• Title/Summary/Keyword: Product Assessment

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Formation of the Strategy of Digital Marketing of the Enterprise in the Conditions of the Competitiveness Intensification in the International Market

  • Solntsev, Sergii;Smerichevskyi, Serhii;Skyba, Halyna;Zabashtanska, Tetiana;Bazaliyska, Natalia;Kolbushkin, Yuriy
    • International Journal of Computer Science & Network Security
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    • v.22 no.2
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    • pp.47-56
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    • 2022
  • The article defines the principles of formation of digital marketing strategy of enterprises in the conditions of intensification of competition on the international market. The stages of development of digital marketing strategy of enterprises in the conditions of intensification of competition in the international market are substantiated, which includes: setting goals, which envisages observance of the principles of SMART-scheme; product or service analysis; monitoring of competitors; analytics of definition and segmentation of the target audience of the enterprise; selection of digital marketing tools and channels for promotion on the international market of products or services; formation of a unique, unique trade offer, selection of indicators for evaluating the effectiveness of digital marketing strategy and its tools. It is proved that according to the principle of SMART method of goal setting it is necessary that the goals have: specificity, measurability, achievability, relevance, achievement of the goal should be limited in time, have specific deadlines. To increase the effectiveness of digital marketing strategy, it is necessary to analyze the internal and external environment using the method of SWOT-analysis, the advantage of which is a comprehensive assessment of the company, competitors and the industry as a whole in the face of competition in the international market. The main indicators of evaluation of the effectiveness of digital marketing strategy in the conditions of intensification of competition on the international market are substantiated.

The Role of Global Brand Familiarity and Domestic E-Commerce Corporate Credibility in the Satisfaction of Cross-Border Shopping Cooperation Service of Fashion Product - Focusing on Amazon Global Store - (패션상품 해외직접구매 협력서비스 만족에서 해외유통브랜드 친숙도와 국내 이커머스기업 신뢰성의 역할 - 아마존 글로벌 스토어를 중심으로 -)

  • Lee, Wan-Gee;Lee, Kyu-Hye
    • Fashion & Textile Research Journal
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    • v.24 no.3
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    • pp.289-302
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    • 2022
  • This study aimed to provide information to establish a service strategy in cross-border e-commerce through an assessment of consumer satisfaction with a cross-border shopping channel and "amazon global store" managed by 11street, a domestic e-commerce corporation. The influence of brand familiarity with amazon as a global retail brand was tested. The mediating roles of the perceived value and risk of both cross-border shopping and amazon global store were investigated; the moderating role of the domestic e-commerce corporation was also studied. An empirical study was conducted on consumers who had experience using the amazon global store managed by 11street. To verify the hypothesis, data from 200 people was analyzed using PROCESS macro 4.0. The results indicated that familiarity with global brands did not have a direct effect on consumer satisfaction; the effect of global retail brand familiarity on consumer satisfaction was mediated only by the perceived value of cross-border shopping and amazon global store, not by the perceived risks. E-commerce corporate credibility showed a moderated mediation effect by mediating functional values of the amazon global store. For consumer groups with a credibility level of medium and above, the interaction effect of brand familiarity and corporate credibility was significant.

Assessment of Recovery of Chloride Penetration Resistance of Self-healing Cement Mortars Containing Layered Double Hydroxide (이중층수산화물을 혼입한 자기치유 시멘트 모르타르의 염화물 침투 저항성 회복 평가)

  • Kyung Suk, Yoo;Seung Yup, Jang
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.10 no.4
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    • pp.600-608
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    • 2022
  • This study investigates the effect of layered double hydroxide (LDH) on the healing performance of self-healing concrete by assessing the chloride penetration resistance of self-healing cement mortars using electrical chloride ion migration-diffusion test. Test results show that both mortars containing healing materials only and mortars containing healing materials and Ca-Al LDH together mostly had higher migration-diffusion coefficients right after cracking, but the migration-diffusion coefficients decreased more than that of OPC with increasing healing ages, and thus, they yielded higher healing capacities than OPC. Also, mortars containing Ca-Al LDH together with healing materials showed higher reduction of their migration-diffusion coefficients, and thus, higher healing capacities than mortars containing healing materials only. This suggests that as the self-healing product increases on the crack surface, the binding of chloride ions by LDH inside the crack increases.

