• Title/Summary/Keyword: Product Competitiveness

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A Study on the Advancement of the Competitive Power of Korean Electronics and Automobile Industries from a Product-Architectural Point of View (제품구조 관점으로부터의 한국 전자 및 자동차 산업 경쟁력 제고 방안에 관한 연구)

  • Rho, Hyung-Jin
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.2
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    • pp.179-187
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    • 2010
  • The purpose of this study is to suggest the advancement of the competitive power of Korean electronics and automobile industries from a product-architectural point of view. There are two types for the characteristics of parts. They are the modular type and the integral type. The former is very independent between one subsystem and another, whereas the other is very dependent. The distinction of product architecture makes them different for the ability to organize developing products suited for the product manufacturing. The organizing ability is generally divided into the abilities of 'modulation integration' and 'selection assembly'. For the integral products such as cars, the integration ability is important between an enterprise and another, as well as between a part and another. However, the modular products such as a PC need the ability to select and effectively organize optimal parts or enterprises. The strategy raising product competitiveness is pursued by synthesizing 'design manufactu-turing strategy' for the product architecture and 'customer value strategy' for the customer values.

A Study on the Industrial Design of Leading Companies' Successful Product Design Strategy by Design Management (산업디자인 선도기업의 제품디자인 성공화 전략에 관한 연구 : 디자인 경영전략을 중심으로)

  • Lee Hai-Mook
    • Journal of Science of Art and Design
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    • v.2
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    • pp.128-160
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    • 2000
  • The objective of this study is to establish a theoretical framework of factors and strategies for success , by probing into design management strategies and the resulting product development details of firms from many parts of the world that improved their images and competitiveness through industrial design. As a means for a company to successfully develop products and to survive, strategies for successful product development were unfolded by many leading businesses of industrial design, whose methods and strategies were respectively unique. International companies such as Philips, Sony, Braun, Ford, and Alessi employed industrial design to not only renew their brand perceptions, but also added values to human life by embedding exclusive designs that customers prefer in their products. They have used design as a business strategic tool, whose elemental processes are, planning, organizing, directing, and controlling. In conclusion, the successful strategies of the leading global companies' design management and product development share the following First, these companies seek design strategies that foresee upcoming changes and are ahead of their time. Second, the CEO is aware of the importance of design, has an appreciative eye for design, and puts in effort into supporting and developing his or her design sector. Third, the director is provided with the conditions in which he or she can take control of one's tasks, and has the abilities and qualities to provide visions for the future. Fourth, the product development team uses original and logical processes and is highly organized. Fifth, the design organization effectively utilizes necessary experts of internal and external company. Sixth, the firm produces innovative products that meet the customers' demand and predict the future. Seventh, the products developed shall employ cutting-edge technologies and are new and original. Eighth, the product must have an identity as a product that represents the company.

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Information communication technology impact on the exhibition convention effect and satisfaction (정보통신기술이 전시컨벤션 효과만족에 미치는 영향)

  • Son, Gwon-Ryon;Jeon, In-Oh
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.61-73
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    • 2012
  • In this study, the information and communication technology ICT companies, 312 companies, in order to analyze the impact of the effect of satisfaction on the Exhibition and Convention on the impact of Information and Communication Technology Exhibition and Convention satisfaction effects analysis by information and communication technology Convention e-Portal affect the infrastructure system, exhibition and Convention, Convention Industry competitiveness, Convention, Convention Tour Program components to satisfy Convention effect empirically the effect on information and Communications Technology exhibition and Convention industry Convention and satisfaction effects on were analyzed. A result was able to find that information and communication technology goods and technology, tourism technology infrastructure technologies program, e-portal system, industrial competitiveness and technology Exhibition and Convention of Effects. Exhibition and Convention ensure the effect of the base material and environmental factors, these factors determine the product development laid the foundation. Product type defined, you can see that affecting economic ripple effects and satisfaction. Exhibition and Convention can achieve the effect of information and communication technologies to reduce your operating costs.

