• Journal of Distribution Science
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• v.3 no.2
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• pp.1-14
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• 2005

Many theorists have been asserting the advantageous of jikmeip system and disadvantageous of tukjeongmeip system in terms of competitiveness enhancement. But, department store is a business status where service is emphasized instead of price, it is advantageous to secure service competitiveness rather than price competitiveness. Therefore, by utilizing the professional merchandisers of the supplier even without having its own, the department store will keep the advantageous stand unless it is not a large buying system. Due to many items under control, distribution companies usually have limited source of professional merchandiser for each product. Thus, no matter how the importance of MD has been forced, when considering the practical situation, the tukjeongmeip will always have the competitiveness over the jikmeip.

• International Commerce and Information Review
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• v.10 no.2
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• pp.235-261
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• 2008

The purpose of the study is to test differences in consumers' satisfactions on products' competitiveness by domestic distribution channels of foreign clothing brands. Domestic distribution channels of foreign clothing brand consist of 5 channels as multi channel strategy. And product's competitiveness consists of prices, qualities, brand image and services. The results from the research show that there are differences in satisfaction by distribution channels. And they imply that distribution channel strategy is used with 5 channels in Korea, which are emphasized with different products' competitiveness. The contribution of the study is to analyze differences in consumer's satisfaction by 5 channels with data from consumer's perspectives, not firms' viewpoints.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.18 no.35
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• pp.95-106
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• 1995

This study is aimed at development a plan to strengthen the competitiveness in technology of small and medium manufacturing enterprises, which can be assumed mainly by small and medium manufacturing companies, to improve the competitiveness of domestic industry. To remove these obstacles and strengthen the technological competitiveness, internally it is required to change the attitude of management about the development and innovation of technology first. Promotion of favorable atmosphere for the technological development and organized activity to acquire technological information are additional requirements. In conclusion, to survive the competition and to secure national industrial competitiveness, each individual company needs to endeavor for technological innovation and improvement in product quality and productivity.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.79-92
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• 2016

The purpose of this study was to examine the effect of Indonesian's Korean national image and product evaluation on purchase intension of Korean fashion products. The survey was carried out on November, 2014 through online. And the subjects of this study were living in Indonesia. The results of this study were as follows. First, in Indonesia customers showed favorable attitudes towards Korean national image and the assessment of Korean fashion products. Also their purchase intension of products was comparatively high. The customers who purchased more Korean fashion products were more likely to have high purchase intension of them. Second, among the three factors of Korean national image, the advancement and national character had positive influence on the intrinsic attributes of Korean fashion products. Also, the product competitiveness and national character had positive effect on the extrinsic attributes. Third, the product competitiveness and extrinsic attributes had positive influence on the purchase intension on them. In conclusion, Korean national image affects evaluation and purchase intension of Korean fashion products. It is necessary to improve Korea national image within Indonesia fashion market. And it will be a good way of marketing to promote product power of Korea fashion product to Indonesian.

• Korean Journal of Agricultural Science
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• v.33 no.1
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• pp.43-56
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• 2006

In this thesis we aim at analyzing international competitive power of Chinese ginseng in comparison with Korean ginseng and searching policy direction for Korea to compete Chinese ginseng industry. We summarized the research results as follows; First, we examine the structural change of ginseng industry of China. Second, we review the theories for international competitiveness and apply the method of analyzing competitiveness to ginseng industry. Third, we compared the international competitive power of the ginseng industry between China and Korea and found that Chinese ginseng, estimated by Revealed Comparative Advantage(RCA) at about 15, still remains high competitiveness in terms of cost and price but lowering price competitiveness recently. Based on the research results, we suggest export promotion strategies of the Korean ginseng as follows; 1) Korean government should enforce trade cooperation with China so as to register Korean root ginseng an importable medicine. 2) Korean ginseng producer should develop various products such as capsules, powders and etc. according to China's consumer purchasing power and taste. 3) Korean ginseng should be sold as an differentiated commodity so that it will contribute to building consumer loyalty to Korean ginseng, makes market share superior to other cheaper ginseng products in China. 4) In order to be effective brand marketing and product advertisement, there should be established reliable networks to process and distribute Korean ginseng products exclusively.

