• Title/Summary/Keyword: Product Concept

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An Analysis of Research Trend on Risk Management in FTA (리스크관리 측면에서 FTA 연구동향 분석)

  • LIM, Mok-Sam;CHOI, Mi-Soo
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.78
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    • pp.119-143
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    • 2018
  • This research aims to review every important academic research on risk management in FTA and to suggest a future area for further research. This research area seems to focus on conceptual study or fact finding rather than on theory development or empirical research on causal relationship or theory testing. The National Assembly Digital Library analyzed the results of 3,576 researches on thesis and journals fromthe results of the FTA. Research on FTA is analyzed in four major themes. First, there have been previous studies on business performance such as FTA export performance and economic effect. Second, analyzed the effects of FTA in product and service. The products are classified into agricultural, marine products, manufacturing, textiles and clothing, medicinal pharmaceuticals, cosmetics, and others. Services are classified into educational and cultural contents, service industry and financial industry. Third, research on the risk management of FTA Origin is broadly classified into the use of country of origin and the verification of origin, and the use of origin includes the study of rules of origin and systems of origin and management. Origin verification was divided into origin verification and origin risk management. Fourth, study on the conclusion area of the FTA, studies were conducted on areas such as Korea-US FTA, Korea-China FTA, Korea-EU FTA, Korea-Japan FTA, Korea-Chile FTA, and Korea-ASEAN FTA. Search results through the FTA, focused on analyzing the FTA area and concept research by research purpose. In addition, research methods are mainly focused on documentary survey, and research areas are concentrated on specific countries such as China and USA. This implies a necessity for a future development in that research area. Other areas for future research may include case research on actual failures in FTA, proactive risk management strategy, and integrated risk management for export companies. Risk management in FTA may help investment expansion, and that is why research on the issue matters.

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A Study of Interactive WOM Marketing Effect of Digital Media (디지털 미디어의 상호작용 WOM 마케팅 효과에 관한 연구)

  • Ahn, Kyung-Whan;Kwak, Bong-Chul
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.2 s.46
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    • pp.197-207
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    • 2007
  • This thesis suggested that the 'customized' marketing would be a new strategy in terms of a marketing in the digital media age under the circumstances where a form of marketing was evolving in accordance with the convergence of digital media. Because of the media environment due to an 'individualization', the strategy would meet an individual demand of a consumer in a rapidly changing environment. The best marketing to capture a 'customer's heart' is not a brand that first entered the market, but the one that is first settled in a customer's heart. If a differentiated interactive marketing strategy is equipped, it is possible to capture a completely new market space ad create a profit over several years. In the aspect of an effect of a digital marketing, first, a concept relating to an interaction between a consumer and a producer is important. Secondly, the important one is an empathy marketing which is an emotional marketing through a brand image beyond a product. Thirdly, the author studied an orally transmitted marketing effect through digital media.

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Suggestion of Using Defense Quality Score based on Taguchi Loss Function in Korea Defense Area (다구찌 손실함수 개념을 응용한 국방품질스코어 적용 가능성에 대한 연구 : 군수품 사례 위주)

  • Ahn, Namsu;Park, Sangwon;Chae, Jongmok;Lee, Youngwoo;Oh, Byeongin
    • Journal of Korean Society for Quality Management
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    • v.41 no.3
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    • pp.443-456
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    • 2013
  • Purpose: Recently, many quality issues are aroused in military forces, such as failures in K-series weapons, combat boots defects and 40mm ammunition explosion accident. To address these problems, this paper suggests to use so called, Defense Quality Score, which is based on Taguchi loss function and developed in this research. Methods: Current defense specification states only the minimum requirement to produce the military supplies. Therefore, it is not easy to indue the continuous quality improvement of the supplies. This research suggests to use the defense quality score which measures the current status of defense supplies'quality characteristics. Results: We applied the defense quality score concept into the hot pepper sauce and long time stockpiled ammunition. We first categorize the quality characteristics into three categories, then assign the certain amount of score based on the importance of the characteristics. Lastly, we applied the modified Taguchi loss function to calculate the achieved score of the characteristics. The perfect score is 100 and the closer to the score, the better product it indicates. Conclusions: In this research, we developed the modified Taguchi loss function to apply into the korean defense supplies. The loss function is utilized to calculate the achieved level of satisfaction of the supplies based on the defense specifications. The application of defense quality score may help to stimulate the continuous quality improvement and encourage the good will quality competition among the military providers.