Rights of Design Development of External Design of LED LAMP (중소기업의 디자인 권리 창출을 위한 터널 LED 조명 개발)

  • Hur, Jin-Yong;Yoon, Myung-Han
    • The Journal of the Korea Contents Association
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    • v.12 no.7
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    • pp.114-122
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    • 2012
  • Local company which has excellent patent technique is required design development for sales growth and enhancement of market competitiveness. For the solution about this requirement of small and medium company, the patent office and Chooncheognbukdo are jointly progressing the value consideration business of local design, and the design is improved through this. This study is to show the illustration of the design developed by business process of V company for 'the development of external design of LED LAMP fitted into the environment in tunnel' as a project ordered by S company, and the improvement patent was created with simulation development in considering design recognition of supporting company and the competitiveness of the product by successful performance of the external design development based on patent technique. Through the effective change method of LED LAMP in tunnel and the suggested result of LED LAMP reflection method, the beneficiary company has progressed the corporate body from the individual business, and at present the primary product was completed by securing manufacturing basis facilities for manufacturing and sales. Local small and medium company became a strong design company by connecting design development supporting business through the supporting method of the fusion of design and patent.

Business Process Model for Efficient SMB using Big Data (빅데이터를 활용한 효율적인 중소기업 업무 처리 모델)

  • Jeong, Yoon-Su
    • Journal of Convergence Society for SMB
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    • v.5 no.4
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    • pp.11-16
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    • 2015
  • In recent years, small businesses are increasing attempt to create better value through a combination of benefits with small and flexible organization of big data. However, until now small businesses are lacking to secure sustainable competitiveness to match the ICT paradigm alteration to focus on improving productivity. This paper propose an efficient small businesses process model which can effectively take advantage of a low cost, identify customer needs, taget marketing, customer management for new product. Proposed model can retain the necessary competitiveness in generating new business for collaboration between companies inside and companies using a massive big data. Also, proposed model can be utilized the overall business activities such as the target customer selection, pricing strategies, public relations and promotional activities and enhanced new product development capabilities using big data.

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A Study on the Repurchase Intention of Customers in the Foreign Direct Sales Internet Shopping Mall - Focused on the Japanese Customers - (해외직판 인터넷 쇼핑몰에서 소비자의 재구매 의도에 관한 연구 - 일본 소비자를 중심으로-)

  • Park, Suk-Joon;Hwang, K.T.
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.199-218
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    • 2016
  • The purpose of this study is to investigate the determinants of consumer's repurchase intention in the foreign direct sales shopping malls, focusing on the Japanese customers. Research model of the study is composed of seven independent variables (price competitiveness, product diversity, reputation, country-of-origin image, ease of use, delivery service, after service), a mediating variable (trust) and a dependent variable (repurchase intention). The results of this study show that trust is an important factor affecting the repurchase intention of customers. Customers' trust is affected by the reputation, country-of-origin image, ease of use, delivery service, after service. However, price competitiveness and product diversity, which are hypothesized to affect the trust, are not statistically significant. This study will provide a basis for future research on the foreign direct sales area. In addition, it will provide practical information useful in launching and/or operating the foreign direct sales malls.

A Study on Strengthening Enterprise Competitiveness by Sevitization (제조업의 서비스화를 통한 기업 경쟁력 강화에 대한 연구)

  • Moon, Seung Hyeog
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.15-20
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    • 2020
  • A manufacturing industry has secured its competitiveness through cost reduction, research for new products, development of manufacturing technology traditionally. However, many manufacturers are being required of innovative efforts for business sustainability by emergence of new technology and industry owing to fast technology development and convergence among technologies and industries. Continuous growth can not be expected with the way of simple manufacturing and sales under the 4th industrial revolution era. Separation of service from product is getting more vague in some specific area and a service provider is often offering its own product together. Innovation destroying manufacturing value chain with servitization can only create the new value. Basic concept of servitization, paradigm change and future prospect of manufacturing industries suffering from the 4th industrial revolution will be analyzed in this paper. Also, the strategy, application and methodology for servitization required in the convergence period will be researched.

