mixed hedonic products.

• 한국전자거래학회지
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• 제24권1호
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• pp.29-48
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• 2019

최근 기업 간 기술격차 해소로 사용경험 개선을 위한 제품 디자인 혁신이 기업 경쟁력의 핵심 요소로 인식되고 있으나 국내 중소 중견 기업들의 사용경험 평가 지원을 위한 서비스 시스템 개발은 미흡한 실정이다. 본 연구는 국내 중소 중견 제조기업의 차별적인 제품 설계를 지원하기 위한 사용자 관점의 웹 기반 제품 사용경험 인증 평가 시스템 개발을 목표로 한다. 사용자 중심의 웹기반 시스템의 인터페이스 설계를 위해 사용자의 기능적 요구사항을 파악한 후, 이를 바탕으로 사용자 중심의 워크플로우 분석, 사용자별 태스크 정의, 사용자 니즈를 고려한 기능 정의를 수행 하였으며 최종적으로 주요 메뉴를 구성해 시스템을 설계하였다. 본 연구를 통해 개발된 사용경험 인증 평가 시스템은 사용자별 인터랙션을 고려해 설계되었으며, 특히 평가 효율화 데이터베이스를 통해 일정 수준 이상의 사용경험 평가 프로세스 수행을 지원하고, 지식 데이터베이스를 제공하여 평가 설계 및 제품 개선에 활용할 수 있도록 하였다. 본 연구를 통해 개발된 서비스 플랫폼은 사용경험 평가를 수행하는 컨설팅업체와 사용경험 평가에 어려움을 겪고 있는 중소 중견기업을 연결함으로써 기업의 실질적 사용경험 평가를 지원하고 자체적인 제품 개발 역량 제고에 기여할 수 있을 것으로 기대된다.

• 디자인학연구
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• 제6권1호
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• pp.1-10
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• 1993

This paper described design as a purposeful human activity for solving its problems. This means, problem solving is finding a way to get from some initial situation to a desired goal.In order to do this, like a voyage, there should be a compass, and a route map to guide the designer through the design process. Evaluation gives information about the way a design is proceeding and suggests the direction in which change should be made in order that the complex of design concepts should be fulfilled in a satisfactory manner.I think Pugh's total design model discussing in this paper takes a layered approach through a series of sequential actions, part of which is to find the product status. Each layer has the $$\mu$ti-dimensional elements, Product Design Specification (PDS) around the design core. I made a comparative study of several evaluation tools wi th Pugh's model and examined the criteria for evaluation and the rating / weighing methods.It needs, however, more study in order that PDSs may have its values and be fixed from the dynamic design concepts.

• 한국응용곤충학회지
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• 제44권4호
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• pp.331-336
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• 2005

본 연구는 장기간 지속효과가 강조된 미국 T사의 C제품(에어로졸)과 D제품(로션) 대비 국내5사의 A 제품(에어로졸)과 B 제품(액제)에 대하여, 사람 손에 처리 시 흰줄숲모기(Aedes albopictus)의 기피지속성에 대한 생물검정을 평가하고 시간 경과에 따른 기피 주성분인 DEET의 잔존량을 분석하였다 기피제 처리 후 8시간 조사에서 A제품은 8시간까지 95%의 기피효과를 나타냈으며, B제품, C 제품, D 제품은 각각 5, 6, 6시간까지 기피효과를 보였다. 그리고 면포를 이용한 16일까지의 장기간 지속성 평가에서, A 제품과 C 제품은 각각 10일까지 100%의 기피 지속성을 나타냈고, 시간 경과에 따른 기피 주성분인 DEET의 잔존량 분석에서도 동일한 양상으로 감소하였다.

• 한국CDE학회논문집
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• 제22권1호
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• pp.80-88
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• 2017

Product data analytics (PDA) is a data-driven analysis method that uses product data management (PDM) databases as its operational data. It aims to understand and evaluate product development processes indirectly through the analysis of product data from the PDM databases. To educate and train PDA efficiently, this study proposed an approach that employs courses for both product development and PDA in a class. The participant group for product development provides a PDM database as a result of their product development activities, and the other group for PDA analyses the PDM database and provides analysis result to the product development group who can explain causes of the result. The collaboration between the two groups can enhance the efficiency of the education and training course on PDA. This study also includes an application example of the approach to a graduate class on PDA and discussion of its result.