New Method for Preference Measurement in Ranking-based Conjoint Analysis (순위기반 컨조인트분석에서 선호도측정을 위한 새로운 방법)

  • Kim, Bu-Yong
    • The Korean Journal of Applied Statistics
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    • v.27 no.2
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    • pp.185-195
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    • 2014
  • Ranking-based conjoint analysis is widely used in various fields such as marketing research. While the ranking-based conjoint affords several advantages over the rating-based or choice-based conjoint, it has a serious shortcoming that respondents have much difficulty in ranking the product profiles in order of preference when many profiles are involved. This article suggests a new method for the preference measurement to improve the response efficiency. The method employs the concept of ranking sets that let the respondent evaluate a small number of profiles at a time. Through the proposed method, preference rankings of profiles obtained from each ranking set are aggregated to generate overall rankings. The balanced incomplete block design is expanded and transformed to the dual design in order to construct well-balanced ranking sets that can accommodate a large number of profiles. The proposed method is applied to the analysis of consumer preferences for perfume-for-women.

A Development of OMS/MP Templete of Guided Weapons on Board Ship (함정탑재 유도무기에 대한 OMS/MP 템플릿 개발)

  • Kwon, Yong-Soo;Lee, Kyoung-Haing
    • Journal of the military operations research society of Korea
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    • v.33 no.2
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    • pp.17-29
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    • 2007
  • This work describes a basic process of OMS/MP in guided weapons on board ship. The OMS/MP which provided basic data of ROC & RAM analysis must be prepared by user But data acquisition Quantified by specific operational environment of ship and related preparing instructions which are not established are now insufficient of reliable weapon systems acquisition. The OMS/MP is an important area that become measures of Acceptance Test and doctrine considering future battlespace environment From a development of the OMS/MP template that describe systematically and as quantitative of shipped guided weapons, combat developer oriented product development & reliable weapon system acquisition are ta be accomplished. This research developed OMS/MP preparation templete that presented quantified OMS/MP derivation and RAM target value calculation process which provide optimum weapon systems design concept to research developers

The Development of Textile Design by Using Prototype of Hwasun Unjusa (화순 운주사의 문화원형을 활용한 텍스타일 디자인개발)

  • Jung, Hyung-Ho;Bae, Soo-Jeong
    • Journal of Fashion Business
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    • v.13 no.2
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    • pp.100-114
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    • 2009
  • In Honam province, the cultural prototype are largely unknown to the people, also the research on this subject are scarce, the artistic excellence, somewhat under evaluated, both in our country and internationally. It is imperative that we develop the modern design using this prototype. thereby apply it to many areas of cultural products. We should extend the dimension not only to the local festival but also to the mass production resulting in the commercial gains. The Unjusa Buddha festival for promoting the public relation would be greatly benefited by using the concept of the temple, the local prototype, by which we expect to create a ingenious textile design pattern, coinciding with the main purpose of this study. The ancient material around Unjusa come to be the subject of our textile design by way of selecting the most remarkable ones of heritage among the materials of Unjusa. In the long run, the harmonious contrast of both traditional and modern image were sought in this study. Designed patterns were edited using Adobe Photoshop CS3, a multi-purpose graphic program and were simulated in the towel for visual presentation. The design is of two kinds, the one is of the free style using combinations of reclining Buddha, stone Buddha, stone pagoda, and geometric patterns freely not to be standardized. The other one is mixing of lotus pattern, reclining Buddha, and geometric patterns. These designs were applied delicately on the towel, necktie and handkerchief, and the various colors were suggested by the 6 color ways. The brilliance of our traditional cultural property should be noted by these designs and I hope that this study would be a help to develop our cultural prototype and make a product of using the outstanding heritage.

