• 제목/요약/키워드: Product Competitiveness

검색결과 587건 처리시간 0.029초

스마트관광도시의 목적지 개성, 자아일치성, 상품관여도 간 영향관계 (The Effects of Integrated Destination Personality, Self-congruity, Product Involvement in Smart Tourism City)

  • 양시진;이선영;구철모
    • 지식경영연구
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    • 제20권1호
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    • pp.101-132
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    • 2019
  • In order to enhance the competitiveness of tourism destinations, it is important to manage tourist products considering the characteristics of tourist destinations and the characteristics of tourists. In this study, we divided Seoul's tourism products into four parts (shopping, food, culture, and natural landscape) to explore if there are some direct connections between tourism product involvement, self-congruity, and functional congruity. The other research question is if the degree of tourism product involvement reaches a certain intensity, will the place attachment be generated and the destination satisfaction be fulfilled. The survey was the focus on the international visitors in smart city, Seoul by using the random sampling and convenience sampling and collected 250 data. Finally, we found that destination personality significantly affects both self-congruity and functional congruity. If self-congruity and functional congruity are formed, tourism product involvement will be stimulated which will finally satisfy tourists and arouse their place attachment. The implications of these findings contribute to destination marketers to develop more effective destination management.

중소기업 경쟁력 향상을 위한 기술혁신 및 원가관리가 생산성에 미치는 영향 : 선박엔진 부품제조업체를 중심으로 (The Influences of Technological Innovation and Cost Management for Elevation of Small Enterprise Competitiveness on Productivity : Focused on Marine Engine Suppliers)

  • 이설빈;백동현
    • 산업경영시스템학회지
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    • 제36권4호
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    • pp.9-17
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    • 2013
  • The purpose of this study is to figure out the impacts of technological innovation and cost management on productivity in small shipping industries to come up with developmental implications. To achieve this, a survey was carried out to 150 workers in small shipbuilding industries through April 2 to April 20, 2012. As for findings stated above, technological innovation and cost management in the Korean small shipbuilding industries were key factors that elevate financial and non-financial productivity. In the light of low technological prowess and cost structure of small shipbuilding industries, their productivity can be improved when intensive cost management with production factor technology as know-how is realized through quality management, which product development technology is the top priority as an independent niche strategy. Consequently, the combination of infrastructures in small shipbuilding industries with continuous efforts for cost reduction by the link to the systematized structure can't only secure their independent competitiveness, but raise their productivity.

한·중·일 농산물 경쟁력과 한·중 FTA 농산물 교역량증가 효과 (The Competitiveness of Korea-China-Japan agricultural products and Korea-China FTA Agricultural Trade impacts)

  • 남국현;이천국
    • 농촌지도와개발
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    • 제25권2호
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    • pp.71-83
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    • 2018
  • This study aims to analyze the competitiveness of agricultural products in Korea, China and Japan and the effect of increasing imports from Korea and China. and then we discussed how to cooperate in the agricultural trade field between the three countries. The results are summarized as follows. First, The intra-industry trade of agricultural products was the most active in Korea and China, followed by the intra-industry trade index between Korea and Japan. The intra-industry trade between China and Japan were the lowest. Second, The mutual complementarity of agricultural products trade between Korea, China and Japan is mostly high. Among them, Korea and Japan are the highest, while Japan and China have the lowest complementarity. Third, it was found that in tariff elimination, imports of rice and meat products increased the most, while the import growth rate of green tea, meat products and ginseng increased the most. Finally, the three countries in Korea, China, and Japan can consider the way to increase the trade of agricultural products in the region by internalizing the trade of complementary items while maintaining a constant level of production of mutually competitive products.

농업법인의 시장 및 기술 환경 특성과 균형성과 (Market and Technology Environment Impact on the Balanced Performance of Agribusiness Firms)

  • 정양헌;이충섭;문정훈;최영찬
    • 농촌계획
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    • 제13권1호
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    • pp.51-62
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    • 2007
  • This study examines empirically the characteristics of agricultural corporations in terms of their market and technology environment and the efficiency of the governmental support to the firms. Also the study analyzes the moderating effect of the environmental characteristics on the relationship between governmental supports and firm performance based on the concept of balanced performance. Test results show that firm tend to evaluate favorably their technology and market competitiveness of product quality and price and to require tools for reaction to changes of customer needs and technology or competing products and external corporation that is necessary for long-term technological competitiveness. As for governmental support, strategic support and service is much more appreciated than direct individual supporting item. Agricultural corporations with unfavorable market environment evaluate relatively high on their balanced performance. Correlations of balanced performance factors and technology environmental factors show all positive statistical significance. The moderating effect of the environmental characteristics on the relationship between governmental support and balanced performance can be interpreted that the support is provided without considering environmental aspect and based only on financial performance and as a result not to be satisfied by agricultural corporations with technological competitiveness.

중소기업 기술경쟁력 요인의 실태분석 (A research on the actual condition of technological competitiveness factors of small and medium enterprises)

  • 박노국
    • 한국산업정보학회논문지
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    • 제6권4호
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    • pp.68-74
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    • 2001
  • 우리나라 중소기업의 기술경쟁력은 기업에 따라서는 세계 일류수준에 달하는 기술을 보유하고 있는 사례도 있으나 대부분의 중소기업은 선진국 기술 수준의 43%로 보고되었다. 본 연구에서는 강원도가 지향해야할 제조기반의 발전전략에 대해 기존의 조사자료와 현장방문, 설문지 등을 통해 과학기술개발에 필요한 정보를 제공하고자 한다. 강원도에 소재하고 있는 주요 8개 기업의 기술경쟁력 수준을 분석하기 위해 기술개발, 제품개발, 생산기술, 기술경쟁력으로 구분하여 종합 평가를 실시하였다. 그 결과 기술경쟁력에 관련된 경영 실적 관리상태, 경영실적 비교 분석, 산업재산권 출원, 산업재산권 등록, 국내·외 인증 여부가 다른 평가요인 보다 낮게 나타났다.