Status of Handling Carcinogenic, Mutagenic, and Reproductive Toxic Materials Contained in Oil Paint-related Products used by Automobile Maintenance Companies in Busan (부산지역 자동차정비업체에서 사용하는 유용성도료 관련 제품에 함유된 발암성, 생식세포변이원성, 생식독성 물질 취급 현황)

  • Eunseok Kim;Jiyoung Chun;Sangjun Choi
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.33 no.1
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    • pp.40-49
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    • 2023
  • Objectives: The handling of carcinogenic, mutagenic or reproductive toxic (CMR) materials in paint-related products used by automobile maintenance companies in Busan was investigated and its characteristics were analyzed. Methods: MSDS for paint-related chemical products used by automobile repair companies in Busan were collected and the manufacturers, product uses, names of chemical substances in each component, CAS numbers, content, and more were listed. Results: As a result of collecting MSDS on 4,800 kinds of products handled in the painting process of automobile repair companies in Busan and comparing them with the latest toxic information database, 60 out of a total of 438 substances were found as CMR materials. Seven carcinogens (1A), including quartz, benzene, formaldehyde, and hexavalent chromium, were present. Two reproductive toxic 1A substances were included: hexavalent chromium in paint pigments and lead. Conclusions: Most of the products (95.5%) were found to contain at least of one CMR component, so it was judged that a study on exposure assessment of CMR substances by automobile maintenance workers is needed in the future.

An Analysis of Greenhouse Gas Reduction effect of Automotive Engine Re-manufacturing throug Whole Process Analysis (전과정 분석을 통한 자동차엔진 재제조시 온실가스 저감효과 분석)

  • Ji-Hyoung Park;Han-Sol Lee;Yong-Woo Hwang;Young-Chun Kim;Chung-geun Lee
    • Resources Recycling
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    • v.32 no.2
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    • pp.43-51
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    • 2023
  • In this research, through LCA analysis, the environmental impact of automotive engine manufacturing and re-manufacturing was analyzed from the perspective of the entire process, and the greenhouse gas reduction effect was calculated based on this. The amount of greenhouse gas emitted from the process of acquiring and manufacturing raw materials for automotive engines is about 3,473 kg for new manufacturing and 872 kg for re-manufacturing. Thus, the amount of greenhouse gas reduction by engaging in re-manufacturing is about 2,601 kg; the analysis shows a reduction effect in each part of the entire process except for the processing stage. As a result of the LCA weighted analysis, the environmental impact of new product manufacturing was found to be 1.07E+03 Eco-point, and it was 2.67E+02 Eco-point for re-manufacturing. The share of GWP(Global Warming Potential) among the six major impact categories(Abiotic Depletion Potential, Acidification Potential, Eutrophication Potential, Global Warming Potential, Ozone-layer Depletion Potential, Photochemical Oxidant Creation Potential) as high at 99.72%(new manufacturing) and 99.68%(re-manufacturing).

Studies on the Processing of Sauce by using Red Crab Shell (붉은 대게 껍질을 이용한 소스 제조에 관한 연구)

  • Seoung, Tae-Jong;Choi, Soo-Keun;Byun, Gwang-In
    • Journal of the Korean Society of Food Culture
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    • v.23 no.6
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    • pp.667-680
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    • 2008
  • The moisture contained in conventionally extracted red crab shell samples was lower than than in samples extracted using high pressure. In contrast, ash content increased as the extraction time increased and displayed no significant variation in high pressure extraction. Extraction time was influential, with lower lightness (L-value) being obtained in samples extracted at high pressure as compared to traditional extraction. However, large variation in a- and b-values resulted from traditional extraction. For both traditional and high pressure extraction increases in pH, salinity and saccharide content were noted with increasing extraction time, but these parameters did not vary substantially in red crab shell extracted at high pressure. The mineral content in samples extracted by high pressure was higher than in traditionally extracted samples. The mineral content increased with time, with marginally higher contents of essential amino acids and flavor enhancing amino acids noted following high pressure extraction. The contents of the flavor enhancing amino acids increased from 30?60 min, thereafter decreasing. Assessment of consumer acceptance revealed that, while traditionally manufactured red crab sauce was popular, sauce manufactured using a 60 min high pressure extraction was preferred. Extending the high pressure extraction time to 75 min produced a less sensory acceptable product, due to higher mineral and protein levels.

Low Carbonization Technology & Traceability for Sustainable Textile Materials (지속가능 섬유 소재 추적성과 저탄소화 공정)

  • Min-ki Choi;Won-jun Kim;Myoung-hee Shim
    • Fashion & Textile Research Journal
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    • v.25 no.6
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    • pp.673-689
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    • 2023
  • To realize the traceability of sustainable textile products, this study presents a low-carbon process through energy savings in the textile material manufacturing process. Traceability is becoming an important element of Life Cycle Assessment (LCA), which confirms the eco-friendliness of textile products as well as supply chain information. Textile products with complex manufacturing processes require traceability of each step of the process to calculate carbon emissions and power usage. Additionally, an understanding of the characteristics of the product planning-manufacturing-distribution process and an overall understanding of carbon emissions sources are required. Energy use in the textile material manufacturing stage produces the largest amount of carbon dioxide, and the amount of carbon emitted from processes such as dyeing, weaving and knitting can be calculated. Energy saving methods include efficiency improvement and energy recycling, and carbon dioxide emissions can be reduced through waste heat recovery, sensor-based smart systems, and replacement of old facilities. In the dyeing process, which uses a considerable amount of heat energy, LNG, steam can be saved by using "heat exchangers," "condensate management traps," and "tenter exhaust fan controllers." In weaving and knitting processes, which use a considerable amount of electrical energy, about 10- 20% of energy can be saved by using old compressors and motors.