• Journal of the Korean Society of Costume
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• v.34
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• pp.37-56
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• 1997

The Korean Apparel industry has played an significant role for the econom-ic development in Korea which is mainaly due to the apparel exports to the world market. However the Koran apparel industry has confronted drastic changes in domestic and also in international market for the last several years. Korean apparel products have lost price competitiveness in international market because domestic labor costs have increased so fast and al-so newcomers such as China or other Asian countries have emerged as compet-itive producers. Furthermore domestic market has been saturated with the Korean apparel manufacturers and also with the foreign retailers. Therefore the Korean apparel industry should establish market-ing strategies in order to regain competitiveness. This study aims to analyze the factors for non-price competitiveness of Korean apparel industry and propose the way to regain competitiveness form the buyers' point of view. The present study utilize the survey data for the internet database which is established by the Cotton Incorporated. The results show that the Korean apparel industry is not competitive in terms of non-price factors such as minimum orders terms of payment preproduction stage use of new technolo-gy and lead times. These factors are not directly related to the price of product which is suggested to the buyers. However these are flexibility factors which play important roles in decision making process of buyers because they can reduce risks in uncertain business environment. Therefore the Korean apparel industry should establish global marketing strate-gies which can enhance non-price competitiveness as well as price competitiveness.

• The Korean Journal of Food And Nutrition
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• v.26 no.4
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• pp.919-927
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• 2013

Social commerce is becoming an increasingly popular shopping method among college women students. This study focuses on the influence of the satisfaction lavels and repurchasing intentions by consumers for restaurant and food choices according to social commerce attributes. In this survey, 351 valid surveys are being used to test the hypothesized (183 users and 168 non-usesr within 6 months), in order to ensure validity and reliability. As a result, factors such as perceived value, product diversity & information, delivery, ordering convenience, site character, price competitiveness, time pressure, and real time information are all being found. Factors of perceived value (p<0.001), price competitiveness (p<0.001), product diversity & information (p<0.05), delivery (p<0.05), and site character (p<0.05) significantly influence the customer satisfaction rates. Factors of perceived value (p<0.001), price competitiveness (p<0.001), time pressure (p<0.001), and site character (p<0.01) significantly influence the repurchasing intentions. In addition, it has been found that the customer satisfaction rates significantly influence repurchase intentions.

• Journal of the Ergonomics Society of Korea
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• v.23 no.3
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• pp.53-72
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• 2004

Today we are observing a lot of injuries, casualties, and property losses that are mainly caused by the defects of products. In order to derive safety designs, which minimize the possibility of such product liability-related accidents, we need to take into account the user-product interaction as an important part of the danger factor analysis. Existing risk analysis techniques, however, have some limitations in detecting comprehensive danger factors that are peculiarly involved in human errors and the functional defects of products. Researches on danger factor analysis regarding the user-product interaction have been carried out actively in ergonomics. In this paper, we suggest a novel product risk analysis technique, which is more objective and systematic compared to the previous ones, by combining a modified TAFEI (Task Analysis For Error Identification) technique with SASA (Systematic Approach to Accident Scenario Analysis) technique. By applying this technique to the product design practice in industry, corporations will be able to improve the product safety, consequently strengthening the competitiveness.

• KDI Journal of Economic Policy
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• v.41 no.1
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• pp.1-14
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• 2019

This paper studies whether export diversification mitigated the negative effect of the global financial crisis on exports using the Korean case. Specifically, we use annual data on the exports of 24 Korean manufacturing industries from 2000 to 2016 and examine whether the negative effect of the crisis on exports was less prevalent in industries that were more diversified in terms of country and product. We also examine whether export competitiveness, as measured by the revealed comparative advantage index by industry, had a mitigating effect on trade during the crisis. In order to study these issues, we use panel regression with a fixed-effect model for 24 Korean manufacturing industries. From our empirical analysis, we find that country diversification weakened the negative impact of the global financial crisis on Korea's exports, whereas neither product diversification nor export competitiveness did so.

• Journal of the Korea Safety Management & Science
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• v.6 no.3
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• pp.275-285
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• 2004

This paper aims to construct an effective decision making model on selection of product design in product development using fuzzy AHP technique. It is expected that this paper contributes to enhancement of company's market competitiveness by shortening the lead time to develop a new product and minimize initial investment. The proposed model using fuzzy AHP enables quick decision making by integrating and analyzing all customer requirements related to a product. In addition, it can deal with vagueness and uncertainty of decision making process using fuzzy set theory. Decision making processes for evaluating the best selection of product design are also constructed to describe the exact concept of development. A tennis racket is shown as an example. The proposed model is expected to be applied in various fields of managerial decision making processes as well as of product development process.