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클라우드 성공참조모델 발굴을 통한 중소기업 IT경쟁력 강화 연구 (A Study of IT competitiveness of SMEs by Cloud Services)

  • 최성
    • 디지털융복합연구
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    • 제11권3호
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    • pp.59-71
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    • 2013
  • 클라우드 서비스(아마존 웹서비스 등)를 활용하여 글로벌 경쟁력을 갖춘 중소업체의 온라인 서비스(예. Zynga, 파프리카랩)가 등장하거나 금융시장 분석서비스가 클라우드를 활용하는 등 클라우드의 활용도가 높아지고 있으나, 국내 중소기업의 클라우드 이용은 아직 낮은 수준에 머물고 있다. 특히, PaaS(플랫폼 클라우드)가 성장하면서 모듈화된 인터넷 도구를 손쉽게 활용하여 비즈니스를 개발하는 행태가 증가할 것으로 전망되는 만큼, 국내기업의 IT부문 경쟁력 제고를 위하여 국내외 도입 성공사례를 연구하였다.

중국 산동성의 FTA 활용현황과 성과에 관한 실증연구 (An Empirical Study on the Status and Performance of FTA Utilization in Shandong Province, China)

  • 조흥문;김태인
    • 아태비즈니스연구
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    • 제13권3호
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    • pp.475-491
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    • 2022
  • Purpose - This study analyzed the correlation and effect of FTA environmental factors (company internal environmental factors, corporate external environmental factors) between FTA utilization and performance of Shandong companies in China. Design/methodology/approach - To test the hypothesis, SPSS 24.0 statistical packages were used based on the collected data. Findings - First, it was confirmed that internal environmental factors (international marketing orientation, corporate competitiveness, and corporate awareness of FTA) of companies had a positive(+) effect on FTA utilization. Second, The government's support for FTA utilization will have a significant positive (+) effect on companies' FTA utilization.Non-tariff barriers will have a negative (-) effect on companies' use of FTA. Third, A company's FTA utilization will have a significant positive effect on FTA performance. Research implications or Originality - If Shandong companies want to increase the utilization of FTAs, they should strengthen international marketing, such as collecting information on competitors and improving product quality and price competitiveness, and increase corporate competitiveness through active export activities to the global market.In order to increase the awareness of FTA among enterprises in Shandong Province, the government should strengthen the relevant education of enterprises about FTA.

A study on analysis of 7-Eleven's competition structure and competitiveness using Porter's 5 Force model

  • Kwang-Keun LEE
    • International Journal of Advanced Culture Technology
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    • 제12권1호
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    • pp.202-208
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    • 2024
  • Objective: The purpose of this study is to examine the competitive environment of 7-Eleven using Porter's 5 Force model to analyze the specific competitiveness of 7-Eleven that has maintained continuous growth as a competitive company. Methods: This study is a case study of 7-Eleven. Results: As a result of the analysis, 7-Eleven has reinforced its competitiveness with existing competitors by raising entry barriers by expanding domestic stores and developing overseas convenience store business, focusing on North America, based on economy of scale. In addition, 7-Eleven seeks to differentiate itself from other convenience stores by developing a "private brand" and strengthens its bargaining power with suppliers through the development of new products by gathering information and know-how of experts in product development based on customer needs. The bargaining power with customers has been strengthened by building loyalty and trust in the brand by allowing consumers to purchase the same products at the same price no matter which store they visit. As a threat to potential competitors, 7-Eleven has secured a competition advantage by raising the barrier to entry by concentrating stores in specific areas through a dominant franchise development strategy and increasing awareness of 7-Eleven among consumers. In the case of threats from substitute products, it was confirmed that 7-Eleven has overcome the threat from substitute products by opening 24 hours a day and providing various services such as ATMs and copiers.

PPR 정보 관리를 통한 금형 디지털 가상생산에 관한 연구 (Study on the digital manufacturing base on PPR information management)

  • 김건연;노상도
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2005년도 춘계학술대회 논문집
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    • pp.936-941
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    • 2005
  • To achieve rapid developments and ensure competitiveness, cost saving, digital manufacturing is essential in die shops. Digital Manufacturing is a technology to facilitate effective product developments and agile productions by digital environments representing the physical and logical schema and the behavior of real manufacturing system including manufacturing resources, processes and products. For applying digital manufacturing to die shop, engineering information managements of products, manufacturing process and resources are needed. In this paper proposes and implements, PLM approach for achieving engineering collaborations in engineering activities. We suggest detail procedures, some examples and considerations of PPR managements in die shop.

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감성공학에 의한 디자인 (Study of Design by Human Sensibility Ergonomics)

  • 차성희
    • 한국가구학회지
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    • 제17권2호
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    • pp.81-87
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    • 2006
  • Design that is emotionally gratifying is a product design that has been produced by considering user's emotions to give satisfaction through a compositive integration of environmental elements, user's psychological and cognitive element and products' physical elements. In the 21c, where this process of integration is much more appreciated, it could be predicted that the competitiveness of a product relies not on technological aspect but on how close the product to a human being as a communication aid. In the world these days, the changes of lifestyle has been excelled due to the rapid growth of scientific technology. It is needed more than ever for the designers to participate in Human Sensibility Ergonomics to cope with the changes and to design products that are emotionally correct. Therefore, Human Sensibility Ergonomics and design should work closely, organizing a system to sharing the research outcomes and investing opportunities for numerous researchers to study.

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