Design Development of Shower system for Bathroom through Design Support Program based upon Academic-Industrial Collaboration (산학협동 디자인 지원 프로그램을 통한 욕실공간 샤워시스템 개발연구)

  • 김국선
    • Archives of design research
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    • v.15 no.3
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    • pp.149-156
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    • 2002
  • Through academic-industrial collaboration program, special knowledge and human resources in the university are utilized in the society and it may contribute to the development of industry and enhance the competitiveness of the corporation to the activation and acceleration of the regional economy and finally to the enhancement of competitiveness of national industry in international level. This study is based upon design process for the development of body-shower product for bath room, and expected to be used as an important educational material for establishment of order-based education system which conforms to the job site needs that may be analysed from feedback of product results and for practical learning.

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Effect of SMEs' Business Environment Perception, Corporate Competency, and Managerial Competency on Intention to Discontinue Business of CEOs: Mediating Effect of Business Confidence (중소기업의 사업환경 인식, 기업 역량, 경영자 역량이 사업중단의도에 미치는 영향: 사업자신감의 매개효과)

  • Yoon, Deok Sang;Ha, Kyu So
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.3
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    • pp.103-117
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    • 2022
  • The recent corporate economy, such as the COVID 19 pandemic that has spread all over the world since the beginning of 2020, the acceleration of the 4th industrial revolution, and supply chain management risks triggered by the US-China conflict and the Ukraine crisis, is more serious than ever before. CEOs who have started and managed small and medium-sized enterprises (SMEs) are more concerned than ever about the sustainability of their businesses in this reality. Nevertheless, there were few empirical studies on the factors that influence the intention of SME CEOs to discontinue business. In this study, the perception of the business environment of SMEs (intensity of competition in key business areas, difficulty in manpower management), corporate competency (employee competency, company product or service competitiveness, supply chain and consumer relations, digital competency and technical expertise), and CEO's competency(trust between employees and the CEO, management competency and perceived health status of CEO) on CEO's intention to discontinue business was discussed. As a result of the study, the intensity of competition in the main business field, and the difficulty in manpower management had a positive (+) effect on the intention to discontinue the business, and the employee competency, product (service) competitiveness, digital competency of the company, and the CEO's Health status had a negative (-) effect on intention to discontinue business. The relationship between these influences was found in the order of CEO's health status, product competitiveness, employee competency, digital competency, competitive strength in the main business, and difficulty in manpower management. It was analyzed that supply chain and consumer relations, trust between employees and the CEO, and management capabilities did not significantly affect the intention to discontinue business. On the other hand, business confidence has a mediating effect between the intensity of competition in the main business field, the difficulty in manpower management, product or service competitiveness, digital competency, trust between employees and the CEO, and the management capability and intention to discontinue business was tested. This study had academic significance in that it empirically analyzed factors related to intention to discontinue business targeting small and medium-sized business CEOs. In practice, as it has been found that business environment awareness, corporate competency, managerial competency, and business confidence are factors that influence the intention to discontinue business, if an action ideas that can reinforce this part can be found, SMEs can achieve sustainable growth or it may help CEO find an meaningful exit.

Using Analytic Network Process to Construct Evaluation Indicators of Knowledge Sharing Effectiveness in Taiwan's High-tech Industries

  • Liu, Pang-Lo;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.9 no.2
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    • pp.99-117
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    • 2008
  • High-tech industry has been the principal economic source for Taiwan in recent years. The characteristics of high-tech industries in Taiwan are changeable product markets, short product life cycles and high company attrition rate. In the globalization trend, the high-tech industry has gradually increased corporate competitiveness and reached the goal of sustainable operations through knowledge management, knowledge sharing and new product research and development. Firms have aggressively strengthened and integrated their internal and external resources and enhanced knowledge sharing to increase industry operational performance. Effectively strengthening the knowledge management operation and performance evaluation of knowledge sharing in Taiwan's high-tech industry has become a critical issue. In the selection of knowledge sharing Key Performance Indicators (KPI), this research divided the knowledge sharing indicators into representative strategic indicators such as organizational knowledge learning, organizational knowledge resources, organizational information capacity and organizational knowledge performance through screening using Factor Analysis. The characteristics of the constructs were interdependent. This research calculated and adjusted the correlation among the key performance knowledge sharing indicators using ANP and determined the relative weight of knowledge sharing.