Successful Win-Win Requirements Negotiation Method using Game Theoretic Approach (게임 이론적 접근을 통한 효과적인 윈윈 요구사항 협상 기법)

  • Lee, Kwan Hong;Lee, Seok-Won
    • Journal of KIISE
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    • v.43 no.8
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    • pp.857-868
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    • 2016
  • With changing software industry structure, the emerging concept called Software Ecosystems (SECO) has various challenges that software engineers have to overcome. In market-driven software product development, they should have the capability to offer high value products to their own business and their customers in order to being competitive. Each stakeholder's perspectives and interests should be reconciled in terms of requirements so that engineers can offer high value products through requirements selection. Existing works have just mentioned the need of requirements negotiation between stakeholders without proposing detailed guidelines or practice. In this work, a systematic Requirements Negotiation process is proposed to resolve conflicts of interests of stakeholders in SECO. The interests of stakeholders are analyzed based on goal-based requirements engineering. The rationale of requirements conflict is structured for management. A stepwise requirements negotiation process aims at resolving requirements conflict by applying game theory concepts based on self-interested behaviors of stakeholders.

Current CRM Adoption in Korean Apparel Industry (국내 의류업체의 CRM 도입현황)

  • Ko, Eun-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.1 s.149
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    • pp.1-11
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    • 2006
  • The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.

The Development of Commercialization in the Idea of the Fashion Design, Issey Miyake (잇세이 미야케의 디자인 발상과 상업화를 위한 전개과정에 대한 연구)

  • Cho, Jung-Mee;Huh, Eun-Joo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.1
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    • pp.80-91
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    • 2009
  • The purpose of this study is to examine how he successfully connected his ideas of fashion design for art with the commerciality without a conflict about for 40 years. It is expected that this study will be a precedent in the aspect of the symmetry between artistry and commercialization in Issey Miyake's works. We will examine Issey Miyake's idea of fashion design and its development for the commercialization since 1970s that he started to give shape to his ideas in the fashion works to exactly commercialize in the market. 1. Re-creation of tradition(a piece of cloth): throughout the 1970s, Miyake continued to experiment with a variety of Eastern design elements. The elements of Japanese or oriental tradition made him to be at the very center of supreme of the world of fashion. He took advantages of his identity, and developed the tradition for mass produce. 2. Design for mass(Pleats Please): Miyake decided to make clothes for the people, not only for the top class of the society. This thought developed the designs for the mass, which were functional, universal for the modem buyer, and accessible to a wide market. He realized his ideal by the medium of pleats, which were made through industrial processes, while he tried variously the aspect of formative of the pleats in the collections. His designs concept is summarized by the industrial product design and anonymous design. 3. Innovation of manufacturing system(A-POC): Miyake in 1999 developed A-POC. A-POC is used modern computers in conjunction with traditional technology. A-POC does not make only a new cloth but also makes a new manufacturing system of clothes.

Antitumor agents bound to silica nanoparticles: potential technology for the remediation of malignant tumors (실리카 나노 입자에 결합된 항종양제: 악성종양 치료를 위한 새로운 치료 방법)

  • Lee, Young-Hwan;Lee, Jung-Ok;Chun, Kyung-Soo
    • Analytical Science and Technology
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    • v.23 no.6
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    • pp.579-586
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    • 2010
  • Commercially widely used antitumor agents such as hydroxy urea, 6-mercaptopurine monohydrate, cytosine arabinoside, cyclophosphamide monohydrate and uracil were reacted with 3-(triethoxysilyl)propyl isocyanate and the product hydrolyzed to give silica nanoparticles bound antitumor agents ranging from 10 nm to micron-sized aggregates. The silyl isocyanate derivative was also reacted neat with water to give hybrid organicsilicananoparticles containing $-CH_2-CH_2-CH_2-NH-COOH$ or the corresponding decarboxylated propylamine groups depending on solvent and temperature employed. In vitro tests these functionalized silica nanoparticles were effective in the treatment of malignant tumor cells but had little or no effect on normal cells. Malignant human lung, ovarian, melanoma, CNS(Central nervous system) and colon tumor cells were used in this research. The use of silica as a carrier medium in the present research serves as a model material due to its ready functionalization via silation. The proof of concept established by the results suggests that the technique may be applied to other, more biocompatible carrier nanoparticles.