Comparative Assessment of Freshness Preservation in Vacuum-Packed Frozen Olive Flounder Paralichthys olivaceus and Mackerel Scomber japonicus Fillets During Room Temperature Distribution Using Varied Quantities of Commercially Available Cold Packs (시판 보냉팩 개수에 따른 진공포장 냉동 넙치(Paralichthys olivaceus) 및 고등어(Scomber japonicus) 필렛의 상온유통 중 선도유지능 비교평가)

  • So Hee Kim;Ji Un Lee;Eun Bi Jeon;Jin Kim;Pantu Kumar Roy;Shin Young Park;Jung-Suck Lee
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.56 no.6
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    • pp.818-825
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    • 2023
  • The surge in online seafood consumption has increased parcel delivery, leading to a need to implement effective preservation methods. As the cold chain system is not fully established in Korea, styrofoam boxes and cold packs are commonly used for low-temperature seafood distribution. The impact of cold packs on product preservation depends on the number utilized. Herein, the freshness of vacuum-packed frozen fish fillets (Paralichthys olivaceus and Scomber japonicus) stored at 25±0.5℃ for up to 84 h was measured. Chemical (pH and volatile base nitrogen), microbiological (viable cell count), and physical (odor intensity) properties were assessed using 2 or 4 cold packs in a styrofoam box. Four cold packs yielded lower values, indicating superior freshness, and extended fish freshness by approximately 12 h compared with two cold packs. Therefore, it is recommended to use a minimum of 4 cold packs (-350 g/cold pack) in a styrofoam box for distributing approximately 300 g of frozen fish fillets at room temperature during the summer, considering an average delivery period of 2 days in Korea.

Evaluation of Sustainable Plastic Management Strategy of Korean Consumer Goods Companies (국내 소비재 기업의 지속 가능한 플라스틱 경영 전략 평가를 위한 지표 개발)

  • Suho Han;Seongku Kwon;Junhee Park;Jeongki Lee;Jay Hyuk Rhee;Yongjun Sung;Sung Yeon Hwang;Yong Sik Ok
    • Journal of Environmental Science International
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    • v.32 no.11
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    • pp.745-756
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    • 2023
  • Growing stringent global regulations in Korea poses a threat to corporate sustainability. Companies must respond strategically to navigate these regulations and avoid greenwashing. Objective of this research was to analyze how Korean companies are responding to the global trend of reducing plastic use and propose improved management strategies. Seven indicators were developed to assess companies' post-plastic strategies and applied to analyze the sustainability reports of Amore Pacific and LG Household & HealthCare. These indicators included, 1) disclosure of plastic raw materials used by weight or volume, 2) disclosure of recycled plastic raw materials used by weight or volume, 3) disclosure of waste recycling, reuse amounts, and disposal using waste treatment method 4) strategies to reduce environmental impact of plastics, 5) plastic packaging, reduce, recycle, reuse, and composting (in the real environment), 6) plastic management roadmap for the circular economy, and 7) education for sustainable plastic management. Based on the review of considered companies, we propose in-listed sustainable plastics management strategies: disclosing the ratio of plastic raw materials and recycled raw materials for all products, considering recycling rate throughout the product value chain, and not only for the production phase, reviewing carbon dioxide emissions based on life cycle assessment rather than reducing plastic consumption, studying the biodegradability of biodegradable plastics in natural environment such as soil, considering the consumer's perspective.

Comparison of Environmental Evaluation for Paper and Plastic Based Mask Packaging (종이 기반과 플라스틱 기반 보건마스크 패키징의 환경영향 비교)

  • Dongho Kang;Youjin Go;Sanghoon Oh;Gohyun Choo;Jisoo Jang;Junhyuk Lee;Jinkie Shim
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.30 no.1
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    • pp.73-83
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    • 2024
  • In this study, environmental evaluation of high barrier coated paper (coating layer/paper) packaging is conducted in comparison with conventional aluminum laminated (PET/VMPET/LLDPE) plastic packaging. The target product for this packaging is a KF94 mask, which requires a high barrier of water and oxygen to maintain the filtration ability of the mask filter. The functional unit of this study is 10,000 mask packaging materials based on a material capable of blocking oxygen (<1 g/m2day) and moisture (<3 g/m2day) for the preservation of KF94 masks. In order to understand the results easily, paper-based mask packaging system divided into 6 stages (pulp, pulping & paper making, calendaring & coating, printing, packing and waste management), while plastic-based mask packaging consists of 5 stages (material production, processing, printing, packing, waste management) In case of paper-based mask packaging, most contributing stage is calendaring & coating, resulting from heat and electricity production. On the other hand, plastic-based mask packaging is contributed more than 30% by material production, specifically due to linear low density polyethylene and purified terephthalic acid production. The comparison results show that global warming potential of paper-based mask packaging has 32% lower than that of plastic-based mask packaging. Most of other impact indicators revealed in similar trend.